Able to faucet into the viral development of TikTok challenges?
Challenges are one of many largest traits on TikTok, and revolutionary manufacturers are already utilizing them to fast-track their development and attain thousands and thousands of customers on the app.
On this weblog submit we’re delving into how TikTok challenges work and the way you need to use them to your model. Plus, we’re sharing 12 TikTok challenges to encourage your subsequent marketing campaign!
What Are TikTok Challenges?
TikTok challenges can take nearly any kind — they have to be simple to copy by the lots and are intriguing sufficient to your viewers to wish to take part in. They may very well be so simple as the #RosesAreRed problem or tougher just like the #ThePushupChallenge.
Challenges are a novel method to get your viewers to create person generated content material that aligns together with your model. When TikTok challenges are carried out proper, they have a tendency to realize traction and unfold like wildfire on the app.
They’re one of the participating techniques you need to use on the platform. Your model can make the most of them to construct consciousness, create relatable content material, and develop your TikTok group.
TikTok challenges are pushed by natural and sponsored content material – you’ll see branded challenges like Colgate’s #MakeMomSmile problem and natural content material, just like the #LevelUp problem.
Whether or not you’re a model trying to get your viewers engaged or a creator trying to hop on the following trending TikTok problem, there’s quite a bit to realize from TikTok challenges!
The right way to Create a Branded Hashtag Problem on TikTok
Very similar to Instagram hashtags, TikTok hashtags assist customers share and discover content material.
They’re additionally how a variety of the area of interest communities are constructed on TikTok. As an example, the #KeepingActive hashtag has turn into a go-to for health lovers on the app.
It showcases an enormous and various vary of content material, starting from movies on how to exercise in small spaces to how to improve your pushups. Celebrities like Lizzo have even jumped in on the hype, creating organic content for the hashtag.
Utilizing a branded hashtag to label your TikTok problem is a good concept. Not solely will it make it simpler for TikTok customers to share their tackle the pattern, nevertheless it’ll additionally make any challenge-related content material a lot simpler to search out within the TikTok app — which is vital for model consciousness and discoverability.
Plus, there’s the choice to take your problem to the following degree with TikTok advertisements. TikTok’s branded hashtag challenges advertisements get folks considering, transferring, and creating. They’re a robust asset for viewers engagement and constructing model status on the app — primarily as a result of they get prime actual property in your TikTok feed (a small “skip advert” button seem within the prime proper nook of the in any other case unrecognizable advert format!).
Take for instance Guess’ #InMyDenim branded hashtag problem. By partnering with influencers and creating on pattern TikTok movies to go alongside the problem, Guess made a splash with their 6-day problem.
Supply: TikTok Ads
#InMyDenim realized over 5,550 user-generated movies, 10.5 million video views, 14.3% engagement price and over 12,000 extra followers for Guess’ enterprise account on TikTok.
Whether or not you’re bought on an natural or sponsored branded hashtag problem (be aware: try to be), it’s necessary to think about two issues: what your viewers will be capable to take part in, and why they’ll wish to become involved.
Step #1: Create a TikTok Problem
Be sure that your problem is straightforward to do, entertaining, and most significantly, inclusive and accessible for all.
For instance, Colgate created the hashtag #MakeMomSmile in celebration of Mom’s Day. This problem is fairly open ended — the decision to motion for TikTok customers is to make your mom or mother-figure in your life smile, whether or not or not it’s breakfast in mattress or a dance-off problem. Different manufacturers even opted in on the hashtag, together with the New York Giants, Houston Rockets and the Dallas Cowboys.
The great thing about branded TikTok challenges is that they create area to your viewers to be artistic in a enjoyable and collaborative means, which finally advantages all events.
Step #2: Drive Consciousness
To garner consciousness round your problem, strive participating with TikTok-specific influencers to assist create a groundswell.
By partnering with widespread creators you’ll be capable to attain a model new viewers on TikTok by tapping into that creator’s already loyal and engaged following.
Manufacturers like Aerie have partnered with influencers to unfold the phrase of their debut on TikTok and acquire recognition of their sponsored hashtag #AerieREALPositivity, the place they requested their viewers to share three issues they’re grateful for, adopted by a optimistic assertion they wished to share with the world.
