Placing collectively a compelling case study is without doubt one of the strongest methods for showcasing your product and attracting future clients. But it surely’s not simple to create case research that your viewers can’t wait to learn.
On this put up, I’ll go over the definition of a case research and one of the best examples to encourage you.
Desk of Contents
What’s a case research?
A case research is an in depth story of one thing your organization did. It features a starting — typically discussing a problem, a proof of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case research proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising case research with options sometimes include quotes from the shopper.
Which means that they’re not simply adverts the place you reward your individual product. Quite, different corporations are praising your organization — and there’s no stronger advertising materials than a verbal advice or testimonial.
An awesome case research additionally has analysis and stats to again up factors made a few mission’s outcomes.
There are a number of methods to make use of case research in your advertising technique.
From that includes them in your web site to together with them in a gross sales presentation, a case research is a robust, persuasive device that exhibits clients why they need to work with you — straight from one other buyer.
Writing one from scratch is difficult, although, which is why we’ve created a group of case research templates so that you can get began.
There’s no higher solution to generate extra leads than by writing case studies. Nonetheless, with out case research examples from which to attract inspiration, it may be tough to jot down impactful research that persuade guests to submit a kind.
Advertising Case Examine Examples
That can assist you create a horny and high-converting case research, we have put collectively a listing of a few of our favorites. This checklist contains well-known case research in advertising, know-how, and enterprise.
These research can present you the way to body your organization’s gives in a means that’s helpful to your viewers. So, look, and let these examples encourage your subsequent sensible case research design.
These advertising case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the quick and long run utilizing quantitative knowledge.
In different phrases, you don’t get simply good statements, like “this firm helped us quite a bit.” You see precise change inside the agency by numbers and figures.
You possibly can put your learnings into motion with HubSpot’s Free Case Study Templates. Accessible as customized designs and text-based paperwork, you possibly can add these templates to your CMS or ship them to prospects as you see match.
Download These Free Case Study Templates
1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot
What’s fascinating about this case research is the best way it leads with the shopper.
That displays a serious HubSpot cornerstone, which is to all the time resolve for the shopper first. The copy leads with a quick description of why the CEO of Dealt with based the corporate and why he thought they might profit from a CRM.
I like that the case research additionally opens up with one key knowledge level about Dealt with’s success utilizing HubSpot, particularly that it grew to 121 places.
Discover that this case research makes use of blended media. Sure, there’s a quick video, nevertheless it’s elaborated upon within the different textual content on the web page.
So, whereas your case research can use one or the opposite, don’t be afraid to mix written copy with visuals to emphasise the mission’s success.
Key Learnings from the HubSpot Case Examine Instance
- Give the case research a private contact by specializing in the CEO moderately than the corporate itself.
- Use multimedia to interact web site guests as they learn the case research.
2. “Rozum Robotics intensifies its PR game with Awario,” by Awario
On this case research, Awario greets the consumer with a abstract right away — so if you happen to’re feeling as much as studying the complete case research, you possibly can scan the snapshot and perceive how the corporate serves its clients.
The case research then contains soar hyperlinks to a number of sections, corresponding to “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Resolution,” and “Outcomes and Enhancements.”
The sparse copy and distinguished headings present you don’t want numerous elaborate info to indicate the worth of your services and products.
Like the opposite case research examples on this checklist, it contains visuals and quotes to indicate the effectiveness of the corporate’s efforts. The case research ends with a bulleted checklist that exhibits the outcomes.
Key Learnings from the Awario Robotics Case Examine Instance
- Create a desk of contents to make your case research simpler to navigate.
- Embody a bulleted checklist of the outcomes you achieved to your consumer.
3. “Chevrolet DTU,” by Carol H. Williams
If you happen to’ve labored with a widely known firm, use solely the identify within the title — like Carol H. Williams, one of many nation’s high promoting businesses, does right here.
The “DTU,” stands for “Uncover the Sudden.” It generates curiosity since you need to discover out what the initials imply.
I like how they saved my curiosity through the use of a combination of headings, photographs, and movies to explain the challenges, goals, and options of the mission.
The case research closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached through the mission.
Key Learnings from the Carol H. Williams Case Examine Instance
- If you happen to’ve labored with an enormous model earlier than, contemplate solely utilizing the identify within the title — simply sufficient to pique curiosity.
