On TikTok, anybody can go viral. You don’t must be a videographer or social media knowledgeable to get visitors to your movies.
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In actual fact, the most well-liked movies I’ve seen on my For You Web page aren’t overly produced or too critical. The movies that get me to cease scrolling are those which might be brief and foolish and let me know precisely what I’m about to observe.
To extend your possibilities of being seen, there are a couple of ideas and methods that prime entrepreneurs and content material creators swear by.
From leveraging trending audio to inexperienced display results, learn on to find the 13 finest TikTok methods, in response to HubSpot’s Social Crew and TikTok entrepreneurs.
Desk of Contents
13 Greatest TikTok Ideas and Methods
- Discover the fitting area of interest.
- Do not delete low-performing movies.
- Put up on the proper time.
- Sew top-performing or related movies.
- Use the inexperienced display impact.
- Leverage trending audio.
- Strive vlog-style movies.
- Incorporate each area of interest and trending hashtags.
- Reply to feedback with movies.
- Add worth with ‘learn how to’ TikToks.
- Go away a CTA in your description and/or feedback.
- Add subtitles to your movies.
- Discover top-performing movies in your area of interest for inspiration.
Ideas for Making Nice TikTok Movies
To search out out what sort of natural content material works effectively on the platform, I requested some entrepreneurs for his or her finest ideas for making nice TikTok movies.
Deal with the hook.
If there’s one factor entrepreneurs can agree on, it’s that your TikTok video wants a hook. Each marketer I spoke to means that capturing your viewers’ consideration throughout the first few seconds is important for engagement.
As a TikTok consumer myself, I couldn’t agree extra. If I can’t instantly inform what the video is about, I maintain scrolling.
“Viewers wish to know what they’re getting from a video earlier than they watch it,” says Petra Khan, affiliate director of technique at ICUC.Social.
“Seize their consideration immediately with eye-catching visuals. For instance, a close-up shot or a colourful visible, akin to a splash of shiny colour or an attractive shot of a completed recipe.”
In case you’re simply getting began on TikTok and never getting many views but, your hook could be what takes you to the following degree.
“In case your movies don’t get off the bottom (i.e., getting lower than 500 views), simply deal with nailing the primary three seconds,” suggests Xavier English, co-founder at Supermix.
He recommends “taking inspiration from what hooks are working for different creators in your area of interest after which getting very experimental with the other ways you may introduce or body the identical content material.”
Meg O’Neill, a advertising knowledgeable and Instagram coach, recommends that should you’re utilizing the storytelling format, soar proper in to hook viewers instantly.
“Get proper to the purpose!” she says. “As quickly as your finger hits file, begin telling your story from the center.”
Use TikTok Studio.
In case you’ve been on TikTok for the final couple of years or so, you’re in all probability acquainted with Creator instruments, the suite of options that allow creators to see their analytics and keep on prime of developments.
In Might 2024, TikTok changed its “Creator instruments” with TikTok Studio. The brand new device permits creators to create, edit, add, handle, and analyze their TikTok account and content material efficiency.
You’ll be able to entry it throughout the platform or as a separate app.
Monitoring your engagement, checking on top-performing movies, and analyzing follower conduct is important if you wish to make good TikTok movies. You must see what’s working and what wants changes if you wish to stand out and attain your viewers.
That is additionally true should you plan on running ads on TikTok — it is best to all the time monitor video advert efficiency to ensure you’re reaching the fitting individuals and assembly your objectives.
Go into content material creation with recent eyes.
As entrepreneurs, it’s our job to be data-driven, inform our model story, and promote the corporate. Nevertheless, this data can even get in our manner.
In the case of creating movies on TikTok, we typically have *an excessive amount of* context to be choose of your individual content material, suggests English.
“We have seen quite a lot of movies fail as a result of the second we truly put them in entrance of recent viewers, we realized one thing actually fundamental was lacking,” English says.
“For instance, the beginning didn‘t make any sense to somebody who didn’t have all of the context we had in regards to the matter, or the best way they interpreted a sure visible was complicated, though nobody on our group interpreted it that manner as a result of we already knew the message we had been attempting to convey.”
Professional tip: So, how do you overcome this problem? English’s suggestion is to “take off your context goggles,” particularly through the scripting and modifying processes.
13 Greatest TikTok Ideas and Methods
1. Discover the fitting area of interest
“The algorithm favors niches. In case you get visitors primarily based on a selected model or sort of content material, movies outdoors of that gained’t carry out as effectively,” Nicole Phillip, social media lead on the Hustle, advised me.
