Social media is a goldmine of alternatives for realtors. However you already know that already, don’t you? Within the web period, social media generally is a game-changer.
But, many realtors face a battle that, regardless of posting constantly on numerous social media platforms, engagement is difficult to come back by or maintain. Maybe your posts get a number of likes, a remark or two, and a share sometimes, however no actual traction within the type of queries or conversions.
In the meantime, different realtors are massively profitable with their social media presence, raking in hundreds of likes, shares, and even inquiries. It’s believable, on condition that the best variety of high quality leads for realtors comes from social media (52%), as per a 2024 know-how survey. Actually, a research from the Nationwide Affiliation of Realtors revealed that 96% of homebuyers scour the web for listings.
So, what’s the key?
The truth is, in a crowded digital house, merely being current on social media isn’t sufficient. It’s essential to do extra than simply present up.
To depart an impression, you want the perfect actual property social media publish concepts that may cease a scroller, spark conversations, and convert them into followers after which purchasers. On this weblog, we’ve got 10 actual property social media publish concepts that may enable you to master social media marketing for real estate and even make you go viral on social media!
1. Video Stroll-Throughs
Video listings are an effective way to draw clients by providing a glimpse of what they’ll anticipate. Excessive-quality movies make nice actual property social media posts as a result of they’re fast, present visible proof of the property, and might spotlight high options inside seconds.
Consider them as digital open homes. While you publish video listings on social media, you provide clients a style of not simply the home on sale however a way of life, as Markowski mentioned earlier than.
Matterport’s research has discovered that having digital video excursions may help shut a sale as much as 31% quicker. Excessive-end realtors have closed offers price thousands and thousands primarily based purely on video shows, particularly in markets with robust international funding.
What Works:
- Maintain It Quick: Purpose for 60–90 second video walkthroughs on social media websites like Fb and Instagram and high it up with longer codecs for YouTube. You too can publish snippets of longer movies as particular person posts.
- Use Excessive-High quality Video: Video high quality could make or break a list, so use the proper gear and lighting to supply clear and sensible visuals.
- Inform a Story: As a substitute of merely stating options, create a story to assist customers visualize the home and life-style higher.
- Use Captions: Don’t deal with simply partaking voice-overs, but additionally add captions. 85% of videos on Fb are watched with out sound.
Take a look at the quick Instagram reel beneath of a house in Las Vegas that highlights the perfect of the property from begin to finish with intriguing visuals and a strong narrative that’s aspirational. That is accompanied by a complete caption that gives extra particulars on the property, giving residence consumers an entire image.
2. Earlier than-And-After Transformation Movies
All people loves a great transformation story. Think about discovering a side-by-side video of an previous bungalow now boasting smooth interiors and a shocking yard. Wouldn’t you cease and admire the transformation? Transformation posts are addictive, giving followers a way of progress, inspiration, and the potential of actual property.
Whether or not it’s renovating an previous residence or adorning a brand new one, before-and-after transformations are partaking, shareable, and galvanizing, garnering extra views than the common picture or video and enhancing property inquiries.
See @cheapoldhouses, which has nearly 3 million followers obsessive about transformation posts. They doc numerous restoration initiatives via carousels, reels, and informative posts.
This actual property social media publish thought additionally interprets nicely into longer codecs like YouTube movies, the place every step could be proven intimately, together with commentary on challenges, ideas for particular processes, or prices.
Have a look at this video from Andrew Thron that mixes restoration clips with animated ground plans and particulars that make the method extra immersive for viewers.
What Works:
- Break it Down: Present the transformation step-by-step by capturing snippets of the method (paint decisions, flooring upgrades, staging) for a greater ‘wow’ issue.
- Embrace Renovation Prices: Transparency builds belief and helps potential consumers see the worth.
- Use Charming Thumbnails: The primary picture or body of your video ought to seize consideration immediately. Vivid, high-contrast photos or a dramatic side-by-side comparability work finest.
3. Neighborhood Spotlights
When consumers are home looking, they’re trying past simply the 4 partitions and roof. The neighborhood issues when shopping for a house. With 59% of homebuyers itemizing neighborhood high quality as a high precedence, neighborhood spotlights are a must have in your actual property social media content material concepts.
