To {industry} outsiders, social media administration is a enjoyable and carefree job, however these of us who’ve had boots on the bottom know otherwise.
Certain, there are thrilling, inventive duties, however there’s additionally technique, evaluation, and near-constant monitoring and engagement. There’s planning and publishing, and typically even public relations fires to place out.
Social media is a demanding, full-time job with many shifting items, and it’s solely turning into extra high-profile, as 56% of marketers anticipate their social media funds to extend this yr.
Want steerage on manage social media content material for your enterprise? I requested social media managers from throughout a number of industries for his or her greatest social media group suggestions. Here is what they shared.
Social Media Group Suggestions
- Plan forward with a content material calendar.
- Schedule social posts forward of time and in bulk.
- Use a undertaking administration or to-do listing app.
- Know the place to seek out trending subjects.
- Hold tabs in your rivals.
- Keep an ‘Inbox Zero’ mentality.
- Create a type for social promotion requests.
- Use Canva to make batches of pictures.
- Repurpose your content material.
- Use AI to set off engagement.
- Make the most of ‘Saves,’ ‘Collections,’ and ‘Bookmarks’ for curating.
- Diversify your mediums.
- Arrange your home windows and tabs in a selected order day by day.
- Set a time restrict for every job.
- Take a look at and experiment.
1. Plan forward with a content material calendar.
Realizing what to put up, whether or not for myself or purchasers, has all the time been one of the crucial nerve-racking issues about social media administration for me. I’ve discovered planning forward can assist decrease that.
Create a social media content calendar for as far into the longer term as potential. Tremendous particulars like how incessantly and what time you post will differ by platform and viewers, however having a plan of the content material you propose to create and put up provides you ample time to execute.
I like to recommend mapping out at the least two weeks and having your content material prepared every week earlier than publishing so that you aren’t left scrambling on the final minute.
In fact, time-sensitive developments and information might also come up (extra on that in a sec), however having this basis set upfront will assist maintain you from going darkish.
HubSpot has a social media calendar template that can assist you get began.
Professional tip: Depart room for flexibility.
“Conserving an up to date content material calendar is a should, however being versatile in that calendar is simply as crucial,” shares Shivangi Mistry, Social Media Advertising and marketing Supervisor for Alchemee (previously The Proactiv Firm).
“Tendencies come and go sooner than ever. Having the ability to transfer content material round and having a versatile calendar will provide you with the liberty to take part in these social media conversations.”
Certain, not each development can be a success for each model, however Mistry nonetheless encourages entrepreneurs to experiment with them and see what lands.
“Learnings like these could warrant low-performing numbers every so often, however don‘t be discouraged. Not every thing performs effectively on a regular basis however exhibiting your viewers you’re part of the dialog is what retains the model alive. Conserving content material well timed and pulsed out often makes a model’s web page really feel relative and relatable to the viewer.”
Bear in mind: Our survey confirmed that over three-fourths (76%) of marketers imagine having genuine and relatable social media content material is extra vital than having polished, high-production content material.
2. Schedule social posts forward of time and in bulk.
Few issues are extra annoying than having to drop what you’re doing or throw off your work move to put up one thing on social media.
With that in thoughts, make a behavior of scheduling posts upfront and in bulk for those who can.
Scheduling posts saves plenty of time and permits you to deal with different components of your job as an alternative of regularly being prepared and ready to put up.
Many moons in the past, former HubSpot Social Media Supervisor and now Director of Content material at Apollo.io Robyn Showers used to tweet from the @HubSpot account 24 or extra occasions per day, not together with replies.
She began utilizing HubSpot’s social media administration software program to schedule tweets in bulk by importing them from a spreadsheet to get out of this reactive state. I additionally did this on a weekly foundation for dozens of purchasers throughout my account administration days.
Years later, the software has solely gotten extra complete.
It permits you to run all of your social media from one central location, together with scheduling to Fb, Instagram, X (previously Twitter), and LinkedIn. It’s also possible to run and handle social advertisements from the platform.
3. Use a undertaking administration or to-do listing app.
Social media managers can be misplaced with out their to-do lists.
A few of us are paper and pen of us (like yours really), however even I’ve discovered digital listing apps to be extraordinarily useful in social media group as you may simply hyperlink to your platforms and associated paperwork.
There’s a lot to select from – Todoist, TickTick, ClickUp, or Google Tasks. To slim down your choices, listed below are just a few key options to search for:
- Syncing possibility between units
- Recurring due dates and reminders
- Precedence ranges
- Classes
- Activity sharing and delegation
- Calendar feeds
4. Know the place to seek out trending subjects.
What’s trending proper now? What memes and songs are throughout TikTok? What goes viral on Instagram? Which information tales are individuals speaking about on Fb and LinkedIn?
These are all questions social media managers want to think about – not simply once they arrive at work within the morning however all day lengthy.
