Many manufacturers use e mail advertising for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers will not be an exception.
Whereas current statistics put e mail ROI at $36 for every dollar spent, understanding the best way to craft your healthcare e mail is vital to unlocking this financial worth.
I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare e mail templates for various eventualities. Stick round and get inspiration on your subsequent marketing campaign.
To be taught extra about e mail advertising, take a gander at our ultimate guide, which options insights from a number of trade consultants.
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The Finest Healthcare E mail Examples
1. Customary Welcome E mail
Sending welcome emails to your new e mail subscribers enables you to thank them for becoming a member of your healthcare mailing checklist. It’s additionally a splendid avenue to set the tone for brand spanking new subscribers’ expectations.
Right here’s an instance of a welcome e mail I bought from Adventist Well being after subscribing to their e-newsletter.
Why the E mail Works
The primary scroll stopper on this e mail is the e-newsletter identify, “Collectively Impressed.” A singular identify provides an identification to the e-newsletter. This identify makes the e-newsletter recognizable and fosters neighborhood amongst readers like me.
The welcome email additionally does an excellent job of telling me in regards to the content material to anticipate and its frequency. This transparency helps subscribers to handle expectations.
Together with hyperlinks to useful sources on the web site encourages subscribers to take additional motion.
What I like: The simplicity of this welcome e mail is implausible. The fruit basket picture helps seize consideration and provides a pleasing contact to the design.
Additionally, the copy is brief and simple, and the calls-to-action (CTAs) will not be screaming “purchase now.”
2. New Buyer Coupon E mail
Your new e mail subscribers will desire a whole lot. To offer that, you possibly can supply sales discounts like coupons. Whether or not working a observe or promoting healthcare merchandise, providing a coupon may help you win a skeptical buyer.
Everlywell is one healthcare model that milks this gross sales tactic to develop its income.
Why the E mail Works
Giving subscribers a reduction doesn’t imply they’ll chunk — it’s worthwhile to make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in direction of one motion: getting subscribers to avoid wasting 20%.
Additionally, Everlywell makes use of bullets to interrupt down massive chunks of textual content. This makes the content material organized, scannable, and digestible.
I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking yet one more step in direction of the sale.
This implies the CTA drives instant motion in comparison with generic ones or gives no profit, like submit, join, and subscribe.
What I like: The e-mail design is catchy. I additionally love the colour mixture, variety within the coloration of individuals beneath the headline, and typography.
3. Academic Content material E mail
Sharing promotional content material in each e mail can solely take you to this point. Because the creator of The Sales Bible, Jeremy Gitomer, says, “Folks don’t prefer to be bought to, however they love to purchase” after they get worth from distributors.
You’ll be able to present worth by educating your subscribers with related well being ideas and sources. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.
Why the E mail Works
The topic line — “3 ideas for higher intestine well being” — is charming and aligns with email marketing best practices. Analysis exhibits e mail topic strains with numbers have 57% better open rates. Why? Numbers create curiosity and counsel what an e mail accommodates. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.
I additionally just like the brief and well-structured copy, which has relatable photographs breaking apart the textual content. This makes it straightforward for subscribers to learn and digest the data. Including a number of CTAs to related sources is an efficient technique to enhance model consciousness and construct belief.
What I like: I like how the guidelines and their corresponding photographs alternate within the grid structure. This makes the email design visually interesting.
4. Product E mail
Product emails primed to transform are concise, have a powerful design and CTA, and use compelling language to spotlight options and advantages. They could additionally embrace visuals. Let’s have a look at this implausible instance from Wisp.
Why the E mail Works
Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open charge as a result of it speaks to a selected ache level — treating bacterial vaginosis. This e mail additionally makes use of the PAS (problem, agitate, solution) copywriting framework nicely.
- You’ll wait 26 days — downside
- That’s means too lengthy — agitate
- Get aid in 3 hours — resolution
Discover the numbers within the e mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and increase conversions.
What I like: The e-mail design has an interesting coloration mixture. The copy additionally says a lot in a number of phrases that might compel subscribers to make a shopping for resolution.
5. Promotional E mail
The objective of promotional emails is straightforward: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time gives, and compelling CTAs. Right here’s one other glorious instance from Everlywell.
Why the E mail Works
The topic line — final probability to avoid wasting 15% — employs the FOMO (fear of missing out) tactic to create a way of urgency and immediate subscribers to open the e-mail.
