ICYMI: TikTok not too long ago introduced the Fall Semester curriculum of its Creative Agency Partnerships University (CAP) program.
Launched in April 2022, its objective is to show artistic companies, freelancers, manufacturers, and even creators “methods to strategize and produce TikTok-native content material.”
From discovering your voice to methods to movie content material, we took the lessons and have tons of takeaways.
And even higher? We’re sharing them with you, under. Hold studying for the highest TikTok ideas for creating partaking content material — straight from TikTok HQ.
FYI: With Later’s social media administration instruments, you possibly can plan and schedule your TikTok content prematurely. Create an account at present!
10 TikTok Ideas for Creating Partaking Content material
The lessons at TikTok’s CAP College are one other reminder that TikTok is a major video platform and a good way to develop your model.
Whether or not you’re a seasoned professional or a TikTok beginner, use these 10 TikTok ideas as your go-to guidelines information for creating content material on TikTok:
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Converse to a distinct segment viewers: In any other case often called sub-cultures, area of interest communities are the equal of a devoted fanbase that may actively have interaction along with your content material. Working example: BookTok.
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Be genuine: TikTok is all about experimentation, nevertheless it’s essential to discover a tone that works in your model’s persona, resonates along with your audience, and feels genuine — not pressured. (See how Later’s social crew grew our TikTok to over 50K followers).
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Have interaction along with your viewers: Feedback are integral to your total development, so it’s essential to answer them! Partaking with feedback will create a way of neighborhood, make your viewers really feel included, and provides perception into how your content material is resonating.
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Optimize your set: When producing content material, re-imagine your shot in 9×16, because the vertical format works finest on TikTok. Once you’re capturing and filming your content material, get inspiration from different types you have on TikTok. For instance, use shot transitions (comparable to clothes or location adjustments) or enjoyable digicam angles. Mess around and see what works finest in your model.
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You don’t want costly tools: It’s not about how costly or excessive tech your gear is; it’s about how you utilize it to entertain your neighborhood. In different phrases, your content material doesn’t have to be extremely polished. A telephone digicam works nice!
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Be unique: Whereas utilizing trending audio is nice for attain, creating unique content material is a crucial piece of the pie too. You’ll be able to put your individual artistic spin on a development or just create content material with your individual perspective. In different phrases: be distinctive. It exhibits that your model has one thing value saying, slightly than simply solely following developments.
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Take your viewers on a journey: Embrace them in your content material creation course of by sharing BTS footage or challenges you have overcome. It is important to point out your story by highlighting how you have constructed your model.
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Use the instruments TikTok provides: TikTok has many modifying instruments that’ll assist make your content material extra thrilling. Many creators will edit directly in the app to make their content material really feel native to TikTok, and can use its text or filter instruments.
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Present worth to your viewers: This tip is easy. Don’t use the platform solely to promote. As a substitute, use it to entertain or educate your viewers.
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Create a TikTok script: As soon as you have written your script, reduce it right down to the naked bones. Bear in mind, content material on TikTok strikes quick, so that you wish to spotlight one-liners and punchlines that may deliver your script to life. Inform your story, however as rapidly as potential.
So there you have got it, 10 TikTok ideas for creating partaking content material — straight from the platform itself.
Bear in mind: Be genuine, be partaking, and above all else, be unique. Hold the following tips in thoughts and who is aware of, you may be the next big thing to blow up.
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