10 Survey Email Examples I Love (for Your Inspiration)

I just lately had a pleasing expertise at a neighborhood restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was wonderful.

Not lengthy after I obtained residence, I noticed an electronic mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my constructive suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is crucial. Surveys inform the whole lot from buyer expertise to product ideation to advertising and marketing technique. However it is advisable to be sure you’re distributing them the appropriate manner.

Whether or not you wish to gather knowledge for market analysis or run a customer satisfaction survey, selling your survey in an electronic mail is a direct strategy to generate responses.

Under, I compiled an inventory of the most effective survey electronic mail examples I’ve obtained from firms. I additionally broke down the profitable parts of those emails and created a template so that you can ship your survey electronic mail.

The Finest Survey Emails: 10 Examples to Copy

To seek out the most effective survey electronic mail examples, I scoured my inbox. Why? I wished to see surveys that obtained an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in numerous shapes and kinds, I’ve organized them into the next classes:

• Rewards-based.
• Time-based.
• Requesting assist.
• Embedded.
• Survey reminder.

Listed below are my favourite survey emails that landed in my inbox and the weather I believe you must emulate in your following emails.

Rewards-Primarily based

1. Birdy Gray

Topic line: Your probability to win $1,000!

I discovered myself on the Birdy Grey web site so much final yr (shout out to my fellow 2024 brides) and finally turned a buyer, so, naturally, I ended up on their electronic mail advertising and marketing listing.

The bridesmaid costume firm just lately despatched a survey to its listing that supplied an opportunity to win an Amazon present card price $1,000.

Birdy Gray is aware of that asking for suggestions means asking individuals to take day out of their days (10 minutes, to be precise) in order that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings you might get by finishing the survey. I additionally respect how massive and clear the CTA button is.

What I preferred: $1,000 is some huge cash for anybody, however this reward is very attractive for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 on your ideas on pricing 🤑

This survey electronic mail instance from Contra leads with the reward. Making “$500” the very first thing individuals see within the electronic mail’s topic line is an effective way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re price.” As a freelancer, that is music to my ears.

Contra is a device for freelancers, and so they make that clear in all of their messaging, together with this survey electronic mail.

What I preferred: The graphic within the electronic mail’s physique is eye-catching and on-brand with Contra’s general model. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling strategy to immediate subscribers to take the examine, particularly contemplating it poses a query.

Time-Primarily based

3. H-E-B

Topic line: Inform us what you assume – 3 min survey

In the event you’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final yr, Meals & Wine even named it the best supermarket in the US.

And I’ve obtained to say, the shop’s electronic mail advertising and marketing is as high tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey electronic mail after each curbside order pickup.

Within the topic line, it’s smart to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is obvious and easy, too.

It begins with a query to get you pondering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I preferred: The grocery retailer sends this survey electronic mail earlier than I depart the car parking zone, rising the probabilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this electronic mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. After I learn the topic line, “Query for you,” I anticipate to reply one fast query.

The complete electronic mail is brief and candy, from the topic line to the physique copy. It even contains an opportunity at a reward for finishing the survey: a $50 present card.

In my expertise, present playing cards are a wonderful strategy to entice clients to finish your survey.

What I preferred: This electronic mail virtually appears to be like like a private electronic mail from a co-worker after I see it in my inbox. Some individuals could not like this as a result of it doesn’t stand out as a lot as different model advertising and marketing emails, however I respect the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We’d like your assist: Our annual wage survey is reside

There are a handful of conditions the place I believe it’s acceptable to make use of the pressing alarm emoji (your retailer’s 20 % off sale is just not one in all them), and this electronic mail from Superpath matches the invoice.

Superpath is a membership neighborhood and an unimaginable useful resource for the content material advertising and marketing business.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants knowledge from the neighborhood, and so they ship emails just like the one above to generate responses.

What I preferred: Superpath is community-driven, so it is smart to be clear when asking the neighborhood for assist. In any case, the survey outcomes will probably be informative for neighborhood members, so we’re joyful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the subsequent massive factor!

As a substitute of asking for suggestions, glowing water model Spindrift took their survey electronic mail additional by asking clients to assist them select which flavors so as to add to their lineup.

Placing your clients within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling strategy to enhance electronic mail open charges.

In the event you’re a fan of the model, collaborating on this survey can be a enjoyable strategy to become involved and have a voice within the model’s future merchandise.

What I preferred: Slightly than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you advocate Wave?

Wish to enhance the variety of responses to your survey? Embedding your survey throughout the electronic mail makes it even simpler for patrons to reply as a result of it reduces the steps they have to take to take part.

Take the survey electronic mail I obtained from my invoicing software program, Wave.

