Certain, October is spooky season, and there are many spectacular (spooktacular?) content material concepts to tug from the Halloween theme. However October isn’t simply about ghouls, ghosts, and goblins. There are dozens of different holidays and occasions to handle.
Fortunately, there are 31 days within the month. And with these October content material concepts, you’ll fill each one among them with posts and newsletters befitting this magical time of yr.
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Halloween October content material concepts
Halloween nonetheless stands out because the tentpole of many October content calendars, even with so many different motifs to deal with this month. Not solely is it uber-popular (Individuals spent over $10 billion on Halloween in 2022), it’s chock stuffed with visually attention-grabbing content marketing prospects.
Share costume concepts
Let’s begin off with a straightforward and enjoyable one. This classic store curated a carousel of offbeat costume concepts.
That is nice as a result of you possibly can decide a theme (like film characters or inanimate objects) to match your model’s vibe. Simply seize a bunch of screenshots and submit away.
Embed a DIY Halloween adorning video
Blog posts are an awesome medium for sharing how-to content material. While you embed a video with step-by-step directions for making front-yard ghosts, you’ll actually wow your followers.
Even higher, you possibly can repurpose these artful clips on YouTube, TikTok, or wherever your viewers hangs out on-line.
Publish a collage of humorous Halloween scenes
How usually do you cease scrolling on Instagram to look at a set of quick, humorous Reels? For those who’re like us, it’s fairly usually. This model leaned into that development by posting a collection of adorably entertaining clips of children having fun with the heck out of Halloween.
Copy this one as is, or put a bit of twist on it. Perhaps it’s canine in costume or hilarious trick-or-treat fails. Be certain that to pair it with acceptable music for a multi-sensory expertise.
Supply up a Halloween trivia quiz
There are a number of methods to make use of this concept. You could possibly submit trivia questions on a social media post and ask followers to reply them. Or, as this enterprise did, put a bunch of queries in a weblog submit in your readers to make use of at their subsequent assembly or get-together.
There’s a shocking depth of content material choices right here. Scary films, sweet questions, and the historical past of the vacation are only a few themes to discover.
Extra Halloween-themed content material concepts
You could possibly write a complete weblog submit simply itemizing other ways to engage your audience for Halloween. These concepts are only a begin:
- Create a “Killer Halloween Occasion Guidelines.”
- Listing native haunted homes and price them by household friendliness or all-out terror.
- Give concepts for what to offer trick-or-treaters that’s not sweet.
- Have a ballot asking folks to share their most and least favourite Halloween sweet.
- Host a web-based costume contest and give away branded prizes.
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Seasonal preparation October content material concepts
October is the gateway to the higher vacation and winter seasons. It’s when many individuals begin making their gift-buying lists and readying themselves for colder temperatures. Dedicate some posts, movies, and emails to serving to your viewers put together for all of it.
Assist folks winterize their wardrobe
Many children wind up in new places after they go to school. This college put out a video of scholars displaying how they address the chilly Canadian winter.
This concept could be nice for real estate marketing or journey and tourism companies that cater to folks shifting from place to put. However any model can tweak it. Strive displaying the most recent cold-weather clothes expertise or just the right way to layer an outfit.
Give winter house prep ideas
As a variation of the final thought, this actual property agent posted a carousel of ideas to assist folks winterize their houses.
This is a superb marketing strategy for any house companies enterprise. Auto restore outlets, backyard facilities, and even grocers (which winter staples do you have to maintain in your pantry?) may also use this one.
Publish a pre-Christmas guidelines
Dad and mom who take part in Christmas have much more on their plates than well-decorated cookies. There are presents to get, events to plan, and a seemingly countless schedule of occasions for the kiddos.
This group aimed to make the merry mayhem extra manageable by providing Christmas preparation ideas and a guidelines.
After all, the vacations could be hectic for anybody. So, in case your prospects skew younger and single, tweak this subject for college students, younger adults dwelling removed from house, or any audience you target.
Extra seasonal preparation content material concepts for October
Take a couple of minutes to brainstorm what your supreme buyer or follower must get carried out over the subsequent month or two. Use the output to gas just a few posts and videos. Listed here are some concepts to get issues began:
- Listing vacation occasions your followers could wish to guide upfront.
- Listing vital procuring ideas like one of the best time to purchase and the right way to get early reductions.
- Give hyperlinks to a number of new recipes folks could contemplate for vacation events.
- Write a weblog submit about navigating vacation journey plans or making ready your property whereas touring.
- Share concepts for retaining pets cozy and protected in chilly temperatures.
Social consciousness October content material concepts
Let’s get critical for a minute. To not deliver issues down, however to keep in mind that some vital points deserve some oxygen in October. You’ve got a platform and an viewers. When acceptable, use them to unfold consciousness and training about these matters.
Breast Most cancers Consciousness Month
You don’t must be straight concerned in a selected area to share consciousness for an vital trigger. For instance, this data expertise firm launched a marketing campaign to assist unfold the phrase for Breast Most cancers Consciousness Month.
