Over the course of my profession as a advertising and marketing government, I’ve discovered that an efficient product touchdown web page template generally is a important useful resource.
In spite of everything, a touchdown web page is an effective way to turn traffic into conversions — however not all pages are created equal.
On this article, I’ll begin by going via numerous product touchdown web page examples, exploring the big selection of templates you should utilize to get began crafting your personal touchdown web page right this moment.
Then, I’ll supply a few of my favourite, tried-and-true finest practices for making a winning landing page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Beneath, I’ve compiled an inventory of 25 of my favourite free, professionally-designed touchdown web page templates that you should utilize to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Obtainable on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embody a navigation bar, sticking to a clear format that encompasses a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a kind seem or just scroll down beneath the fold to see a static reservation kind, providing guests two methods to transform.
2. Click on Via
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
The Click Through touchdown web page template is good for capturing weblog subscribers.
It consists of a beautiful hero picture on the high, area to supply context about what customers can count on in the event that they subscribe, and a module for previous content material proper beneath.
Professional tip: This template may also be personalized together with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Obtainable on HubSpot
This design features a picture, customizable textual content, and a brief kind. It has no navigation bar, maintaining guests targeted in your providing, and you can even customise and add different parts, such because the icons beneath the shape.
Beneath the fold, you can even add extra details about your providing or firm.
Finest for: This template is a good possibility when you’re wanting so as to add some customized parts to your touchdown web page.
4. Clean
Obtainable on HubSpot
The Blank template has a simplistic feel and look, nevertheless it devotes a bit extra room to textual content than among the different templates on this checklist. As such, Hubstrap is perhaps a very good possibility in case your content material supply doesn’t want as a lot imagery.
For instance, you may use this web page to explain a suggestion, reminiscent of a protracted whitepaper on a subject associated to your business. As with different templates, you can even personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embody a navigation bar. Nevertheless, it’s easy sufficient that it doesn’t distract from the supply, making this an excellent possibility when you’re seeking to embody navigation.
5. Video
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
When you don’t need your conversion parts on the high of the web page, a longer-form gross sales web page is perhaps your finest wager. Video is a contemporary, minimalist-looking template that you may customise together with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a person expertise your prospects will love.
6. Session
Obtainable on HubSpot
This template features a hero picture, a headline, textual content, vibrant CTA buttons, and a kind. I like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains info seen however much less distracting. As you scroll beneath the fold, this template additionally consists of locations for extra imagery and particulars that might relate to your product or providing.
Finest for: The only button on the high of the web page makes this template an excellent possibility for entrepreneurs seeking to direct guests’ consideration on to a CTA.
7. Focus
Obtainable on HubSpot
Focus is a smooth, trendy design for a content-based supply. It has a easy format with a kind, headline, description textual content, picture, and emblem, and as with lots of the different templates I’ve shared, it has no navigation component.
I particularly like how this template lets you add a photograph or product shot. I additionally like the intense background that retains me engaged.
Professional tip: For further customization, this template lets you regulate or change the colour of the background.
8. College
Obtainable on Wix
I’d suggest this layout for entrepreneurs in search of leads for an academic occasion, course, or comparable service.
The shape is extra detailed than among the different templates on this checklist, and the format itself additionally permits room for extra textual content and imagery.
Above the fold, you’ll be able to see a headline, supporting photos, and a kind. Then, when you maintain scrolling down, there are further sections the place you’ll be able to place much more textual content and imagery.
What I like: This template consists of some nice parts particularly designed for academic choices.
9. Skyline
Obtainable on Wix
This template is an efficient possibility for a corporation or person who hasn’t but launched their web site or product however nonetheless desires to realize some leads within the meantime.
Above the fold, there’s a large headline space with the textual content “Coming Quickly.”
Once you scroll down, you’ll be able to see a spot for a brief description of the corporate and a field the place guests can add their e mail. As well as, this template additionally helps you to add a photograph or video to the background.
Finest for: When you’re selling an providing that isn’t but obtainable, Skyline is certainly an excellent template to think about.
