There isn’t any scarcity of AI advertising ideas and methods to weed by means of on LinkedIn. Discovering helpful ones you possibly can apply proper now could be slightly tougher.
That’s why we had been so blown away by the responses when Amanda Natividad, VP of selling at SparkToro, asked her LinkedIn followers for his or her AI advertising use instances.
The roughly 100 replies are full of inventive prompts and concepts from entrepreneurs who use them each day.
We wished to see how they labored IRL, so we plucked out a handful of these concepts and tried them for ourselves. There are new methods to reposition merchandise, immediately reframe content material, mine Reddit for shopper insights at scale, and much more.
We couldn’t check all of the good concepts, so we additionally listed a number of choices we’ll strive within the close to future. Take a look by means of the following pointers and see if there are just a few you haven’t tried but.
Contents
5 makes use of for AI in advertising we examined
The purpose is to make this checklist as sensible and usable as doable. So, we picked AI use cases with the largest payoff for the shortest studying curve.
We additionally used quite a lot of AI tools to indicate off their capabilities. And we caught to the free variations so anybody can replicate these experiments and not using a paid subscription.
1. Learn the way your merchandise are literally positioned
Everyone knows what we would like individuals to consider our services and products. However typically, it’s onerous to understand how they’re truly perceived within the wild. Steve Lamar, a founding father of a number of tech companies, shared a clever way to learn the way his SaaS advertising calendar was positioned.
Right here’s how he did it. Steve requested his AI software, “What are the best marketing calendars.” When his product didn’t make the minimize, he requested why. The AI provided just a few cons that helped him reposition his product. Very intelligent.
💥 Prepared for extra? Get the Emergency Guide to AI in Marketing.
The check
I requested ChatGPT to offer an inventory of one of the best scheduling apps accessible. Right here’s what it gave me:
I then Googled scheduling apps to search out one not on the ChatGPT checklist. I picked Rippling as a result of that they had a Google Ad focusing on the important thing phrase “finest assembly scheduling apps.” That model actively tries to place its merchandise as an answer for that key phrase.
Following Steve’s lead, I requested ChatGPT why it didn’t embody Rippling within the unique checklist. It provided some attention-grabbing suggestions.
I don’t understand how Rippling desires to position its products. But when the purpose is to be a common scheduling app for any enterprise, this suggestions can be actually useful.
ChatGPT additionally gave hyperlinks to a evaluate of the platform and a Reddit dialogue about it. The model might use them to replace its web site, information influencer marketing initiatives, and bounce into Reddit discussions to alter how individuals take into consideration its product.
The way to use this tip
This was such a helpful and easy thought. You may use it for nearly any product (e.g., I additionally tried “finest mountain bikes” and “finest social media scheduling software program”).
There are many methods to refine this tactic for various audience segments. For instance, you might ask, “What are one of the best mountain bikes for youths?” or “What’s one of the best budget-friendly social media software program.” In case your product doesn’t present, use AI to determine why.
Take it a step additional and ask AI how one can reposition your product for a selected market section. Rippling might comply with up and ask easy methods to place its app for a broader viewers or particularly for small companies.
2. Mine subreddits for buyer intel
Reddit has turn out to be an more and more influential advertising channel. It’s a terrific place to attach with devoted teams of like-minded individuals. Plus, Google places Reddit answers prominently on its SERPs. We spent just a few months studying how Reddit marketing works and wrote about it.
Rebekah May, international content material lead and search engine marketing supervisor at Haypp Group, said she uses Reddit for a unique objective. She has her AI software mine related subreddits to assist her build customer personas.
Particularly, Rebekah asks her AI software to evaluate a subreddit and “discover mostly requested questions, terminology most frequently used, and assist me draw conclusions about challenges and options.”
The check
This was one of the crucial attention-grabbing exams I ran. It surfaces a lot helpful suggestions that I needed to maintain myself from persevering with down too many Reddit rabbit holes.
I selected Semrush as a check topic as a result of I knew it was a preferred matter on Reddit. I used Gemini for this check since it could actually entry hyperlinks (some instruments, just like the free model of Claude, can’t).
To start out, I gave Gemini the link to a Reddit conversation titled “Semrush – is it important or are there higher alternate options?”
Gemini spit out a quick abstract of the thread. Then I requested it a collection of questions, like:
- What are the most typical adjectives used to explain Semrush?
- What are the most typical negatives talked about about Semrush?
- What challenges do individuals say they’ve that Semrush solves?
Each query netted plenty of useful info. Right here’s what Gemini listed as widespread adjectives:
And right here’s a part of its reply to the “widespread challenges” query:
Rebekah mentioned she used this tactic to assist construct buyer personas. I might additionally see plenty of worth on this for positioning statements and even guiding future advert campaigns.
