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    4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

    YGLukBy YGLukMay 27, 2025No Comments2 Mins Read
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    If you happen to’ve watched the information not too long ago, the possibility of a recession has captured everybody’s consideration.

    Most respected sources say it is too quickly to say whether or not or not a recession will occur, however, regardless, savvy companies are considering forward and contemplating how their potential prospects would possibly react. 

    To offer perception into how client behaviors are or might be shifting, I surveyed greater than 200 U.S. customers to ask them if their spending behaviors have already modified amidst the potential for a recession, and the way they’d change if we have been to enter one. 

    Desk of Contents

    Recessions could be induced by international financial shocks, adjustments in client confidence, and different large-scale financial adjustments.

    However this yr, specifically, there are a choose few components which have spurred concern a couple of potential recession, together with tariffs and federal job cuts.

    For extra on the reason for recessions and why some are involved about them occurring within the close to future, check out this helpful post from our partners at The Hustle.

    Are we in a recession?

    I’m not an economist, so I seemed to educated professionals for this reply. 

    JP Morgan Chase positioned 2025 recession expectations at 60%, and in early March of 2025, the previous Treasury Secretary said there’s near a 50/50 probability of a recession in 2025. Whereas the inventory market dropped in April (The Dow Jones Industrial Common ended the month with a 3.2% loss), the market returned just a few weeks in the past. 

    This being stated, we (and by we I imply monetary consultants, not me, a HubSpot Weblog author) can’t declare a recession till there are two consecutive quarters of unfavourable development, and that hasn’t occurred.

    How Shopper Spending Habits Could possibly be Altering As we speak [Data]

    1. How has…



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