“April showers deliver Could flowers,” they are saying. Properly, the identical goes for advertising and marketing. The content material seeds you plant in April will develop into new connections and alternatives for months to return.
And we’ve obtained dozens of April content material concepts for you!
From hashtags and holidays to catchy quotes and vernal movies, there are many concepts to fill even the busiest April advertising and marketing calendar.
Desk of contents
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Tricks to get extra engagement from April content material
Publishing content material is necessary, however it’s not sufficient. You wish to get as many individuals interacting with it as doable. Listed below are a couple of tried-and-true content material engagement strategies tailor-made to your April efforts.
Collect UGC
Gathering sufficient advertising and marketing property, particularly photos, to gas each month is hard. That’s why user-generated content is such an awesome choice for April matters. You not solely get folks hyped about your model on-line, however you additionally get a gentle stream of spring-themed visuals to brighten up your feed.
GoPro’s fairly good at this UGC factor. Their clients repeatedly tag the journey digital camera maker in lovely posts displaying off one of the best of any season.
The most effective half is how straightforward it’s to assemble UGC. Listed below are a couple of methods to go about it:
- Ask your present followers to tag your account once they put up about your model.
- Create a branded hashtag (like #springwithnike).
- Use the search perform on social media platforms to search out posts about our model after which share them.
If you happen to’re not already utilizing social listening to trace when folks point out your online business on-line, now could be a superb time to begin.
Use AI instruments
Creating content material for each doable season can really feel like operating on a endless treadmill. AI copywriting tools offer you just a little enhance to maintain up the tempo.
Strive giving ChatGPT a prompt to brainstorm an inventory of April content material concepts.
Chances are you’ll not get ready-to-publish content material, however you’ll at the least get just a little jolt of creativity.
Don’t overlook that AI chatbots can be a superb editor of your present work. Drop what you’ve written into the immediate discipline and ask it to search for errors, methods to shorten it, or different wording.
You may as well take one piece of content material and use AI to repurpose it. Say you’ve obtained a complete weblog put up on April yard care. Drop it in your AI device of selection and inform it to drag out three takeaways. These turn out to be the seeds of your subsequent three social media post ideas.
Add seasonal hashtags
We already talked about you should utilize hashtags to gather user-generated content material. However that’s only the start of how these little units will help your April content material flourish. Strive including a wide range of creative hashtags to your seasonal posts so extra folks discover them.
The checklist of potential hashtags is sort of countless. Match them to a spring-themed vacation and even an astrological signal:
- #aprilvibes
- #aprilfools
- #prank
- #aprilfun
- #springfashion
- #springbreak
- #springstyle
- #aprilbaby
- #ariesszn
- #tarausszn
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Vacation April content material concepts
From somber to mad, there are dozens of causes to have fun and mirror in April. Construct content material round these occasions, and also you’ll be within the good time to attach together with your viewers.
Stress Consciousness Month
Stress impacts everybody sooner or later. Stress Consciousness Month is about understanding stress, figuring out its causes, and taking steps to forestall it from overwhelming our each day lives.
Use your April content material to share some understanding and stress-less dwelling concepts.
Whether or not it’s in your weblog or social media feeds, there are many methods to sort out the subject of stress:
- Enable a psychological well being skilled to take over your social media account.
- Curate an inventory of meals that assist scale back stress and handle the hormones it produces.
- Make a map of straightforward out of doors escapes for a pure salve to metropolis stress.
- Publish a weblog put up on decreasing stress for fogeys.
- Give your followers the stage and ask them how they scale back stress.
Nationwide Humor Month
Again in 1976, creator Larry Wilde noticed that humor was helpful in combating all kinds of illnesses (humor is one of the best drugs, in spite of everything). That’s why he instructed making the month of April a time to deliberately have a superb chuckle.
Let your creativeness run wild on this one. No matter tickles your humorous bone (and matches your brand’s style guide) is honest recreation.
Don’t maintain again. Let the humorous fly with these humor-filled concepts for April content material:
- Share a knock-knock joke each day all through the month.
