The climate could also be a bit chilly and dreary, however many companies are heating up within the winter. And even when your online business shines brightest within the sunny summertime, a profitable always-on advertising and marketing technique means protecting individuals engaged all year long.
With all that in thoughts, you want a relentless circulate of content material concepts to maintain your feeds, newsletters, and blogs contemporary and fascinating. And we’ve obtained ‘em!
Right here you’ll discover over 100 intelligent, inventive content material matters and concepts to make use of all through winter. Plus, you’ll see a number of examples from manufacturers that know how one can keep prime of thoughts with their prospects for the lengthy haul.
Contents
Finish-of-year content material concepts
The tip of the yr means various things to totally different individuals and companies. For some, it’s time to decelerate and mirror. For others, it’s a mad sprint to the gift-shopping or fiscal-year end line. These content material concepts are different sufficient to achieve everybody.
New Yr’s Eve
If all you do is assist individuals plan and revel in the most effective New Yr’s Eve get together ever, you’ll have sufficient content material concepts to fill each advertising and marketing channel.
This model created an aesthetically pleasing New Year’s Eve Instagram carousel. It’s a information for curating the right bar for the large night time.
You’ll be able to simply replicate this concept for decorations, meals, get together video games, and so forth.
Right here’s a handful of extra New Yr’s Eve content material concepts:
- Put up a fast YouTube Short of hairstyles and outfits befitting the vacation.
- Write a blog post with recommendations on how one can have a good time with out over-imbibing in alcohol.
- Share an inventory of NYE traditions from all over the world (in Denmark, they smash plates!).
- Compile a group of NYE occasions round your city.
- Create an inventory of pet security ideas for when the inevitable NYE fireworks begin popping.
- Ship a heartfelt Comfortable New Year wish to your prospects and followers.
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Wrapping up the yr
For a extra reflective vibe, share some kind of “yr in overview” about your online business. Add in an enormous thanks to your prospects whilst you’re at it.
Right here’s how a neighborhood non-profit did it of their December email.
Attempt to be as particular as you may. Name out milestones, developments, and awards.
Then, comply with up with a number of of those concepts:
- Spotlight new staff employed over the yr.
- Embody some buyer success tales in your holiday newsletter.
- Put up images of how one thing has modified over the yr (like an workplace redesign).
- Share a state of [industry, business, etc.] report that recaps the largest tendencies in your market.
Better of the yr
This can be a actually enjoyable end-of-year content material concept that all the time will get plenty of engagement. Choose an merchandise and create a numbered listing of the most effective variations of it from the previous yr.
You’ll be able to even do that with belongings you’ve created. This podcast shared the most effective episodes of the yr in its recap.
Now, go loopy with the themes right here. Begin with a number of of those and let your creativeness run wild:
- Share a ranked listing of the most effective journey locations for the previous yr (make it a theme that matches what you promote, like “finest locations for yoga”).
- Rank the most effective new merchandise in your trade.
- Create a Spotify playlist of the “finest” songs of the yr.
- Post a poll the place your followers vote on the most effective (new restaurant, cutest canine image, and so on.).
Extra end-of-year content material concepts
When you get began, the concepts will circulate like properly chilled champagne. Listed here are a number of extra content material concepts to make use of in your end-of-year advertising and marketing content material.
- Record your favourite books or films from the previous yr.
- Share your objectives or ask individuals to share theirs for the upcoming yr.
- Write a weblog put up with concepts for a protected and enjoyable household New Yr’s Eve.
- Give predictions or listing tendencies for issues like vogue or popular culture.
- Create a month-to-month calendar with occasions your particular viewers might want to bear in mind.
- Make a enjoyable infographic of knowledge factors essential to your trade (e.g., the variety of rescue canines saved from a vet hospital).
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Winter content material concepts
Winter affords each a variety of magic and a bit menace. Snowy streets and warmly lit properties fill us with pleasure. Frozen water pipes and icy roads, nevertheless, depart a special impression.
Assist your followers benefit from the magic and decrease the menace this winter with these content material concepts.
Winter enjoyable
Forts, angels, and snowball fights are only the start of enjoyable awaiting us this winter. Put collectively an inventory of the most effective methods to benefit from the frosty enjoyable instances. Attempt tailoring it to your viewers, like how this put up is all about winter actions with children.
How else can you employ your winter content material to assist individuals benefit from the season? Attempt these concepts:
- Make an enormous listing of winter-themed occasions in your space, like makers’ markets, carriage rides, and such.
- Share your favourite joints for wintery meals (suppose: spice cake and sizzling chocolate meals vans).
- Supply security ideas for enjoying within the chilly and ice.