Telling subscribers precisely what they’ll save (15%) can even pique their curiosity, leading to a better e mail open charge. The cherry on high is when subscribers learn the e-mail and discover they will save as much as 56% on completely different Everlywell merchandise.
The e-mail copy is brief and fluff-free. It additionally consists of two CTA buttons: Store now and Be part of now, making it straightforward for readers to take the subsequent step.
What I like: The pictures and colours utilized in Everlywell’s e mail design make it visually interesting. Additionally, the 15% and 56% off on each photographs are exhausting to overlook and make the objective of the e-mail clear.
6. Webinar Invite E mail
Hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails sometimes embrace the subject, date, time, and registration directions. They purpose to convey the worth of attending and encourage participation. Take a look at this instance from Headspace.
Why the E mail Works
Headspace personalizes the e-mail instantly by addressing the reader by their full identify. Personalization creates a reference to the recipient, making them extra more likely to interact with the e-mail content material.
Additionally, the language within the e mail is a effective try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to deal with the objective of saving their spot.
What I like: Mixing a yellow background with a smiling solar icon is sensible. Yellow coloration conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.
7. Appointment Affirmation E mail
As soon as purchasers e-book an appointment along with your observe, they anticipate to obtain a affirmation e mail. Right here’s an instance from Pearle Imaginative and prescient:
Why the E mail Works
This e mail is sensible as a result of it begins with personalization by mentioning the recipient’s identify. This captures the reader’s consideration and encourages them to be taught extra in regards to the e mail.
The e-mail consists of important data, such because the appointment’s date, time, and placement. Together with the instructions button is a pleasing contact that makes it straightforward for the reader to seek out the world in a single click on.
Additionally, the CTA is evident and compelling to get prospects to verify their appointment. There’s additionally an possibility for purchasers to reschedule if they will’t present up. That is nice for individuals who might get busy, particularly on the final minute.
What I like: The e-mail is laid-back and gently reminds subscribers to verify their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders through textual content.
8. Preventive Care Reminder E mail
Sending e mail reminders about common check-ups, checks, or vaccinations is a good way to point out you care in regards to the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.
Let’s have a look at this instance from One Medical, which is encouraging its sufferers to get their flu photographs.
Why the E mail Works
The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.
The e-mail content material additionally does an excellent job of answering questions on why they should get the flu shot. This helps to beat any objections readers might have.
The contextual CTA (Need extra? Get the details) can also be related, actionable, and compelling for subscribers to take motion.
What I like: Interchanging the place of the content material and icons in a grid structure makes the e-mail design participating. The pictures of the individuals additionally inform a narrative.
For instance, as a married individual, I can relate to the photographs of the women and men on the reverse ends as a result of I wouldn’t need my accomplice to get the flu.
9. Survey E mail
Healthcare firms, medical researchers, and wellness packages can use survey emails to evaluate the effectiveness of providers, perceive affected person satisfaction, or acquire knowledge for health-related research.
Right here’s an instance of a survey e mail from Ritual.
Why the E mail Works
The topic line — A few questions for you — is curiosity-driven, which might enhance open charges. I additionally just like the temporary e mail copy, which states what’s anticipated of the reader and the survey size.
The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it exhausting to overlook.
As well as, together with a reputation on the backside of an e mail provides a private contact and reinforces the concept that a pure individual is behind the communication.
What I like: I like Ritual’s clear, minimalist e mail design. Nothing fancy.
10. Milestone E mail
Corporations ship milestone emails to rejoice and acknowledge vital achievements or occasions. These emails acknowledge and admire the recipient’s accomplishments and mark vital anniversaries.
Right here’s an instance of a birthday e mail from Alpha Chiropractic.
Why the E mail Works
The e-mail begins with a personalised greeting (“Hello Julie”), which exhibits it’s tailor-made to the recipient. This helps to ascertain a connection and make the content material really feel related and significant.
Additionally, the e-mail makes use of constructive language all through, wishing her good luck, well being, and happiness. Although refined, the e-mail encourages future visits to Alpha Chiropractic. How?
It mentions the model’s need to proceed serving to Julie obtain her wellness targets.
What I like: The e-mail is straightforward. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.
11. Thank You E mail
How do you categorical appreciation and gratitude to your subscribers for a selected motion they took? Easy! By sending a thanks e mail. It might appear little, however it goes a great distance in endearing individuals to your model.
Take a look at this instance from Tebra.