- Give away tickets to an area comedy present (social media giveaways are a good way to develop your following).
- Ask followers to share their greatest dad jokes.
- Make a humorous video (concepts: “A day within the lifetime of…” or “How to not use [your product]”).
- Write a put up that explains the bodily advantages of laughter.
April 1: April Fools’ Day
That is arguably April’s most well-known vacation. The custom of pranking folks has survived centuries, with historic hoaxes relationship again to the 1500s.
These days, the primary day of April is a content material gold mine for any model that desires to have just a little enjoyable with its followers.
Listed below are a couple of April Fools’ Day concepts to allow you to get in on the hijinx:
- Submit a sequence of TikTok videos displaying good-hearted pranks your staff pulls across the workplace.
- Publish an inventory of a number of the biggest pranks in historical past (Trojan Horse, anybody?).
- Create a landing page for a humorous and faux product.
- Ask your followers to remark with their biggest April Fools’ Day antics.
- Embrace some prank concepts in your newsletter main as much as April 1.
Right here’s a bunch of April Fools’ Day social media content concepts to maintain the enjoyable rolling.
April 5: Deep-Dish Pizza Day
Tacky, saucy, sizzling, and crusty, deep-dish pizza is a nationwide treasure value celebrating. On April fifth, appeal to hungry scrollers to your posts with the sights and sounds of this wheel of happiness.
Certain, this one could be a bit area of interest. However with just a little creativity, you possibly can leverage our collective love of ‘za for plenty of likes and shares.
Let’s get issues baking with these Nationwide Deep Dish Pizza Day content material concepts:
- Create a social media poll asking in your followers’ favourite toppings (bonus factors for those who begin a kerfuffle over pineapple).
- Share attention-grabbing pizza details just like the hardest deep-dish pizza-eating challenges.
- Submit a bracket of native pizza locations and let folks vote on their prime pics.
- Write a recipe for a wholesome(ish) deep-dish pizza recipe together with World Well being Day.
April 7: World Well being Day
After a heaping serving to of pizza casserole, it’ll be good to show your consideration to extra wholesome endeavors. The World Well being Group organizes World Well being Day. Annually, the WHO picks a particular well being subject and makes use of the day to deliver consciousness to it.
Use these World Well being Day content material concepts to amplify the message and assist your followers navigate this tough subject:
- Accomplice with native gyms, yoga studios, and health-food cafes to co-create content material.
- Share and retweet the WHO’s World Well being Day articles.
- Make an inventory of native wholesome occasions in your city, like 5Ks and well being festivals.
- Present hyperlinks to non-profits that enhance folks’s well being world wide.
- Create an infographic of mid-day stretches for workplace staff.
April 11: Nationwide Pet Day
Social media posts with pets can get triple the engagement of boring non-animal posts. However extra importantly, pets are superior and deserve the highlight. Nationwide Pet Day is a purfect platform to offer it to them.
Get a leg up in your competitors with these Nationwide Pet Day content material concepts:
- Get pet UGC by asking followers to tag you in pics of their pets together with your merchandise.
- Hyperlink to pet-friendly experiences in your space.
- Lend your platforms to animal-related causes.
- Characteristic adoptable pets from an area shelter.
- Ask folks to share their pets’ nicknames.
April 22: Earth Day
Earth Day is a massively widespread occasion on social media—over seven million posts are tagged with #earthday on Instagram alone. It’s additionally an awesome alternative to indicate your model’s mission of constructing the world a greater place.
Earth Day content material choices are extensive open. You need to use nearly any platform and medium to get your viewers within the spirit of Earth Day. Listed below are a number of variations to get you began:
- Create a “How one can compost” or “How one can recycle the precise approach” video.
- Clarify how your online business makes strides towards sustainability.
- Spherical up a number of assets your followers can use to study Earth Day matters.
- Submit a schedule of native Earth Day occasions.
Much more April holidays to spark content material concepts
We’re simply getting began. There’s a calendar stuffed with occasions you should utilize to gas your April content material we haven’t touched on but.