The marketing campaign was intelligent. The model requested followers to share the message on their very own social media accounts utilizing the hashtag #thinkpink. For each share, the model donated to a basis that helps ladies coping with most cancers. Hundreds of ladies have been reminded to guide checkups, and the inspiration acquired important monetary help.
World Psychological Well being Day (October 10)
Sharing consciousness content material could be tough. In case your message is overly promotional, your viewers could not take it too kindly. You’ll wish to stability brand awareness rigorously with the subject at hand.
Right here’s how Sephora did it for World Psychological Well being Day. It partnered with a celebrity influencer to advertise its donations to the Uncommon Impression Fund—a non-profit that helps younger folks entry psychological well being companies.
This works for 2 causes. The model is barely buffered by the influencer. And that includes their merchandise is okay on this context as a result of they’re donating all of the proceeds to charity.
You’ll be able to launch a scaled model of this by giving a portion of your proceeds for the day to an area, related group. Then, ask the group to advertise the occasion via its networks.
World Homeless Day (October 10)
Right here’s one other donation variation. This one is in help of World Homeless Day. This time, a well being membership chain posted an image of its espresso cups. Every espresso offered sends cash to a non-profit that helps folks get job coaching and housing.
One approach to fluctuate this for your enterprise is to donate provides or companies on to the group. You’ll be able to point out what you’ve supplied, which can assist make folks conscious of what you promote whereas doing good within the course of.
Nationwide Pitbull Consciousness Day (October 26)
Pitbulls have a popularity that generally leaves them final to be adopted and first to be excluded. However on Nationwide Pitbull Consciousness Day, you possibly can change the dialog and assist these pooches have a greater life.
This insurance coverage supplier did it by publishing a submit on its weblog.
Do this for your self and inform the story of shelter canine, share anecdotes from pitbull house owners, or simply showcase some native canine prepared for adoption.
Extra vacation and social consciousness content material concepts for October
It’ll assist your model and your coronary heart to choose a ardour mission for your enterprise. There are many choices to contemplate in October:
- Psychological Well being Consciousness Week (October 6 to 12)
- Rosh Hashanah (October 2)
- World Habitat Day (October 4)
- World Cerebral Palsy Day (October 6)
- Nationwide Cease Bullying Day (October 9)
- Nationwide Unfold Pleasure Day (October 11)
- Yom Kippur (October 11 to October 12)
- World Arthritis Day (October 12)
- Indigenous Individuals’s Day (October 14)
- Nationwide Mammography Day (October 18)
- World Polio Day (October 24)
- Nationwide Day of the Deployed (October 26)
- World Stroke Day (October 29)
Popular culture October content material concepts
If you wish to generate plenty of engagement on-line, faucet into folks’s fandoms and humorous bones. A number of days devoted to themes this month will provide help to do that.
Put on One thing Gaudy Day (October 17)
This one’s ripe for hilarious photographs and viewers participation. This dance studio took benefit of the imagery and held a gaudy getup picture contest.
Contests and giveaways are absolute engagement gold. Maintain a dress-up day in your coworkers, or get your followers to point out off for fabulous prizes.
Again to the Future Day (October 21)
Nice Scott! Flip the ability as much as 1.21 gigawatts and have a good time the beloved film franchise Again to the Future.
There are some artistic methods to do it. Casio wrapped up the Again to the Future Day theme with a bit of little bit of nostalgia for its iconic, completely ‘80s calculator watch.
If your enterprise has been round for some time, you can publish a submit displaying photos from whenever you first opened or what you offered in 1985. After all, there’s additionally all the time the choice to decorate like Doc and Marty.
Nationwide Knock Knock Joke Day (October 31)
That is most likely the simplest approach to get some consideration in October. Collect up just a few knock-knock jokes, submit them to your weblog, social media pages, or newsletter, and watch the likes and shares roll in.
This model even wrote a whole submit about knock-knock jokes, together with a bit of journey down reminiscence lane.
You don’t even want to search out the jokes your self. Simply ask folks to remark with their favorites. Then, gather them and tag the individuals who shared. That’ll get your account in entrance of their followers.
Extra popular culture content material concepts for October
Are you aware what your target market loves? Give it to them this month with some content material designed to stoke their ardour and feed their want for leisure. See if just a few of those choices do the trick:
- World Smile Day (October 4)
- World Card Making Day (October 5)
- World Structure Day (October 7)
- Nationwide Chess Day (October 12)
- Sweetest Day (October 15)
- World Cat Day (October 16)
- Nationwide Frankenstein Friday (October 25)
- Mischief Evening (October 30)
- Nationwide Knock Knock Joke Day (October 31)
Get Fall rockin’ with these October content material concepts
Your October content material units you up for a stellar holiday marketing season. Construct up some consciousness momentum this month and journey the wave of consideration straight via the remainder of the yr.
And don’t cease right here. Try these different seasonal guides for extra advertising and messaging inspiration.
