10 holiday marketing campaign examples + marketing tips

I do know I’m within the minority, however the second September hits, I need to get away the Christmas tree, play “Jingle Bells,” and canopy every thing in baubles and tinsel. However one of many extra accepted indicators that the festive season is formally upon us is when vacation advertising and marketing campaigns begin jingling, ringing and ho-ho-ho-ing into our houses, streets, and gadgets. In any case, is it even Christmastime if I’m not listening to sleigh bells each 5 minutes?

It’s by no means too early to begin making an inventory and planning this yr’s vacation advertising and marketing marketing campaign (until you’re studying this in December, through which case, you may get a head begin on subsequent yr’s advertisements). So, on this put up, I’ve rounded up ten of the most effective vacation advertising and marketing campaigns from the previous couple of years to encourage your plans.

And while you’re able to deck your personal advertising and marketing plans, take a look at HubSpot’s information to creating seasonal marketing campaigns. I additionally love Campaign Assistant, a free AI-powered software that helps you create copy on your subsequent advert, touchdown web page, or advertising and marketing e mail.

1. Etsy: Where’s Waldo/Wally

Etsy tugs on all of the strings with this advert. It’s cozy, provides me hits of nostalgia, and by some means captures a little bit of that anxiousness that I felt on the lookout for Waldo within the books. Listening to his interior monologue made me really feel like I’m lastly attending to know the foolish man that I’ve been on the lookout for all these years, and he’s extra soft-spoken than I assumed!

Waldo, or Wally, as he’s recognized in sure international locations, together with his trademark red-striped sweater and beanie, weaves out and in by way of throngs of people who find themselves staring, whispering, and rejoicing that they’ve discovered him. On the finish, he reunites together with his associate, Wenda, in a espresso store and says what is maybe my favourite tagline in recent times: “Generally, it takes somebody who actually is aware of you to make you are feeling seen.” I imply, come on. It’s simply perfection.

What I like: I like how watching this advert made me really feel as a lot pleasure as lastly discovering Waldo within the books. It’s additionally a bit of promoting genius on behalf of Etsy; they’re utilizing this business to remind us the way it feels while you get a present from somebody who simply will get you. And hmm, perhaps Etsy is an efficient place to search out these sorts of presents?

2. Chewy: Coal, the holiday surprise

This can be the one time that I’m unhappy about not getting Coal for the vacations. The advert begins out easy sufficient. We see two women opening their presents on Christmas. They’re confused that every one they’re getting is coal… coal-themed presents, that’s.

Then, their mother carries in a black pet, a rescue, as Chewy factors out within the video description, aptly named Coal. Simply seeing Coal’s little pet eyes made me as excited as the ladies within the video.

What I like: I like that on high of this advert being so cute, Chewy is responding to each the advert’s followers — and detractors — within the remark part on YouTube. Chewy’s engagement actually reveals that they care about their clients.

3. Chick-fil-A: Legends of Evergreen Hills

Chick-fil-A has been slowly building its own cinematic universe, all happening in a magical wonderland referred to as Evergreen Hills. In 2019, they launched Sam, just a little lady who simply wished to construct a snowman along with her household. The heartwarming two-minute advert titled The Time Shop inspired viewers to provide the reward of time. Since then, Sam, her household, and her buddies return over the vacations with a brand new story that expands on the world of Evergreen Hills.

In 2024, Sam is again, now a bit extra grown-up. This time her new journey unfolds in 5, 22-minute episodes accessible within the newly launched Chick-fil-A Play app.

The app, which marks Chick-fil-A’s enlargement into leisure, accommodates unique animated collection, podcasts, and video games. As a part of the app’s launch, Chick-fil-A launched the primary episode on social media in addition to clips and stills to advertise the present and the app.

So not solely is that this collection a part of a vacation advertising and marketing marketing campaign that promotes Chick-fil-A the restaurant, however it additionally is part of a years-long advertising and marketing storyline happening in a number of platforms and finally culminating with the launch of the app.

What I like: I’ve to provide them props for his or her dedication in constructing this cinematic universe and for seamlessly weaving this story thread by way of a number of platforms.

4. Kroger: Share your food, share your heart

This advert packs a whole lot of story in a minute. Set to America’s track Lonely Folks, it tells the story of a boy who notices that his seemingly grouchy aged neighbor is fairly lonely throughout the holidays. He then will get the concept to sneak some meals from his household’s vacation meal, and leaves a small plate of snacks and festive treats at her doorstep.

Seeing his kindness, his household then presents to share their complete meal with the neighbor who invitations them inside her dwelling. The tagline “Share meals. Share love,” then seems as we see the household chatting with their neighbor.

What I like: If this doesn’t make you need to cease scrolling and step exterior to speak to some people, I don’t know what’s going to.