As a substitute of merely exhibiting them the situation, assist them visualize their every day life in that locale. What’s the vibe of the native espresso store? How does the world really feel on a Sunday morning? Can they stroll their canine safely at night time? Social media thrives on storytelling and showcasing the neighborhood helps consumers join emotionally with the home and space they select.
What Works:
- Evaluate and Distinction: Showcase comparisons of various neighborhoods to assist consumers determine. Actual property social media posts like “Metropolis vs. Suburbs” can generate excessive engagement.
- Go Past the Fundamentals: Transcend the same old “nice colleges and eating places” method and add extra worth by highlighting offbeat brunch spots, indie bookstores, or scenic jogging paths.
- Use Native Information: Share statistics on residence costs, security rankings like crime charges, and walkability to provide them deeper insights into why it’s the perfect decide.
Take inspiration from Lake Actual Property beneath and spotlight the neighborhood and neighborhood in its caption.
4. Buyer Testimonials
A glowing evaluate beats even the flashiest gross sales pitch as a result of nobody trusts the “High Realtor in City!” banner anymore. Reviews present that 42% of shoppers belief on-line rankings and opinions as a lot as private suggestions. This makes having buyer testimonials an ideal addition to your checklist of social media concepts for actual property.
Take Keeley Starling, for instance. Her expertise of shopping for a house, in her personal phrases, “I by no means thought I’d be on this place in my life, particularly at 25, proudly owning three homes,” would resonate extra with individuals than any advert. So, don’t simply accumulate opinions—deliver them to life. Present the joy, the struggles, and even the comfortable tears. Make potential purchasers assume, If Keeley did it, possibly I can too!
What Works:
- Flip Testimonials Into Advertisements: Use your strongest opinions as a part of a focused advert marketing campaign. Leverage the ability of video testimonials as they get shared 12 times greater than textual content and pictures on social media.
- Pin Testimonials: Pinning success tales on the high of your social profiles helps new guests see them instantly. Use Instagram Highlights, LinkedIn Suggestions, or Fb Opinions for this objective.
- Ask for Opinions Instantly: The most effective time to request a evaluate is true after closing a deal. It will possibly stop you from happening a chase.
Requesting purchasers for a web-based evaluate can slip via the cracks of busy schedules. Automating this essential step is handy, environment friendly, and cost-effective.
You should utilize SocialPilot’s review generation feature to automate evaluate requests from numerous sources and clients in a single go. You too can arrange good campaigns to gather opinions via completely different channels that fit your clients. Auto-update contacts out of your CRM, accumulate personal suggestions and even customise evaluate campaigns along with your model identification to share on social media.
5. Actual Property Information and Traits
The success of social media marketing in real estate begins with educating your viewers. Patrons and sellers don’t wish to really feel like they’re taking a wild guess available in the market. They wish to know the proper time to purchase, if mortgage charges are going up, and different pertinent information that may assist them make an knowledgeable choice. That’s the place your actual property social media posts are available.
Have a look at @Barbara Corcoran, an actual property mogul and investor from Shark Tank. Her Instagram account helps individuals perceive market developments, funding methods, and monetary literacy. Individuals belief her as a result of she provides them worth. If you wish to appeal to purchasers, share insights that assist individuals purchase and promote smarter.
What Works:
- Publish Chunk-Sized Market Insights: Break down insights into fast reels, or carousels. A brief-form video like “Dwelling costs have elevated 3% in 2025—what does that imply for you?” can drive excessive engagement.
- Have interaction With Actual Property Influencers: Determine, touch upon or collaborate with related influencers like @Chad Carroll, @grahamstephan, or @thebrokeagent to spice up visibility.
6. Homebuyer Ideas and Methods
Shopping for a house is unquestionably thrilling, but it surely will also be overwhelming. About 36% of first-time buyers report being unable to deal with the home-buying course of with success. Earlier than shopping for, many individuals stroll into the method with incorrect data.
Actual property social media posts can empower consumers with the data they want. Homebuyers don’t merely Google. They scroll via Instagram, watch TikTok, and be part of Fb teams for recommendation. A reel breaking down mortgage charges? Tremendous useful. A Q&A session on tales? Gold. In case you’re in actual property, your actual property social media posts ought to give consumers the readability they want.
What Works:
- Create “Homebuyer Survival Guides”: Patrons don’t at all times know what to anticipate. A well-organized step-by-step information can ease their nervousness.