TIP: If you wish to take it one step additional (and have the price range to take action!) TikTok’s Hashtag Challenge Plus advert characteristic makes branded hashtags shoppable. There’s a devoted web page accessed via the app the place customers can browse the hashtag and store for merchandise.
Wish to be taught extra about TikTok Branded Challenges and different advert choices on the platform? Try Later’s 30-minute workshop on tips on how to use TikTok for enterprise!
12 TikTok Challenges to Take Inspiration From for Your Subsequent Marketing campaign
No matter your price range, there are many methods to get artistic with TikTok challenges.
Listed below are our prime 12 TikTok challenges, each natural and branded, that’ll encourage your subsequent marketing campaign:
TikTok Problem #1: Chipotle’s GuacDance
Chipotle was one of many first manufacturers to take off on TikTok, so it is sensible they dove into branded hashtag challenges with none hesitation.
After their success of the #ChipotleLidFlip problem, the model cast forward with the #GuacDance problem. They requested their viewers to create a dance which might end in them getting free guacamole after they ordered on-line on July 31, which occurred to be Nationwide Avocado Day.
To this point, the #GuacDance problem hashtag has over 1 billion views.
Chipotle used massive names which helped the problem acquire traction on the app, together with Loren Gray and Brent Rivera.
TIP: Accomplice with influencers in your hashtag marketing campaign to assist unfold consciousness of your problem and goal new audiences.
TikTok Problem #2: Album Cowl Problem
This natural problem asks customers to display what music relates greatest to their present scenario by recreating the album art work in a TikTok video.
The probabilities are infinite with this problem, which is what makes it so enjoyable. Take into consideration what number of music titles, cool album covers, and relatable conditions there are on the market.
This problem is a good alternative for manufacturers and creators alike to get on board with because it’s really easy to discover a relatable second that speaks on to model classes.
For instance, in the event you’re a sweatpants model you might begin your TikTok with the textual content caption “While you discover your denims on the backside of your pants drawer.” Minimize to: a display screen shot of Taylor Swift’s album cowl with the music “I Forgot That You Existed.”
TIP: Ask your self how an natural pattern can work in favor of your model.
TikTok Problem #3: Kaiser Permanente’s Personal The Curve
This problem is a serious reflection of how one can put the creativity in customers’ fingers relating to a problem.
The #OwnTheCurve problem is sponsored by Kaiser Permanente and encourages folks to stick to present social tips, like staying house, washing your fingers, and working towards social distancing.
The hashtag encourages TikTok customers to “do one thing artistic” — some movies within the hashtag feed embody doing yoga, learning how to play the guitar, and a variety of tips for people to #OwnTheCurve.
TIP: A novel mixture of academic and inventive content material is a recipe for hashtag success.
TikTok Problem #4: DJ At House
The #DJAtHome problem is an natural one which has taken off because of the present social local weather. Individuals are bored at house and are making some fairly hilarious movies due to it.
TikTok describes the problem properly: “Whether or not you’re performing for your loved ones, or a celebration of 1, choose your favourite music and pull in your headphones as a result of it’s time to #DJAtHome.”
It’s an excellent enjoyable TikTok problem that anybody can become involved in. And after we say anybody, we imply anybody: 1.3 billion folks have considered the problem!
TIP: Typically the only challenges are the very best. Making your challenges accessible for everybody means you’ll get extra engagement!
TikTok Problem #5: Stage Up
The #LevelUp problem is an natural one which began with folks exhibiting off their strikes to Ciara’s music, Stage Up, however some pet homeowners on the market noticed a chance to take this problem to new heights. Actually.
Within the prime movies on this hashtag, you’ll see customers exhibiting off their dance strikes to this music, however you’ll additionally see individuals who have lined their hallway with rest room paper rolls and their pet leaping over them. Every beat, the layer of bathroom paper rolls would get larger and better.
TIP: Maintain your problem title basic – that means, it offers it up for interpretation and encourages freedom of expression.
TikTok Problem #6: Move the Brush
The #PassTheBrush problem one is one other one began by creators. Within the problem, magnificence gurus in every single place go from zero to hero with their make-up seems to be and go the comb onto another person to do the identical.
