Few apps cycle via developments as shortly as TikTok. I spend infinite hours scrolling via the app, and it seems like each different day, a brand new trending sound, subject, tune, or problem goes viral.
It may be arduous to maintain up, and I say this as a content material creator and marketer whose job is to remain in tune with the newest happenings on social media.
Thankfully, I and some different creators are savvy sufficient to see what TikTok developments are coming to the forefront in 2024.
So, for those who‘re interested by what developments to look out for and what it might take to go viral on the app this yr, you’ve come to the appropriate weblog. Listed here are some TikTok predictions for 2024, in line with content material creators.
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TikTok Predictions for 2024
1. Authenticity
It‘s well-known that TikTok is without doubt one of the hottest apps amongst Gen Z. Actually, 63% of Gen Z social media customers report utilizing TikTok within the final 4 weeks, in line with Statista.
It’s additionally no secret that Gen Z customers crave authenticity and relatability of their media.
Do not imagine me? A current survey exhibits that 82% of Gen Z customers would belief manufacturers extra in the event that they used genuine photographs of actual prospects of their ads.
Content material creator and knowledge analyst Sundas Khalid says Gen Z’s desire for genuine content material will gasoline the content material that will get probably the most consideration on TikTok.
“I count on storytelling, authenticity, and spontaneity to be the important thing themes in 2024,” she explains.
Khalid says, “Relatability was an enormous theme in 2023, and other people discovered worth find individuals they might relate to — however I feel it was overextended to the purpose the place it misplaced authenticity.”
She predicts relatability will nonetheless be helpful to TikTok audiences in 2024, however not if the creator or model appears too eager on coming off as relatable to audiences.
“Individuals would nonetheless need to relate however provided that it is genuine and does not look like ‘attempting too arduous,’” Khalid explains. “Being distinctive with out being relatable will likely be extra accepted and inspired on the platform.”
A few of TikTok’s largest stars grew their platforms by showcasing their actual, genuine personalities. Maybe probably the most compelling instance is Keith Lee, one in all my favourite TikTok content material creators.
Lee rose to fame by doing meals critiques of native, unbiased, and family-owned eating places in his hometown of Las Vegas.
His distinctive on-camera presence, trustworthy critiques, and acts of kindness helped him stand out. It additionally grew his TikTok following to fifteen million and earned collaborations with celebrities like Kevin Hart and types like Chipotle.
Not too long ago, Lee went to a number of cities throughout the nation to assessment eating places, and, on some events, there have been mishaps in filming and sudden turns of occasions.
As a substitute of shying away from these points or pretending they did not occur, he would share trustworthy tales about what occurred behind closed doorways and why some eating places obtained poor scores.
His authenticity helped legitimize his critiques and construct belief together with his viewers. Authenticity can do the identical on your model on TikTok.
And for those who want additional assist constructing belief with customers on the app, think about partnering with influencers — particularly micro-influencers.
Micro-influencers with 10,000 to 100,000 followers construct deep relationships and communities with their viewers. They usually yield extra success for entrepreneurs than in the event that they have been to work with celebrities or macro-influencers.
Of the entrepreneurs who labored with influencers and creators in 2023, 64% worked with micro-influencers, making them the most well-liked selection for influencer entrepreneurs.
2. Instructional Content material
For years, Google was my go-to after I wanted data on nearly any subject.
Whereas I nonetheless rely closely on the traditional search engine, I am beginning to use TikTok to achieve perception on every part from popular culture updates to breaking information to how-to tutorials.
And I am not the one one. A current research discovered that 40% of customers use TikTok for informative content material. So, it is smart that creators like Jon Youshaei predict schooling content material will shine on the platform in 2024.
“Creating instructional content material will grow to be much more necessary to going viral on TikTok in 2024 due to the platform’s rise as a search engine,“ he says. ”For years, TikTok has been the place the For You Web page is dominated by developments, popular culture, and memes.”
Nonetheless, Youshaei says the tide is shifting as extra individuals flip to TikTok to seek for tutorials, recipes, and particular questions.
“There will likely be an increase in creators who can create content material that gives solutions, which is far simpler to monetize and create a sustainable enterprise round,” he explains.
For instance, TikTok content material creator Mndiaye97 has over 16 million followers and is thought for posting humorous however instructional movies on animal habits and wildlife.
Along with amassing hundreds of thousands of followers, Mndiaye97 content material has additionally snagged him collaborations with BBC Earth and PBS. On common, his movies acquire at the least 1 million views and greater than 100,000 likes. Some movies have as many as 20 million views.
