13 YouTube Description Templates That Have Helped Our Videos Go Viral

With 2.5 billion active users, YouTube is an undeniably vital channel to your advertising and marketing efforts. Understanding optimize your YouTube channel will help you enhance your possibilities of discoverability and attain extra individuals.

As each a YouTuber and HubSpot‘s resident creator financial system professional, I do know quite a bit about YouTube and go viral on the platform. So, consider me once I say it’s not simply key phrases you need to take into consideration.

Creating partaking YouTube descriptions is likely one of the most vital techniques for optimizing your YouTube channel. We’ll focus on creating compelling descriptions to your YouTube channel and movies right here.

YouTube Channel Descriptions

YouTube channel descriptions are a bit of just like the About Web page of a web site. It seems underneath the “About” tab of your channel’s YouTube web page.

Your YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you sort out and the communities you serve. You’ll add this when setting up your YouTube channel.

Check out my YouTube channel’s description for example. Discover how I introduce myself, state the sort of content material viewers can anticipate, and reference my audience.

I even have hyperlinks to different platforms linked to my channel, reminiscent of Instagram, X, TikTok, and my web site.

As YouTube creators, our main purpose is to draw and switch viewers into subscribers, usually utilizing the channel description. With that in thoughts, use key phrases your meant viewers would use to seek for your content material.

See how “anime” is used a number of occasions in my channel’s description>

YouTube Video Descriptions

Each YouTube video features a description that may be discovered underneath the viewport of the video.

It is essential that every of your YouTube movies embody a novel description to extend the chance of your video being discovered when somebody is trying to find a selected subject.

As a YouTube content material creator, I at all times craft my video descriptions realizing they will attract and convert an audience. So, I at all times optimize my video descriptions for web optimization — and you must, too.

Maintain studying for those who‘re not sure begin crafting compelling YouTube descriptions. I’ll discover techniques you may make use of and supply templates to make sure you have every thing it is advisable excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled a number of YouTube video description templates to assist your corporation present context to your viewers, rank higher in search, set up your workforce, and hyperlink to related net pages in your website.

Download These Templates for Free

2. Clarify your content material.

My colleague, Caroline Forsey, spoke with Eric Peters, a Senior Development Product Supervisor on HubSpot’s Academy workforce, to discover one of the best techniques for writing YouTube descriptions.

He stated, “[YouTube descriptions] are one of many main methods YouTube is aware of what your video is about. Embrace hyperlinks, further assets, hyperlinks to different movies and playlists, and many others. Make sure that the outline field is straightforward to learn.”

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description.

It additionally helps with accessibility for people who find themselves deaf or laborious of listening to. Therefore, including closed captioning to your movies is crucial for accessibility.

For example, check out one among HubSpot Marketing’s YouTube video descriptions:

A YouTube description differs from a web page meta description. Content material creators clarify the complete video in a YouTube description and even hyperlink to exterior assets.

Peters says:

“You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content.

Take into account writing up a textual content model of the important thing factors from the video, and even copying the transcription and paste it into the outline.”

Most of my most up-to-date YouTube movies include interviews from my podcast.

So, I‘ll usually save time by writing out the outline I’d use for my podcast episode that would seem on Spotify or Apple Podcasts, then copying and pasting the identical description into YouTube.

I‘d then tweak it to incorporate extra key phrases or vital hyperlinks to different platforms. I’ll additionally customise my YouTube video description with the daring, italic, or strikethrough choices on the backside of the outline field.

For data, click here.

3. Embrace a call-to-action (CTA).

Your YouTube description is a implausible alternative to ask viewers to proceed partaking together with your channel or discover further assets to assist them be taught extra a couple of subject of curiosity.

For example, as an instance I create a short “Learn how to Add Filters to Instagram” YouTube video, however I even have an in-depth “Learn how to Use Instagram for Advertising” weblog submit. Why not hyperlink it within the description?

Most probably, anybody watching my Instagram video on YouTube could be equally grateful for the chance to be taught extra by means of a weblog submit.

Maybe I merely wish to ask viewers to subscribe, activate notifications, or share my content material with their networks. These are all acceptable CTA’s for an outline.

Personally, I at all times embody a name to motion in my YouTube video descriptions, telling viewers to comply with my different social media accounts, subscribe to my weblog, or take heed to my corresponding podcasts on different platforms.