Why the E mail Works
After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to verify my curiosity. This established a constructive first impression and ensured I look ahead to being matched with a specialist.
The e-mail additionally accommodates hyperlinks to success tales — a superb alternative to be taught extra about Tebra and improve belief.
What I like: The picture of the girl with a shiny smile is attention-grabbing and creates a welcoming environment.
12. Order Replace E mail
After clients buy a product, sending an order replace e mail is right. Apart from informing the shopper of the order standing, this e mail creates a constructive post-purchase expertise due to the transparency within the transaction course of.
Burst is an instance of a healthcare firm that sends order replace emails to its clients.
Why the E mail Works
Somewhat than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a troublesome state of affairs. This can be a nice technique to present you take care of your buyer’s well-being.
The e-mail additionally accommodates an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.
What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky technique to present its dental-related content material.
13. Informational E mail
An informational e mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its main objective is to share well timed and worthwhile updates, bulletins, or information.
Take a look at this instance from the UPMC Well being Plan.
Why the E mail Works
The very first thing individuals see once they open this e mail is the headline: “It’s straightforward and free!” These are power words that seize consideration and compel subscribers to learn additional.
Nonetheless, extreme use of “free” might result in your emails being marked as spam.
Additionally, UPMC’s e mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material straightforward to grasp.
A curiosity-driven CTA button additionally stands out and compels customers to click on.
What I like: The e-mail design is well-structured and visually interesting. There’s sufficient house between the texts to make the content material straightforward to learn.
14. Order Affirmation E mail
An order affirmation e mail is one you ship to clients instantly after they full a purchase order in your web site or social media web page.
This e mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a possibility to cross-sell/upsell different merchandise to your clients.
Try this order affirmation e mail from Fullscript.
Why the E mail Works
The e-mail begins with an attention-grabbing headline that accommodates the shopper’s identify and phrases of appreciation. Fullscript additionally features a “Assume you’ll order this once more?” part to encourage repeat gross sales.
What I like: Together with product photographs within the buyer order affirmation enhances the shopping for expertise. The pictures additionally function a visible reminder of what the shopper can anticipate to obtain, lowering the probability of confusion or dissatisfaction.
15. Testimonials E mail
Sharing case research, critiques, and testimonials from happy sufferers helps to construct credibility with potential sufferers.
These emails leverage the constructive experiences of present clients to construct belief, credibility, and confidence in patronizing your providers.
Right here’s an instance of a testimonial e mail from Tennessee Reproductive Medication.
Why the E mail Works
As I discussed, giving your e mail a novel title like “Fertility Insider” makes it straightforward to establish. The e-mail content material accommodates a affected person’s case research about IVF.
Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally accommodates a testimonial from a happy consumer. Including testimonials to your emails helps to construct belief and credibility along with your subscribers.
What I like: I like the photographs added to the e-mail content material, making it extra participating.
The Finest Well being Care E mail Templates
Beneath are 10 healthcare e mail templates you possibly can adapt on your model.
1. Appointment Reserving Affirmation
Topic: Your Appointment is Scheduled, [Patient’s First Name]
Hello [Patient’s Name],
Thanks for selecting [Healthcare Practice’s Name].
That is to verify that we’ve scheduled your appointment. Beneath are the small print:
- Date: [Appointment Date]
- Time: [Appointment Time]
- Location: [Healthcare Practice’s Address]
To reschedule or cancel your appointment, please name [Your Phone Number] or e mail [Your Email Address]. Please attain out for any inquiries.
We look ahead to receiving you.
Heat Regards,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
2. Well being Day Consciousness
Topic: Time to Finish Breast Most cancers!
Hello [Patient’s Name],
October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and help these affected.
Be part of us to create a breast cancer-free world!
Listed below are 4 straightforward methods to get entangled.
- Study the signs of breast most cancers: Widespread indicators embrace a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in coloration of the breast. Click here to learn more about breast cancer symptoms.
- Advocate for month-to-month self-examination: In line with the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click here to learn how to perform a Breast Self-exam.
- Mammogram or breast screening: According to the CDC, mammograms can detect breast cancers as much as three years earlier than ladies really feel them. Ask ladies you already know to talk with their GP about how usually they need to get a mammogram.
- Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.
In the event you’re affected by breast most cancers, our specialists are all the time right here to offer help that works for you. Name [Your Phone Number] or e mail [Your Email Address] to schedule a session.
