January. For some, it’s the vacation let-down season. For others, it’s the Monday of months. For us (and shortly to be you), it’s the month of promoting alternatives! There’s Imaginative and prescient Board Day, Nationwide Mentoring Month, Squirrel Appreciation Day, and a lot extra!
On this article, we’re sharing a full checklist of January consciousness themes, holidays, and nationwide days, tons of inventive methods to make use of them for distinctive and significant advertising and marketing, and advertising and marketing planning ideas and concepts to remain profitable all yr.
Contents
January consciousness observances
January is the nationwide month for:
- Tub security
- Blood donation
- Braille literacy
- CBD
- Hobbies
- Sizzling tea
- Mentoring
- Oatmeal
- Slavery and human trafficking
- Gradual cooking
- Soup
- Sunday supper
#wearblueday happens each January in assist of anti-human trafficking.
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January holidays and nationwide days
We’ve included the complete checklist of January nationwide days and dates on the backside of this publish, however listed below are just a few highlights:
- Martin Luther King, Jr. Day (third Monday)
- Know-how Day (Jan 6)
- Invisible Ache Day (Jan 7)
- Imaginative and prescient Board Day (second Saturday)
- Legislation Enforcement Appreciation Day (Jan 9)
- Minimize Your Vitality Prices Day (Jan 10)
- Clear Off Your Desk Day (Jan 10)
- Nothing Day (Jan 16)
- Get to Know Your Prospects Day (third Thursday)
- Praise Day (Jan 24)
- Library Shelfie Day (fourth Wednesday)
- Knowledge Privateness Day (Jan 28)
- Backward Day (Jan 31)
January variety, fairness, and inclusion observances
Along with MLK Day, we even have:
- Emancipation Proclamation Day (Jan 1)
- Louis Braille’s birthday (Jan 4)
- Korean American Day (Jan 13)
- Non secular Freedom Day (Jan 16)
- Worldwide Holocaust Remembrance Day (Jan 27)
Inventive and significant January advertising and marketing concepts
Listed below are some methods to make use of the notice themes, holidays, and nationwide days of January to attach together with your viewers.
Share vacation recaps and roundups
The vacations is likely to be over, however don’t miss out on the chance to squeeze each final drop of cheer you possibly can out of the final month! You may nonetheless make the vacations a part of your January advertising and marketing by creating and publishing vacation roundup posts in your weblog or in your social media websites.
Listed below are some concepts:
- Did your catering firm work a vacation occasion? Put up footage or recipes!
- It’s also possible to benefit from #tbt (Throwback Thursday) on Twitter and Instagram and publish footage from simply a few weeks in the past to share together with your followers.
- Cleansing providers or dwelling items retailers can present post-holiday cleansing or Christmas tree disposal ideas.
The vacations are busy, and prospects might need missed all you had occurring, so that is a straightforward solution to create content material for your online business whereas ensuring they’re within the loop.
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Honor Martin Luther King, Jr. Day with a day of service
MLK Day, noticed on the third Monday of January yearly, celebrates Martin Luther King, Jr.’s birthday and commemorates his Nobel Peace Prize for Civil Rights management. Don’t use this vacation to advertise your online business. Make it a day of service, celebration, and training round this civil rights legend.
- Many communities create a day of service you or your staff can take part in.
- Put up quotes, photographs, and information about Martin Luther King, Jr. on social media.
- Put up stats and lift consciousness about civil rights on social media.
- Run your personal day of service, whether or not in your group or in your organization.
Become involved throughout Blood Donor Month
January is Nationwide Blood Donor Month, so get entangled!
- Participate in a local blood drive or host one of your personal.
- Run particular promotions for these in your group who donate, comparable to a free present, low cost code, or particular deal in your services or products.
- Elevate consciousness on social media and encourage your followers to provide blood.
You can find blood drives in your area here.
Dish em’ out on Nationwide Praise Day
Who doesn’t love a pleasant praise? Nationwide Praise Day happens each January 24—listed below are some methods to have a good time:
- Present one other enterprise some love on social media or by writing a evaluation (they could even return the favor!)
- Begin a praise prepare. Ask your followers to tag somebody in your publish and provides them a praise. The tagged individual then tags one other pal and offers them a praise and so forth.
- Give your workers hand-written compliments to indicate them you recognize them.
