Bluesky is having a second.
As soon as the quiet different to X/Twitter, it’s now grabbing consideration for all the best causes like regular progress, lively customers, and a refreshing tackle what social media might be.
Whether or not you’re a model exploring new platforms, a marketer monitoring tendencies, or simply inquisitive about what’s actually happening behind the scenes, the numbers inform a compelling story.
On this weblog, we’ve rounded up 40+ Bluesky statistics masking utilization, demographics, engagement, and enterprise insights that will help you see the place the platform is headed.
Let’s get into the small print.
Bluesky Utilization Statistics
Bluesky is probably not the loudest platform on the market however its progress is catching the attention of customers and entrepreneurs alike. What began as an invite-only experiment has rapidly was a fast-moving social house with tens of millions becoming a member of in only a few months.
From day by day exercise to signup surges and regional spikes these utilization numbers spotlight simply how rapidly Bluesky is gaining floor.
In case you are keeping track of platform adoption or exploring the place audiences are spending time subsequent, these stats supply a transparent snapshot of Bluesky’s upward momentum.
- Bluesky has a milestone of over 33 million customers worldwide as of thirty first March 2025.
- Globally, roughly one person joins Bluesky each second.
- Bluesky has round 29.5 million distinctive web site guests.
- Bluesky has total 1.281 billion posts obtainable with 2.388 billion followers, and 6.628 billion likes.
- Bluesky has 3.2 million day by day lively customers.
- Bluesky has gained 2.6 million new customers as of 2024.
- Bluesky utilization is on the rise within the US since election day by 500%.
- Bluesky gained 3 million new customers after X/Twitter obtained suspended in Brazil.
- Worldwide, folks have downloaded Bluesky together of Google Play and App Retailer in 2024 have been 1.76 million.
- The annual obtain was 16.52 million worldwide in 2024.
- As per Bluesky’s CEO, the international locations with the very best variety of customers are:
United States 55.7% United Kingdom 6.97% Japan 6.75% Canada 3.05% Brazil 3.01% - In 2024, Bluesky Security reported receiving over 42k moderation stories in a single day, which is an all-time excessive.
Sources: Statista, Exploding Topics, Semrush, Jaz Statistics, Adam Connell, Backlinko, Wikipedia
Bluesky Demographics Statistics
Understanding who’s utilizing Bluesky is simply as vital as understanding how briskly it’s rising. The platform has attracted a singular mixture of early adopters from throughout the globe, with a powerful presence amongst youthful customers and tech-forward communities.
These demographic insights reveal patterns in age, gender and placement that give actual context to Bluesky’s rising affect. Whether or not you’re planning content material, constructing neighborhood, or just monitoring tendencies, this breakdown paints a transparent image of who’s displaying up and staying lively on Bluesky.
- As of November 2024, Bluesky has 1 in 3 customers aged 18-24.
- Right here’s the age breakdown of Bluesky customers:
18 to 24 35.02% 25 to 34 27.67% 35 to 44 14.67% 45 to 54 10.03% 55 to 64 7.74% 65+ 4.92% - Bluesky is taken into account probably the most male-dominated social media platforms behind Discord (66.6%) and Reddit (63.6%).
- 62.04% of Bluesky customers are male, and 37.96% are feminine.
- America has the most important portion of Bluesky guests at 42.2%.
- Bluesky’s person base grew from 10 million in September 2024 to 27.44 million by mid-January 2025, with a 174.4% enhance.
- Solely 48% of Bluesky customers create posts of their very own.
- Bluesky has launched DMs to different customers in 2024 and over 280k DMs have been despatched.
- 74% of Bluesky’s site visitors is Direct, 70% comes from Twitter, and 42% from Linktree.
Sources: Exploding Topics, Sociallyin, Blogging Wizard
Bluesky Engagement Statistics
It’s one factor to get folks to enroll and one other to maintain them speaking, scrolling, and coming again. Bluesky appears to be doing extra than simply accumulating usernames. Behind its minimal interface and calm vibe is a platform quietly constructing actual engagement.
From put up exercise and observe charges to time spent per session, the numbers reveal a person base that’s not simply testing the waters however settling in.
In case you are curious whether or not persons are really sticking round and fascinating meaningfully, these stats supply a transparent and fascinating take a look at the momentum behind the scenes.
- Bluesky has downloads for each iOS (670,722) and Android (567,267) working programs.
- Round 1.18 million posts have been made on Bluesky.
- The common Bluesky go to lasts 10 minutes and 35 seconds.
- Every Bluesky person visits roughly 8 pages per session.
- Bluesky’s personal account is the most well-liked on the platform with over 24 million followers.
- American politician Alexandria Ocasio-Cortez is probably the most adopted particular person on Bluesky with 1.98 million followers.
- 50% of Bluesky customers solely have 1 follower.
- There are over 50k customized feeds on Bluesky.
- Engagement per follower on Bluesky is 10x greater than on X/Twitter.
- Publishers like The Boston Globe reported 3x greater site visitors and conversions from Bluesky than Thread.
Sources: Exploding Topics, Statista, Adam Connell, Cyberlicious
Bluesky Enterprise Statistics
Past person progress and engagement lies the actual story of Bluesky’s evolution as a enterprise. With a lean workforce, strategic funding rounds and a rising international footprint, the platform is positioning itself as greater than only a social different.
These enterprise statistics supply a more in-depth take a look at how Bluesky is scaling its operations, navigating infrastructure calls for, and constructing the inspiration for long-term sustainability in a aggressive digital panorama.
- Bluesky has acquired $28 million in funding.
- Bluesky has 20 full-time staff and 100 contractors.
- It’s estimated that Bluesky customers will attain 30 million by 2025.
- Bluesky has a market share of 0.12%.
- Bluesky has awarded $10k in grants to improvement initiatives.
- About 4 months after launching Bluesky, 40% of installs have been from the US alone.
- 40.62% of holiday makers use the “bluesky” key phrase via serps.
- In November 2024, Bluesky’s progress charge peaked at 189% month-over-month.
- Bluesky outpaced Threads in December 2024, attaining a worldwide web site go to enhance of 9.5% month-over-month, in comparison with Thread’s decline of 1.6% month-over-month.
- Bluesky has a 930% year-over-year progress charge.
Sources: Business of Apps, Backlinko, Wikipedia, Embryo, TechCrunch, Digital Information World
Conclusion
Bluesky’s rise should be in its early chapters, however the knowledge speaks volumes. From person surges to significant engagement and a stable enterprise basis, it’s clear that this platform is carving out its personal house within the social media ecosystem. For manufacturers, creators, and entrepreneurs alike, now could be the time to concentrate to the place the viewers is transferring and the way conduct is evolving throughout rising platforms.
As you discover new channels like Bluesky, having the best instruments to handle your technique is vital. That’s the place SocialPilot is available in. Whether or not you’re working campaigns throughout a number of platforms or simply beginning to construct your presence, SocialPilot helps streamline your social media administration with highly effective scheduling, analytics, and collaboration options.
