February is dwelling to probably the most romantic vacation of the yr: Nationwide Cabbage Day (February 17).
Simply kidding (shouldn’t that be in March anyway?). However there’s a lot extra to February than Department’s Dialog Hearts and #sharethelove. So as we speak, I’m showering you with over 50 inventive and February advertising concepts and examples that will help you join with prospects and construct your model.
Contents
February consciousness causes
Under is a listing of consciousness causes acknowledged in February that may aid you with cause-related marketing.
- American Historical past Month
- American Coronary heart Month (coronary heart illness)
- Bake for Household Enjoyable Month
- Black Historical past Month
- Most cancers Prevention Month
- Kids’s Dental Well being Month
- Embroidery Month
- Free and Open-Supply Software program Month
- Library Lover’s Month
- Self-Test Month
- Teen Courting Violence Consciousness Month
- Marriage ceremony Month
A few of these are basic whereas others are extremely particular, so relying on your enterprise, your commerce, or your niche, chances are you’ll or could not have the ability to apply these to your February social media and marketing campaigns (Nationwide Embroidery Month isn’t precisely versatile, for instance).
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February nationwide days
There’s a full listing of February nationwide days and dates on the backside of this submit, however listed below are some highlights:
- Recognized: Groundhog Day, President’s Day, Valentine’s Day (Valentine’s Day marketing ideas here, and Valentine’s Day Messages here), Galentine’s Day.
- Enjoyable: Day the Music Died Day, Ice Cream for Breakfast Day, Don’t Cry Over Spilled Milk Day, Make a Buddy Day, Do A Grouch a Favor Day, Comfortable Day, Optimist Day.
- Significant: Freedom Day, Women and Girls in Sports activities Day, Put on Crimson Day, Safer Web Day, Random Acts of Kindness Day, Shut-In Visitation Day, Set a Good Instance Day, Skip the Straw Day.
- Trade-specific: Toothache Day, Canine Biscuit Day, Love Your Pet Day, Spay Day, Clear Out Your Laptop Day, Caregivers Day, Lash Day, Dwelling Guarantee Day, Girls Physicians Day.
- Properly alright: Public Sleeping Day.
February variety, fairness, and inclusion observances
Alright, now it’s time to get into the advertising concepts. Let’s begin with necessary dates and observances that may aid you in your diversity, equity, and inclusion efforts.
- Black Historical past Month: Your Black Historical past-related content material shouldn’t truly be a advertising ploy however a real initiative to boost consciousness and promote civil rights.
Listed below are some issues you are able to do.- Spotlight distinguished Black leaders in your business—legal professionals, politicians, scientists, artists, educators, and athletes who’ve formed or are shaping American society or your business.
- Interview or characteristic Black business owners, influencers, or members of your neighborhood who’re serving to to make historical past.
- Share quotes, little-known details, and eye-opening stats about Black Historical past—particularly these associated to your business or area of interest.
- Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the primary brazenly LGBT lady elected to each homes of Congress. Publish an inspiring quote from her on Instagram or Fb.
- Susan B. Anthony’s birthday (Feb 15): This well-known feminine is a frontrunner of the ladies’s suffrage motion who advocated for abolition, labor rights, equal pay and extra. On this present day, share an eye-opening statistic or inspirational quote to boost consciousness.
Significant February advertising concepts
Along with inclusivity, there are many different themes throughout February that may aid you with significant advertising. Exhibiting your help for causes you care about is a good way to attach together with your viewers and specific your core values. Listed below are some concepts and examples.
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Coronary heart Well being Consciousness Month
So February isn’t all about that $1 pink balloon coronary heart but in addition that invaluable organ inside you that makes you tick. If your enterprise is concentrated on well being and wellness, it is a nice advertising alternative for you.
- Health facilities and gymnasiums can companion with a neighborhood well being middle for coronary heart illness consciousness or screenings (listed below are extra offline marketing ideas).
- Host particular courses specializing in cardiovascular exercise.
- Write informative weblog posts about coronary heart well being and threat elements. Use this time to market your enterprise by educating your prospects on main wholesome lives.
- Give out a free heart-healthy reward with purchases or registrations.
Within the instance beneath, this health middle is giving out free coronary heart fee screens to those that be a part of within the month of February.
Should you’re not a well being or health enterprise, no drawback.
- Any enterprise can sponsor a Therapeutic Coronary heart 5k, or donate a portion of their income to a coronary heart health-related nonprofit.