Expertise has proven me it is best observe to format the outline in order that probably the most vital data is first.

Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you would like your CTA/hyperlink to be seen by most individuals, preserve it throughout the first 200 characters.”

After the primary 200 characters, the textual content will probably be minimize off, and viewers should click on “Present extra” to see the remaining. I do know I don‘t at all times click on “Present extra” when watching a video, so your viewers doubtless received’t both.

Subsequently, you will need to depend your first 200 characters.

4. Add your character.

A YouTube description ought to be enjoyable and reveal your model’s character with a novel voice. In contrast to conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a wonderful instance of this. His YouTube descriptions usually mirror the best way he speaks. I take pleasure in his descriptions as a result of they’re candid and informal, and he makes it really feel like he is writing to a pal.

Take into account trying out HubSpot Academy’s complete YouTube Marketing course to be taught extra about utilizing YouTube for advertising and marketing functions.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and help your content rank well on search engines.

YouTube video timestamps seem inside search outcomes, bettering consumer retention by directing customers to probably the most related parts of movies from SERPs.

Customers can seek for key phrases in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

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YouTube Channel Description Examples

Each YouTube channel description ought to allude to a particular area of interest or central theme. You wish to inform your viewers what they may be taught out of your channel.

This can give them a purpose to tune in to your channel, subscribe to it, and proceed studying from you and your movies.

Moreover, once you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of doubtless comparable creators.

1. Wes McDowell

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Wes McDowell‘s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions its mission: instructing small enterprise homeowners digital advertising and marketing methods they will use to develop their companies.

The outline additionally lists matters the channel will function in its movies, invitations viewers to subscribe, and describes its advantages.

Why I Love It

This YouTube channel description is evident and direct. It particulars what viewers will get after they come to the channel. This description additionally describes the advertising and marketing methods and methods viewers will be taught.

Readability goes a great distance in making a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

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Yoga With Adriene‘s YouTube channel description highlights one of many channel’s major values: inclusion.

The channel description mentions that everybody is invited to take part and be taught extra about yoga by means of her movies, no matter their talent degree.

The outline additionally recommends movies that novices can watch to turn into accustomed to the content material.

Why I Love It

This channel description is a wonderful instance of how an organization‘s mission could be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer.

This angle is useful for rating on YouTube as a result of it is aligned with morals and values that subscribers can simply determine with.

I began watching Yoga with Adriene‘s movies partially as a result of the channel description satisfied me they’d be nice for novices (and they’re!).

3. Wild Great Off-Grid

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Wild Wonderful Off-Grid‘s YouTube channel description positions the channel inside a distinct segment by utilizing the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re fascinated by dwelling off-the-grid.

The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why I Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, gives background details about the creators, and encourages subscribers and viewers to take part additional of their model.

I additionally love how the outline additionally directs their viewers to different points of their enterprise, reminiscent of their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

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The Pals‘ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and gives every creator’s private YouTube channel and Roblox username.

Why I Love It

This YouTube channel description focuses on the leisure the channel gives.

The outline targets subscribers searching for gaming information and mentions the creators’ journeys to set the channel aside from others in the identical area of interest and style.

5. Florian Gadsby

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Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the matters viewers can anticipate to see after they subscribe.

It additionally hyperlinks to the creator‘s social media and publication and gives details about the creator’s on-line retailer, together with its restocking schedule.

Why I Love It

This YouTube channel description takes a private method to the subject material. The outline offers guests readability concerning the channel’s content material and creative focus.

It additionally encourages viewers to work together with the creator on their social media platforms to be taught extra about them and think about extra of their content material.

6. SciShow

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SciShow‘s YouTube channel description introduces the channel’s creators and hints on the matters viewers can anticipate to see weekly.

The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why I Love It

This YouTube channel description tells its viewers when they may see uploads. This is a wonderful technique to make sure customers go to the channel proper after they’re anticipating to see new content material.

If views go up on a web page, the YouTube algorithm will doubtless increase your channel to a broader viewers. Simply be sure you keep on schedule.

I personally keep away from placing the schedule for future uploads in my descriptions as a result of mishaps occur, and I don‘t wish to let my viewers down. However that’s only a private hang-up I’ve.

7. Unbox Remedy

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Unbox Therapy‘s YouTube channel description states the channel’s tagline, offers an outline of the channel’s content material, and gives a contact e-mail for enterprise inquiries.