- Use a combination of headings and subheadings to information customers by the case research.
4. “The Met,” by Fantasy
What’s one of the simplest ways to showcase the responsiveness and consumer interface of an internet site?
In all probability by diving proper into it with a collection of easy showcases — which is strictly what Fantasy does on their case research web page for the Metropolitan Museum of Artwork.
They preserve the web page easy, inviting you to assessment their redesign of the Met’s web site feature-by-feature.
Every part is straightforward, exhibiting a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with info and might deal with what issues most.
If you happen to‘re extra desirous about textual content, you possibly can learn the target for every characteristic. Fantasy understands that, as a possible buyer, that is all you might want to know. Scrolling additional, you’re greeted with a easy “Contact Us” CTA.
Key Learnings from the Fantasy Case Examine Instance
- You don’t have to jot down a ton of textual content to create a terrific case research. Give attention to the answer you delivered itself.
- Embody a CTA on the backside inviting guests to contact you.
5. “Embracing first-party data: 3 success stories from HubSpot,” by Assume with Google
Google takes a unique strategy to text-focused case research by selecting three totally different corporations to spotlight.
The case research is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the best way these three distinct tales join. The straightforward format additionally makes use of colours and textual content that align with the Google model.
I just like the deal with knowledge on this case research. That’s a differentiator! This case research is lower than a thousand phrases, nevertheless it’s filled with helpful knowledge factors.
Knowledge-driven insights shortly and clearly present the worth of leveraging first-party knowledge whereas prioritizing shopper privateness.
Key Learnings from the Assume with Google Case Examine Instance
- A case research doesn’t have to be lengthy or complicated to be highly effective.
- Clear knowledge factors are an efficient solution to show worth.
6. “Better Experiences for All,” by Herman Miller
Herman Miller sells smooth, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case research web page for a hospital in Dubai.
What first attracted me to this case research was the gorgeous video on the high and the clear consumer expertise. Consumer expertise issues quite a bit in a case research. It determines whether or not customers will preserve studying or depart.
One other notable facet of this case research is that the video contains closed-captioning for better accessibility, and customers have the choice of increasing the CC and looking by the textual content.
Herman Miller’s case research additionally gives a formidable quantity of data packed in just some transient paragraphs for these wanting to grasp the nuances of their technique.
It closes out with a quote from their consumer and, most significantly, the checklist of furnishings merchandise that the hospital bought from the model.
Key Learnings from the Herman Miller Case Examine Instance
- Shut out with a listing of merchandise that customers can purchase after studying the case research.
- Embody accessibility options corresponding to closed captioning and evening mode to make your case research extra user-friendly.
7. “Capital One on AWS,” by Amazon
Do you’re employed constantly together with your purchasers? Contemplate structuring your case research web page like Amazon did on this stellar case research instance.
As an alternative of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon encompasses a collection of articles that you would be able to then entry if you happen to’re desirous about studying extra.
It goes all the best way again to 2016, all with totally different tales that characteristic Capital One’s achievements utilizing AWS.
This may occasionally look unattainable for a small agency, however you don’t should go to excessive measures and do it for each single one among your purchasers.
You possibly can select the one you most want to deal with and set up a contact each in your aspect and your consumer’s for arising with the content material.
Test in yearly and write a brand new piece. These don’t should be lengthy, both — 5 hundred to eight hundred phrases will do.
Key Learnings from the Amazon AWS Case Examine Instance
- Write a brand new article every year that includes one among your purchasers, then embrace hyperlinks to these articles in a single massive case research web page.
- Contemplate together with exterior articles that emphasize your consumer’s success of their trade.
8. “HackReactor teaches the world to code #withAsana,” by Asana
Whereas Asana‘s case research design seems text-heavy, there’s a great motive. It reads like a artistic story, advised solely from the shopper’s perspective.
As an illustration, Asana is aware of you will not belief its phrase alone on why this product is beneficial. So, they let Tony Phillips, HackReactor CEO, let you know as an alternative:
“We absorb numerous info. Our brains are terrible at storage however excellent at pondering; you actually begin to need some third get together to retailer your info so you are able to do one thing with it.”
Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case research. It reads like an in-depth interview and captivates the reader by artistic storytelling.