The way to use this tip
If individuals are speaking about your product or trade on Reddit, you mainly have a free and unfiltered focus group from which to study. You should utilize Gemini (or every other AI software that may entry hyperlinks) to mine these conversations for insights in some ways from dozens of subreddits in minutes.
In addition to the questions I posed within the check, strive questions like:
- Why do individuals say they purchased [competitor’s] product?
- What are the most typical alternate options to my product that folks point out?
- Are there any particular product options talked about most?
- What standards do individuals use to determine if my product is value the price?
- Are there any use instances the place my product is talked about as notably helpful or unuseful?
After all, you can even simply ask Gemini to make an inventory of questions you must ask (that’s what I did).
✍️ Free useful resource! How to Create a Value Proposition From the Ground Up.
3. Shortly discover contextual stats and information
For those who’ve ever looked for related information to incorporate in your work, you understand what a ache it’s to search out it on Google. Inevitably, you’ll land on the identical out-of-date statistic each different marketer used. Then, you’ll spend half-hour chasing down the supply, solely to finish up in a endless spiral of posts that hyperlink to one another.
Sound acquainted? A number of commenters mentioned they broke the quotation circle by utilizing AI as a analysis assistant.
The check
There weren’t many specifics within the thread explaining how individuals use AI for analysis. This can be a use case I’m acquainted with, although.
More often than not, I have to see if there’s information to again up some extent I wish to make. AI’s skill to know context is useful right here. I additionally need the information to be latest.
With that in thoughts, I fed this immediate to Perplexity (at the moment my favourite free software for analysis):
“Present 5 statistics from 2023 or 2024 that help this assertion: ‘Customers want to purchase from companies that prioritize sustainability.’”
Right here’s Perplexity’s first response:
A great begin, nevertheless it’s pulling from statistic roundup posts. I need first-hand citations. I requested it to recreate the checklist “utilizing solely unique sources.”
I checked every quotation and, yep, they’re all unique research. No second-hand stats this time.
I gave Google’s Gemini a crack at it with the revised immediate asking for unique sources.
This info is nice, nevertheless it didn’t embody hyperlinks to every supply. And after I requested it to offer the hyperlinks, it couldn’t do it.
The way to use this tip
This one’s straightforward to copy for many analysis functions. There are a few vital caveats to think about.
First, not all AI instruments have entry to up-to-date net outcomes. Double-check the place your gen AI of selection will get its data.
Second, confirm the supply of any stat you get. For all its progress, generative AI continues to be liable to make stuff up.
Take a look at the response Katie Parrot, a contract author and marketer, obtained from Claude when she questioned its information sources:
4. Write offbeat analogies
Analogies assist translate complicated concepts. They make ideas extra related and digestible for readers. However they are often onerous to provide you with, particularly whenever you’re underneath deadline strain.
That’s why I really like the concept Hardik Lashkari, a content material author within the finance trade, gave in his reply. He makes use of AI to assist provide you with “bizarre” analogies that seize consideration.
The check
I began with the fundamentals and requested Claude to “Write three transient analogies that can assist individuals perceive what generative AI is.”
They might use some tightening up, for positive. Not a nasty begin, although.
However we would like one thing bizarre and surprising. The sort of analogy that knocks readers out of skimming mode and into understanding mode.
To get there, I requested Claude to “begin over and write three bizarre, surprising analogies for generative AI.” It got here up with a blob of pizza-eating pizza dough, a e book troll, and a kaleidoscopic chameleon.
Enjoyable? Sure! Helpful? Perhaps. No less than as a creativity springboard.
The way to use this tip
The analogies we obtained from Claude wanted some enhancing, nevertheless it understood the idea and delivered respectable choices to get us began.
Because the purpose is to make an idea extra comprehensible and related, you may ask your AI software to place your analogies for a sure viewers. For instance, right here’s how Claude would clarify generative AI to a sports-minded reader:
The fantastic thing about gen AI is that it remembers your earlier requests so you possibly can iterate on them till you’re joyful. Attempt refining your analogies by viewers section, tone (humorous vs. critical), or trade.
5. Reframe content material for formulation
Copywriting formulas are actually helpful for creating influential copy and content material. AIDA (consideration, curiosity, want, motion), for instance, helps writers body headlines, gross sales copy, and weblog posts to stroll readers by means of their decision-making course of.
Roy Povarchik, natural media lead at Riverside.fm, uses AI tools to reformat copy round copywriting frameworks like AIDA. He mentioned it helps him “get out of his head and never be fixated.”
The check
I grabbed a number of random items of copy and fed them to Claude to check out Roy’s use case. First, I attempted a blurb from Buffer’s gross sales web page. Right here’s the unique:
“Develop your viewers on social and past
Buffer helps you construct an viewers organically. We’re a values-driven firm that gives inexpensive, intuitive advertising instruments for formidable individuals and groups.”
I prompted Claude to “rewrite this textual content, framing it with the AIDA (consideration, curiosity, want, motion) system.”