- Assume outdoors the field—pet hearts, artichoke hearts, hearts of stay, web site well being (the center of a enterprise advertising technique, for instance).
P.S. Try our listing of Genuine Valentine’s Day Messages and Email Templates to Send to Customers
Kids’s Dental Well being Month
Dentists can definitely have a subject day with this one, however different companies can use this chance to show dad and mom and college students in regards to the significance of dental well being.
- Daycares, health facilities, and church buildings can host particular courses in regards to the significance of dental hygiene.
- Should you’re a dentist, chances are you’ll supply to show such courses. Or spruce up your dentist website with some additional decorations or promotions.
- Ecommerce companies can promote their oral hygiene merchandise.
- Should you’re not a dentist, a easy social media submit to carry your target market’s consideration to the trigger can go a great distance.
Most cancers Consciousness Month
Along with having World Most cancers Day, the entire month of February is devoted to most cancers consciousness. Present your help on Fb with a purple-themed submit or initiative. You’ll be able to encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
Put on Crimson Day
Nationwide Put on Crimson Day is concentrated on elevating consciousness for coronary heart illness. On this present day, you may:
- Host an event in help of cardiovascular well being and put it on the market on Instagram.
- Promote your crimson merchandise or give your social media profiles or homepage a crimson theme for the day.
- Publish an relevant image to Instagram with an eye-opening stat. It is a nice technique to increase Instagram engagement.
World Most cancers Day
You may additionally wish to use a few of your advertising muscle to advertise consciousness for World Most cancers Day itself. It is a good possibility for well being and health companies. However any model with a following could make a distinction right here, too.
Enjoyable February advertising concepts
A few of these are well-known, others not a lot. Have a look and see which of them align together with your model voice and values.
Presidents’ Day
Federal holidays like these are all the time versatile. Any business can run a Presidents’ Day sale—for the day, the weekend, or the entire dang month. Listed below are some concepts:
- Run a presidential trivia evening at your restaurant and even on social media.
- Run a Presidents’ Day giveaway on Instagram or Fb.
- Create a Fb occasion to your sale.
>> Get extra February blog, video, and other content ideas right here.
Ice Cream for Breakfast Day
Mockingly, in the midst of Kids’s Dental Well being Month is Ice Cream for Breakfast Day…oops? However who says you’ll be able to’t use this quirky vacation to market your business?
Held on the primary Saturday of February, this is a chance for bakeries, ice cream outlets, or eating places to run special promotions.
Should you’re not within the confectionery business, listed below are another concepts:
- Let your local social media followers know the place they will have fun the day.
- Host a digital ice cream for a breakfast get together.
- Ask your followers to share their ice cream sundaes.
Galentine’s Day
We’re not centered on Valentine’s Day right here, however that doesn’t imply we’re not going to have some enjoyable with probably the greatest occasions in February: Galentine’s Day.
Galentine’s Day was first mentioned on the sitcom Parks and Rec. Within the present, Leslie Knope explains that “February thirteenth, Galentine’s Day, is about celebrating woman mates.” The solid of characters benefit from the day with presents and brunch. However you may get as inventive as you want. Listed below are a couple of concepts:
- Create a Galentine’s reward information crammed with enjoyable little presents mates can carry handy out on the celebration.
- Companion with a couple of manufacturers and giveaway a Galentine’s reward field (and get plenty of cross-promotion).
- Provide a Galentine’s low cost, and put it on the market throughout all your channels.
- Publish a information to celebrating Galentine’s Day with get together concepts, enjoyable actions, and extra.
- For bodily places, maintain a Galentine’s Day get-together with decorations, drinks, and one-day-only offers and companies.
Mardi Gras
Fats (mardi) Tuesday (Gras) is held on the final Tuesday earlier than Ash Wednesday yearly. It’s a celebration of life earlier than the extra somber Ash Wednesday and following interval of Lent. Listed below are some Mardi Gras advertising concepts:
- Write a weblog submit with a “celebration of life” theme.
- Promote your purple, inexperienced, and gold merchandise.
- Run a Mardi Gras Instagram giveaway.
- Enter prospects on that day right into a drawing for a present card or low cost.
- Provide a reduction to those that put on Mardi Gras beads to your retailer, occasion, or courses. Promote the sale forward of time with a submit and encourage followers all through the day by posting photos of shoppers carrying their beads.