- Make Mortgage Phrases Much less Scary: Phrases like escrow, PMI, and debt-to-income ratio sound complicated when you’re not in actual property. Break them down utilizing easy, real-life comparisons.
- Spotlight First-Time Purchaser Help Packages: Many consumers don’t understand grants, tax credit, and low-down-payment packages exist of their state. A publish like “Homebuyer Help Packages You Have to Know” can place you as a educated trade knowledgeable.
As an example, this LinkedIn post on discovering high-yield properties in a aggressive market breaks down a posh topic into easy phrases and supplies tricks to consumers on how they’ll get it proper.
7. Contests and Giveaways
Think about seeing a publish from an area actual property agent providing a free residence decor session to 1 fortunate winner. What do you do? Likelihood is, you’ll like, tag a pal, and remark—it’s straightforward, enjoyable, and will result in a prize. Extra importantly, contests and giveaways spark conversations and get your model seen by a wider viewers.
An incredible instance is Rose Olliver Real Estate’s “Refer a Buddy” program, the place previous purchasers can refer consumers or sellers for a $500 voucher. This social media marketing strategy has turned purchasers into model advocates, pushed word-of-mouth advertising, and attracted certified leads. Individuals love contests. And when you’re not utilizing them, you’re leaving free model visibility on the desk.
What Works:
- Associate With Native Companies: Present prizes that match native pursuits by providing residence ornament reward playing cards and free inside design consultations.
- Showcase Previous Winners: Spotlight earlier giveaway recipients to reinforce credibility.
- Promote Throughout All Platforms: Share your promotion throughout all social platforms inside your out there community.
Managing posting on a number of social media platforms without delay could be difficult. You want a instrument that automates the workflow.
SocialPilot’s social media scheduler lets you plan, publish, and handle posts throughout all essential platforms effortlessly. The AI-powered scheduling instrument ensures your posts are aligned for publishing throughout all social channels you might be on whereas letting you tailor to every channel’s distinctive wants from a single dashboard. Manage campaigns, save time on ideation and publish creation, and leverage good scheduling to align along with your audiences’ preferences, all whereas sustaining model consistency and boosting visibility.
8. Design Inspiration
Stepping right into a well-designed house is like strolling right into a story the place each element provides to the expertise. In 2025, inside design developments are transferring past the protected whites and grays and embracing daring colours that really make an announcement. In case you’ve scrolled via Instagram currently, you’ve most likely seen this shift. Influencers like @stellaweatherall showcase layered, curated interiors that resonate with trendy consumers.
So, how will you use this in your actual property social media posts? Showcase gorgeous residence designs, collaborate with inside designers, and get your viewers concerned. Run polls: “Which kitchen fashion do you like—minimalist or farmhouse?” The extra interactive your posts are, the extra engagement and purchasers you’ll appeal to.
What Works:
- Have interaction with Your Viewers: Encourage followers to share their very own design initiatives or vote on their favourite developments. Varied types of interactive content promote a way of neighborhood.
- Collaborate with Native Designers: Work with inside designers so as to add worth to your content material. Their experience makes your posts extra partaking and offers your viewers helpful residence styling ideas.
- Keep Genuine: Traits are nice, however they should match your fashion and viewers. Don’t publish what’s well-liked. Share what you consider in.
9. Behind The Scenes
Most individuals solely see the Instagram-worthy facet of actual property. A superbly staged residence, a cheerful shopper holding their keys, or that superb SOLD signal. However the course of isn’t that easy. There’s the last-minute staging chaos, consumers altering their minds 12 occasions, and people oops moments—like getting locked out during a showing (Phil Dunphy-style).
Phil from Trendy Household is a good instance of how actual property is about persona. He’s goofy, awkward, however at all times relatable. And that’s the important thing. Share your behind-the-scenes moments. Individuals don’t desire a realtor who solely sells—they need an actual particular person. In the event that they such as you, they’ll belief you, and belief sells houses.
What Works:
- Make It Private: Patrons love candid moments like an sudden problem or perhaps a humorous blooper from a list tour. These actual moments make you extra relatable and reliable.
- Use Time-Lapse Movies: A time-lapse video of staging a house, exhibiting a number of properties, or finalizing a contract can seize this fast-paced work. It retains viewers engaged and makes actual property look thrilling.