10. Sprocket
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
With an enormous headline, a brief subtitle, and a conversion component above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it an excellent touchdown web page for almost any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of occurring, and that makes it one in every of my favourite choices for a transparent, easy providing.
11. On-line Retailer Coming Quickly
Obtainable on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template lets you edit the textual content, so you should utilize this format for a variety of various functions.
There isn’t any navigation component, and details about the corporate is off within the corners, maintaining the prime actual property of the web page clear and targeted.
This format consists of area for a powerful product shot (within the instance beneath, it’s a picture of a pair of sneakers), in addition to headline textual content, a small quantity of descriptive textual content, an e mail field, and a CTA button.
Professional tip: This template additionally helps you to hyperlink your social media accounts to the icons below the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Obtainable on Wix
In my expertise, this template is very efficient for B2B merchandise. It lets you edit and customise the textual content and pictures, in addition to enabling you to put background movies into the format.
The web page is designed to be on the longer aspect, with a kind and CTA above the fold, adopted by sections that may element totally different facets of your organization, reminiscent of workers info, beneath.
Finest for: When you’re targeted on B2B choices, I undoubtedly suggest looking at this template.
13. Proland
Obtainable on Envato Components
This template has just a little extra occurring than among the different ones I’ve shared, however I feel it’s an excellent possibility for entrepreneurs seeking to embody some extra detailed info alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you should utilize to launch a video.
Envato does require a paid subscription to entry this template, nevertheless it affords a 30% low cost for college students and limitless downloads when you develop into a member.
What I like: With its clear design and minimalist aesthetic, this can be a nice template for a contemporary model seeking to share some extra particulars about its providing.
14. Atlas
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the supply, digest what it’s about, and convert above the fold.
In the event that they want extra info — for instance, when you’re providing an in-depth white paper or report — further modules could be added to additional persuade them to choose in.
Finest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an e-book or comparable content material providing.
15. Actual Property Touchdown Web page
Obtainable on Wix
The main focus of this template is to ask guests to contact the corporate. Whereas it doesn’t supply a useful resource for info by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there may be room so as to add firm info beneath the fold.
Professional tip: You should utilize the second kind on the very backside of the web page to present guests one other likelihood to transform.
16. Building and Lawyer Touchdown Pages
Obtainable on WordPress.org
Whereas the Lawyer Landing Page and Construction Landing Page templates goal two totally different industries, their designs are very comparable. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized kind above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and building fields, they will simply be personalized to suit different manufacturers and industries.
17. Accelerator
Completely Obtainable With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile format, Accelerator is a good possibility if you wish to create a gripping narrative round your copy.
This template provides you loads of room to supply further context about your providing earlier than presenting guests with a conversion component, and you can even add further modules with its easy, drag-and-drop interface.
Finest for: This template could be tailored for both long-form content material or brief, snappy, hard-hitting copy.
18. Gardenhouse
Obtainable on MailChimp
This template doesn’t embody a navigation bar, which ensures that your guests will probably be targeted in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this format is optimized for cellular.
Meaning it’s going to routinely regulate to totally different display screen sizes — a function that I’ve discovered particularly vital in recent times, as an increasing number of visitors comes from cellular units.
Professional tip: You possibly can customise this template together with your firm’s emblem and/or different firm info towards the underside of the web page.
19. Bandmates
Obtainable on MailChimp
This template can be fairly easy, nevertheless it’s bought loads of room for personalisation.
As with lots of the different templates I’ve highlighted, it has no navigation bar, nevertheless it does have area for a corporation emblem, textual content description, and a subscribe kind above the fold.
With Bandmates, you can even drag extra parts, like textual content or kind containers, into the design. As well as, slightly below the shape, you’ll be able to embody both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you can even customise the colours to suit your model.
20. O-Ebook
Obtainable on Unbounce
Unbounce requires a subscription, however you’ll be able to check out layouts like O-Book for a free, 14-day trial interval.
As such, this template can be a very good possibility for a corporation that has already gained income from current touchdown pages and is seeking to check out a extra detailed (although nonetheless inexpensive) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a kind field to gather guests’ contact info.