- Write an inventory of concepts for indoor actions like themed film nights, sport nights, and so on.
Winter residence prep
The chilly climate can wreak havoc on all kinds of issues we use day by day. Your followers will love you all yr should you assist them keep away from any wintertime mishaps.
This plumbing firm did a fantastic job of it by sharing an easy-to-follow winter residence prep guidelines. They backed it up with a weblog put up explaining a few of the ideas.
After all, our properties are only one factor to prepare for winter. Listed here are some extra winter prep content material concepts your followers will love:
- Share concepts on how one can make a house a comfy wintertime retreat.
- Put up some recommendations on navigating icy and snowy roads.
- Create a guidelines for winter automotive upkeep.
- Accomplice with a neighborhood gardener for a video on defending an outdoor backyard within the winter.
- Work with a neighborhood skilled on tricks to scale back heating payments within the winter.
Winter well being
Lengthy nights, dreary days, and icy climate may also have an effect on our psychological and bodily well being. We now have some concepts you may add to your content material calendar which might be all about staying wholesome all through the season.
Viome posted this useful listing to its weblog. It’s stuffed with issues to do and issues to keep away from to steer a more healthy life.
You’ll be able to take this concept in many various instructions. Listed here are a number of variations to think about:
- Make a mini cookbook of wholesome consolation meals recipes.
- Share security ideas for exercising within the chilly (e.g., stretching, dressing, and so on.).
- Put together an inventory of ideas for having fun with vacation events with out overdoing it with unhealthy meals and drinks.
- Video a tutorial on winter skincare (that dry air is brutal!).
- Put up some methods to create quiet moments within the mayhem, like morning meditation classes.
- Gather and share methods to beat the winter blahs (seasonal affective dysfunction).
Extra winter content material concepts
- Put up concepts for protecting children on a constant schedule all through winter.
- Clarify how one can recycle packages, cardboard, and reward wrapping.
- Present a reader-sourced listing of books to learn for psychological well being in winter.
- Clarify the well being advantages of being outside in winter, plus add a number of security ideas.
- Ask your followers to share footage of your product in fairly winter scenes for some user-generated content gold.
- Make an inventory of non-public care appointments your followers can use as reminders (suppose dental cleanings, oil modifications, HVAC check-ups, and so on.).
December content material concepts
December is completely frantic on nearly each advertising and marketing channel. You’ll must convey your “A” sport to your holiday emails, your December social media posts, and all your marketing this month.
World Wildlife Conservation Day (December 4)
Not every thing must be holiday-themed in December. Content material not about presents, events, and the North Pole will stand out in a sea of season’s greetings.
With that in thoughts, take into account displaying a bit love for World Wildlife Conservation Day. After all, it is smart for a zoo to take part.
However any model can share the message of conservation and defending animals. Attempt posting some cute animal pics or simply pointing individuals to the place they will help the trigger.
Christmas (December 25)
Something to do with Christmas shall be particularly aggressive. The important thing to success is attempting a number of several types of Christmas content material to see which rises above the vacation din.
See how this headspace addressed the burnout many individuals really feel when issues get actually busy this time of yr?
That’s a fantastic choice as a result of the message is on-brand for the enterprise. Plus, it’s a preferred and essential matter.
Take into consideration the questions your followers may have main as much as Christmas, and create content material that solutions them. Listed here are a number of examples:
- Make a mini guide of Christmas gift-giving video games.
- Curate the funniest vacation content material you will discover to your Christmas social media posts.
- Share a bunch of concepts for handmade items.
- Publish a present information to your target audience (like a present information for yogis should you run a yoga studio).
- Write a information to Christmas on a finances with meal, reward, and ornament concepts.
- Put up some concepts for adorning an workplace or skilled area with photos of nice examples.
Extra December content material concepts
Use these holidays and themes to fill within the gaps in your December content material calendar:
- Rosa Parks Day (December 1)
- Nationwide Apple Pie Day (December 3)
- Free Delivery Day (December 14)
- Nationwide Cupcake Day (December 15)
- Ugly Christmas Sweater Day (December 16)
- Hanukkah (modifications yearly; December 25, 2024-January 2, 2025)
- Boxing Day (December 26)
- Bacon Day (December 30)
January content material concepts
January is available in with a bang however tends to settle down for most individuals after the primary week. Make your January content comply with that circulate from revelry to relevance. Since we lined New Yr’s earlier, we’ll give attention to another key moments within the month.
Martin Luther King Jr. Day (third Monday in January)
Few individuals have had a higher influence on extra individuals than Martin Luther King Jr. Put aside a few of your content material throughout that week to rejoice his contributions and unfold his message.