By staying on high of rising developments, social media managers can assist manufacturers “newsjack” and be a part of the dialog earlier than it is too late.
In fact, realizing the place to seek out these items on every particular platform (i.e., the “What’s taking place” field and tabs on X) is vital, however there are additionally instruments that can assist you do that cumulatively.
For instance, you may join an RSS reader like Feedly.
By way of Feedly, you may comply with your favourite {industry} information websites, blogs, and even Subreddits. The software additionally has a paid “market intelligence” possibility to trace aggressive intel, tech improvements, and industry-specific developments.
This can be a big time saver, as you’ll get quite a lot of perception and knowledge pulled into one single feed. There isn’t any want to leap round a bunch of various platforms to see what’s happening.
5. Hold tabs in your rivals.
Along with trending subjects and memes, you’ll additionally wish to maintain tabs in your rivals.
Be aware of the content material they publish, campaigns they run, how audiences reply, what new merchandise or options they launch, and what questions or issues audiences could have. All this data helps you higher perceive what you’re up towards and how one can greatest compete along with your social technique.
There are variety of social media listening tools that can assist you on this division, however for those who’re a HubSpot person, you may as well make the most of social inbox to watch particular handles or hashtags.
6. Keep an ‘Inbox Zero’ mentality.
For most individuals, excessive productiveness comes from closing out of e-mail for a number of hours at a time. This could not be much less true for social media managers who should keep alert to incoming requests.
Again when Laurie Meacham led the social media crew at JetBlue, they needed to keep on high of Twitter (now X) mentions along with social put up requests from their advertising, public relations, operations, and buyer dedication groups. How did she handle?
“I keep the ‘Inbox Zero’ mentality — in different phrases, maintaining my inbox at zero new messages or practically zero always. This fashion, I all the time know what’s new and what wants my motion,” she mentioned. “Nothing will get misplaced in mountains of unimportant emails or assignments.”
Professional tip: It may be straightforward to lose vital emails under the fold, so star (or flag) those you wish to refer again to and set alert notifications in your most vital senders.
7. Create a type for social promotion requests.
Whenever you run a model’s social media, it’s widespread to listen to from any and all departments requesting posts. Possibly gross sales needs you to advertise an upcoming product launch or HR needs you to push new job listings.
To maintain every thing organized and decrease the variety of social media promotion requests you get by way of e-mail and immediate messaging, discipline these requests by a type (like we do at HubSpot).
This fashion, you unencumber your e-mail and IM and have a devoted place to evaluation requests. Google Forms or Typeform makes these free and straightforward to create.
Professional tip: When you’re involved about time-sensitive requests, add a observe that specifies the easiest way to contact you or your crew for pressing requests.
8. Use Canva to make batches of pictures.
Canva is a splendidly easy (and free) graphic design platform that social media managers can use to create social media pictures. Higher but — you need to use it to create templates.
Sustaining a constant aesthetic is essential on social media. With Canva, you may create templates, get them authorized by your branding crew if crucial, and use them
everytime you put up on social media. (We even do that at HubSpot.)
You’ll be able to create a number of folders based mostly on the put up class, the platform, or the visible format – the way you manage it’s all as much as you.
Reflecting, Showers shared how she would use Canva to create pictures in bulk for HubSpot’s campaigns on social. “Anytime we run a marketing campaign to advertise an e book, webinar, or one other priceless piece of content material, I wish to have at the least 5 creatives to check on Twitter,” she mentioned.
To create these graphics, she solely needed to design one picture on Canva, then use the “copy” software (proven under) to duplicate the picture and create a number of variations whereas retaining the core design parts.
Notice: Canva additionally now integrates instantly with HubSpot. Simply saying.
9. Repurpose your content material.
With so many platforms, it could actually really feel overwhelming to maintain up with publishing and creating content material. However pay attention — you don’t need to reinvent the wheel.
Certain, you shouldn’t repost the identical precise copy and piece on each platform — that’s simply lazy, and audiences will tune you out. Nonetheless, you may reshape and reword content material for use on totally different platforms or codecs.
When you see a weblog article getting plenty of visitors, take into consideration how one can rework it for audiences on Instagram or YouTube. Or if a video is doing effectively on LinkedIn, maybe it may be shortened and edited to enchantment to audiences on TikTok.
Regardless of the transformation, repurposing can assist you get extra out of the content material you already know your viewers loves and maintain your social media calendar full.
Professional tip: Repurpose your existing content with synthetic intelligence (AI).
In line with new HubSpot analysis, 56% of social media entrepreneurs are utilizing AI to create short-form movies, whereas 53% are utilizing it to generate pictures — and who can blame them?
Although it’ll doubtless need some editing and fine-tuning, AI can repurpose content material sooner than any human might on their very own.