Skilled chef Cassie Yeung has over 3 million followers on the app and is thought for displaying her followers prepare dinner easy but scrumptious dishes at residence.
Her movies obtain anyplace between 1 million to 10 million views or extra on the platform.
Each creators present useful or fascinating data in a pleasant and informal manner.
Mndiaye97 sprinkles each video with hyperbolic jokes and memes, and Yeung ends each video with “First chew, bestie,” adopted by a real response to her meals.
So, in 2024, think about posting instructional movies, however you do not have to take the method of a monotone lecturer. Have enjoyable and provides useful data to your followers in a singular option to your model.
3. Extra AI-Generated Content material
“I feel in 2024, you are going to see extra content material created by AI. I feel it should get to a degree the place each different content material you see on the app is AI-generated ultimately,” says content material creator Chris Dillon.
And I don‘t suppose that’s a far-fetched prediction. These days, I usually come throughout movies on TikTok which are fully AI-generated or closely depend on AI.
For instance, probably the most standard types of short-form movies is “Which Room/Home/Place Would You Select?”
These movies will characteristic AI-generated images of aesthetically pleasing bedrooms, landscapes, and houses and ask customers which they might select to stay or calm down in—a lot of them wrack up hundreds of thousands of views and tons of engagement.
The Spongebob R&B covers popping up on the app is an equally standard however barely extra unhinged development.
In these movies, creators use AI to govern the voices of forged members in Spongebob Squarepants to make the characters sing standard R&B songs by artists like Jasmine Sullivan or Keisha Cole.
Be aware: Whereas the Spongebob development is standard, it has raised many questions surrounding the ethics of utilizing actors‘ voices to say or do issues they often wouldn’t.
Although I would not look to the Spongebob covers for inspiration in your subsequent TikTok marketing campaign (bear in mind: ethics), I can attest that AI will be a superb instrument for producing short-form movies effectively and shortly.
Simply take a look at the video I made under, utilizing solely AI instruments.
“Ultimately, AI-generated content material will really feel stale and grow to be oversaturated on the platform — to the purpose that authenticity will grow to be much more necessary,” Dillon warns.
With that in thoughts, I recommend utilizing AI as extra of an assistive instrument and being cautious of turning into overly reliant on it to generate content material meant to attach together with your viewers.
A web page that strikes the appropriate steadiness could be Jeremy the Supervisor on TikTok. The TikTok account follows a cat named Jeremy who lives (and “works”) at Citipups, a pet retailer in New York.
Workers on the enterprise use a British voice to offer the cat the persona of a cranky supervisor who intimidates his coworkers. The voice is AI-generated, however the workers create the dialogue and skits.
The voice is put over precise footage of Jeremy the cat hanging out across the retailer. On this instance, AI is used for humor and does not take away from the persona and authenticity of the content material.
4. Suggestions
After all, I am each a content material creator and a persistent TikTok scroller, so I determine I ought to put in my very own two cents. I predict movies giving suggestions will see a large increase in 2024.
Bear in mind what Youshaei stated about customers utilizing TikTok as a search engine?
That features looking for suggestions. As an example, one in all my favourite communities on TikTok is #booktok.
On the #booktok hashtag, creators advocate traditional upcoming books for followers of horror, comedy, romance, and extra.
So, in 2024, think about creating content material recommending helpful services and products to your customers or collaborate with an influencer to allow them to advocate your model to their viewers.
And belief me, there are positively customers who will purchase a services or products after seeing a advice on Tiktok. Based on the platform, 50% of TikTok users have purchased one thing after seeing it on TikTok LIVE.
Moreover, 78% of TikTok users have bought a product after seeing it featured in TikTok creator content material.
Lastly, let’s not overlook that TikTok is particularly standard amongst Gen Z customers, and 33% of that demographic bought a product from an influencer-founded model previously yr.
Ultimate Ideas
So there you’ve it: 4 developments creators predict will take over TikTok in 2024. Going into 2024, make sure that your TikTok movies are genuine, however not relatable to the purpose of being cringy and overdone.
Think about creating content material that’s helpful and useful, comparable to instructional movies or product and repair suggestions. And at last, be open to utilizing AI as an assistive instrument, however do not let it strip your content material of persona.
Now, for those who’ll excuse me, I will be scrolling TikTok once more for the subsequent hour or so.
