Although video has change into such a key focus of content material over the previous few years, Instagram has been in a position to keep its maintain on influencers and customers. In truth, UK, French, and German customers ranked Instagram as their most used social platform, whereas US customers ranked Instagram as their second.
So what are some concrete examples of Instagram content material that works? Beneath we element some profitable Instagram influencer posts that have been labeled as sponsored, and earned excessive engagements and video views.
6 Examples of Profitable Sponsored Instagram Content material
Most participating
The next posts a number of the highest whole engagements in This fall 2022.
Alexa Anglin x Ulta Magnificence
- Day-in-the-life self care. On this paid put up, Alexa takes her viewers alongside along with her as she offers herself a “deal with” by getting a blowout at Ulta Magnificence for the primary time. She reveals each step of the method, from driving there, to reviewing the merchandise her stylist used, to testing the ultimate outcomes. It’s a cool method to characteristic Ulta Magnificence as a vacation spot for extra than simply buying!
- Bonus product characteristic. Along with that includes the merchandise her stylist used, she additionally featured some merchandise she obtained for her household and pals on the best way out. The message: deal with your self whereas additionally getting some buying performed!
Kripa Patel Joshi x Profit Cosmetics
- Seeing is believing. It is a tried and true video method that has labored for just a few mascara merchandise — in-real-time utility. There’s nothing fairly like watching an influencer apply the product to their naked lashes, and seeing the magic of them build up (or not). On this case, Profit Cosmetics’ BADgal BANG handed the take a look at, giving Kripa lengthy and full lashes.
- Crash take a look at. After making use of, Kripa then does a smudge proof take a look at on digicam the place she rubs a white towel on her lashes. She comes away smudge proof, and likewise manages to catch her shock/delight on video, which is a compelling promoting level!
Ava x Lancôme
- Straightforward tutorial. Ava and her mother created a tutorial that’s simple for his or her viewers to observe alongside to. What’s nice is that people can simply do it with their arms as a substitute of utilizing fancy instruments. What’s good for Lancôme too, is that this makes their serum the solely product featured within the video.
- Fashionable, however make it multigenerational. This video got here out at a time when facial massages are having a stylish second. What’s cool is that Ava and her mother making this video collectively level to the truth that this system is just not truly new — it’s been round for generations, particularly in some Asian cultures! We additionally love a mom/daughter duo with equally unimaginable pores and skin. (P.S. There’s additionally a whole trend on brand partnering with multi-generational influencers.)
Most video views
The next posts earned massive quantities of whole video views.
Niamh x Charlotte Tilbury
- Humorous context. Niamh takes this sponsored put up in a unique route, choosing humor over content material that discusses substances or utility. In her brief, witty video, she units the scene for why she wants Charlotte Tilbury’s cryo restoration masks (she stayed up too late speaking along with her sister). It’s a recent twist on self care and skincare!
- Relatable for the vacations. The sister bonding component is an ideal angle for the vacations, as most folk are again dwelling visiting their households. It additionally occurs to suit very well with Niamh’s personal content material and voice, as she typically talks about how a lot she loves bonding along with her sister (who lives in a unique nation)!
Steph x Anastasia Beverley Hills
- Pattern testing. Steph’s video recapping a number of the make-up hacks that “truly work” is a genius method to showcase Anastasia merchandise. Not solely is it a brilliant environment friendly video that reveals a number of data comparatively rapidly, with no fluff. It additionally solely options Anastasia merchandise with out feeling too salesy! And naturally, utility, utility, utility! Everyone knows make-up lovers like to be taught higher methods to use their make-up. 💁
Wendy x e.l.f.
- Seasonal. Wendy units the scene and descriptions the necessity for e.l.f.’s particular merchandise in just a few methods — the primary is her nod to the chilly season and the way it creates the necessity for hydration. It is a nice method to reel people in who might have already got skincare merchandise, however wish to uncover one thing new.
- Inexpensive and inclusive routine. Whether or not intentional or not, Wendy created a video that’s extremely approachable. She’s a skincare girly that’s not excellent! In a world telling you to be excellent together with your skincare, her sharing that she went to sleep with make-up on is refreshing. And even higher? She spotlight’s e.l.f.’s reasonably priced costs as she takes her viewers by a mid-step skincare routine (not brief however not lengthy) that may assist them in the event that they by chance make the identical mistake too.
Curious what influencer advertising and marketing methods are working for manufacturers? Try our State of Affect and Influencer Advertising and marketing Impression experiences to be taught extra about influencer sponsorships, magnificence tendencies, participating content material, and prime influencer advertising and marketing packages.