Much more, Asana contains in-depth element about how HackReactor makes use of Asana. This contains how they construct templates and workflows:
“There’s an enormous differentiator between Asana and different instruments, and that’s the very simple API entry. Even when Asana isn’t the right match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance by way of the API to construct a customized answer that helps a crew get extra carried out.”
Key Learnings from the Asana Instance
- Embody quotes out of your consumer all through the case research.
- Present in depth element on how your consumer labored with you or used your product.
9. “Rips Sewed, Brand Love Reaped,” by Amp Company
Amp Company’s Patagonia advertising technique aimed to attraction to a brand new viewers by guerrilla advertising efforts and a coast-to-coast street journey.
Their case research web page successfully conveys a voyager theme, full with actual pictures of Patagonia clients from throughout the U.S. and a map of the expedition.
I favored Amp Company‘s storytelling strategy finest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive strategy to advertising.
Key Learnings from the Amp Company Instance
- Open up with a abstract that communicates who your consumer is and why they reached out to you.
- Like within the different case research examples, you’ll need to shut out with a quantitative checklist of your achievements.
10. “NetApp,” by Evisort
Evisort opens up its NetApp case research with an at-a-glance overview of the consumer.
It’s crucial to all the time deal with the consumer in your case research — not in your wonderful product and equally wonderful crew. By opening up with a snapshot of the consumer’s firm, Evisort locations the deal with the consumer.
This case research instance checks all of the containers for a terrific case research that’s informative, thorough, and compelling. It contains quotes from the consumer and particulars in regards to the challenges NetApp confronted through the COVID-19 pandemic.
It closes out with a quote from the consumer and with a hyperlink to obtain the case research in PDF format, which is extremely essential if you would like your case research to be accessible in a greater variety of codecs.
Key Learnings from the Evisort Instance
- Place the main target instantly in your consumer by together with a snapshot of their firm.
- Point out difficult eras, corresponding to a pandemic or recession, to indicate how your organization may also help your consumer succeed even throughout tough instances.
11. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight
Together with extremely specialised info in your case research is an efficient solution to present prospects that you just’re not simply attempting to get their enterprise.
You’re deep inside their trade, too, and keen to be taught the whole lot you might want to be taught to create an answer that works particularly for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case research. Whereas the data could also be tough to learn at first look, it is going to seize the curiosity of prospects who’re within the environmental trade.
It thus exhibits Cloudflight’s worth as a associate way more successfully than a normal case research would.
The web page is complete and ends with a compelling call-to-action:
“Searching for an answer that automates, and enhances your Massive Knowledge system? Are you battling giant datasets and accessibility? We might be joyful to advise and help you!”
The clear, whitespace-heavy web page is an efficient instance of utilizing a case research to seize future leads.
Key Learnings from the Cloudflight Case Examine Instance
- Don’t be afraid to get technical in your clarification of what you probably did to your consumer.
- Embody a snapshot of the gross sales consultant prospects ought to contact, particularly when you have totally different gross sales reps for various industries, as Cloudflight does.
12. “Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting,” by Textel
If you happen to’re concentrating on giant enterprises with a protracted buying cycle, you’ll need to embrace a wealth of data in an simply transferable format.
That’s what Textel does right here in its PDF case research for Valvoline. It greets the consumer with an eye catching headline that exhibits the worth of utilizing Textel. Valvoline noticed a major return on funding from utilizing the platform.
I just like the smart move of highlighting the consumer’s quote by placing it in inexperienced font and doing the identical factor for the consumer’s outcomes as a result of it helps the reader shortly join the 2 items of data.
If you happen to’re in a rush, you too can check out the “At a Look” column to get the important thing details of the case research, beginning with details about Valvoline.
Key Learnings from the Textel Case Examine Instance
- Embody your consumer’s ROI proper within the title of the case research.
- Add an “At a Look” column to your case research PDF to make it simple to get insights while not having to learn all of the textual content.
13. “Hunt Club and Happeo — a tech-enabled love story,” by Happeo
On this blog-post-like case research, Happeo opens with a quote from the consumer, then dives right into a compelling heading: “Expertise on the forefront of Hunt Membership’s technique.”
Say you’re investigating Happeo as an answer and contemplate your agency to be technology-driven. This strategy would spark your curiosity about why the consumer selected to work with Happeo.
It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising crew.
Each paragraph is a quote written from the shopper’s perspective.
