Social media and video content material are integral to any advertising technique in 2024. 91% of companies use video as a advertising software, and 35% are dedicated to creating extra social media movies in 2024.
![New Data: Instagram Engagement Report [Free Download]](https://no-cache.hubspot.com/cta/default/53/9294dd33-9827-4b39-8fc2-b7fbece7fdb9.png)
If you wish to leverage social media movies in your advertising efforts however are not sure how you’ve got reached the appropriate weblog. I gathered 16 social media video examples from totally different platforms to assist encourage you and encourage you to create your individual.
After studying and also you‘re able to create your individual, take a look at HubSpot’s free AI-powers video maker, Clip Creator, which might convert textual content into skilled movies.
With out additional ado, let’s dive in.
4 Instagram Reels Examples
1. Cecred
One in all my favourite Instagram Reels to come back out not too long ago options my favourite icon — Beyonce!
Beyonce not too long ago began a hair care line known as Cecred, and to show to the naysayers that the model’s merchandise work, she walked viewers via her common hair wash day.
The video reveals her utilizing the Cecred merchandise in her hair whereas her voiceover explains her course of.
Video is a superb alternative to point out you product at work, so consider methods to movie folks utilizing your merchandise. And get some workers or founders concerned, exhibiting your viewers that you simply additionally belief your merchandise.
What I like: I really like that Beyonce, founding father of Cecred, is utilizing her personal merchandise. It provides legitimacy to her model. I additionally benefit from the pleasant, assured, and conversational tone she makes use of to make the video extra personable.
2. Nike
Nike‘s video advertising nearly at all times incorporates points of emotional storytelling, and its Instagram Reel “After I’m Hit, I At all times Get Up,” is not any totally different.
The Reel options skilled basketball participant Ja Morant via a traditional time off the courtroom. Morant may be seen enjoying avenue ball together with his buddies, planning dinners with household, getting his hair retwisted on the native salon, and hanging with neighborhood children.
He narrates his story of being aggressive and resilient since childhood. All through the video, everybody wears Nike footwear, exhibiting that the model has pairs for adults and youngsters for sports activities and playtime.
What I like: Nike‘s superb at what I prefer to name “I’m-not-selling-to-you” advertising. I‘m positive there’s a correct time period for it, however I imply that regardless of the Nike merchandise displayed all through the video, it would not really feel like Nike is attempting to promote to me.
As a substitute, it appeals to my feelings by exhibiting a pushed individual surrounded by the neighborhood he loves and who helps him.
It tells a narrative whereas additionally letting me know that Nike footwear are constructed for each a part of the human journey, from childhood playtime to skilled athleticism.
3. Victoria‘s Secret
Tyra Mail! In the event you‘ve ever binged America’s Subsequent High Mannequin like I’ve, then you understand the reference. Contestants on the fact present would at all times buzz with pleasure when tremendous mannequin Tyra Banks left letter for them detailing a problem.
And that very same degree of pleasure was captured when Victoria‘s Secret requested it’s fashions how they felt concerning the return of Tyra Banks to the Victoria’s Secret runway.
What I like: Victoria‘s Secret interviewed fashions taking part on this yr’s vogue present and received their real response. Contemplate sharing large information about your model through a peek behind the scenes and real reactions to large information involving your organization.
4. GoPro
The video beneath was shot utilizing a GoPro digicam and is from the angle of Kilian Bron. The video reveals how clear and high-quality GoPro movies may be, and subtly reveals they’re extremely moveable and simple to make use of.
I imply, give it some thought: what number of cameras on the market are really easy to make use of you can movie with them whereas using a mud bike alongside the sting of a cliff?
What I like: I‘m at all times a fan of social media movies that present the product in use, so this video will get main reward from me for that motive. Nevertheless, I additionally take pleasure in this video as a result of the angle and POV present an immersive expertise.
If I wobble round a bit, I’ll really feel like I am the one bike using alongside the cliff.
4 TikTok Video Examples
1. Golloria
I’m an enormous fan of Golloria and her movies that deal with inclusivity (or the dearth thereof) within the make-up business. In her movies, Golloria exams merchandise from standard make-up manufacturers to see in the event that they’re appropriate for ladies with darker complexions.
Some manufacturers fail the check and a few cross with flying colours. Although Golloria herself is not a model, your model can take inspiration with how she shortly and easily demonstrates how the merchandise work with actual folks.
Model’s additionally ship Golloria their merchandise particularly for her to evaluation.
Take into consideration an influencer or creator whose content material aligns together with your model, and take into account sending them samples to check. Simply make certain they’re of the appropriate high quality as a result of educated creators like Golloria will probably be very honest in case your product is not as much as requirements.
