Trend tendencies from 2022 gained reputation in a number of methods — from the runway, to the crimson carpet, to get-ready-with-me (GRWM) vogue influencer content material.
Trend influencers and movie star “it ladies” have sparked among the web’s most talked about aesthetics, and we dug into the info so we might share an evaluation of six vogue tendencies that took the 12 months by storm.
All information beneath is taken from Traackr’s 2023 Fashion State of Influence report. It compares Jan 2021 – Dec 2021 vs Jan 2022 – Dec 2022, to be able to get a full year-over-year comparability.
6 Trend Influencer Traits to Watch
Trend influencer development #1: monochromatic Barbiecore
The Barbiecore (a vogue development that includes all pink clothes) was began by Valentino’s presentation of its all-pink Fall 2023 assortment at Paris Trend Week in September. Items from the Valentino line had been seen throughout crimson carpets within the months that adopted on the likes of Anne Hathaway, Zendaya, Vanessa Hudgens, and Jenna Ortega.
Nevertheless, Valentino’s present was simply the tip of the iceberg with this development. It made it into the influencer world in an enormous manner, with the info displaying a surge of content material and curiosity involving the development.
Content material mentioning Barbiecore throughout all platforms, evaluating 2022 vs 2021:
- +328,133% mentions
- +330,494% engagements
- +844,997% video views
Trend influencer development #2: again to fundamentals with ballet flats
Ballet flats are making an enormous comeback heading into 2023. Trend icons like Bella Hadid, Kendall Jenner, and Zoe Kravitz have all been not too long ago seen out and about on this minimalist footwear. The preferred pair from this vogue development got here from Miu Miu, with #muimiuballetflats going viral on TikTok (over 9.6M views thus far).
Content material mentioning ballet flats throughout all platforms, evaluating 2022 vs 2021:
- +94% mentions
- +591% engagements
- +1,000% video views
Trend influencer development #3: upcycling and thrift flipping
As reselling noticed a surge in reputation in 2022, so did upcycling and “thrift flipping” vogue tendencies. Lots of the top-performing posts had been movies the place vogue influencers confirmed a thrifted merchandise that they resewed into one thing that was a present vogue development or new. That is one more indication that sustainable vogue is right here to remain!
Content material mentioning upcycling and thrift flipping throughout all platforms, evaluating 2022 vs 2021:
- +4% mentions
- +3% engagements
- 46% video views
Trend influencer development #4: the reemergence of UGGs
Seen not too long ago being worn by Dua Lipa, Kendall Jenner, Gigi Hadid, and Kaia Gerber, it looks like UGG boots are in every single place (once more) rapidly. However, this time round it is the basic platform bootie that has emerged into the highlight! With the assistance of vogue influencers, this vogue development has translated to social as effectively and appears to be resonating with customers.
Content material mentioning platform Uggs throughout all platforms, evaluating 2022 vs 2021:
- +6,529% mentions
- +1,526,538% engagements
Trend influencer development #5: tote baggage
From outsized, excessive takes on the bag to extra sensible variations, tote baggage have been making a comeback in an enormous manner. One bag particularly – The L.L. Bean Boat and Tote – went viral on TikTok, with content material mentioning the ironic customizable bag racking up over 1.5B views on the platform thus far. Different often-mentioned baggage come from Coach, Marc Jacobs, and Longchamp.
Content material mentioning tote baggage throughout all platforms, evaluating 2022 vs 2021:
- +10% mentions in activated vogue influencers
- +4% mentions
- +48% video views
Trend influencer development #6: Indie Sleaze
In 2022, darkish and moody indie sleaze seems to be grew in reputation amongst Gen Z and Millennials. And the retro-themed, Y2K impressed vogue development is on track to proceed heading into 2023.
Content material mentioning indie sleaze throughout all platforms, evaluating 2022 vs 2021:
- +1,744% mentions
- +3,695% engagements
- +3,225% video views
Much more attention-grabbing? Indie Sleaze appears to be part of an even bigger “darkish and moody” development shift. The truth is, this darkish and moody model even made it into the sweetness world as soft-goth glam seems to be trended amongst beauty influencers.
Study extra in regards to the vogue tendencies and techniques that we noticed being utilized by among the high vogue manufacturers and vogue influencers in our 2023 Fashion State of Influence report.
