Current video advertising and marketing statistics present that visible storytelling wins. Video is an more and more highly effective technique to talk your model story, clarify your worth proposition, and construct relationships along with your clients and prospects. I personally just like the storytelling, relatability, and brevity of video content material.
That can assist you leverage video in your marketing, I’ve gathered new video advertising and marketing statistics from HubSpot and third-party research to focus on how entrepreneurs use video, its efficiency, and extra.
And if you happen to’re seeking to get began with your personal video advertising and marketing, say, yesterday, take a look at Clip Creator — our free AI-powered video maker.
Desk of Contents
Basic Video Advertising and marketing Statistics
1. 89% of companies use video advertising and marketing. (Wyzowl Video Marketing Statistics 2025)
2. 13.99% of entrepreneurs say they’ll make investments extra in video advertising and marketing channels in 2025. (HubSpot 2025 State of Marketing)
3. 93% of entrepreneurs think about video a vital a part of their total technique. (Wistia 2024 State of Video Report)
4. 37% of entrepreneurs say they haven‘t adopted video advertising and marketing as a result of they don’t know the place to begin. Different frequent causes embody lack of time (26%), uncertainty about video advertising and marketing ROI (16%), perceived excessive prices (11%), issue convincing decision-makers (5%), and never seeing the necessity for video (5%). (Wyzowl Video Marketing Statistics 2025)
5. 65% of entrepreneurs who don’t use video advertising and marketing say they plan to begin in 2025. (Wyzowl Video Marketing Statistics 2025)
6. 18% of companies leverage AI instruments for his or her video content material manufacturing. (Wistia 2024 State of Video Report)
7. Auto-generating captions and transcripts is the highest AI use case (59%) for movies. (Wistia 2024 State of Video Report)
8. 254% extra companies captioned their movies in 2023 than in 2022. (Wistia 2024 State of Video Report)
9. Tech entrepreneurs create movies to clarify complicated merchandise (49%), enhance model consciousness (39%), branding (31%), generate leads (29%), launch a product/service (27%), enhance engagement (24%), and enhance conversion charges (17%) (VidCo 2024 State of Video Marketing Report)
10. 55% of entrepreneurs produce movies in-house, 14% outsource to distributors, and 31% use each. (Wyzowl Video Marketing Statistics 2025)
11. Firm web sites are the primary platform companies share their video (67%). Adopted by e mail (49%), LinkedIn (43%), YouTube (40%), Instagram (22%), Fb (19%), TikTok (7%), and X (4%). (Wistia 2024 State of Video Report)
12. Firm video advertising and marketing budgets vary from below $999 to over $20,000 month-to-month. (VidCo 2024 State of Video Marketing Report)
13. When requested which content material format they plan to take a position extra in for 2025, 17.13% of entrepreneurs selected short-form video, making it the best choice. 13.88% additionally stated they’ll spend money on dwell streaming. (HubSpot 2025 State of Marketing)
14. 51% of entrepreneurs say they’ve used AI instruments for video creation or modifying, whereas 49% haven’t. (Wyzowl Video Marketing Statistics 2025)
15. In 2024, 36% of entrepreneurs invested in video advertisements, whereas 64% relied on natural attain. (Wyzowl Video Marketing Statistics 2025)
16. U.S. companies spent extra on digital video advertisements ($85 billion) than on conventional TV advertisements ($59 billion) (Statista)
17. When requested who makes movies in your firm, 62% stated people on the firm, 46% stated an in-house video producer or group, 21% stated freelancers, and 16% stated a video manufacturing company. (Wistia 2024 State of Video Report)
Video Advertising and marketing Efficiency Stats
18. 93% of entrepreneurs report a powerful ROI from video advertising and marketing. (Wyzowl Video Marketing Statistics 2025)
19. 21% of entrepreneurs say short-form movies ship the very best ROI, whereas live-streaming video ranks third at 15.53%. (HubSpot 2025 State of Marketing)
20. Shorter movies drive greater engagement, however longer movies obtain extra watch time. Movies below one minute common 16 seconds of watch time, whereas these 60+ minutes common 16 and 40 seconds. (Wistia 2024 State of Video Report)
21. The common engagement fee for 3-5 minute movies is 43%, however how-to movies of the identical size see 74% engagement. (Wistia 2024 State of Video Report)
22. 74% of corporations measure video ROI utilizing engagement metrics like views, view fee, and common watch time. 48% use conversion charges. 48% use visitors and 33% use model notion. (VidCo 2024 State of Video Marketing Report)