Later down the web page, the case research additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to spotlight among the platform’s most salient options.
Key Learnings from the Happeo Case Examine Instance
- Contemplate writing the whole lot of the case research from the angle of the shopper.
- Embody a listing of the options that satisfied your consumer to go along with you.
14. “Red Sox Season Campaign,” by CTP Boston
What‘s nice about CTP’s case research web page for his or her Pink Sox Season Marketing campaign is their mixture of video, photographs, and textual content.
A video robotically begins taking part in whenever you go to the web page, and as you scroll, you may see extra embedded movies of Pink Sox gamers, a compilation of print adverts, and social media photographs you possibly can click on to enlarge.
On the backside, it says, “Learn the way we will do one thing related to your model.”
The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball crew.
Key Learnings from the CTP Case Examine Instance
- Embody a video within the heading of the case research.
- Shut with a call-to-action that makes leads need to flip into prospects.
15. “Acoustic,” by Real
Typically, simplicity is vital. Real’s case research for Acoustic is easy and minimal, with just some quick paragraphs, together with “Reimagining the B2B web site expertise,” “Chatting with entrepreneurs 1:1,” and “Inventing Collectively.”
After the core of the case research, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.
The simplicity of the web page permits the reader to deal with each the visible facets and the copy. The web page shows Real’s model persona whereas providing the viewer all the data they want.
Key Learnings from the CTP Case Examine Instance
- You don’t want to jot down quite a bit to create a terrific case research. Hold it easy.
- At all times embrace quantifiable knowledge for instance the outcomes you achieved to your consumer.
16. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio
Apptio’s case research for Wargaming summarizes three key items of data proper originally: the targets, the obstacles, and the outcomes.
Readers then have the chance to proceed studying — or they will stroll away proper then with the data they want. This case research additionally excels in maintaining the human curiosity issue by formatting the data like an interview.
The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio‘s case research is interesting sufficient to maintain the viewer’s consideration.
Each Apptio case research ends with a “advice for different corporations” part, the place the consumer can provide recommendation for different corporations which can be on the lookout for an identical answer however aren’t positive the way to get began.
Key Learnings from the Apptio Case Examine Instance
- Put your consumer in an advisory function by giving them the chance to offer suggestions to different corporations which can be studying the case research.
- Embody the takeaways from the case research proper originally, so prospects shortly get what they want.
17. “Biobot Customer Success Story: Rollins College, Winter Park, Florida,” by Biobot
Like among the different high examples on this checklist, Biobot opens its case research with a quote from its consumer, which captures the worth proposition of working with Biobot.
It mentions the COVID pandemic and goes into element in regards to the challenges the consumer confronted throughout this time.
This case research is structured extra like a information article than a conventional case research.
This format can work in additional formal industries the place decision-makers have to see in-depth details about the case. Make sure to test different methods and measure engagement.
Key Learnings from the Biobot Case Examine Instance
- Point out environmental, public well being, or financial emergencies and the way you helped your consumer get previous such tough instances.
- Be happy to jot down the case research like a standard weblog put up, however be sure you check totally different strategies to search out the one which finest works for you.
18. “Discovering Cost Savings With Efficient Decision Making,” by Gartner
You do not all the time want a ton of textual content or a video to convey your message — generally, you simply want a number of paragraphs and bullet factors. I like these in Gartner’s case research.
Gartner does a incredible job of shortly offering the basic statistics a possible buyer would want to know, with out boggling down their readers with dense paragraphs.
The case research closes with a shaded field that summarizes the affect that Gartner had on its consumer. It features a quote and a call-to-action to “Be taught Extra.”
Key Learnings from the Gartner Case Examine Instance
- Hold the case research quick.
- Embody a call-to-action on the backside that takes the reader to a web page that almost all pertains to them.
19. “Bringing an Operator to the Game,” by Redapt
This case research instance by Redapt is one other nice demonstration of the ability of summarizing your case research’s takeaways proper in the beginning of the research.
Redapt contains three easy-to-scan columns: “The issue,” “the answer,” and “the end result.” Nonetheless, its most notable characteristic is a bit titled “Second of readability,” which exhibits why this specific mission was tough or difficult.
The part is shaded in inexperienced, making it unattainable to overlook. Redapt does the identical factor for every case research.