Why I Love It

This easy channel description piques viewers‘ curiosity with a fascinating tagline and an easy rationalization of the channel’s content material.

It additionally contains an e-mail that enables viewers to contact the creators to inquire concerning the enterprise and ask skilled questions concerning the channel.

8. IsaWelly

Isa-Welly’s YouTube channel description instantly emphasizes her Registered Dietary Therapist and Wellbeing Coach credentials earlier than going into the aim of her platform and what viewers can anticipate.

What I Love: I really like that Isa Welly establishes belief along with her viewers by highlighting her skilled expertise. The bio can also be very brief and to the purpose, decreasing the possibilities of confusion and conserving the reader’s consideration.

9. Sundas Khalid

Sundas Khalid‘s YouTube channel description begins with a pleasant “Hey!” earlier than explaining who she is and what she does: “I’m Sundas, and I aid you succeed within the knowledge science and tech fields.”

The outline then dives into her background as a self-taught knowledge scientist.

It additionally highlights her achievements as somebody with 10 years of expertise throughout two distinguished corporations the place she was a excessive performer at every.

What I Love: I really like Sundas Khalid as a result of she pertains to her viewers by utilizing a pleasant tone and explaining that she is self-taught and from a non-tech background.

Her method exhibits she creates content material for viewers who could have little to no expertise within the tech discipline however wish to break into the business or sharpen their information.

I particularly like how she features a disclaimer on the finish, letting readers know her opinions are her personal and don’t replicate these of the corporate she works for. It is an awesome instance of transparency whereas separating your work and creativity.

10. Matte Wolfe

What Matte Wolfe’s description lacks in phrases it makes up for in key hyperlinks. Wolfe’s YouTube channel contains hyperlinks to his weblog, Twitter (now X) account, and his AI instruments database.

What I Love: Wolfe’s channel description is a superb mannequin for the way much less is extra, particularly in case your channel covers a broad spectrum of matters inside your area of interest.

Simply be sure you use the additional area saved in your channel to focus on vital hyperlinks, reminiscent of to your weblog, social media channels, or enterprise.

YouTube Channel Description Templates

Now that we have lined the fundamentals have a look at a couple of templates you should use to craft a compelling YouTube description.

1. Playful YouTube Channel Description Template

You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about growing your gross sales, successfully focusing on your viewers, and rising an e-mail record that you should use to develop your corporation.

In the event you’re a marketer who desires to be taught advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that target storytelling content material that connects X, exhibits you infuse your authenticity in your model, and provides you a advertising and marketing technique that feels natural.

If that sounds prefer it could possibly be useful for you, please be part of me!

 

2. Third-Individual YouTube Channel Description Template

Alternatively, you may craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To be taught extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Area of interest YouTube Channel Description Template

Inform your subscribers what you are all about and describe your area of interest when writing your YouTube channel description.

[Name] and [Name] have nuanced discussions about courting, their life-style, and relationships. They focus on present matters that have an effect on fashionable courting and maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to be taught extra about bettering your information of relationships.

4. Inviting YouTube Channel Description Template

Constructing a relationship together with your followers is likely one of the most vital issues you are able to do as a content material creator. This template invitations them to affix you as you develop your model.

This channel offers every thing it is advisable find out about gaming, together with the most recent tools evaluations, new recreation evaluations, and once-a-week stay streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Private YouTube Channel Description Template

Do not be afraid to be susceptible together with your viewers. Including private touches to your YouTube channel description, just like the template under, will help you turn into extra genuine.

This can be a private journey of how I turned a painter. Find out about what paints I buy, the instruments I take advantage of, and the methods I realized throughout faculty. Artwork is my ardour, and I specific my love for [insert passion] by means of it.

6. Straight-forward YouTube Channel Description Template

Inform your viewers precisely what they will anticipate out of your channel by utilizing this template:

This channel offers popular culture commentary by means of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Description Examples

A useful video description can spike your viewers’s curiosity, leading to longer watch occasions, higher view counts, and even new subscribers.

Plus, it could actually assist with YouTube SEO, permitting YouTube’s algorithm to grasp your content material and recommend it to new customers, additional boosting your YouTube metrics.

1. “5 Finest Coding Languages for Newbies 2021” by nicole . younger

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The outline of nicole . younger’s YouTube video, “5 Best Coding Languages for Beginners 2021,” hooks the viewer by posing a query that will probably be answered within the video.