📣 Put these February advertising concepts to work with our free information: The 30 Best Ways to Promote Your Business (With or Without Money)
Love Your Pet Day
Love Your Pet Day is February’s alternative so that you can shamelessly submit about your pet. However listed below are some further concepts to contemplate:
- Write a weblog submit about what your pet can train you about [topic relevant to your industry].
- Have your workers share images of their pets and put the montage on social media or in your February e-newsletter.
- Provide you with a pet-themed incentive. For instance, Choose Accommodations invited its followers to touch upon its submit with their favourite moments with their pets, and that in the event that they did, “A shock awaits the 2 of you in your subsequent go to.”
Make a Buddy Day
This present day offers you plenty of alternatives for inventive advertising.
- Ship out a review request electronic mail themed round asking your prospects to be your good friend. (Use these February email subjet lines for inspiration!)
- Companion with a neighboring or complementary enterprise and run a joint mates promotion.
- Remind folks of your referral program or run a one-day particular the place referrals end in a reduction or reward.
Groundhog Day Contest
This superstitious day occurs on February 2 yearly. For the uninitiated, if the groundhog sees its shadow, winter will final six extra weeks. If it doesn’t see its shadow, spring will arrive early. Loads of enjoyable advertising materials to work with right here.
- Run a sale the place the supply is contingent upon the end result of the day.
- Create content material impressed by the Groundhog Day film, sharing tricks to break up the monotony or keep away from repeating errors.
- On Groundhog Day, you’ll be able to run a contest, share a query or ballot together with your viewers, or just share a enjoyable truth in regards to the day.
Tremendous Bowl
The Tremendous Bowl is among the most watched packages on tv. How does your target market relate to soccer? Are they soccer followers? Spouses or dad and mom of soccer followers? Athletes? Is your enterprise situated close to a Superbowl venue? Run a particular throughout Superbowl weekend, create Superbowl-themed merchandise, or share a useful tip related to what their Superbowl expertise can be like.
February hashtag advertising concepts
Hashtags can develop your attain and add some persona to your posts. Listed below are some fundamental February hashtags to mess around with.
#Febsale
Should you’re simply getting began together with your Instagram advertising, begin fundamental with one thing so simple as a #Febsale. Within the beneath instance, the small enterprise Mexicali took a snapshot of their ready-to-ship orders to advertise their February sale and encourage folks to purchase.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
#FebruaryFeels for temper
You don’t have to have a sale for a February-friendly Instagram submit. How about simply interesting to your viewers’s temper throughout this time of yr?
Simply be sure to’re interesting to the temper of your particular viewers in February because it pertains to your enterprise. Is your viewers…
- Submitting tax types?
- Returning again to highschool after break?
- Studying love tales and in search of optimistic vibes?
- Completely embracing singledom?
#FebruaryFeels for a testimonial
Look again by way of your images and even user-generated content. Are you able to repurpose any of them for a #FebruaryFeels-inspired testimonial, because the Australian Women Choir does beneath?
#FebruaryFavorites to advertise different content material
It is a good technique to floor seasonal content material or merchandise and even to carry to gentle among the forgotten ones. Share a roundup of your hottest services or products, and even your favourite ideas, tools, merchandise, or sources associated to your viewers’s targets and wishes.
#FebruaryFeature to advertise merchandise
Whether or not the product you’re promoting is February-themed or not, you can also make it so by using the hashtag #Februaryfeature. Decide one thing you’d like to advertise in February and see if #Februaryfeature may help increase sales and engagement associated to it.
#FebruaryFeature to characteristic an worker
You might additionally characteristic an worker, scholar, or buyer. Most of these characteristic posts can get your workers, prospects, and followers enthusiastic about your enterprise. Plus, they’ll wish to share their “celeb” submit with their community, which may help enhance your attain.
#Februarychallenge
Many individuals are coming down off their New Yr’s resolutions (or possibly they purposefully prevented making them). That makes this hashtag an incredible possibility for February. Use it to encourage your viewers to tackle a brand new process or attain a purpose they’ve been eyeing. Or, simply have slightly enjoyable with it!
#FreshStartFebruary
One other theme you’ll be able to make the most of in your February Instagram advertising is #FreshStartFebruary. That is particularly relevant for companies within the well being and wellness business.