- World Autism Consciousness Month
- Nationwide Monetary Literacy Month
- Poetry Month
- April 1: Worldwide Pillow Battle Day
- April 2: Nationwide DIY Day
- April 3: Nationwide Strolling Day
- April 4: Nationwide Burrito Day
- April 5: Nationwide Self Care Day
- April 7: Stroll to Work Day
- April 9: Library Employees Day
- April 12: Nationwide Grilled Cheese Sandwich Day
- April 14: Nationwide Gardening Day
- April 17: Nationwide Haiku Poetry Day
- April 18: Nationwide Grownup Autism Consciousness Day
- April 20: Volunteer Recognition Day
- April 25: World Penguin Day
- April 26: Arbor Day
- April 30: Jazz Day
Non-holiday April content material concepts
By no means worry for those who haven’t crammed out your April content material calendar but. Let’s take a look at some concepts that can be utilized any day of the month.
Use April-themed polls and questions
Polls and questions allow you to join instantly together with your followers and be taught a factor or two about their preferences. They’re an engagement enhance and focus group rolled into one!
You need to use the polling features on social media platforms, however you don’t should. Simply add a query to your caption.
Your queries will be open-ended, sure/no, or multiple-choice. Have enjoyable with it. Listed below are some April-themed questions which are positive to sprout engagement:
- What a part of summer season do you sit up for most?
- This or that (supply two seasonal product choices)?
- Do you begin mowing in April?
- What’s your favourite spring produce?
- The place do you like to journey in April?
- Describe your superb April day.
- What’s your favourite springtime cocktail/mocktail?
- Are you a spring cleaner?
- Which merchandise ought to we inventory this month (a number of selection)?
- What piece of spring attire are you most excited to get again out of the closet?
Share well timed quotes
April is a time of development and rejuvenation. An inspirational quote to match that vibe can be a welcome addition this time of 12 months. You don’t should get fancy. Simply the quote on a static picture or brief video will work wonders.
Use these uplifting and April-themed quotes to offer your followers and clients just a little enhance.
- “April hath put a spirit of youth in every part.” William Shakespeare.
- “Candy April showers do deliver Could flowers.” Thomas Tusser.
- “Winter’s executed, and April’s within the skies, Earth, lookup with laughter in your eyes!” Charles G. D. Roberts.
- “The place flowers bloom, so does hope.” Girl Hen Johnson.
- “By no means but was a springtime when the buds forgot to bloom.” Margaret Elizabeth Sangster.
- “Spring is nature’s approach of claiming, ‘Let’s occasion!’” Robin Williams.
- “Within the spring, on the finish of the day, it’s best to odor like grime.” Margaret Atwood.
- “The purpose of life resides in settlement with nature.” Zeno.
- “The person who has planted a backyard feels that he has executed one thing for the great of the world.” Charles Dudley Warner.
- “Happiness? The colour of it should be spring.” Frances Mayes.
Spring-themed content material
For most individuals, April is a time to move again outdoor. Picnics, gardening, out of doors recreation, and freshening up the surface of their properties are all on the desk once more. Share some content material that helps your viewers get again within the spring swing, and so they’ll make sure to reciprocate with consideration and engagement.
Assist your clients overcome their cabin fever with these spring-themed content material concepts:
- Make a springtime yard and garden refresh guidelines.
- Share a video of easy methods to plant a flower, herb, or tree correctly.
- Create an inventory of spring-themed occasions for households with children.
- Co-host an ask-me-anything session with an area gardener.
- Create the last word picnic menu with hyperlinks to buy every part.
- Ballot your viewers on their favourite picnic meals.
- Get ideas from a handyman on springtime dwelling upkeep.
- Create a map of native hikes, rated by issue and distance.
Refresh your feeds with these April content material concepts
April is an energizing month. Individuals will search for methods to completely reap the benefits of the warming climate and recent feeling of renewal. If you happen to hold your content material flowing and in tune with the vibe, you’ll construct belief with new audiences and keep top-of-mind with repeat clients. Frequently publishing recent content material is a confirmed technique for rising brand awareness and accelerating development.