The video description additionally features a profit the viewer will acquire from watching the video.

Why I Love It

On this video description, the creator summarizes the video‘s title and specifies the audience. The textual content will assist audiences (and YouTube) perceive the video’s content material.

This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.

2. “Learn how to Write Counterpoint – Music Composition” by Music Issues

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The outline of Music Issues’s YouTube video, “How to Write Counterpoint – Music Composition,“ makes use of key phrases reminiscent of ”writing counterpoint,“ ”music composition lesson,“ and ”understanding counterpoint” to enchantment to audiences which are fascinated by studying the music composition method.

The outline additionally contains timestamps that viewers can use to skip to the portion of the video that addresses the precise subject they wish to study.

Why I Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.

3. “Learn how to Create a 90-Day Plan to your Enterprise (+ Free Workbook)” by Anna Clark

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The outline of Anna Clark’s YouTube video, “How to Create a 90-Day Plan for your Business (+ Free Workbook),” contains hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why I Love It

It is good to contain your viewers in different points of your corporation. The interplay and engagement you earn will aid you rank towards different lively channels.

Directing your viewers to different assets for your corporation may even assist your YouTube channel drive visitors to your web site, growing your authority in your corporation area of interest.

4. “How To Create An E mail Gross sales Funnel” by Wishpond

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The outline of Wishpond’s YouTube video, “How To Create An Email Sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a sequence and linking to the earlier video.

The video description additionally incentivizes viewers to be taught extra concerning the firm.

Why I Love It

This description segments the video as a piece of a extra intensive sequence. If subscribers be taught that you simply present comparable content material in your channel, they are going to be extra inclined to observe your different movies.

The outline additionally lets viewers know there is a free demo of the service. In the event you promote completely different services or products in your corporation, hyperlink them within the description.

5. “Learn how to Define Your Novel – Half 2” by Writing with Jenna Moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “How to Outline Your Novel – Part 2,” hooks the viewer by stating that the video is the second installment in a sequence and linking to the earlier video.

The video description additionally lets viewers be taught extra concerning the creator’s merchandise.

Why We Love It

This video description is great as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube sequence lets viewers anticipate your subsequent video.

6. “Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening

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The video description tells viewers concerning the creator’s expertise with microgreens, lists the provides the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.

Why I Love It

The creator gives an inventory of merchandise used within the video. The viewers can analysis the merchandise or buy them instantly by means of the hyperlinks.

7. “Budgeting for Newbies – Learn how to Make a Funds From Scratch 2021” by Debt Free Millennials

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Debt Free Millennials’ YouTube video, “Budgeting for Beginners – How to Make a Budget From Scratch 2021,” teaches viewers to create a funds.

The outline offers viewers an outline of the matters lined within the video and invitations them to join services and products by means of affiliated hyperlinks.

It additionally contains hyperlinks to the creator’s Instagram, Fb group, and web site so viewers can join with the creator by means of completely different social platforms.

Why I Love It

I really like that the creator has created a way of group and togetherness. In the event you embody your social media hyperlinks in your YouTube video description, subscribers will comply with you on a number of platforms to stay engaged together with your content material.

The content material creator invitations them to return for brand spanking new movies and share their experiences on social media.

8. “FINALLY be constant on social media” by Jade Beason

Jade Beason‘s video offers viewers suggestions and techniques for staying constant on social media as a creator or enterprise proprietor. Her video’s description is easy and captures who and what the video is meant for:

“Watch this video for those who’re struggling to submit persistently on social media!

If you wish to be taught new content material creation suggestions, content material creation hacks, be constant on social media or create constant content material on social media, this video is for you.”

What I Love: Since Beason‘s video description is so brief, it leaves loads of room for her to record different vital data, and that’s what she does.

As viewers learn by means of the outline, they‘ll discover details about additional studying, further assets, Beason’s tools, and free guides.

Even higher, it is all neatly organized into sections.

9. “The Roadmap To Making Your First $1M In SaaS (How I Did It)” by Alex Heiden

Alex Heiden‘s video paperwork a part of his journey of making an attempt to revenue off B2B SaaS. The video’s description particulars how he organizes his objectives and the instruments he makes use of.