As you’ll be able to see, there’s rather more to February than Valentine’s Day (however we’ve loads of Valentine’s Day marketing ideas here). Use the concepts above for inventive and high quality engagement together with your viewers—the easiest way to market your enterprise. And don’t neglect about March! When you’ve got occasions or promotions deliberate for Saint Patrick’s Day or different holidays, get your viewers within the know.
For extra month-to-month advertising concepts, right here’s our full listing:
Full listing of February holidays, observances and dates
Thanks, as all the time, to National Day Calendar.
February 1
- Baked Alaska Day
- Darkish Chocolate Day
- Freedom Day (Freedom From Slavery)
- Get Up Day
- Serpent Day
- Texas Day
- Ice Cream for Breakfast Day – First Saturday in February
- Play Exterior Day – First Saturday of Each Month
February 2
- Heavenly Hash Day
- Tater Tot Day
- Groundhog Day
February 3
- Carrot Cake Day
- Day the Music Died Day
- Lacking Individuals Day
- Girls Physicians Day
February 4
- Create a Vacuum day
- Hemp Day
- Do-it-yourself Soup Day
- Thank a Mail Service Day
February 5
- Weatherperson’s Day
- World Nutella Day
- Nationwide Women and Girls in Sports activities Day (first Wednesday)
February 6
- Frozen Yogurt Day
- Lame Duck Day
- Chopsticks Day
- Optimist Day – First Thursday in February
February 7
- Fettuccine Alfredo Day
- Periodic Desk Day
- Ship a Card to a Buddy Day
- Women and Girls in Sports activities Day – modifications yearly
- Put on Crimson Day – First Friday in February
- Bubble Gum Day – First Friday in February
February 8
- Boy Scouts Day
- Kite Flying Day
- Iowa Day
February 9
- Minimize the Twine Day
- Bagel and Lox Day
- Pizza Day
- Toothache Day
- Pork Rind Day – Day of the Huge Recreation
February 10
- Cream Cheese Brownie Day
- Dwelling Guarantee Day
- Umbrella Day
- International Film Day – Second Saturday in February
- Soccer Hangover Day – Day after the Superbowl
- Clear Out Your Laptop Day – Second Monday
February 11
- Don’t Cry Over Spilled Milk Day
- Inventors’ Day
- Make a Buddy Day
- Peppermint Patty Day
- Shut-In Visitation Day
- White Shirt Day
- Safer Web Day U.S. – modifications yearly
February 12
- Plum Pudding Day
- Georgia Day
February 13
- Galentine’s Day
- Cheddar Day
- Tortellini Day
- Giving Hearts Day – Second Thursday in February
February 14
- Cream-Stuffed Sweets Day
- Ferris Wheel Day
- Organ Donor Day
- Valentine’s Day
February 15
- Gumdrop Day
- Singles Consciousness Day
- Wisconsin Day
- Crimson Sock Day * – Third Saturday in February
February 16
- Almond Day
- Do A Grouch a Favor Day
February 17
- Random Acts of Kindness Day
- Cabbage Day
- Presidents Day – Third Monday
February 18
- Battery Day
- Crab Stuffed Flounder Day
- Drink Wine Day
February 19
- Arabian Horse Day
- Chocolate Mint Day
- Lash Day
- Vet Women RISE Day
February 20
- Comfortable Day
- Cherry Pie Day
- Love Your Pet Day
- Muffin Day
February 21
- Grain-Free Day
- Sticky Bun Day
- No One Eats Alone Day – Modifications yearly
- Caregivers Day – Third Friday
February 22
- Grocery store Worker Day *
- California Day
- Cook dinner a Candy Potato Day
- Margarita Day
February 23
- Banana Bread Day
- Canine Biscuit Day
- Tile Day
February 24
February 25
- Chocolate Coated Nut Day
- Clam Chowder Day
- World Spay Day – Final Tuesday in February
February 26
- Set a Good Instance Day *
- Pistachio Day
- Inform a Fairy Story Day
February 27
- Anosmia Consciousness Day
- Kahlua Day
- Retro Day
- Strawberry Day
- Polar Bear Day
- Toast Day – Final Thursday
- Chili Day – Fourth Thursday
February 28
- Chocolate Souffle Day
- Floral Design Day
- Public Sleeping Day
- Tooth Fairy Day
- Uncommon Illness Day USA – Final Day in February
- Skip the Straw Day – Fourth Friday
February 29 (Each 4 Years)
