The About Us web page of your web site is a necessary supply of data for anybody who needs to know extra about what you are promoting.
It’s the place you showcase your historical past, the distinctive worth of your work, your mission and imaginative and prescient, and the audiences you serve.
Collectively, the design, written content material, and visible components of an About Us web page inform an necessary story about who you might be and what issues to you.
How will you profit from this integral a part of your advertising technique?
On this article, uncover what makes an distinctive About Us web page and discover 25 examples to encourage your personal web page design and content material.
What Makes A Nice About Us Web page?
There isn’t a definitive template for creating an important About Us web page.
Nevertheless, I discovered 4 key parts to creating a compelling narrative along with your brand story.
Your Imaginative and prescient And Mission
There’s hardly ever a must outright say, “Our imaginative and prescient/mission is ____,” however you must convey the aim of what you are promoting in your About Us copy.
Speak about why your model exists, what makes you completely different, and the challenges you clear up – past the apparent resolution you promote.
That is key for attracting expertise, in addition to potential consumers who align along with your aims and worth objectives.
Your Story (Historical past)
Each enterprise has an origin story value telling, and normally one which justifies why you do enterprise and have shoppers.
Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the long run.
No matter it’s, your story issues to your potential consumers and group members. Make it entertaining and as immersive as you may.
Your Companies (And Advantages)
Even when your providers are the main focus of your homepage and dedicated product pages, summarizing them in your About Us web page is essential for alignment with model values.
Spotlight the advantages of your options, showcase what you do, and set up why you might be distinctive.
Your Social Proof
Evaluations, shopper logos, case research, and testimonials carry consistency to your About Us web page. Social proof demonstrates the authenticity of your claims and the impression you may carry to future shoppers.
With these 4 parts in thoughts, you’ll have a framework from which to construct an interesting and distinctive About Us web page that includes what you are promoting’s most necessary asset: your shoppers.
If you’re on the lookout for inspiration, the 25 examples beneath function About Us pages that excel at participating their viewers and telling their model story.
Examples Of About Us Pages For Inspiration
1. 6sense
6sense demonstrates its credibility within the knowledge know-how trade with a compelling firm timeline detailing the evolution of its proprietary options since 2014.
The opposite components then reinforce the worth of 6sense’s synthetic intelligence (AI) and machine studying (ML) options with its three core values promptly displayed as “Information-Obsessed,” “Future Pushed,” and “At all times Curious.”
Wrapping up the web page with its world workplaces and World Pledge 1% motion, 6sense showcases its presence throughout continents and company social duty (CSR) towards the communities the place they dwell and work.
2. Adobe
Screenshot from Adobe, February 2024Adobe focuses on the long run with its About Us web page, showcasing how this 40-year-old group is innovating with AI-driven options for inventive groups, knowledge analysts, and entrepreneurs.
A memorial for its co-founder, John Warnock, demonstrates take care of the corporate’s legacy and showcases how this tradition of innovation began with a glimpse into the inventor of the PDF format.
Following a breakdown of its merchandise, Adobe shares case research of family names like Coca-Cola and BMW earlier than succinctly presenting its function and values.
Full of coloration, Adobe’s About Us web page is participating and clear in its worth for the group of inventive customers and shoppers.
3. Animal Rescue League of Boston
Screenshot from Animal Rescue League of Boston, February 2024The Animal Rescue League of Boston (ARL) boasts a wealthy historical past. It was based again in 1899 by Anna Harris Smith, a social employee who wished to fight the mistreatment of horses and the sheer quantity of stray canine and cats within the metropolis.
ARL does a terrific job of sharing its 125-year historical past of assist for animals on its About Us web page, which is wealthy with photograph collections from the previous to the current.
The hyperlinks to belongings invite the consumer to study extra about ARL’s trigger. As an illustration, the impression report is a one-pager that proves its assist for over 20,000 animals in Massachusetts alone. On the finish of the web page, management photographs that includes pets are a pleasant contact to strengthen ARL’s dedication to serving to animals.
This About Us web page is an instance of easy methods to present front-and-center your mission and pluck the heartstrings of your viewers with simply the correct content material.
4. Arctic Wolf
Screenshot from Arctic Wolf, February 2024With a daring declare to “finish cybersecurity threat,” Arctic Wolf makes use of metaphors and analogies with its canine namesake to ask you to affix its pack, see its “pack impression” (company social duty), and even contains howls in its movies.
Arctic Wolf embraces enjoyable whereas demonstrating authority, that includes its timeline of achievements since its founding in 2012, in addition to its penetration within the sector by processing over 3 trillion safety occasions per week for over 5,000 clients with 411% ROI.
This About Us web page exemplifies {that a} enjoyable contact to B2B branding is feasible whereas reinforcing confidence amongst key consumers.