Collectively, we are able to create a breast cancer-free world.
Finest Regards,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
3. Appointment Comply with-up After No-show
Topic: Is every thing okay, [Patient’s First Name]?
Expensive [Patient’s Name],
We seen you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope every thing is okay.
Word that missed appointments might imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, e mail us at [Your Email Address] or name [Your Phone Number].
Additionally, keep in mind that we reserve your appointment occasions just for you. While you miss an appointment, it impacts our skill to serve different valued purchasers.
To keep away from paying a no-show charge of $[Amount], we request you cancel your appointment 24 hours upfront if, for any purpose, you’re unable to point out up.
Thanks on your cooperation and understanding.
We look ahead to seeing you quickly.
Sincerely,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
4. Anniversary Celebration
Topic: [Anniversary Sale] Celebrating 15 Years Collectively
It’s an enormous day for us at [Healthcare Practice’s Name].
It’s our fifteenth anniversary! That’s one and a half many years of serving to you and 1000’s of different sufferers stay more healthy and happier lives!
We thanks for the belief you’ve given us over time. We’re providing you a 15% low cost on [select medical services] to precise our appreciation.
Click on the button to say the low cost.
[CTA Button — I Want My 15% Discount]
NB: Anniversary sale lasts until [Expiration Date]. Seize the supply whereas it lasts.
Sincerely,
The [Healthcare Practice’s Name] Workforce
5. Webinar Invitation
Topic: A Free Webinar on [Webinar Topic]
Hello [Patient’s Name],
Are you interested by studying how one can [Webinar Topic]?
In that case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].
You’ll be taught:
- [Subtopic 1]
- [Subtopic 2]
- [Subtopic 3]
RSVP right this moment!
[CTA Button or Registration Link]
See you there.
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
6. Medication Order Affirmation
Topic: Your order is on its means!
Expensive [Patient’s Name],
We obtained your order and are on the point of ship it. Try your order abstract.
- Product Particulars: [Product Name] x [Quantity] @ [Price]
- Complete Value: [Total Price]
- Delivery Deal with: [Shipping Address]
We’re at present processing your order and can preserve you up to date on the standing of your cargo. In case you have any questions or considerations, please don’t hesitate to contact us.
Thanks for selecting us. We look ahead to serving you once more sooner or later.
[Sender’s Name],
Workforce [Healthcare Practice’s Name]
7. Suggestions on a Publication
Topic: Loving this text?
Hello [Person’s Name]
Thanks for all the time studying our e-newsletter. Your curiosity means lots to us.
We’d like to have your suggestions in your expertise to this point. That is essential for us to satisfy and exceed your expectations.
In the event you’ve bought any suggestions, e mail us at [Your Email Address].
We hope to listen to from you quickly.
Sincerely,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
8. Annual Well being Test-up
Topic: It’s been a yr already
Hello [Patient’s Name],
I hope this e mail finds you nicely.
It’s been a yr since your final check-up. Common checks assist you catch well being threats early and enhance your probability of efficient therapy.
Please schedule your annual check-up as quickly as doable.
E mail us at [Your Email Address] or name [Your Phone Number] to schedule.
We look ahead to seeing you quickly.
Sincerely,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
9. Birthday
Topic: It’s your SPECIAL Day 🎂 🎉
Right here’s our prescription for you right this moment:
A wholesome dose of happiness, an additional dose of affection, and an enormous scoop of all of the issues that make you are feeling implausible.
And sure, you’ve our permission to go heavy on the cake (for right this moment solely!).
Joyful birthday, [Patient’s Name]!
From all of us at [Healthcare Practice’s Name]
10. Supply Assist for Insurance coverage
Topic: Want monetary assist?
Expensive [Patient’s Name],
Please notice that we provide medical loans in case you want monetary assist.
To test eligibility and apply, click on the button beneath.
[CTA Button – Apply for Medical Loan]
Upon finishing your software, our medical counselor will focus on the obtainable choices and supply the data you want.
That’s it!
Click on the button beneath to start your software.
In case you have questions, name us at [Phone Number].
Finest needs,
[Sender’s Name]
[Designation], [Healthcare Practice’s Name]
Sending Emails to Healthcare
Now that you simply’re geared up with one of the best healthcare emails and templates, the subsequent step is to start out sending. However earlier than you do, all the time bear in mind you’re coping with individuals. Preserve your emails customized and people-first.