What I Love: Heiden‘s description is detailed in summarizing the video’s level. He has included chapters, that are nice for web optimization and helps YouTube rank the video larger in search outcomes.

10. “Best On-line Enterprise To Make $100,000+ In 2024” by Jensen Tung

Jensen Tung‘s video discusses the simplest on-line enterprise to begin to make $100,000. The video’s title is self-explanatory, so it isn’t as crucial for Tung to have the video abstract on the prime of the outline.

So, he moved it towards the underside and used the remainder of the area to supply data on his gear, publication, essential hyperlinks, and different endeavors.

What I Love: Tung prioritizes an important data in his video description, and, on this case, it‘s not the video’s abstract — it is the hyperlinks and knowledge to his different initiatives that views could not have been capable of finding as simply in any other case.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however shouldn’t be restricted to key phrases, themes, and particular ideas/friends that the content material creator desires their viewers to know.

The YouTube video description will increase visibility by means of web optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material.

An efficient video description will probably be persuasive and informative, prompting the viewers to tune in usually.

1. Easy YouTube Video Description Template

Fairly than writing a prolonged abstract of your video, preserve your descriptions detailed sufficient to let the viewer know what to anticipate, but concise sufficient so they do not lose curiosity.

Take heed to how our CEO explains the distinction between X and Y, and be taught greatest practices for implementing your personal technique.

Be taught extra about X and Y in our course: [course link].

2. Social Media YouTube Video Description Template

You should use a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? If that’s the case, here is what it is advisable know: I like [interests related to channel] a LOT, so I take advantage of this channel to discover X, Y, and Z that can assist you [desired result for viewer].

The place else you’ll find me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Be a part of our rising group for brand spanking new movies each Tuesday and Friday!

BUSINESS INQUIRIES

Please contact [PR representative] at [email or phone number].

3. Search-Pleasant YouTube Video Description Template

YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:

Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.

Some persons are not sure what X is — at its most simple, X is [brief definition of keyword]. On this video, you‘ll learn to X, Y, and Z, to make sure you’re capable of develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.

4. Teaser YouTube Video Description Template.

Use your video descriptions as a possibility to let your viewers know when to anticipate new content material from you, like this template:

Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We can have Q&A periods to reply your whole newbie questions on Wednesdays beginning subsequent week.

5. Clear YouTube Video Description Template

Transparency is vital to gaining the belief of your viewers. This template is a wonderful instance of let your viewers know when you find yourself utilizing affiliate hyperlinks in your descriptions.

What‘s up, guys? On this video, we’ll discuss an on a regular basis make-up look you are able to do in 10 minutes. I‘m not an early riser, however identical to anybody, I nonetheless wish to look good for the day. I’ll record the merchandise I used on this video.

Please subscribe in case you are feeling my vibe. I submit content material weekly, and you may at all times discover me on Insta! I am going to drop my social media handles under.

**All opinions are my very own. This video isn‘t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales by means of affiliated hyperlinks. Clicking on affiliated hyperlinks would not value you something.**

6. Partaking YouTube Video Description Template

Partaking together with your viewers is crucial for constructing group with them. Right here, this description encourages viewers to depart recommendations within the feedback part to be featured in future movies.

Hello, everybody! We‘re the Science Kidz! Right now, we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will or not it’s Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to focus on STEM careers in Savannah, Georgia. If in case you have an experiment you wish to see The Science Kidz strive, go away a remark under. You by no means know — we might decide yours!

Comply with me on Instagram for extra experiment concepts, and tag us in a number of the experiments you do with your pals!

7. Sponsored YouTube Video Description Templates

Disclosing paid sponsorships or product placements doesn‘t should be tremendous jargon-heavy. A template like this will help you be candid together with your viewers with out straying out of your model’s voice and sounding like a robotic.

Hey, y‘all! Right now, we’ll be rebuilding a 454 Chevy Large Block motor. We‘ll be including 200 horses to convey the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

1. Use templates.

Upon getting your model voice down, create a template to your video descriptions to assist prevent time when importing. In the event you’re having bother making a template by yourself, use HubSpot’s YouTube templates to get some inspiration.

2. Be clear and concise.

When writing an outline for a YouTube video, you must intention for simplicity. Make sure that all of the important data is above the fold. That approach, you may guarantee potential viewers know what your video is about as they seek for what they want.