Ask ChatGPT to put in writing posts for X or Claude to craft a video script. Even higher, attempt a software constructed particularly for content material repurposing, reminiscent of HubSpot’s Content Remix.
With Content material Remix, Skilled and Enterprise-level customers of Content material Hub can repurpose current content material into new codecs for social media. This may be supplies you’ve gotten hosted on HubSpot (i.e., pictures, textual content messages, advertisements, and weblog posts) or new content material you add to the software.
Notice: Along with serving to you create content material, HubSpot’s Breeze Social Media Agent can even assist analyze your social efficiency, firm particulars, and advertising greatest practices to develop an efficient social media technique.
10. Use AI to set off engagement.
Fostering engagement along with your viewers on social media is simply as, if no more, vital than sharing content material. In 2025, customers crave personalised experiences and are loyal to the manufacturers that may provide them.
Social media engagement is highly effective means to do this — however it may be arduous to scale. Fortunately, AI can assist sustain or at the least provoke engagement.
As an example, ManyChat can be utilized to ship a direct message when individuals touch upon an Instagram put up with a selected phrase or phrase. (I take advantage of this incessantly, each professionally and personally.)
Professional tip: Finish your message with a query or ask.
Whereas, relying on the context, automated messages may be straightforward to identify; you may nonetheless foster engagement by ending your message with a query or asking individuals instantly to reply. You’d be stunned how typically individuals will.
11. Make the most of ‘Saves,’ ‘Collections,’ and ‘Bookmarks’ for curating.
Whereas unique content material must be the core of your social media technique, curation is an effective way to complement it. Fortunately, in recent times, social media has developed to make curation simpler and maintain this content material organized.
Fb and Instagram, particularly, have received my coronary heart on the subject of this. Each Meta platforms allow you to save posts to “collections,” that are primarily folders you create round totally different subjects and even format sorts.
As an example, for those who’re a magnificence model, you would have a set of user-generated content material created showcasing your merchandise or one other with posts sharing make-up software suggestions you suppose your viewers will like.
Irrespective of your method, having these collections in your arsenal provides you someplace particular and straightforward to entry when it’s time to curate a put up.
12. Diversify your mediums.
Photographs, movies, tales, polls — social media platforms don’t have any scarcity of options and codecs for manufacturers to experiment with today, so use them to your benefit.
Diversify the forms of content material you create and share even throughout the identical platform. Not solely will the variability maintain your feed fascinating, however it could actually assist you to attain extra individuals.
You see, totally different individuals take pleasure in consuming data in several methods, so for those who solely create one kind, you might be ignored by many in your audience. Plus, not each matter lends itself to each format. For instance, a software program tutorial is probably going greatest fitted to a video reasonably than a sequence of photographs. So, let your material information you as effectively.
Wix does an ideal job diversifying its content material, as seen on its Instagram account.
The tech firm posts a mixture of Reels/movies and carousels, user-generated and brand-generated items, graphics, and actual pictures. This retains their feed dynamic and fascinating to scroll by.
Professional tip: That is one other place the place HubSpot’s Content material Remix can assist!
13. Arrange your home windows and tabs in a selected order day by day.
Whenever you‘re juggling your e-mail, calendar, social streams, put up requests, hyperlinks, and so forth and so forth, you may simply lose monitor of which tab is the place. One member of JetBlue’s social crew suggests maintaining home windows and tabs open in a selected order that you will get used to and memorize rapidly.
The JetBlue crew additionally suggests moving into the behavior of closing out of tabs as quickly as you are performed with them.
“We get despatched so many hyperlinks that, if I am not cautious, I am going to have 30 articles open in addition to Fly-Fi selfies and footage of suitcases with wheels and zippers lacking.”
If somebody tweets a hyperlink at your model, when you‘ve addressed that tweet, shut out of the hyperlink. This additionally helps guarantee your toggle bars by no means get so crowded you could’t simply see updates as they occur.
14. Set a time restrict for every job.
Social media managers are inclined to have jam-packed schedules that do not enable them to do one job for too lengthy. So, set a timer in your cellphone or laptop to maintain your self on monitor and shifting by all of your important obligations.
If you must come again to one thing later, you may. However having timers or closing dates as guardrails will assist you to from getting too caught up.
15. Take a look at and experiment.
Social media administration greatest practices and instruments are consistently evolving. So, keep open and check out new processes or tech alternate options. Join free trials and check out betas. You by no means know when one thing could pop up that may make you way more productive and efficient.
Staying Organized as a Social Media Supervisor
It’s one factor to get organized; it’s one other to remain that means.
All the suggestions outlined under require consistency. In any other case, they received’t serve a lot of a function. Incorporate the following pointers into your routine and see that are value your time (aka efficient), and you may realistically follow.
When you do, you’ll slowly however absolutely see how way more organized your days will turn out to be.
Editor’s observe: This put up was initially revealed in October 2014 and has been up to date for comprehensiveness.