5. Born2Bond By Bostik
Screenshot from Born2Bond By Bostik, February 2024Adhesives chief Bostik has a devoted web site for its new Born2Bond merchandise, which additionally has an About Us web page for describing its distinctive advantages.
By linking to distinctive pages per trade, Bostik permits customers to study extra about their calls for whereas retaining the About Us web page compact and targeted on its core messaging: adhesives for a contemporary world.
With intelligent use of brand name colours, the Born2Bond product line makes a robust impression in an instance of an About Us web page, which is compact but efficient for demonstrating the advantages of latest options.
6. Model USA
Screenshot from Model USA, February 2024Brand USA, the group tasked with encouraging overseas tourism to the U.S., options an About Us web page that serves as a hub for locating its group, downloading toolkits, and studying studies.
It’s an instance of an About Us web page that covers all bases but doesn’t really feel cluttered or complicated; the copy and navigation are clear, as is the worth of Model USA to the nation’s economic system and progress.
The CEO’s message originally of the About Us web page demonstrates its dedication to fostering financial progress. It establishes a significant reference to each vacationers and companies inside the trade.
7. Brightcove
Screenshot from Brightcove, February 2024Video has more and more grow to be a key format in the past years for B2B marketing, and streaming know-how platform Brightcove showcases credibility proper in the beginning with an Emmy on its About Us web page.
The messaging is brief, that includes solely a paragraph of copy and a video, but it speaks volumes for the consumer to know that they’re a frontrunner in enterprise streaming and in navigating all its complexities.
By retaining it brief and candy with an “Discover extra” part, shopper logos, CTAs, and a search bar, this About Us web page conveys its message swiftly.
8. Related Nation
Screenshot from Related Nation, February 2024Connected Nation’s About Us web page is an instance of easy methods to promote constant messaging throughout headers, CTAs, and minor components on an internet web page.
The aim of this non-profit is to enhance entry to high-speed web throughout the U.S., which is offered with the slogan “shut the digital divide” within the second header and first CTA, in addition to in its mission and video celebrating 20 years of labor.
The About Us web page additionally ensures that the reader understands the important thing function of this non-profit by means of succinct copy about what the corporate does and believes in, in addition to a glossary that clarifies web jargon resembling “fiber” and “spine” for much less tech-savvy audiences.
9. Deputy
Screenshot from Deputy, February 2024Deputy reveals its character and pleasant tone i this About Us web page, which opens with a “welcome” and ends with “let’s get social.”
The copy reinforces its distinctive advantages as a staffing resolution, evidenced by its values resembling “Clock in for the shopper” and “Personal your shift.”
The timeline begins with a basic but participating startup story, recounting how the founder found an answer to their downside with staffing admin and developed an in-house platform.
Years later, this platform could be shared with the world, resulting in over 320k firms now utilizing Deputy.
It’s a nice instance of an About Us web page for SaaS, startups, and organizations within the tech house.
10. Gartner
Screenshot from Gartner, February 2024This About Us page is filled with copy, but it avoids overwhelming customers by highlighting key figures and the worth of Gartner’s specialists for B2B organizations.
With 40 years of expertise throughout 90 nations, it gives compelling social proof on the prime proper of the web page – a prime location according to heatmap research.
The web page gives tabs to find the model’s specialists, consulting, instruments, and benchmarks, concluding with the “Life at Gartner” part targeted on group tales. That includes crisp visuals and concise copy, it facilitates scrolling.
Total, Gartner makes sensible use of prime actual property on its About Us web page with knowledge factors, utilizing it as a hook to encourage discovery of the extra conventional, institutional pages.
Anybody who needs to showcase their knowledge entrance and heart ought to emulate this method.
11. GoTo
Screenshot from GoTo, February 2024Splashes of yellow and blue make this About Us web page eye-catching and pleasant, which is a key promoting level of GoTo for its audiences.
The corporate is all about making individuals’s work simpler by means of its communication and IT options.
Product copy reinforces this pleasant tone, with the audiences damaged down into “individuals,” “companies,” and “everybody,” which invite the consumer to find its product suite with a CTA.
GoTo demonstrates easy methods to create an approachable About Us web page that is freed from trade jargon, which is essential when your audiences have various data ranges.
12. Google
Screenshot from Google, February 2024As a family title, Google focuses on its cultural impression to interact readers on its About Us web page, which is dynamically up to date with new content material (the part on the backside is up to date with its day by day doodle).
For instance, once I started writing this text (January 2024), the web page highlighted its 25 Years In Search video. Solely per week later, it switched to a Doodle contest for youngsters to earn scholarships and tech for faculties.
Google wraps up the web page with case research of individuals using its tech for the betterment of its communities, furthering its already evident company social duty and world impression.
It’s a superb instance of an About Us web page that showcases the advantages of its merchandise whereas inspiring a way of group amongst customers.