Dr. King was an incredible orator and thinker, so a preferred strategy to commemorate the day is by sharing one in all his many memorable quotes.
There are different methods to participate, simply don’t be salesy. Listed here are some extra choices:
- Write a weblog put up itemizing 10 lesser-known information about Dr. King and the work he did.
- Share biographies and sources individuals can entry to be taught extra in one in all your January emails.
- Merely ask individuals to take a minute and mirror on Dr. King’s message and what it means to them.
- Sit it out (let your followers know the day earlier than that you simply’ll observe a day of silence).
Get to Know Your Prospects Day (third Thursday in Q1)
This can be a nice time to be taught a bit in regards to the individuals who help your online business—particularly if it’s a slower time of yr.
Attempt sending a brief survey to your e-mail subscribers. Ask them about favourite pastimes, journey plans, product characteristic preferences, or something that can provide help to serve them higher.
Discover the model affords a sexy low cost in alternate for taking the survey. That’ll assist enhance participation and construct extra affinity to your model.
How else are you able to participate? Attempt these concepts:
- Run a ballot on Fb or Instagram with a easy “this or that” query.
- Choose a theme and ask individuals to share a narrative about it (humorous meals fails, and so on.).
- Have individuals share pics of their pets or travels with a bit blurb about them, then add what they ship into upcoming emails.
Extra January holidays and content material concepts
January is stuffed with observances and themed days you should use to gas the remainder of your content material for the month.
- Nationwide Blood Donor Month
- Trivia Day (January 4)
- Take the Stairs Day (January 8)
- Costume Up Your Pet Day (January 15)
- Nationwide Popcorn Day (January 19)
- Nationwide Cheese Lovers Day (January 20)
- Nationwide Pie Day (January 23)
- Backward Day (January 31)
February content material concepts
Generally, February marketing feels a bit like a slog. It’s the tail finish of winter and many individuals are bored with the chilly. It’s far sufficient away from the vacations that that magic has worn off.
However February does have Valentine’s Day. And it’s when individuals begin to consider spring. These February content ideas faucet into these themes and a number of other different good causes to achieve out to your prospects.
World Pizza Day (February 9)
World Pizza Day and Nationwide Pizza Day are each celebrated on February 9. Get a slice of the eye with a weblog put up stuffed with enjoyable information and recipes.
Pizza is fairly well-liked, so nearly any content material you ship shall be consumed shortly. Attempt a number of of those to get began:
- Have a tacky joke contest in honor of Pizza Day.
- Warmth up the dialog by asking which fashion of pizza is the most effective.
- Share “workers picks” for the most effective pizza locations round.
- Put up directions for a “construct your personal pizza get together.”
Valentine’s Day (February 14)
Valentine’s Day is a content material creator’s dream. There are such a lot of social media ideas, intelligent Valentine’s Day slogans, and email opportunities to probe for the vacation.
Take this one from the Steppenwolf Theater, for instance. It’s an inventory of romantic comedies that includes actors within the theater’s ensemble.
It’s possible you’ll not have staff with main roles in characteristic movies. However you may create a guidelines of rom-coms to your followers to view. Whilst you’re at it, use a number of of those different Valentine’s Day content material concepts to sweeten up your followers’ day:
- Plan a easy “We love our prospects” message in your February social media calendar.
- Collect up a bunch of date night time concepts for a weblog put up, or get your followers to share their favorites.
- Play into the Galentine’s theme to rejoice ladies’s friendship.
- Go anti-Valentine’s and present singles the place the most effective non-holiday occasions are occurring.
Extra February content material concepts
There are some crucial messages to share in February, like celebrating Black historical past. And a few much less critical themes, like Nationwide Flannel Day. Listed here are a number of content material concepts unfold all through the month:
- Black Historical past Month
- Nationwide Most cancers Prevention Month
- Groundhog Day (February 2)
- World Most cancers Day (February 4)
- NFL Tremendous Bowl (modifications yearly; February 9, 2025)
- Nationwide Flannel Day (February 10)
- NBA All-Star Recreation (modifications yearly; February 16, 2025)
- Nationwide Play Tennis Day (February 23)
Hold your advertising and marketing momentum with these winter content material concepts
Whether or not your online business peaks in December or grows sooner come spring, you’ll profit by staying in entrance of your prospects all through the winter. When it’s time to purchase what you promote, your viewers will flip to you as a well-known, trusted supply.
This listing of winter content material concepts will provide help to try this. Use a mixture of mediums (e-mail, social media, video, and so on.) and messages (humorous, inspirational, academic, and so on.) to remain in your target market’s consciousness. Take a look at a number of, see what works, and go all in on the winners.