The output was a bit jargony. But it surely’s a good way to see new choices, particularly when your mind is caught on one model.
Subsequent up, I believed I’d see what Claude might do with a press launch for a product launch. I discovered a recent one from HubSpot.
Right here’s a part of Claude’s rewrite:
I wouldn’t publish it as is, however I actually like the way it highlights ache factors within the “Curiosity” part and instantly soothed them within the “Need” copy.
I additionally actually favored the way it separated and labeled every portion of the framework so it’s straightforward to evaluate.
The way to use this tip
You possibly can plug nearly any copy right into a gen AI chatbot and ask it for a rework. I attempted some headlines and some social media posts, and Claude had no drawback with them.
I wouldn’t count on ready-to-publish content material, although. There was plenty of marketing-y phrasing I’d take away. It did do a great job of mixing challenges with options, although. I’ll positively use this as a co-writing sparring accomplice to see if it could actually counsel new methods to prepare my content material.
5 extra AI makes use of for advertising we didn’t check
There are a number of extra nice concepts embedded within the replies to Amanda’s publish. Many required much more time or a paid software I didn’t have entry to.
All that mentioned, these are among the finest concepts from the feedback I plan to strive quickly.
6. Create weblog posts from voice notes
Lade Falobi, head of selling at SocialKit, mentioned she information “voice notes with my rambling ideas after which asks AI to show them into posts that truly sound like me.”
I can’t inform you what number of instances I’ve had the right thought, solely to lose it when my fingers hit the keyboard. Or got here up with the answer for a sticky drawback whereas strolling the canine and struggled to recollect it later. Ladi’s tip solves that.
It additionally seems like a good way to maintain your private tone in what you write.
7. Floor gaps in under-performing posts
Ellen Kaross, international advertising communications supervisor at Certn, said she finds informational gaps to spice up underperforming articles utilizing AI.
For instance, she’ll immediate, “For those who had been a _________ (ICP), what excellent questions would you might have about X matter after studying this weblog publish?” Then, she provides a Q&A to fill within the gaps AI identifies.
Updating current content material will likely be a vital trend for content marketers this yr. You may take it a step additional and ask AI to optimize an previous weblog publish for reply engines like Perplexity.
8. Break creativity ruts by asking for an reverse technique
Rolf Mistelbacher, CEO and founding father of Recent van Root, “juices creativity” by “asking AI to do the precise reverse of what I count on it to do.”
He provides an instance immediate: “Create the exact opposite automobile advert of what I might count on from a automobile advert for Jaguar.”
A typical thread all through the following pointers is to make use of AI to interrupt out of creativity ruts. Rolf’s thought does precisely that.
Right here’s one other twist. Ask AI to put in writing the alternative of a competitor’s web site copy. Then, use it as a springboard to create a standout gross sales sheet or web site that differentiates you from them.
9. Simplify complicated ideas
Jesse Friedman, a fractional product, model, and content material marketer, runs copy through AI to verify he’s made sophisticated matters approachable. “I largely use it to confirm if I’ve summarized complicated ideas appropriately,” he wrote. “Everyone knows of the dangers of hallucination whenever you ask open-ended questions, however I discover it’s superb at critiquing and suggesting enhancements.”
One of the vital vital jobs of a content material marketer is to translate info offered by an professional to an viewers of non-experts. I like having an AI double-check to search out higher methods of doing that.
10. Pull content material concepts from assembly recordings
Jason Vu Nguyen, co-founder of Bloomstory, set up automation to extract content material concepts from video calls. In his phrases, “I’ve set an automation workflow to file video conferences, have the transcript analyzed by ChatGPT/Claude to tug out any potential content material concepts and put it in a well-structured doc and uploaded to a Google drive (I can even ship this to a slack channel) for me or my workforce to evaluate and decide the concepts that resonate most with us.”
He added that they then write the posts internally and use Claude to confirm tone and punctuation.
This could be an absolute game-changer for nearly each marketer. Think about organising an everyday cadence of calls with clients, the gross sales workforce, management, or SMEs. As a substitute of furiously taking notes, you possibly can simply speak free-form and, whenever you’re finished, have an inventory of ready-made matter concepts ready for you.
Play is the important thing to studying AI for advertising
Play has at all times been an integral a part of studying. That caught out to me as I labored by means of the concepts from Amanda’s publish.
The outcomes I shared listed below are solely a portion of the issues I attempted. In each case, I plugged completely different prompts into a number of instruments to see what would occur. I’ve finished it many instances since and proceed to study new methods of integrating AI into my each day work.
The purpose is, don’t prohibit your self to attaining one particular final result. Put aside time to chase random theories and head down rabbit holes. Make notice of what works, and iterate on what doesn’t. And should you’re feeling beneficiant, share it with the remainder of us so we are able to study, too.