In fact, discovering the fitting area of interest is not really easy. You must discover the candy spot between the content material that works on your model and the content material that your viewers finds precious.
To strike this stability, Phillip suggests experimenting with several types of content material to see what resonates — after which keep it up.
Instance: Mia Swinehart from Gathered Nutrition
Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ robust) by sharing health-conscious, balanced, and predominantly plant-based recipes.
Whereas her viewers has come to like her recipe movies, she additionally explores completely different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material recent whereas staying true to her model identification.
2. Do not delete low-performing movies.
You put up a video considering it’ll get one million likes. As an alternative, it disappears into the TikTok void, leaving you with nothing to indicate on your exhausting work. Your intestine response is to delete it, however Phillips has a distinct take.
“Don’t be discouraged by low efficiency, particularly at first. It takes some time for the algorithm to feed you to the fitting group of individuals and so that you can discover your footing earlier than one thing takes off,” Phillips says.
Phillips additionally factors out that virality usually occurs once you least anticipate it, so watch out when deleting movies. “Don’t delete low performing movies since you by no means know when the algorithm may choose it up and serve it to the fitting viewers,” Phillips says.
3. Put up on the proper time.
Based on HubSpot’s 2024 Social Media Trends Report, these are the most effective occasions to put up on TikTok:
- Between 6-9 p.m.
- Between 3-6 p.m.
- Between 12-3 p.m.
And the most effective day to put up on TikTok is Friday.
Needless to say each viewers is completely different, so it is price checking your analytics to see when your viewers is most energetic. You are able to do this by navigating to your profile, hitting the three strains within the top-right nook, and tapping “TikTok Studio.”
Then, faucet “Analytics.” This opens a dashboard together with your follower development, video views, likes, feedback, visitors sources, and shares.
4. Sew top-performing or related movies.
The Sew device allows you to mix one other video on TikTok with the one you‘re creating. It’s one other approach to collaborate with different TikTokers and broaden your attain.
Begin by on the lookout for top-performing movies in your area of interest. You are able to do this through the use of the search bar and typing key phrases regarding your model. Or, verify if any movies immediately point out your model.
When you discover a video to sew, faucet the Share icon on the right-hand facet.
Then, faucet Sew. This can open an modifying device the place you may choose 5 seconds of the video to make use of in yours.
Let us take a look at stitching in motion with an instance from Puma.
Instance: Puma
In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one consumer put the Puma brand on prime of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and making an attempt to recreate it.
This can be a nice instance of a model collaborating with its viewers and leveraging user-generated content material.
5. Use the inexperienced display impact.
TikTok has a complete library of filters and results, however one stands out from the remaining: the inexperienced display impact.
Like a conventional inexperienced display, this impact permits you to keep on-screen whereas completely different photographs seem within the background. By incorporating visible aids, it provides an entire new degree of storytelling.
This filter is right for explaining subjects, offering suggestions, or every time visuals may complement your story.
As an example, suppose you are a health influencer. You can clarify the right type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary reasonably than distract from it.
Instance: Levi’s
Utilizing the inexperienced display impact, Levi’s recommends completely different denims utilizing product pictures within the background. Viewers can simply comply with alongside, and seeing photos of the denims might pique their curiosity.
6. Leverage trending audio.
90% of TikTok users say sound is important to the TikTok expertise. It grabs individuals‘s consideration and provides taste to your content material. And for a lot of customers, it’s the place to begin for creating an excellent video.
Professional tip: Unsure what sounds are trending proper now? TikTok’s Creative Center ranks the most well-liked music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a distinct location.
Instance: Duolingo
Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and typically chaotic movies that includes its mascot, Duo the Owl. Duo could be seen dancing to standard songs and performing in skits that incorporate standard audio clips, like within the instance beneath.
7. Strive vlog-style movies.
Vlog-style movies really feel extra private and intimate — which could clarify why they’re so standard on TikTok.
These movies usually embrace a number of clips tied along with a voiceover describing the sequence of occasions. It‘s extremely participating and lets viewers really feel like they’re dwelling in your sneakers.
Instance: Netflix
This instance reveals Netflix utilizing the vlog model to take its viewers on a journey. Whereas most of us gained‘t stroll a crimson carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It’s additionally an effective way to showcase “behind the scenes” content material.