For starters, I like that it’s personalised with my first identify. Second, it’s an easy electronic mail asking me to rank how doubtless I’d advocate Wave to a pal.

Once you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you possibly can add extra detailed suggestions earlier than you submit your response:

What I preferred: As a Wave consumer, I can inform that this electronic mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its clients.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an search engine marketing device I used to make use of, despatched this survey electronic mail to gather suggestions from former clients. The message is brief and to the purpose, however you possibly can reply to the survey instantly because it’s embedded within the electronic mail.

The query on this electronic mail is simply one of many survey questions. Clicking on the embedded survey query results in the entire eight-question survey on Typeform.

On common, people are willing to answer between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I preferred: Apart from the comfort of the survey being embedded within the physique of the e-mail, I preferred how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting Immediately

Topic line: Your reminder to take our survey

The primary line of this electronic mail from the publication Accounting Today sums up precisely why you should ship a survey reminder: all of us get busy.

Emails get misplaced in individuals’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a couple of reminder emails for surveys that have to be accomplished by a particular date.

This survey reminder electronic mail provides a easy message and nudges clients to take their survey.

The e-mail additionally outlines the alternative ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I preferred: This was the primary time I’d seen an non-compulsory donation in lieu of a present card for collaborating in a survey. If your clients are charitable, this could possibly be a wonderful strategy to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder electronic mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique electronic mail. The topic line grabs my consideration by utilizing my identify and refreshes my reminiscence in regards to the survey.

The physique of the e-mail begins with a personalised introduction after which describes why they’re accumulating suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan for those who’re skimming an electronic mail.

What I preferred: As a continual worrier and overthinker, I respect the reassuring message on the backside of this electronic mail.

Adobe lets subscribers know that in the event that they full the survey, they’re mechanically entered into the drawing and might ignore the reminder electronic mail.

Write a Survey E mail (+Template)

After analyzing survey emails from my inbox, listed below are the weather I’ve discovered work greatest. I’ve additionally included a template that you could copy on your subsequent survey electronic mail.

Topic Line

The purpose of selling your survey in an electronic mail is to generate responses, so the topic line is arguably a very powerful half. Give you a survey email subject line that entices your clients to not simply open the e-mail but additionally take the survey.

When brainstorming topic traces, contemplate what your purpose is. Do you wish to gather suggestions to make their expertise higher? Are you on the lookout for characteristic concepts on your product?

Emphasize how vital your clients’ enter is by asking for his or her assist in the topic line.

In case your purpose is to get as many responses as attainable to extend your pattern measurement, you’re most likely providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an electronic mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your clients by identify, nevertheless it goes past that. Your surveys will produce extra particular and helpful outcomes in case you are sending them to the appropriate individuals.

Use segmentation to create totally different surveys for various situations. For instance, within the survey electronic mail instance from Mangools that I shared above, the survey was despatched to former clients.

Amassing suggestions from people who find themselves now not clients of your product helps you perceive why individuals left and what you might do to enhance your product or deliver clients again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the ideal length for a survey. Issue this in thoughts when writing your electronic mail physique copy — you don’t wish to add extra time to the expertise for those who don’t must.

Maintain your message quick and easy. Let your clients know that you just’re on the lookout for suggestions and the way it will profit them. Bonus factors for those who can provide them an estimate for the way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied clients to open your survey electronic mail, the subsequent most vital component is the survey CTA. You wish to make it as straightforward as attainable for patrons to take your survey, so don’t disguise the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

In the event you’re providing a reward for taking the survey, wrap up your electronic mail with a reminder of what the reward is. Emphasize the reward by utilizing a daring font or a graphic so it stands out if persons are skimming their emails.

Sending a Reminder

In the event you want responses or suggestions by a sure date, plan to ship no less than two reminder emails. Construction one as a follow-up to your authentic survey electronic mail and one other as a “final probability” to reply.

Even when your survey doesn’t have to be accomplished by a sure date — for instance, for those who gather buyer suggestions on an ongoing foundation — it doesn’t damage to remind clients to share their ideas.

Survey E mail Template

Hello [First Name],

Your opinion is efficacious to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take multiple or two minutes, tops!

The very best half? You’ll be mechanically entered for an opportunity to win a $100 present card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an important a part of buyer analysis. When you might have deeper data about your clients, their opinions, and their needs or wants, you possibly can tailor the whole lot out of your advertising and marketing to your merchandise to them.

In my expertise, the survey emails that I used to be most probably to take grabbed my consideration with a stable topic line, supplied a reward and made it fast and simple to take part.

When sending your survey over electronic mail, keep in mind the important parts of electronic mail construction.

Your topic line must be attractive and customer-focused, the reward (for those who’re providing one) is emphasised, and the CTA to take the survey have to be easy and simple to search out.