13. Helmsley Charitable Belief
Screenshot from Helmsley Charitable Belief, February 2024As a philanthropic establishment, the Helmsley Charitable Trust strives to showcase the worth of its work. This About Us web page excels at proving that with clear financials and steadiness sheets, in addition to bios of its trustees in initiatives resembling diabetes and entry to healthcare.
The historical past of the charitable belief unveils the establishment’s lengthy legacy as a startup, initially based with sources from the philanthropic Helmsley couple within the Thirties.
The narrative is compelling, illustrating how a number of generations have benefitted from the belief’s constructive impression.
Total, it is a definitive instance of an About Us web page for any establishment that needs to convey its legacy and core objectives in a reliable method.
14. Perception
Screenshot from Perception, March 2024This know-how options supplier conveys transparency and a robust firm tradition on this About Us page. It additionally hyperlinks to different webpages, delving into its entrepreneurial begin in 1988, its firm values, and awards.
As a Fortune 500 chief, this is a superb instance of an About Us web page that highlights the group and mission of a worldwide model to drive a constructive impression of its options.
Customers can obtain Perception’s Company Citizenship Report, which demonstrates its dedication to the United Nations’ World Compact and spotlights shopper tales of know-how bettering healthcare and attaining sustainability.
15. Iron Mountain
Screenshot from Iron Mountain, February 2024A pacesetter in asset administration and digital transformation, Iron Mountain leans closely on its 70-year legacy (curiously starting with a mushroom farm) and its “Elevate your work” messaging.
This About Us web page cleverly makes use of playing cards to facilitate navigation to its institutional pages and provides copy as wanted to display credibility, resembling serving 95% of the Fortune 1,000.
The message within the featured video focuses on the top aim achieved by means of Iron Mountain merchandise – firms rent knowledge and asset administration providers to raised serve their clients, which provides familiarity to its options in a sector that’s normally awash with jargon.
Total, it is a superb instance of an About Us web page that celebrates a company’s legacy (with out being verbose) whereas retaining a transparent eye on the long run and all its potentialities.
16. MeanPug
Screenshot from MeanPug, February 2024MeanPug bets on a colourful and enjoyable About Us web page to seize consideration for its advertising company for regulation companies, which serves as a counterbalance in an area the place most businesses undertake a severe tone.
The enjoyable begins with an audio observe of MeanPug’s title pronounced with barks, adopted by colourful headers and artsy group bios (the pug itself is CPO, Chief Pug Officer).
The corporate then proves it delivers extra than simply enjoyable with its outcomes, evidenced by rising regulation companies from $0 to $100m ARR in underneath 3 years and even serving to to quadruple shoppers’ digital gross sales.
17. Oracle
Screenshot from Oracle, February 2024Since 1977, Oracle has considerably influenced the state of the tech trade.
With a exceptional legacy of accomplishments, resembling pioneering the SQL database, Oracle encapsulates this historical past right into a concise timeline and hyperlinks to different institutional pages for extra data.
By specializing in its mission, Oracle encourages customers to navigate as they see match by means of its analyst studies, CSR, leaders, and investor relations.
Apparently, Oracle doesn’t function its merchandise on its About Us web page, focusing as a substitute on its company initiatives. It’s a excellent instance of a easy web page that successfully conveys belief and encourages engagement.
18. OutSystems
Screenshot from OutSystems, February 2024Low-code platform OutSystems focuses on the fundamentals on this About Us web page – its places, historical past, social proof, buyers, and leaders – and does so in a manner that shortly demonstrates the worth of its options.
By linking as wanted to different pages throughout its web site, OutSystems demonstrates easy methods to construct an About Us web page that’s easy but compelling and invitations the consumer to remain and study extra.
19. Salesforce
Screenshot from Salesforce, February 2024A SaaS pioneer, Salesforce depends on its sturdy tradition and historical past to place itself as a customer-first, “buyer firm.”
That message is delivered clearly with its branding and replica, from the product names to the mascots and movies that discover its legacy and CSR efforts.
This About Us web page tells a whole story, starting with the problem to fulfill evolving shopper wants, then the answer of constructing a “bridge” to fulfill these wants, and concluding with its core values and tradition.
On the finish, the CTA asks if the consumer has any questions on getting on “the correct path” with Salesforce.
Briefly, that is how an organization with a wealthy tradition and group ought to construct an About Us web page that delivers credibility in a contemporary manner.
20. ServiceNow
Screenshot from ServiceNow, February 2024ServiceNow leverages its tagline “when X works, the world works” to display its versatility as an information and digitization platform for empowering a number of industries, resembling healthcare, retail, and manufacturing.
By linking to reality sheets, its code of ethics, and investor relations, ServiceNow goes past what’s normally discovered on an About Us web page to display credibility and penetration out there (85% of Fortune 500 firms use ServiceNow).