This problem creates a chance for TikTok customers to get linked with others and are available collectively for one widespread aim.
James Charles has essentially the most popular video with the hashtag, with a complete of seven.9 million likes. He collaborated with the likes of Patrick Starr, Nikita Dragun, Manny MUA, and Bretman Rock — simply to call a number of.
TIP: Begin a hashtag problem that begins a collective motion — the extra folks that may become involved in a problem, the higher.
TikTok Problem #7: Chase Financial institution’s Present Me Your Stroll
Now, we all know it’s necessary to have simply accessible challenges and to talk powerfully to the present social local weather. The #ShowMeYourWalk problem does simply that and extra.
It’s sponsored by Chase Financial institution and the problem asks customers to have fun their commencement and display a stroll, roll, strut, or dance throughout their very own model of a commencement stage. Even non-graduating celebrities wished to get in on the motion:
That mentioned, Chase Financial institution tailor-made this problem to talk to Gen Z, who’s the principle viewers on the app. A intelligent means of bringing their viewers collectively on TikTok whereas selling their model.
TIP: Bear in mind who you’re chatting with on TikTok while you’re creating these challenges.
TikTok Problem #8: Scoob! The Film’s ScoobDance
The #ScoobDance hashtag is sponsored by SCOOB! The Film and the problem asks customers to be taught the unique dance and share their strikes on TikTok.
We all know dancing is big on the app, so what higher method to get your viewers concerned than via creating an unique dance problem. This one particularly was created in partnership with Jalaiah Harmon, who’s the unique creator of the viral dance sensation, the renegade.
TIP: Dance routines and strikes are so widespread, so if it is sensible to your model, strive incorporating one in your subsequent hashtag problem.
TikTok Problem #9: Leaving My Physique
The #LeavingMyBody problem encourages customers to make use of the purple flame impact on TikTok to point out what they’re letting go of whereas dancing alongside to a catchy music.
As an example, in the event you’re a social media supervisor, you may try this problem with the caption “The stress leaving my physique after I’ve scheduled all our social media posts for the week.”
TIP: In case you’re taking a look at methods to create a problem to your model, scroll via the completely different visible results on TikTok for some inspiration!
TikTok Problem #10: I’m Only a Child
Everybody loves a little bit of nostalgia.
The #ImJustAKid problem encourages customers to recreate their childhood pictures. Lots of people are quarantining with their households, so what higher method to carry them collectively than with a TikTok problem.
The problem is profitable as a result of it’s so distinctive and private — and everybody can become involved.
TIP: Be sure that your challenges are tremendous simple to do.
TikTok Problem #11: Honey’s Move The Card
Launching your problem throughout a vacation is an effective way to get your TikTok problem to resonate with customers and have your model be prime of thoughts.
For Mom’s Day, Honey created the #PassTheCard problem, the place creators write a be aware to their mother and go on the problem by tagging different customers.
Some customers wrote how their mothers give them the boldness to like who they’re, present them they’ll do something, and get them via powerful instances.
TIP: Join your hashtag to a well-liked vacation to maintain your model related and prime of thoughts throughout nowadays of the 12 months.
TikTok Problem #12: E.L.F’s Eyes Lips Face
The #EyesLipsFace problem was extremely widespread in 2019, so we predict it deserves a shout out right here. It was began by e.l.f Cosmetics and asks customers to point out off their make-up seems to be.
This was an excellent transfer to construct consciousness for his or her model (are you able to guess what e.l.f stands for but?) nevertheless it was a primary of its sort because the cosmetics firm partnered with TikTok to create an unique sound to accompany the problem.
TIP: In terms of creating challenges to your personal model, consider other ways to include options which are solely discovered on TikTok.
TikTok challenges are a chance to your model to succeed in a brand new viewers, construct your model consciousness, and get folks making enjoyable content material.
Whether or not you select to launch an unique problem or put a branded twist on an present pattern, there’s no higher time to become involved and begin rising your model on the most well-liked social sharing app!
Plan and schedule your TikTok videos prematurely — proper out of your desktop or telephone! Improve to one among Later’s paid plans to get began.