As well as, O-Ebook’s high navigation bar is minimal, nevertheless it does embody social media buttons.
Finest for: This template is designed for lead technology particular to ebooks, making it an excellent possibility for entrepreneurs seeking to promote a longer-form content material providing.
21. Webinar
Obtainable on Wix
This template is particularly designed for entrepreneurs seeking to promote a webinar or comparable event-based providing.
With its restricted navigation parts and prominently displayed headline and CTA, this can be a nice possibility when you’re on the lookout for a extra minimalist strategy.
Professional tip: Beneath the fold, this template has area so that you can add some extra element concerning the occasion, together with background info and a testimonial.
22. Essex
Obtainable on Squarespace
This template is one other enjoyable, minimalist possibility. Essex has no navigation bar. As an alternative, it features a single, brightly coloured CTA on the high nook of the web page.
It features a large heading and picture above the fold, in addition to area for extra particulars when you scroll down the web page.
What I like: I particularly love the distinctive shade schemes obtainable with this template, from its default purple and inexperienced to a variety of further choices you’ll be able to select from.
23. Advertising Launch
Obtainable on Wix
One other stable possibility for selling an providing that isn’t but obtainable, the Marketing Launch template is a smooth but participating format.
It consists of area for a distinguished headline, a field to gather guests’ e mail addresses, and a full-page background picture or video.
On the backside of the web page, this template consists of small social media icons, maintaining viewers targeted on the primary CTA within the middle of the web page.
Finest for: I’ve discovered that easy touchdown pages like this one could be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact info from potential prospects.
24. Product Touchdown Web page
Obtainable on Wix
This brightly-colored template is one in every of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a collection of panels with totally different coloured backgrounds, guaranteeing that the data and footage pop whereas constantly directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you’ll be able to add social media hyperlinks, in addition to a field to gather guests’ e mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Marketing consultant Touchdown Web page
Obtainable on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact info from potential prospects.
Whereas lots of the different templates on this checklist begin off with a variety of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
When you scroll down, the template consists of area to current a brief bio, an summary of companies offered, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact kind.
Sticking to its minimalist ideas, this type consists of textual content containers for only a first and final identify, an e mail handle, and a message.
What I like: This template units itself aside with its progressive highlighter animation impact, immediately drawing guests’ consideration to the primary headline on the high of the web page.
Touchdown Web page Finest Practices
The templates above illustrate many vital landing-page finest practices. For instance, lots of the templates I’ve listed don’t have any navigation bar, as a navigation bar can detract consideration or clicks away from the supply on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page affords guests a useful useful resource, reminiscent of a white paper, unique video, or different piece of content material, in trade for his or her contact info. As an example, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an attention grabbing headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact info kind.
It affords area to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
The truth is, this instance touchdown web page illustrates a number of essential finest practices to bear in mind when designing your personal pages:
- Keep away from complexity. Touchdown pages are vital, however they don’t should be difficult. Purpose for a web page that’s concise and welcoming somewhat than complicated and overwhelming.
- Don’t ask for an excessive amount of. Moderately than simply inserting a protracted contact kind in your web page, tease an attention-grabbing supply or a free useful resource in trade for only a small quantity of contact info.
- Leverage AI. Generative AI instruments like HubSpot’s Campaign Assistant may also help you rapidly write your first draft, getting you up and operating in minutes.
- Embrace templates. Lastly, even when you recognize what you’re going to supply and what info you’d prefer to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, when you don’t have the bandwidth to construct a web page your self, and when you don’t have the assets to rent a designer, utilizing a pre-designed website template could be an effective way to launch a professional-looking web page rapidly and successfully.
To find out about different touchdown web page finest practices, try this comprehensive guide.
Craft the Finest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. The perfect touchdown web page for one group could also be completely ineffective for an additional — and vice versa.
However armed with the templates and finest practices I’ve shared on this article, you’ll be in your option to crafting the very best touchdown web page on your distinctive firm, providing, and prospects.
Editor’s be aware: This put up was initially printed in Could, 2019 and has been up to date for comprehensiveness.