8. Incorporate each area of interest and trending hashtags.
Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one approach to get there.
Including hashtags in your description provides your movies a greater probability of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how are you going to do it?
This may increasingly sound counterintuitive, however solely focusing on standard hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. Then again, area of interest hashtags have fewer individuals trying to find them, however those that do are extremely engaged and .
For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.
A well-rounded hashtag technique ought to embrace each area of interest and standard hashtags. Check out the instance beneath.
Instance: Dunkin’
Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to succeed in extra individuals.
As an example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.
9. Reply to feedback with video.
On TikTok, virtually each model has the identical aim: to attach with its viewers. Typically, that connection kinds within the remark part. It is the place viewers go to ask questions and share opinions.
However as a substitute of replying to a remark with textual content, now you can reply with one other video. This lets you dive deeper into subjects, reply questions, and maintain your viewers coming again for extra.
Instance: Glossier
When a TikTok consumer requested Glossier learn how to use one among its merchandise, the model didn‘t miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.
10. Add worth with “learn how to” TikToks.
“How To” movies and tutorials are a straightforward manner to offer worth to TikTok viewers with out sounding overly promotional. Plus, positioning your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.
As an example, should you’re a journey model, you might movie movies of must-see sights, restaurant suggestions, and journey ideas — like the instance beneath.
Instance: Travel + Leisure
Journey + Leisure offers all of the content material you have to “kick your wanderlust into excessive gear.” From lodge suggestions to images ideas, the model has you coated, positioning itself as a gold mine of recommendation for the travel-obsessed.
11. Go away a CTA in your description and/or feedback.
Want extra engagement? Generally, it is so simple as asking for it.
The last word aim of a CTA is to influence customers to do one thing — comply with your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, “what do I would like my viewers to do?”
No matter you select, it ought to aid you transfer nearer to your main aim (i.e., drive web site visitors, enhance model consciousness, and so forth.).
Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to comply with you, or drive visitors to your web site, weblog, or different social channels (ie, “Extra recommendations on my weblog, hyperlink in bio!”).
On prime of that, should you’re operating adverts, we advocate utilizing a advertising integration device to sync all of your lead information to your CRM. (P.S. You are able to do this utilizing the TikTok-Hubspot ads integration!)
Instance: Fenty Beauty
On this TikTok, Fenty Magnificence reveals other ways to make use of one among its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).
One other approach to invite customers to take motion is to arrange a TikTok store for what you are promoting. This enables customers to see the merchandise you’ve gotten obtainable. You’ll be able to even create movies the place the CTA is to click on in your merchandise.
12. Add subtitles to your movies.
TikTok movies turned extra accessible with the introduction of auto-captions.
Though you may manually add captions — which permits for higher flexibility to mess around with textual content colour and font — you can even use the Captions device. With only a click on, you may generate subtitles on your movies, permitting others to learn or hearken to your content material.
Professional tip: Together with textual content overlays and captions is an effective way to make your content material accessible and faucet into social search engine optimization, suggests Khan. “It additionally occurs to be a workaround for situations by which persons are watching on mute,” she says.
Instance: Formula 1
In case you‘re into automotive racing, there’s probability Components 1’s TikTok is in your radar.
However have you ever ever observed how usually they add subtitles to their movies?
Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And should you mute your cellphone, you may nonetheless comply with alongside with out skipping a beat.
13. Discover top-performing movies in your area of interest for inspiration.
Probably the most profitable movies on TikTok are artistic, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.
Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and type by relevance, like rely or date posted. In case you select to type by the like rely, it’ll populate TikTok movies which have gone viral utilizing that particular key phrase.
As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your individual spin.
Experiment With TikTok to Obtain Outcomes
My largest takeaway about TikTok ideas and methods is that there isn’t one proper path to success. TikTok is a platform that depends on experimentation, and types prepared to get artistic see essentially the most success.
In case you’re new to TikTok, begin with the information on this article — and provides your self room to experiment with completely different movies, filters, and ideas.
Don’t be discouraged should you put up a video that doesn’t get a lot traction. As an alternative, attempt one other trending tactic, see what your rivals are doing, after which lean into no matter model or format sticks.
TikTok is a fascinating platform when you attain the fitting individuals. My suggestion is to maintain posting movies, participating with customers, and attempt to have enjoyable to get essentially the most out of the platform.
Editor’s be aware: This put up was initially revealed in August 2022 and has been up to date for comprehensiveness.