In the identical means, it’s best to spotlight the “turning level” for each you and your consumer whenever you have been working towards an answer.
Key Learnings from the Redapt Case Examine Instance
- Spotlight the turning level for each you and your consumer through the solution-seeking course of.
- Use the identical construction (together with the identical headings) to your case research to make them simple to scan and browse.
20. “Virtual Call Center Sees 300% Boost In Contact Rate,” by Convoso
Convoso’s PDF case research for Digital Market Media instantly mentions the outcomes that the consumer achieved and takes benefit of white house.
On the second web page, the case research presents extra influential outcomes. It’s colourful and fascinating and closes with a selection that prompts readers to request a demo.
Key Learnings from the Convoso Case Examine Instance
- Checklist the outcomes of your work proper originally of the case research.
- Use shade to distinguish your case research from others. Convoso’s instance is without doubt one of the most colourful ones on this checklist.
Digital Advertising Case Examine Examples
21. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl
Fractl makes use of each textual content and graphic design of their Porch.com case research to immerse the viewer in a extra fascinating consumer expertise.
As an illustration, as you scroll, you may see the outcomes are illustrated in an infographic-design kind in addition to the textual content itself.
Additional down the web page, they use icons like a coronary heart and a circle for instance their pitch angles and graphs to showcase their outcomes.
Quite than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they integrated the media shops’ icons for additional visible range.
Key Learnings from the Fractl Case Examine Instance
- Let footage communicate for you by incorporating graphs, logos, and icons all all through the case research.
- Begin the case research by stating the important thing outcomes, like Fractl does, as an alternative of placing the outcomes all the best way on the backside.
22. “In-Depth Performance Marketing Case Study,” by Swap
Swap is a world advertising company primarily based in Malta that knocks it out of the park with this case research.
Its largest problem is successfully speaking what it did for its consumer with out ever revealing the consumer’s identify. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.
The PDF case research reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising Case Examine,” “State of affairs,” and “Strategy,” in order that readers get a high-level overview of what the consumer wanted and why they approached Swap.
It additionally features a totally different web page for every technique. As an illustration, if you happen to’d solely be desirous about hiring Swap for optimizing your Fb adverts, you possibly can skip to web page 10 to see how they did it.
The PDF is fourteen pages lengthy however options massive fonts and loads of white house, so viewers can simply skim it in only some minutes.
Key Learnings from the Swap Case Examine Instance
- If you wish to go into specialised info, embrace a glossary of phrases in order that non-specialists can simply perceive.
- Shut with a CTA web page in your case research PDF and embrace contact info for potential purchasers.
23. “Money Keywords Digital Marketing Case Study,” by Cognism
Cognism wrote one of the vital in-depth case research I’ve seen. Most case research are sometimes transient.
Nonetheless, Cognism went deep into the way it executed its technique to showcase experience and popularize its technique.
The case research recognized key points with Cognism’s search engine optimization that induced them to lose SERP rankings and had seasonal site visitors decline.
Cognism’s case research introduces their distinctive concept of fixing search engine optimization challenges with cash key phrases. These are high-intent key phrases that entice ready-to-buy guests.
By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter.
They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and enhance area authority.
In addition they gave examples of instruments like HockeyStack, which helped with knowledge visualization and used metrics like demo requests, generated offers, and income as outcomes.
Key Learnings from the Cognism Case Examine Instance
- Use a desk of contents to make your content material extra scannable and readable.
- Speak about your course of intimately to advertise your concepts in your area of interest and acquire authority.
- Don’t be afraid to supply particulars on the way you helped your consumer obtain their targets, together with the instruments you leveraged.
24. “How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS” by Animalz
Animalz is without doubt one of the main content material advertising businesses for B2B SaaS corporations. The corporate makes use of a variety of content material methods to cope with their consumer’s distinctive challenges.
Whereas many businesses deal with new content material, Animalz elevated SimplyLegal’s on-line presence by focusing its efforts on its current content material, updating it with contemporary content material, and following the newest search engine optimization practices.
This technique, generally known as content material refreshing, elevated their site visitors by 515%.
Of their case research, Animalz created graphs to indicate how they elevated natural site visitors for every article they up to date.
I favored how they defined their content material advertising methods by drawing totally different diagrams. This manner, their content material was extra digestible than text-only case research.
