60+ X (Twitter) Statistics to Skyrocket Your Branding in 2024

Recovering from the turbulence, as of March 2024, Twitter, now X, has managed to maintain a household of 250 million daily active users. On the identical time, it has garnered 500 million energetic customers month-to-month.

As of January 2024, whereas the U.S. nonetheless dominates the Twitter inhabitants charts with 105.42 million users, Japan and India are additionally amplifying their progress on the platform rapidly, with 73 and 26 million customers, respectively. Try extra Twitter statistics on demographics from right here.

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1. Twitter has 500 million month-to-month energetic customers.
2. The U.S. leads by way of inhabitants with 105.42 million customers, adopted by Japan and India with 73.4 and 26 million customers, respectively.
3. Twitter has a 60.9% male viewers and a 39.1% feminine viewers.
4. Most of Twitter’s viewers (38.5%) is between the 25 to 34 age group. Individuals aged between 13 to 17 years make up simply 6.6% of Twitter person base.
5. 25.47% of Twitter’s visitors comes from america.
6. Twitter is the 13th most popular social media on the planet by way of customers.
7. 7.1 billion folks visited Twitter.com this 12 months.
8. 43% of American males have a positive or considerably favorable opinion of X and 35% of American girls have a positive opinion of X.
9. About 12% of Individuals incomes beneath $30,000 annually use Twitter.
10. Of all of the Individuals making greater than $100,000 a 12 months, 29% of them use X.

Twitter is likely one of the most fast-paced networks the place so many issues are occurring.

The fixed stream of tweets on nearly each matter makes it a go-to place for adults to remain up-to-date on trending scoops.

One-fifth of Twitter customers beneath the age of 30 go to the platform often to replace themselves on their favourite subjects.

Evidently Individuals wish to get their information from social media sources. A smaller share, 14%, will get their information on X. Roughly half of the customers of X (53%) throng the location to get information there.

Listed here are some extra Twitter statistics showcasing the mammoth utilization metrics!

1. On common, customers spend 30.9 minutes a day on Twitter. This implies 3.6 hours every week and better than 15 hours monthly.
2. One-fifth of Twitter customers beneath the age of 30 visits the platform often to replace themselves on their favourite subjects.
3. Regardless of the drop, X nonetheless attracts about 55 million users aged 12 and above.
4. 25% of customers use the app each week, whereas 71% go to not less than weekly.
5. 55% of Twitter customers entry the platform frequently to get information.
6. 53% of X (Twitter) customers within the U.S. use the platform to get information.
7. 57% of U.S. residents who catches information on Twitter consider the platform has elevated their understanding of present occasions.
8. Immersive movies on X are attracting greater than 100 million daily active users.
9. With a staggering 95.4 million, america has the best variety of Twitter customers.
10. 30% of Twitter customers stated that the platform has made them politically conscious.
11. 82% of Twitter customers entry the platform for leisure functions.
12. 6000 tweets are despatched in a single second.
13. 80% of energetic customers entry Twitter through smartphones.
14. Customers spend 8 billion active minutes on X per day. Thats a tremendous 10% enhance from 2023.

Twitter is nice for creating engagement sprees in seconds. You simply should be insanely artistic and good with phrases to get your message throughout. In contrast to different platforms, Twitter is extra of a wordplay.

Couple it with hashtags, and you might be assured higher attain. Utilizing simply 1-2 hashtags can really improve your engagement by 21%.

You can even put out GIFs and movies so as to add context to your content material additional. Take a look at some superb Twitter statistics that may enable you to devise out-of-the-box methods.

1. Individuals Tweet about soccer greater than every other sport on Twitter.
2. Twitter Ranks because the thirteenth Most Widespread Social Community.
3. 82 out of every 100 content material entrepreneurs working within the business-to-business sector actively leverage Twitter.
4. The common variety of hashtags used every day on Twitter is 125 million.
5. Utilizing 1-2 hashtags can get you 21% extra engagement.
6. Tweets with greater than 2 hashtags might need 17% lesser engagement.
7. Hashtagged tweets have a 55% extra likelihood of being retweeted.
8. A person on Twitter has a mean of 707 followers.
9. By 2022, 391 million folks on Twitter (now X) had no followers in any respect.
10. The highest 10% of tweeters contribute 92% of tweets within the U.S.
11. Twitter’s timeline generates +31% increased emotional connection and +28% increased ranges of memorability versus the social media common.
12. “Face with Tears of Pleasure” is used 14.5 billion occasions, making it the most-used emoji on Twitter.
13. Tweets with a GIF achieve 55% extra engagement than these with out.
14. Individuals watch 2 billion videos on Twitter daily.
15. Tweets with hashtags have witnessed engagement by 100% for people and 50% for manufacturers, as per the newest hashtag stats.