3. Join with subscribers.

Use your YouTube descriptions to assist new viewers join with you in your different channels and social media platforms. In doing this, you may enhance your cross-promote content material extra simply and increase engagement and discoverability.

Simply ensure that to place your social media hyperlinks towards the tip of your descriptions since there are extra vital particulars to maintain above the fold.

4. Create a distinct segment.

Whether or not you‘re writing an outline to your channel or a video, you’ll wish to outline your area of interest. Begin by introducing your self or your model, then spotlight what you provide and what makes you distinctive.

You’ll want to incorporate related key phrases used to seek for content material in your area of interest so your audience has a greater likelihood of discovering you.

5. Present your journey.

You could wish to create a channel description asking viewers to affix you on a journey you doc in your YouTube channel. For example, in case your YouTube channel focuses on streaming online game content material, it’s possible you’ll invite subscribers to observe you as you try to win the sport.

Subsequently, mentioning a purpose to your channel will help you acquire new subscribers keen to come back alongside for the experience as you pursue a purpose.

6. Be extra private.

Create a way of group together with your channel by being extra private together with your viewers. When writing your descriptions, take into account together with private touches, reminiscent of telling a narrative, utilizing relatable language, or talking on to the viewer.

By providing an emotional enchantment, you and your content material will come off as extra genuine, serving to you create a stronger connection together with your subscribers.

7. Create anticipation for brand spanking new content material.

A content material creator should construct pleasure for the subsequent video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular friends to take part within the movies to keep up the channel’s success.

8. Make it search-friendly.

We’ve got all completed it: Having components of an concept and hoping Google will fill within the blanks by finishing the search with the remainder of our ideas.

As a content material creator, it is advisable personal every video’s associated tag, together with misspellings, to assist refine the content material underneath your channel. The YouTube movies should be centered round key phrases, maximizing your web optimization for Google and YouTube searches.

9. Lead viewers to different assets.

When crafting your descriptions, take into account linking to associated content material that viewers would possibly discover fascinating or useful. For instance, if in case you have a weblog, you may hyperlink to a weblog submit that goes extra in-depth on the subject you are discussing. This can assist present further context to the viewer and convey extra visitors to your web site.

10. Incorporate key phrases.

Use key phrases in your descriptions to extend the visibility of your YouTube channel and movies. With a purpose to decide which key phrases you must goal, you‘ll must conduct key phrase analysis.

When crafting your description, don’t repeat the identical key phrases an excessive amount of. As an alternative, insert them in a approach that sounds pure. This can preserve it straightforward to learn and aid you keep away from key phrase stuffing.

11. Tease a brand new initiative.

A brand new video is upcoming, and it is advisable ship a teaser to your viewers that can create buzz main as much as the discharge of the most recent content material. A video teaser could be uploaded to YouTube Shorts to extend anticipation.

12. Be clear.

Authenticity sells. Viewers know once you aren‘t being clear with them, so simply be sincere. If in case you have affiliate companions, gifted merchandise, or sponsorships, don’t attempt to disguise it.

Be sincere together with your viewers and write a disclaimer in your description.

As a YouTuber, partaking together with your viewers and constructing their belief is crucial. In the event you lose that belief, it may be laborious to win it again.

13. Preserve engagement.

Retaining your viewers engaged is essential for getting them to return for extra content material. When writing your video description, use a robust hook that grabs your viewers’s consideration and makes them wish to watch.

You’ll want to break down the video into sections and embody timestamps for each. This enables viewers to leap to particular components of the video so they continue to be .

14. Plug your merchandise.

Any time you point out or use one among your services or products in a video, you must at all times embody a hyperlink in your description. Doing this prompts the viewers to strive your services or products for themselves.

Providing a reduction code may encourage potential prospects to leap.

15. Check out completely different codecs.

In case your movies aren’t reaching your expectations, strive experimenting with completely different description codecs and templates.

Possibly your descriptions are too lengthy, and so they get minimize off on sure units, or maybe there are higher key phrases you may optimize for. Testing out completely different descriptions will assist offer you a greater concept of what works greatest to your model.

Obtain these YouTube description templates and assist your video go viral.

These must-have YouTube video and channel description templates will help you cut back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort.

You’ll want to customise the textual content to boost the studying expertise since you wish to be as useful as doable to your viewers.

Editor’s be aware: This submit was initially revealed in March 2019 and has been up to date for comprehensiveness.