Run enjoyable weather-based promotions
A lot of america is roofed in snow in January. Like it or hate it, you possibly can’t cease it, so use it to your benefit! Make the snowy climate rather less grey with content material, promotions, and posts celebrating the chilly.
- Daycares can share security ideas for enjoying or dressing youngsters within the snow.
- Contractors, building, and snow elimination corporations can write about winter hazards within the dwelling—carbon monoxide detectors, salt versus sand for ice and snow, or methods to winterize drafty home windows.
- Give a snow-day low cost. Anytime your metropolis will get snow, supply a reduction primarily based on the variety of inches you’ve obtained, like 20% off for 20 inches of snow!
- It’s also possible to preserve your prospects updated on the most recent snow closures in your social media pages.
Participate in Nationwide Clear Off Your Desk Day
With so many individuals working from dwelling (and changing into obsessive about cleansing and group exhibits), this vacation simply might resonate together with your viewers. Listed below are some methods to participate:
- Tidy up your desk and share a earlier than and after image on social. Ask your viewers to do the identical.
- Give group ideas and concepts
- Run a contest or a ballot. The individual with the cleanest (or messiest) desk wins a prize!
Share and encourage New Yr’s resolutions
No rationalization wanted for this annual favourite. Listed below are some concepts:
- Maintain your self accountable and share them together with your viewers. Then create content material round them!
- Health facilities can have a weekly accountability publish to create a assist group.
- Eating places and catering providers can write weblog or Fb posts with wholesome recipes.
- Daycares can weblog about toy group concepts for playrooms and toy areas.
- Ask followers on social media what theirs are—you might even run a ballot after which write a weblog publish offering ideas and recommendation for the most typical resolutions.
Take a look at our 135 [not overused] New Year’s Instagram caption ideas publish for extra resolution-related concepts!
Begin a buyer loyalty or referral program
Loyal prospects not solely convey you ongoing enterprise, however they’re additionally extra prone to refer different prospects to you. Offering the very best customer support is the in the beginning loyalty marketing strategy, adopted by intentional loyalty or referral packages. And with folks feeling enthusiastic and motivated for the brand new yr, that is the right time to start out one.
Listed below are some concepts in your customer loyalty program:
- Create and print a easy stamp card for patrons. Every buy or service equals one stamp. After 10 stamps, prospects can obtain a free product, a reduced service, or a swag merchandise.
- Provide present prospects a reduction for every new buyer they refer.
- Create a tiered loyalty program so prospects can transfer up in tiers primarily based on their buy historical past – the upper the tier, the higher reductions.
As for referral packages, take a look at our 14 Referral Program Ideas to Land Your Best Customers Yet and these three referral marketing strategies to get the gears turning. And ensure to advertise your packages on social media and in your location so prospects can discover out about it simply!
Blame Somebody Else Day
This vacation adjustments yearly. It’s the primary Friday the thirteenth of the yr, and in 2023, it falls in January! Toss the core values apart as we speak and letterrip. Don’t truly do this. However you possibly can have enjoyable with this one.
- “When working in a guide retailer you study that typically books are simply going to fall over. Normally on their very own or typically due to…different causes (*cough*Ryan*cough).
Blissful Nationwide Blame Somebody Else Day!
(No books had been harmed within the making of this publish).” - “Friday the thirteenth: Me-ow.
Nationwide Blame Somebody Else Day: You-ow” - “It’s okay to indulge, you possibly can blame us!”
Or get severe…
Or use it as a inventive means to have a good time an organization milestone and thank your prospects. Write a buyer appreciation e-mail, blaming them in your having to convey on extra workers to maintain up with the demand, and in your having to maneuver to an even bigger workplace, and your having to decide on the signature drink to serve at your occasion celebrating your one thousandth buyer…and so forth.
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Important however not-so-creative January advertising and marketing concepts
These aren’t probably the most enjoyable advertising and marketing concepts, however they’re important in order for you operating your online business to remain enjoyable, by the month and year-round.
Begin with a clear inbox
There’s nothing much less thrilling than seeing the variety of new emails in your inbox whenever you get again from the vacations.
Really, I lied as a result of there’s: It’s going by them. Do you know January 25-29 is definitely Clear Out Your Inbox Week? Use it as motivation to get organized and begin with a clear slate.