23. The highest three video varieties corporations aimed to create in 2024 are product movies (44%), instructional, tutorial, and on-line course movies (38%), webinars and dwell occasions (32%). (Wistia 2024 State of Video Report)
24. Entrepreneurs ranked YouTube because the top-performing video advertising and marketing channel in 2023. In lowering order of efficiency, the opposite channels are web site, Fb, Instagram, TikTok, LinkedIn & e mail, and X & tv. (VidCo 2024 State of Video Marketing Report)
25. Firms A/B check movies by creating completely different variations of a video (31%), call-to-action (CTA) or e mail kind (26%), two utterly completely different movies (21%), customized thumbnail (18%), and participant design or shade. (4%) (Wistia 2024 State of Video Report)
Social Media Video Advertising and marketing Stats
26. In 2023, 35% of corporations created social media movies and deliberate to take action in 2024, making it the fourth commonest video sort. (Wistia 2024 State of Video Report)
27. When requested which social codecs they’ll make investments extra in 2025, the highest three responses had been YouTube (29.58%), Instagram (28.84%), and TikTok (27.64%). (HubSpot 2025 State of Marketing)
28. Quick-form movies, like TikTok, Instagram Reels, and YouTube Shorts, are essentially the most generally used video codecs amongst entrepreneurs, with 29.18% leveraging them of their roles. Moreover, 19.19% of entrepreneurs incorporate dwell streaming of their content material combine. (HubSpot 2025 State of Marketing)
29. On TikTok, most high publishers uploaded movies shorter than 30 seconds. Nonetheless, movies between 5 to 10 minutes obtained the very best common views (Tubular 2024, State of Video)
30. TikTok advert movies with captions get an additional 95% enhance in model affinity, a 58% enhance in recall, and a 25% leap in uniqueness. (TikTok Creative Center)
31. 97% of LinkedIn movies are vertical. (The Reeder, 2025)
32. 78% of LinkedIn movies are shot with a smartphone, whereas 22% are shot utilizing skilled devices. (The Reeder, 2025)
33. 65% of LinkedIn in-feed movies don’t have a CTA. Nonetheless, the most typical CTAs are “Observe for extra ideas” (19%), “Test the hyperlink in my bio” (10%), and “Remark your ideas” (6%). (The Reeder, 2025)
34. Based on the Wistia 2024 State of Video Report, the perfect occasions to publish on social media are:
- Instagram – Monday at 9 AM PST.
- Fb – Monday at 10 AM PST.
- LinkedIn – Monday at 1 PM PST.
- X – Friday at 9 AM PST.
- YouTube – Saturday at 7 PM PST.
YouTube Shorts Advertising and marketing Stats
35. Alphabet Inc, YouTube’s mum or dad firm, stories that Shorts’ monetization fee relative to in-stream viewing has greater than doubled prior to now 12 months, indicating that advertisers are allocating extra finances to Shorts. (Alphabet 2024 Q1 Earnings Call)
36. Shorts had an engagement fee of 5.91% in Q1 2024 — the very best of all short-form video platforms (Statista)
37. YouTube Shorts common over 70 billion each day views. (Alphabet Q3 Earnings Call)
38. Shorts had a median of two billion month-to-month viewers as of July 2023. (Statista)
39. 70% of YouTube channels that add content material every month publish Shorts. (Alphabet Q3 Earnings Call)
40. The variety of channels importing Shorts grew 50% year-on-year in 2023. (Alphabet 2024 Q1 Earnings Call)
41. Since October 15, 2024, YouTube has allowed customers to add 3-minute lengthy Shorts (Alphabet Q3 Earnings Call)
42. Advertisers (in as much as 40 markets) can now e book First Place on YouTube Shorts, which means your advertisements get proven first when shoppers scroll their Shorts feed. (Alphabet Q3 Earnings Call)
43. Most Shorts are 30-40 seconds lengthy. Nonetheless, 50-60 seconds Shorts get essentially the most views. (INFLOW Network)
44. Movies with a median watch time of fifty seconds or extra get 4.1 million views, whereas these with decrease watch occasions are inclined to obtain fewer views. (INFLOW Network)
45. GenZ shoppers within the U.S. spent about 29.3% of their video time on YouTube in 2023. (Statista)
My Takeaways
Crucial takeaway whereas engaged on this piece is the reminder that video advertising and marketing doesn’t need to be costly. Based on the VidCo 2024 State of Video Advertising and marketing Report, most corporations have a finances of lower than $5,000.
Whereas content material belongings like buyer case research might require an expert contact, your in-house group can create different primary movies with their smartphones.
In the event you aren’t already utilizing video advertising and marketing, create your technique, pull out your telephone, and begin smiling for the digital camera. And if you happen to already do video advertising and marketing, use the insights on this article to audit and enhance your advertising and marketing technique in 2025.
Editor’s word: This publish was initially revealed in August 2015 and has been up to date for comprehensiveness.