On account of latest occasions, the way forward for companies on Twitter seems to be a bit of hazy, however relaxation assured, it’s not completely doomed.

As a matter of reality, customers like to work together with manufacturers and companies on Twitter. 16% of web customers aged 16-64 use Twitter for model analysis.

Companies have been taking part in it secure on Twitter with common tweets. A lot of the manufacturers cater to their followers on this platform. Firms have even admitted that utilizing the community to deal with customers’ issues has fetched them a 19% raise in buyer satisfaction.

Twitter is a go-to place for customers to rant and rave or search assist from companies. You’ll be able to even create one other Twitter account simply to resolve buyer inquiries and issues.

Apart from these, manufacturers have additionally discovered Twitter match for gross sales. 40% of customers have admitted they’ve bought one thing they noticed on Twitter! Listed here are a couple of extra stats that favor utilizing X for business.

1. 66% of manufacturers are there on X.
2. Twitter’s model worth took a success in 2023. It fell 8 positions within the Brand Finance Media 50 ranking resulting from a 32% downfall, which introduced its worth to USD3.9 billion.
3. 16% of web customers aged 16-64 use Twitter for model analysis.
4. Based on Twitter, “a ten% enhance in Twitter Areas dialogue rooms has resulted in a 3% enhance in gross sales quantity.”
5. 77% of Twitter users really feel extra constructive about manufacturers which can be neighborhood and society centered.
6. 82% of B2B marketers use Twitter as a digital advertising device.
7. 54% of Twitter’s viewers is extra more likely to buy new merchandise.
8. Twitter has 41.5 million monetizable every day energetic customers in america.
9. Twitter generated $3.4 Billion in revenue in 2023, which was 22% lower than in 2022.
10. Twitter has a market cap of $41.09 billion as of April 2024.
11. 40% of Twitter customers buy a product after coming throughout it on the platform.
12. 85% of SMB customers on Twitter say offering customer support is necessary.
13. 53% of Twitter customers will probably be the primary purchasers of latest merchandise.
14. Firms utilizing Twitter for customer support see a 19% raise in buyer satisfaction.
15. 50% of shoppers use Twitter, whereas 36% comply with manufacturers on Twitter.
16. 40% of the customers admitted buying one thing they noticed on Twitter.
17. 92% of corporations tweet greater than as soon as a day.
18. 93% of name followers on Twitter plan to purchase from them.
19. 69% of name followers on Twitter have already bought from them.
20. With a 12.5% yearly growth rate and customers spending a mean of 30.9 minutes every day, the X platform’s affect is increasing quickly.

The This fall of 2022 was a nightmare for Twitter promoting income. Based on Platformer, “In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.”

Nonetheless, Twitter is profitable again the belief of its advertisers by promising new advert placement controls, in-house content material moderation, and promoting incentives.

All that appears to be working if we take a look at the tweet beneath.

If we glance previous the present scenario, Twitter qualifies as a great promoting platform for companies of all sizes.

When operating adverts on Twitter, you have to be a bit cautious. Keep away from utilizing hashtags until it’s a hashtag marketing campaign, as adverts with no hashtag obtain 23% extra engagement.

Take a look at a few of the essential Twitter stats to be sure you nail the advert specifics.

1. X now has 528.3 million international Monetizable month-to-month Lively customers mMAU.
2. Twitter’s cost-per-mile (CPM) is the bottom of all the foremost platforms.
3. X (earlier Twitter) promoting income was anticipated to fall to $2.98 billion in 2023.
4. Twitter adverts attain 5.8% of the world inhabitants over the age of 13.
5. Twitter’s First View characteristic will increase video viewing time by 1.4x.
6. Adverts on Twitter noticed a 22% increase in engagement in 2023.
7. Common Twitter Adverts ROI is 40% increased than different Channels.
8. The Price-per-engagement (CPE) on video adverts is now 50% decrease.
9. Twitter has a possible advert attain of 544.5 million.
10. In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.
11. Adverts with no hashtag obtained 23% extra engagement.
12. 74.3% of the advert viewers on Twitter is male, which is considerably increased than that of females.
13. The best attain rating of Twitter adverts is witnessed within the U.S., adopted by Japan.
14. The vast majority of advert audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
15. Advertisers noticed an increase of 89% in video completion charges.
16. 32.4% of Twitter’s ad spend is contributed by the media business and 19.% from retail.
17. Round 164 million adverts are proven on Twitter every day.