5. Disney: The Boy and the Octopus

Scorching take: This brief is far more magical than any film Disney has put out in recent times. Directed by Taika Waititi, this story is centered on just a little boy who, after swimming within the ocean, comes dwelling with a spunky and cussed octopus caught to his head.

They turn out to be quick buddies, and the boy introduces the octopus to the world on dry land, all whereas a mild, acoustic model of The Little Mermaid’s A part of Your World performs within the background. The octopus is captivated by what dry land has to supply.

One evening, after watching a Christmas traditional on TV, the octopus needs to hitch a experience with Santa and see extra of the world, so the 2 hatch a plan for the octopus to fulfill Santa.

This brief subtly weaves beloved Disney properties all through the story, from a Buzz Lightyear motion determine to a Star Wars lightsaber to the Mickey beanie that the boy makes use of to hide the octopus as they sightsee round city.

What I like: I feel this brief simply hits all of the spots. It’s enjoyable, it’s endearing, and simply serves up the magic that Disney is thought for.

6. Hershey’s Kisses

I’ve to place in a plug for this traditional. First debuting in 1989, this straightforward advert stars purple and inexperienced Hershey’s Kisses doubling as bells and enjoying the carol, We Want You a Merry Christmas, whereas being carried out by a silver Kiss.

Whereas there have been some small adjustments all through the years, this advert stays largely the identical yr after yr, and is far beloved by merrymakers throughout the nation. Even the grinches at r/CommercialsIHate subreddit like this advert.

What I like: I like that this advert has endurance. It hasn’t misplaced its allure in any respect and has turn out to be an American vacation custom.

7. Outback: Koala on the Walla

Talking of traditions, I like Outback Steakhouse’s vaguely threatening various to Elf on the Shelf: Koala on the Walla. The jingle about this cute marsupial-a says, “He is aware of all your secrets and techniques. Each rule that you just’ve defied.” This koala is at all times watching, and denies you steak in the event you’ve been unhealthy.

I’m personally rooting for Koala on the Walla to lastly kick out these mischievous Elves that appear to adorn each shelf.

What I like: Regardless of his threatening nature, Koala on the Walla is simply too cute, and I undoubtedly wouldn’t thoughts having him round the home, regardless of the chance that his beady eyes could be spying on me from contained in the washer.

8. GAP: Holiday ‘24

This advert isn’t flashy, however its simplicity is what makes it so efficient. For this marketing campaign, GAP assembled a various choir of proficient musicians and social media stars, their stunning voices mixing collectively as they sing Janet Jackson’s Collectively Once more a cappella.

It’s a fantastic reminder that typically you don’t want fancy animation or an elaborate storyline. A easy advert can resonate simply as properly.

What I like: I like how they introduced collectively completely different voices and kinds and the way fantastically the track was organized to make every singer shine.

9. LEGO: Herding home for the holidays

Lego has not made a vacation film this time round, but when they did, they assume that it might be the G.O.A.T. That’s, it might have literal (Lego) goats.

Whereas some manufacturers have made stunning cinematic masterpieces for his or her vacation advertising and marketing campaigns, together with some on this checklist, Lego has made a trailer for a film that doesn’t really exist. Referred to as Herding for the Holidays, the faux film tells the story of a metropolis go-getter who heads again to the farm to turn out to be a goat-getter, and it’s bought sturdy Hallmark Christmas film vibes. Lego, it’s not too late to make this occur!

What I like: Tons and tons of goats and lego. What’s to not love?

10. Coca-Cola: Secret Santa

An inventory about the most effective vacation advertising and marketing campaigns wouldn’t be full with out speaking concerning the AI-generated advert that Coca-Cola launched in 2024. Whereas I wouldn’t say that this advert is tops relating to technicality or frankly, aesthetics, it was probably the greatest at eliciting engagement, albeit principally destructive.

The advert was impressed by a 1995 advert that used actual vans and actual folks. This latest advert was a collaboration between three AI studios and used 4 AI fashions, according to Forbes. And but, the result’s a collection of clips that teeter ever so intently on the cliff over the uncanny valley.

The backlash to the advertisements was swift. Article after article talked concerning the pushback the corporate confronted after the advert was launched. Critics referred to as the advert “soulless.”

What I like: I like that it’s a real-time take a look at of the outdated saying, “There’s no such factor as unhealthy publicity.” In any case, when was the final time the information cycle was taken by a Coca-Cola advert? Whereas all of the destructive publicity in all probability received’t make an actual dent on the gross sales of Coke, I’m trying ahead to seeing in the event that they’re going to rent a human Santa for the following vacation marketing campaign.

What I don’t like: You can argue that AI is only a step above utilizing CGI, however the know-how actually isn’t there but. Zoom in, and you may see that the trunks look so wonky, a number of the wheels weren’t even spinning. Even the Coca-Cola emblem itself is off in some locations. I feel it’s unlucky that the three firms and the 4 AI fashions couldn’t good the brand in each shot.