#4: Scrub Daddy
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Deal with: @scrubdaddy
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Following: 1.6M
Most of the hottest movies on TikTok may very well be outlined as “unhinged.” That’s the phrase TikTok likes to make use of to explain content material that is chaotic, bizarre, and hilarious all on the similar time.
Unhinged content material has a shock issue that makes it stand out and helps increase engagement — no less than, when achieved nicely.
And Scrub Daddy, the pleased face-shaped dish scrubber, is likely one of the manufacturers doing it finest.
They’ve a sequence the place an enormous model of the brilliant yellow scrubber goes on adventures, snappy content material calling individuals out for cleansing their dishes with different merchandise, and late-night-infomercial-style movies.
It is ridiculous, random, and — if their 1.6M followers are any indication — it is clearly paid off.
Takeaway TikTok Tip: It isn’t for everybody, but when your model is comfy being daring and ridiculous, attempt leaning into “unhinged” content material as a part of your TikTok technique.