- Create a Weekly “Behind-the-Scenes” Collection: Posting constantly retains followers engaged. Consistency results in increased engagement and recall charges.
This realtor paperwork her residence staging course of in a brief Instagram reel to point out what goes into making a home look stunning for potential consumers.
10. Day within the Lifetime of a Realtor
Actual property social media content material concepts are a mixture of technique, problem-solving, and relationship-building that occurs behind the scenes. Right here, no two days are the identical. One minute, you’re analyzing market developments; the subsequent, you’re negotiating a deal, and earlier than you already know it, you’re working a last-minute property exhibiting whereas additionally maintaining along with your social media presence.
That’s precisely why sharing this fast-paced, high-energy facet of actual property on social media works so nicely. High brokers like Daniel Daggers, often known as “Mr. Tremendous Prime,” use social media to provide purchasers an actual take a look at what they do. His Instagram presence helped him shut multi-million-pound offers. He shared actual moments, like prepping for an open home, Monday morning conferences, or late night time deal negotiations. This constructed belief and strengthened shopper relationships over time.
What Works:
- Introduce Your Crew, Not Simply Your self: Characteristic short-form movies or carousels on Instagram introducing every staff member. Share their specialties, enjoyable details, and why they love actual property.
- Make Day by day Life Posts: Present the fast-paced nature of actual property with quick, partaking movies of your every day routine. Strolling right into a property? Movie a fast clip. Closing a deal? Seize the second. Small snippets create binge-worthy content material.
- Run Crew Q&A Classes: Patrons and sellers love interactive content material. Maintain a dwell “Ask the Crew” session the place your followers can ask something about shopping for, promoting, or the market.
It’s story time. Have you ever come throughout Netflix’s actuality present “Proudly owning Manhattan”? Take into account the narrative of Jessica Markowski, an actual property agent and star of the present, who used the energy of social media marketing to promote a Tribeca loft for $6.925 million.
She documented her renovation on Instagram, leveraging her personal social media affect together together with her shopper Alfonso Cobo’s viewers to extend the property’s worth by nearly $3 million!
“…leveraging our mixed digital affect was key to securing this sale,” Markowski advised PEOPLE magazine. “This wasn’t nearly promoting a house; it was about showcasing a way of life…”
While you share related, helpful, and tasteful posts on social media about property listings, not solely does it have the next attain than bodily listings, it improves engagement via likes, shares with different potential purchasers, follow-up questions, and better viewings. Let’s let numbers do the remainder of the speaking right here:
- The research from the Nationwide Affiliation of Realtors quoted above exhibits that 47% of residence consumers begin their search course of on-line.
- 73% of residence consumers use a cellular or pill gadget to assemble data, in contrast with 28% who go to open homes.
- Fb is the preferred social media website for actual property listings, with 87% of realtors utilizing it. Instagram comes subsequent on the checklist, with 62% of realtors utilizing it for social media advertising.
- 80% of home buyers watch movies on-line each week, and half of them say that the movies influenced their buying choices.
With figures like these, the significance of strategizing and executing actual property social media posts well in at the moment’s digital world can’t be understated. Now, let’s get on with actual property social media content material concepts that may put your model entrance and heart among the many digital viewers.
The Social Media Shortcut to Belief
Actual property isn’t merely about houses, contracts, and negotiations. It’s about individuals. People who find themselves scrolling via social media at midnight, questioning in the event that they’ll ever afford a house. Individuals need an actual particular person to information them, not one other “High Agent” with a headshot and a gross sales pitch.
That’s the place social media truly issues. The brokers who win on social media are those who make consumers really feel like they’re not alone on this course of. They’re those answering actual questions, sharing actual moments, and proving that they get it.
Protecting it actual doesn’t imply compromising on the sale. You possibly can promote your actual property listings constantly utilizing the ability of a scheduling instrument throughout a number of platforms. With SocialPilot’s dedicated capabilities for real estate marketing, you may plan campaigns that really feel genuine, join along with your consumers, and generate glorious outcomes.
Leverage our single-click integration with the highest actual property itemizing platform Zillow. Create your Zillow publish in seconds, generate partaking captions with our AI know-how, and publish on social platforms instantly. That’s how easy selling your listings could be!
So, when you’re nonetheless overthinking your subsequent social media publish—don’t. Merely begin. Get your FREE trial with SocialPilot now!