Key Learnings from the Animalz Case Examine Instance
- Use graphs to indicate the distinction between earlier and previous outcomes for readability.
- Use various kinds of diagrams to elucidate new ideas, corresponding to refreshing content material.
- Break up up the takeaways of your case research into bite-sized sections.
- At all times use visuals and pictures to counterpoint the case research expertise, particularly if it’s a complete case research.
25. “Paid Social and Search Campaign for Passenger” by The Social Shepherd
The Social Shepherd is an award-winning social company. They used a extra methodical strategy to their case research for an moral clothes model, Passenger.
The company outlined the consumer targets like enhancing scale spend, sustaining a 10x ROAS, and adapting to present property by engaged on direct-response copy for paid adverts.
Subsequent, the company confirmed steps they took to fulfill these targets, corresponding to optimizing paid and natural media campaigns.
Equally, they promoted their consumer’s growth from the U.Ok. into totally different markets (e.g., Europe and America), thereby proving their experience in attracting world audiences.
Key Learnings from the Social Shepherd Case Examine Instance
- Define consumer targets to current clear goals for readers.
- Promote your work by itemizing your achievements, corresponding to any awards you gained for the mission or the targets you met.
26. “LinkedIn Advertising Case Study” By Directive Consulting
Directive Consulting’s case research for TigerConnect’s advert marketing campaign gives a transparent narrative of the latter’s problem, technique, and outcomes.
The case research begins with a fascinating headline that highlights a key achievement — a 31% improve in paid leads.
A short overview is then used to elucidate the context of what TigerConnect does and the way it helps corporations within the healthcare sector.
The case research outlines the service Directive Consulting supplied — PPC Management. I like how Directive Consulting used quantifiable metrics to indicate outcomes.
The problem part describes the preliminary drawback of concentrating on audiences with low-volume key phrases, prompting the necessity for a contemporary strategy.
The technique part explains Directive’s strategy, which is to make use of LinkedIn and implement account-based advertising (ABM).
Lastly, the outcome part caps the case research with in-depth stats, showcasing the rise in paid leads, visits, and cost-per-acquisition.
Key Learnings from the Directive Consulting Case Examine Instance
- Give related context within the consumer overview part. This provides readers important background info on the consumer.
- Supply a step-by-step breakdown of the technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every choice.
27. “Vena Solutions Case Study” By Siege Media
Siege Media’s case research for Vena Options illustrates how the previous elevated the latter’s natural weblog site visitors by over 100%.
Like all of the partaking case research, it begins with a compelling title and headline to spotlight their achievement. A short consumer overview lets you realize what Vena Resolution does.
The case research lists the companies supplied: digital PR and content material advertising. It additionally outlines the problem of making high-ranking content material and incomes high-authority hyperlinks, which could be tough for sure key phrases.
The outcomes present clear metrics, corresponding to hyperlink placements and site visitors will increase, by way of graphs. The case research additionally provides a carousel to slip between totally different graphs.
The expansion abstract explains Siege Media’s strategy to creating top-funnel and shareable content material by emphasizing stats-based posts.
This manner, these articles can acquire hyperlinks from respected sources. The case research additionally gave examples, corresponding to “SaaS Statistics” and Distant Work Statistics.”
Key Learnings from the Vena Options Case Examine Instance
- Give a progress abstract to spotlight your achievements.
- Present particular examples to drive the purpose residence.
- Let the visuals communicate by together with examples of the particular work you probably did to your consumer — which is very helpful for branding and advertising businesses.
- At all times shut out together with your achievements and the way they impacted your consumer.
Begin creating your case research right this moment.
Now that you’ve got glorious examples of case research, take into consideration a subject you would like to jot down about that highlights what you probably did for a buyer.
Earlier than you do that, suppose critically in regards to the parts to incorporate within the case research.
Personally, I like case research that transcend textual content. Photographs from exterior web sites or instruments like these used within the Animalz case research are incredible.
Nonetheless, nothing beats movies just like the HubSpot case research above. The place doable, get your buyer on video as a result of that’s all the time extra plausible.
Doing these equips you with a library of buyer success tales, which is probably the most persuasive advertising materials you would ever have.
The end result is a robust portfolio of case research, which helps you entice prospects to offer you their enterprise.
Editor’s word: This put up was initially revealed in August 2018 and has been up to date for comprehensiveness.
