TikTok is now a fully-fledged advertising machine for companies, so we’ve requested the specialists to share their prime TikTok advertising ideas!
From discovering your area of interest to taking pictures your content material, we’ve received the entire greatest ideas from content material creators who’ve seen large success on the platform.
On this information, you’ll be taught TikTok advertising ideas from an unbelievable all-star lineup of TikTok stars from our TikTok for Brands workshop.
TikTok Advertising Suggestions: Knowledgeable Recommendation from TikTok Execs
With greater than 1.5 billion downloads worldwide, TikTok has taken the world by storm.
And whether or not educational videos or enjoyable dance routines are your factor, there’s an area to your model or enterprise to make it’s mark on TikTok.
TikTok is an area the place manufacturers, companies, and influencers can have enjoyable, be their genuine selves, and check out one thing new. And, chances are high, there’s an viewers on the market that’s excellent to your model.
So, how are you going to guarantee that your TikTok technique drives one of the best outcomes for your corporation? Hearken to the specialists.
We chatted with a tremendous lineup of TikTok execs to get all of their prime ideas and greatest practices for going viral on the app, together with:
⭐ Seth Obrien, Magnificence influencer
⭐ Chriselle Lim, Co-founder and CMO at bümo
⭐ Nichole Ciotti, Co-founder at Storyluxe
⭐ Nathan Allebach, Artistic lead at Steak-Umm
⭐ Sawyer Hartman, Filmmaker & Vlogger
Can’t wait to be taught extra? Listed below are 10 TikTok advertising ideas from the specialists in a nutshell:
Seeking to begin utilizing TikTok to your model or enterprise? Hear these TikTok advertising ideas and extra from the specialists in our free 1-hour TikTok for Brands workshop.
TikTok Advertising Tip #1: Be Fast on The Developments
For those who’ve spent any time on TikTok — even just some minutes — you’ve seen that TikTok is all in regards to the trends.
Some tendencies come out of nowhere, and others are tied to present occasions. Magnificence influencer and TikTok star, Seth Obrien, says that pace is without doubt one of the greatest methods to get your content material seen on TikTok.
Seth, who has over 3 million TikTok followers, recommends his method of recording and importing the identical day.
“Since tendencies can come and go as shortly as sooner or later, it’s essential to remain on prime of the tendencies to maintain your content material new and refreshing.”
This course of isn’t as time-consuming as it might appear. As a result of, quite than considering of a completely new idea each single day, Seth will get most of his concepts by scrolling his FYP and Discover web page.
And, one of the best half about leaping on the tendencies? Customers are literally looking and watching the content material below trending hashtags — so that you’ll be reaching new audiences very quickly!
Need to sustain with the TikTok Developments? Be taught in regards to the rise of fast flip TikTok tendencies and get entangled on this blog post.
TikTok Advertising Tip #2: Select A Area of interest
TikTok has confirmed to be extra than simply dance strikes and cute animal movies. There’s a distinct segment for everybody, and Chriselle Lim, Co-founder and CMO at bümo, is right here to show it!
The style-obsessed mother of two says that no matter your model is, regardless of your age, regardless of your topic, there may be an viewers on TikTok for every thing.
“That’s the ability of TikTok — discovering a distinct segment group of individuals.”
For instance, should you’re seeking to attain dad and mom, create content material that resonates with or offers worth for them.
Chriselle shares content material for fogeys who want to train their youngsters about social themes and ideas, with the tagline: “helps little minds be taught large issues.”
By constantly sharing niche content, your required viewers will ultimately discover it — particularly should you use the correct discovery methods. And, when you join along with your viewers, you can begin to construct a robust neighborhood that extends past the app.
“Meet folks the place they’re at and also you’ll discover that you simply’ll see development in your corporation in additional methods than simply on TikTok.
“As soon as my TikTok began taking off, unexpectedly my Instagram began rising once more.”
With regards to discovering your area of interest, spend time scrolling and looking TikTok. Take a look at what your opponents are doing within the house and see the place there’s a niche available in the market so that you can make your mark.
TikTok Advertising Tip #3: Put together and Apply
One standard pattern on TikTok is transition movies, so standard that there are tons of, if not hundreds, of movies of TikTok customers displaying others nail down the transition impact.
They’re so satisfying and attention-grabbing to observe — it’s no shock they’re so standard!
For those who’re seeking to nail down transitions, Nichole Ciotti, Co-founder of Storyluxe, tells us it’s all about preparation and follow.
With over 500K followers on TikTok, Nichole is without doubt one of the unique influencers to embrace the outfit transition pattern. Her “in the present day’s outfit concepts” movies impressed a complete new wave of fashion-related content material on TikTok.
“For flawless transitions, you wish to transfer as little as doable within the body,” explains Nicole.
As a substitute of relying in your eyes to maintain every thing constant, Nichole suggests utilizing tape to mark down the place you’re standing.
“Once you use the tape trick, you’ll be able to depart the body, do what it’s a must to do, and are available again to that very same spot.”
TikTok Advertising Tip #4: Immerse Your self on the App
For those who’re critical about utilizing TikTok in your advertising technique, Nathan Allebach, Artistic Lead at Steakumm’s, recommends immersing your self within the TikTok world.
“It’s essential to truly determine who’s standard, why they’re standard, what individuals are saying, and what individuals are truly focused on,” he explains.