- Undergo these previous emails you “starred” and by no means adopted up on…
- Should you don’t already use folders in your emails, create some that will help you preserve your inbox organized.
- Undergo the settings your e-mail platform has to supply. There are integrations, colour coding, guidelines, and extra that may make your life a complete lot simpler. That half hour may translate into hours saved this yr.
- Create an concepts folder the place you save advertising and marketing emails you’ve obtained that you simply like or discover efficient. You by no means know, you would possibly simply discover your subsequent nice concept buried in your personal inbox!
Solidify your yearly targets or advertising and marketing plan
Whether or not you’re an company, enterprise proprietor, or freelancer, it’s vital to have each private {and professional} targets for the yr. Take a while initially of the month to ensure your targets and your advertising and marketing plan are solidified.
As we all know, issues can change rapidly, however having a documented plan or a growth strategy in place could make the distinction between hitting your income targets for the yr and lacking them.
🌱 Obtain our free, editable growth strategy template to stroll by seven easy steps for creating the fitting plan to develop your online business.
Revisit what labored final yr (and what didn’t)
Now that you’ve got a full yr of information accessible, take a while to see what labored in your advertising and marketing final yr and what didn’t.
Listed below are some concepts of what to have a look at:
- What content material or internet pages carried out finest for you?
- What resonated together with your audiences on social media – high posts, most partaking posts, and many others.?
- What email subject lines bought the very best open charges?
- What advertising and marketing methods, campaigns, or channels drove probably the most leads?
- What didn’t carry out in addition to you thought it might – and the way may it’s improved?
Learn up on the most recent advertising and marketing tendencies and predictions
With the brand new yr comes a ton of recent content material round what to anticipate on the earth of promoting and enterprise basically. Discover some articles or weblog posts that can get you on top of things on what the consultants count on to be massive this yr in your personal business—and jot down some concepts or tendencies that you simply would possibly wish to check out!
Announce your occasions for the yr or coming months
Market your online business each on-line and offline by highlighting upcoming occasions for the yr. Some upcoming holidays embody President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day.
When you’ve got something deliberate for these occasions, like upcoming Valentine’s Day deals at your spa or a particular Valentine’s menu at your restaurant, let prospects know! A calendar of promotions is an effective way to maintain prospects knowledgeable about upcoming promotions or occasions your online business is sponsoring or internet hosting.
Replace your Google Enterprise Profile
Final, however not least, replace your Google Enterprise Profile. If you wish to present up when local searchers are looking for companies like yours on Google or in Google Maps, an entire and optimized Google Enterprise profile is the place to start out.
Take a minute to ensure your profile is claimed after which take it a step additional by optimizing your itemizing:
- Be sure to reply to all evaluations.
- Add some pictures or a video that showcase your online business.
- Populate the Q&A piece of your profile with ceaselessly requested questions.
Get more tips to optimize your Google Business Profile here.
Decide to rising your ability set
The digital advertising and marketing world isn’t in a resting state. Set a purpose for your self to construct in your present advertising and marketing expertise or develop new ones. Listed below are some nice assets for doing so:
Hmm, appears to be like like our subsequent roundup might want to have 10…
See? Inventive January advertising and marketing is simple
January can typically be a traumatic time for enterprise homeowners, however with the fitting advertising and marketing concepts and plan in place, you possibly can relieve some stress with out dropping out on new prospects and engagement. Blissful New Yr! Keen on extra advertising and marketing concepts for each month of the yr? We can assist with that. Take a look at our inventive concepts for:
Full checklist of January social media holidays and dates
As promised, dropped at you by National Day Calendar
January 1
- New Years Day
- Nationwide Bloody Mary Day
- Nationwide Hangover Day
January 2
- Nationwide Buffet Day
- Nationwide Cream Puff Day
- Nationwide Private Coach Consciousness Day
- Nationwide Science Fiction Day
January 3
- Nationwide Chocolate Lined Cherry Day
- Nationwide Consuming Straw Day
- Nationwide Fruitcake Toss Day
January 4
- Nationwide Missouri Day
- Nationwide Spaghetti Day
- Nationwide Trivia Day
- Nationwide Play Exterior Day – First Saturday Each Month
January 5
- Nationwide Chook Day
- Nationwide Keto Day
- Nationwide Screenwriters Day
- Nationwide Whipped Cream Day
January 6
- Nationwide Bean Day
- Nationwide Cuddle Up Day
- Nationwide Shortbread Day
- Nationwide Know-how Day
- Nationwide Thank God It’s Monday Day – First Monday in January
January 7
- Nationwide Invisible Ache Day
- Nationwide Bobblehead Day
- Nationwide Tempura Day
January 8
- Nationwide Argyle Day
- Nationwide Bubble Tub Day
- Nationwide English Toffee Day
- Nationwide JoyGerm Day
- Nationwide Winter Pores and skin Aid Day
January 9
- Nationwide Apricot Day
- Nationwide Balloon Ascension Day
- Nationwide Legislation Enforcement Appreciation Day
- Nationwide Static Electrical energy Day
January 10
- Nationwide Bittersweet Chocolate Day
- Nationwide Minimize Your Vitality Prices Day
- Nationwide Oysters Rockefeller Day
- Nationwide Save The Eagles Day
- Nationwide Clear Off Your Desk Day – Second Monday in January
January 11
- Nationwide Arkansas Day
- Nationwide Human Trafficking Consciousness Day
- Nationwide Milk Day
- Nationwide Step in a Puddle and Splash Your Pals Day
- Nationwide Imaginative and prescient Board Day – Second Saturday in January
January 12
- Nationwide Curried Rooster Day
- Nationwide Kiss A Ginger Day
- Nationwide Marzipan Day
- Nationwide Pharmacist Day
- Nationwide Sunday Supper Day – Second Sunday in January
January 13
- Korean American Day
- Nationwide Peach Melba Day
- Nationwide Rubber Ducky Day
- Stephen Foster Memorial Day
- Nationwide Sticker Day
January 14
- Nationwide Costume Up Your Pet Day
- Nationwide Sizzling Pastrami Sandwich Day
- Ratification Day
- Store for Journey Day – Second Tuesday in January
January 15
- Nationwide Bagel Day
- Nationwide Booch Day
- Nationwide Hat Day
- Nationwide Strawberry Ice Cream Day
January 16
- Nationwide Fig Newton Day
- Nationwide Nothing Day
- Nationwide Non secular Freedom Day
- Nationwide With out a Scalpel Day
- Get to Know Your Prospects Day – Third Thursday of Every Quarter
January 17
- Nationwide Bootlegger’s Day
- Nationwide Sizzling Buttered Rum Day
January 18
- Nationwide Michigan Day
- Nationwide Peking Duck Day
- Nationwide Thesaurus Day
- Nationwide Winnie The Pooh Day
- Nationwide Use Your Reward Card Day – Third Saturday in January
January 19
- World Quark Day
- Nationwide Popcorn Day
January 20
- Nationwide Buttercrunch Day
- Nationwide Cheese Lover’s Day
- Nationwide Disc Jockey Day
- Martin Luther King Jr. Day – Third Monday in January
January 21
- Nationwide Granola Bar Day
- Nationwide Hugging Day
- Squirrel Appreciation Day
January 22
- Nationwide Blonde Brownie Day
- Celebration of Life Day
- Nationwide Sanctity of Life Day
- Library Shelfie Day – Fourth Wednesday in January
January 23
- Nationwide Handwriting Day
- Nationwide Pie Day
January 24
- Beer Can Appreciation Day
- Nationwide Praise Day
- Nationwide Peanut Butter Day
January 25
- Nationwide Florida Day
- Nationwide Irish Espresso Day
- Nationwide Reverse Day
January 26
- Nationwide Inexperienced Juice Day
- Nationwide Peanut Brittle Day
- Nationwide Spouses Day
January 27
- Nationwide Chocolate Cake Day
- Nationwide Bubble Wrap Day – Final Monday of January
January 28
- Nationwide Blueberry Pancake Day
- Knowledge Privateness Day
- Nationwide Have Enjoyable At Work Day
- Nationwide Kazoo Day
- Plan for Trip Day – Final Tuesday in January
January 29
- Nationwide Corn Chip Day
- Nationwide Puzzle Day
- Nationwide Seed Swap Day – Final Saturday in January
January 30
January 31
- Nationwide Backward Day
- Nationwide Sizzling Chocolate Day
- Nationwide Encourage Your Coronary heart With Artwork Day
- Nationwide Massive Wig Day – Final Friday in January