What I like: Golloria is a trusted influencer within the make-up house, so when model’s cross her check it establishes legitimacy and belief within the merchandise.
2. DuoLingo
If there’s one model that guidelines TikTok, it‘s DuoLingo. The language studying app is aware of methods to market itself by hopping onto the newest tendencies and including its personal flare.
For instance, the tune “MAPS” by Yeah Yeah Yeahs is seeing a resurgence on the app because of a brand new dance pattern. The pattern has solely been happening for a couple of days on the time of publishing, however DuoLingo already made a brief animation of its inexperienced owl mascot dancing alongside.
The caption of the video is a reference to Duolinger customers typically falling on and off their language studying behavior.
What I like: The video is brief, humorous, and completely captures the newest TikTok pattern whereas tying it again to the app’s mission, which is to get folks dedicated to studying new languages.
3. Viz Media
Viz Media not too long ago began a weekly collection that gives a short recap and roundup of the newest chapters of the collection it distributes. It‘s been successful amongst followers who might learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.
What I like: I included this video in my checklist as a result of its simplicity. It‘s not a excessive finances TikTok with numerous bells and whistles. It’s easy, value efficient, and may be made in minutes.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies characteristic a narrator explaining new merchandise in an easy, candid method with a sprinkle of dry humor. The video that includes its fall lineup of sponges is a superb instance.
What I like: Much like Viz Media‘s, the video is straightforward and has no frills, proving that you simply don’t must have a heavy finances or excessive manufacturing worth to create an ideal video that engages your viewers.
4 YouTube Shorts Video Examples
1. Beardbrand
Beardbrand is a males’s grooming firm that sells varied merchandise for beard and hair care. The corporate promotes its merchandise through YouTube Shorts by exhibiting how drastically a customers look can change by utilizing the merchandise.
What I like: Beardbrand will get actual customers to take part in its movies and provides viewers a take a look at their hair earlier than and after utilizing the merchandise. I additionally love that they pack real, candic reactions and moments into such brief movies.
2. Tiffany & Co
This YouTube Quick from Tiffany and Co is the proper instance of “present and do not inform.” There isn’t any narrator and hardly phrases on the display. Simply actress Elaine Zhong attempting on Tiffany jewellery and marveling because the bracelets, necklaces, and rings sparkle within the gentle.
What I like: I really like that the merchandise communicate for themselves. Typically, much less is extra, and also you simply want to permit your services and products to shine.
3. R.E.M. Magnificence
This YouTube Quick from R.E.M. Magnificence behind the scenes of the launch of the model‘s collaboration with the movie “Depraved,” which stars the model’s founder, pop star Ariana Grande.
What I like: The Quick could be very candid and reveals the work that goes into promotion shoots. It additionally reveals uncooked, unedited footage of how the make-up seems on the fashions.
4. UCLA
UCLA promoted its establishment by interviewing its graduating class and asking college students what they will miss about their time on the college.
What I like: As you may in all probability inform by now, I really like movies that seize candid, real reactions and moments.
4 Fb Reels Video Examples
1. Netflix
This Fb Reel from Netflix publicizes the return of their live-action adaptation of Avatar: The Final Airbender. The video reveals solid members passing round a cellphone as they movie their reunion on set.
What I like: I really like this video as a result of it is easy and reveals the solid members filming it themselves. It appears real and enjoyable and is a good way to get followers excited, too.
2. Red Bull
Purple Bull’s well-known slogan is “Purple Bull provides you wings!” They usually took that quote to new heights (pun supposed) with the Reel posted to Fb. The Reel reveals a Purple Bull helicopter lifting somebody from the water and that individual dropping from the helicopter and doing a flip again into the ocean.
What I like: To be trustworthy, there is not a lot on this video that may be replicated (except you’ve the finances for a personalized helicopter), making this video distinctive.
3. Ultimate Ears
Final Ears is a model specializing in in-ear screens. On this Reel, a consultant explains methods to insert them.
What I like: The model explains methods to use the product and others prefer it, establishing it as an authority on the topic.
4. Adobe
This Fb Reel options an interview with actor, director, and producer Daniel Dae Kim, who discusses the mission of his firm, 3AD, to supply mentorship alternatives for marginalized communities within the movie business.
What I like: The total interview with Kim is longer, however the Reel highlights probably the most compelling quote. When you have an ideal interview with somebody affiliated together with your model, convert probably the most attention-grabbing elements into short-form movies.
Fairly inspiring, proper? Many of those movies present that you simply don‘t want a brilliant excessive finances to create thrilling content material that shines a light-weight in your model’s services and products. Typically, much less is extra.