One of the best ways to immerse your self? Scroll by means of your For You Web page day in and time out, observe standard creators, take heed to all of the trending sounds, and constantly browse the Discover Web page.
They are saying it takes 10,000 hours (or ten years) to turn out to be an professional or grasp at one thing. However don’t fear, it doesn’t take that lengthy to get the cling of TikTok.
After immersing your self in TikTok for a number of weeks, you’ll quickly start to realize a greater understanding of what it’s all about.
“The extra time you spend on the app, the extra it turns into second nature to you. You’ll quickly start to know why sure issues work and why sure don’t,” shares Nathan.
TikTok Advertising Tip #5: Inform A Story
Based on Sawyer Hartman, filmmaker and vlogger, the important thing to TikTok — and any social media platform — is storytelling.
And among the best methods to inform a narrative and seize your viewers’s consideration is by strategically utilizing textual content overlays.
Undecided the place to begin?
“First, I exploit the textual content to determine an issue or seize consideration. I often handle folks’s fears and issues proper off the bat. After which, step-by-step, I remedy the issue,” explains Sawyer.
No matter what sort of video you’re creating, the textual content in your video ought to at all times assist inform a narrative.
“Think about your excellent viewer is sitting and watching your video with the pontificate, what textual content can you place and what story are you able to inform that can persuade them to show their sound on?”
Including textual content is an efficient solution to cease scrollers of their tracks, and is nice for viewers with listening to impairments too.
TikTok Advertising Tip #6: Submit Usually
If there may be one fixed with all of our TikTok specialists, it’s that all of them submit to TikTok at the least as soon as each day. Chriselle usually posts as much as 5 movies per day.
And one of the best factor about TikTok is you can get inventive along with your content material technique. It’s an amazing platform to check new concepts and see what works for your corporation.
When you discover a format the resonates along with your viewers, you’ll be able to hold replicating it to construct in your success. Nathan follows this technique for Steakumm’s web page:
“It takes numerous trial and error to determine what makes folks snort,” he explains.
Posting recurrently is probably going to assist enhance your efficiency with the TikTok algorithm, too.
Begin experimenting along with your content material technique, be courageous with new codecs, and when you’ve discovered your successful method, submit as usually as doable!
TikTok Advertising Tip #7: Be The First
Whereas a lot of TikTok is about jumping on the trends and discovering concepts on the For You Web page, it may also be about making an attempt new issues and creating unique ideas.
Discovering inspiration from the For You Web page is a good technique, however you don’t should be tied right down to what’s already taking place on the market.
Individuals wish to see new and thrilling content material, and it’s usually probably the most progressive manufacturers who see probably the most success on the app.
And also you don’t at all times have to begin from scratch. Placing a singular spin on an current pattern will be simply as beneficial.
Take Sawyer’s recommendation: “You don’t should re-invent the wheel. For those who aren’t positive the place to begin, you’ll be able to take no matter pattern is on the market and add one thing to it that nobody has seen earlier than.”
TikTok Advertising Tip #8: Don’t Give Up
If there’s one mirror mantra to remove from all of the professional TikTok advertising ideas, that is it: don’t surrender.
TikTok will be exhausting, particularly when making an attempt to make use of it to develop your model or enterprise. Whereas it solely takes one video to go viral, don’t get discouraged if it doesn’t occur immediately.
Take it from our TikTok specialists — it isn’t straightforward!
It took Nathan importing 10 movies to SteakUmm’s TikTok earlier than one video caught steam. And, even after that viral video, it took one other 40 earlier than one other one adopted go well with.
“Quite a lot of it was simply studying firstly. It was numerous experimenting, ” he explains.
When beginning off, experiment with every thing like what time you post to TikTok, what sounds you employ, the kind of movies you add, and the type of your movies.
TikTok Advertising Tip #9: Be Genuine
Genuine could also be a social media buzzword, however in TikTok’s case, it does ring true, particularly once you’re simply beginning out on the app.
On TikTok, authenticity comes earlier than aesthetics — so don’t be afraid to try something new and let your character shine!
When Chriselle began posting to TikTok, she discovered she was expressing her true self on TikTok greater than she was on some other social platform.
“TikTok inspired me to be extra genuine to myself and simply have enjoyable with it.”
Equally, when Nichole began posting content material on TikTok, she additionally knew she wished to remain true to who she was.
“When your model is inherently genuine to who you might be, it makes transitioning to a brand new platform a lot simpler. You don’t have to think about new issues, you’ll be able to simply proceed to be true to your self,” she explains.
TikTok Advertising Tip #10: Have Enjoyable With It
TikTok is all about having enjoyable — and for thus a lot of our TikTok specialists, the reply to their success on TikTok was easy: have enjoyable along with your content material.
When Seth began creating content material on TikTok, he shortly realised that having enjoyable was key to success.
“There was a degree the place I used to be so targeted on view rely and likes. Lastly, I made a decision that I used to be going to begin having enjoyable with this. As soon as I made that shift, my movies began to take action a lot better. I used to be having a lot enjoyable. I actually advocate simply having enjoyable along with your content material”
For those who’re having fun with creating content material, the probabilities are your viewers will take pleasure in it too.
So there you may have it! The highest 10 TikTok advertising ideas from the TikTok experts themselves.
And should you’re searching for much more ideas, take a look at our free TikTok workshop under!