That is an About Us web page that excels at driving a core message and intuitively linking to a number of, typically complicated, sources.
21. Sony Interactive
Screenshot from Sony Interactive, February 2024Sony Interactive leverages its sturdy gaming group and legacy on this About Us web page, that includes a product timeline with console blueprints and “quick info” that swiftly current spectacular gross sales numbers.
The format is seamless and presents a myriad of institutional components, resembling its mission and world presence, in a fashion that encourages additional navigation.
That is evidenced by its placement of sister pages simply earlier than the footer, which incorporates the weblog, studio, product, and company pages.
22. Splunk
Screenshot from Splunk, February 2024Splunk focuses on simplicity for its About Us web page however provides components like an interactive infographic and a video to focus on the model’s scope and group impression.
A quick info part proves Splunk’s worth at a look, the place the consumer is inspired to discover additional by means of CTAs for the corporate’s pledge, newsroom, and extra.
Total, this About Us web page serves as a high-impact template for any enterprise that needs its viewers to understand its merchandise holistically and consider their broader social impression.
23. Tealium
Screenshot from Tealium, February 2024The spotlight of Tealium’s About Us page is the animated infographic of its buyer knowledge platform and the way its privacy-based assortment throughout channels leads to faster insights, ROI, and engagement.
This web page’s social proof is robust. The info platform’s privateness compliance is assured by ISO and institutional requirements, as strengthened by accolades and case research.
Briefly, that is an instance of easy methods to inform a narrative with an interesting component (on this case, an infographic) and use it as a basis for driving your model narrative.
24. Twogether
Screenshot from Twogether, February 2024Twogether weaves in its character in each phrase on its About Us web page, with out buzzwords or fluff and supported by sturdy imagery and core values.
By summarizing its values within the 5 P’s (Objective, Folks, Ardour, Efficiency, Planet), Twogether showcases how its mission and outcomes to shoppers are distinctive as a devoted B2B tech company.
Its supported charities not solely act as case research but additionally show the group’s values. Then, the model follows up with hyperlinks to find Twogether’s providers and objectives.
That is an About Us web page instance for any company in search of to face out with an unmatched character.
25. Upwork
Screenshot from Upwork, February 2024Upwork employs a letter from the CEO for this About Us web page, which is efficient in addressing each of its audiences: organizations in search of high-quality freelance assist for his or her initiatives and freelancers in search of alternatives to advance their careers and earn earnings.
It’s succinct but detailed sufficient to showcase the platform’s worth. The highest navigation lets customers study extra about Upwork’s leaders and its newest information.
In the event you want to place an govt of your group as a thought chief, adopting this method might be useful by showcasing their voice on a key web page.
How To Write An About Us Web page To Join With Your Viewers
Connecting with your audience with an About Us web page is about authenticity and driving your model message in an interesting method, which inspires navigation to different components of your web site.
As might be seen from these 25 About Us web page examples, all excel in showcasing their mission, what is exclusive about their model or merchandise, and welcoming the consumer to take motion.
The secret is to take action in a inventive manner that encourages conversions.
Due to this fact, if you wish to join along with your viewers by means of an About Us web page, I’d suggest:
- Hold it brief and candy: Give attention to the fundamentals–mission, values, and options. Then, consider the easiest way to showcase these components swiftly to encourage engagement.
- Add a inventive component: Be it a video, infographic, transferring picture, or an audio observe, many examples of About Us pages on this article leverage distinctive codecs to interact customers.
- Make it enjoyable: Don’t be afraid to make your About Us web page enjoyable, as it could possibly seize rapid consumer consideration. You’ll be able to comply with up with knowledge and social proof to convey credibility.
- Construction it as a hub: Reasonably than muddle your About Us web page with copy and merchandise, use it to hyperlink out to belongings as wanted to interact your audiences and show your worth.
Remaining Takeaways
After analyzing the 25 About Us web page examples on this article intimately, listed here are the ultimate takeaways to bear in mind when crafting yours:
Creativity Makes Your Web page Stand Out
For a lot of firms, the About Us web page is a formality to fill within the sitemap slightly than convey a novel message.
Nevertheless, many manufacturers transcend this, designing rich web pages and writing copy that stands out from the competitors. Discover your distinctive angle and be true to your story.
Characteristic The Folks Behind The Model
Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown world enterprise with 1000’s of group members, letting individuals shine makes an interesting About Us web page.
Lots of the examples on this article function headshots and graphics filled with character, which convey model values higher than phrases.
Tie In Social Proof With Your Company Social Accountability
Showcase outcomes and convey the distinction your group is bringing to the world.
6sense and Salesforce are two examples from this text that function how their merchandise are altering their communities for the higher.
How are you altering yours?
Extra sources:
Featured Picture: Naumova Marina/Shutterstock
