7 AI Automation Examples that Will Streamline Your Marketing Strategy

Simply when it appears like I can‘t presumably write anything about AI, I arrive with one other weblog publish on the topic.

Right this moment, I’m sharing AI automation examples you could incorporate into your advertising processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Greatest for: Streamlining time-consuming, tedious advertising course of and fascinating with shoppers.

A bot is an AI-powered clever automation with many use instances for each entrepreneurs and shoppers. Entrepreneurs like myself usually use AI bots to streamline tedious duties.

For instance, I usually need to interview advertising leaders and supply their quotes for the posts I write. It might take me endlessly to hear by means of 30-60 minutes of an interview and fish for probably the most compelling quotes.

Then, certainly one of my colleagues launched me to an AI instrument referred to as Castmagic, which may transcribe audio into textual content.

I’d then paste the transcribed textual content into ChatGPT and immediate the chatbot to determine probably the most fascinating quotes from the textual content. This use of bots cuts hours‘ value of labor into simply minutes!

I additionally save time by utilizing HubSpot’s inner GPT to generate publish titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In response to our current survey of 1000+ entrepreneurs, 86% of marketing professionals say AI helps them save an hour every day of their regular workflow.

In fact, I can not overlook how chatbots assist entrepreneurs join with shoppers. Chatbots can direct guests to your web site to the right services or products, reply questions, or troubleshoot points.

All this may be accomplished rapidly and effectively, and your clients will respect the swift motion.

In actual fact, a current research discovered that 62% of consumers choose to interact with digital assistants moderately than look forward to human brokers.

2. AI Personalization

Greatest for: Rapidly gathering knowledge to supply data-driven insights and high-quality personalised content material.

In response to our 2024 State of Advertising Report, 77% of entrepreneurs who use generative AI say it helps them make extra personalised content material, so AI and personalization already go hand-in-hand.

Nevertheless, AI may automate the method of making personalised content material by rapidly and effectively accumulating knowledge on buyer conduct, preferences, location, and extra.

AI then makes use of this data to generate data-driven insights and tailor content material to particular person clients.

For instance, HubSpot’s Breeze AI gathers high quality knowledge to create personalization at scale.

3. AI Content material creation

Greatest for: Creating quick-hit, short-form movies resembling Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can affirm that content material creation, whereas enjoyable, is extremely time-consuming.

If you happen to‘re a hobbyist, you most likely don’t thoughts the time spent, however for those who’re a marketer, you understand you solely have a lot time to spare for a job.

Happily, AI content material creation automates the method of crafting content material, resembling:

• Movies
• Social Media posts
• Weblog posts
• Podcasts

For instance, I not too long ago made a whole YouTube channel utilizing varied forms of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not overlook my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Era

Greatest for: Gathering shopper data to generate leads.

Automated lead technology is among the many most helpful types of AI in advertising. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new clients simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my title and e mail deal with in trade for 10% off my subsequent buy.

That data would then be despatched to a CRM and can be used for goal e mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Greatest for: Assembly your clients’ wants and producing the next ROI.

AI automation can swiftly categorize your clients into subgroups primarily based on demographics, behaviors, existence, location, and wishes.

It’s because AI is exceptionally helpful for extracting, processing, and making use of knowledge. With automated buyer segmentation, you may generate personalised content material like emails, movies, and extra.

As of 2024, nearly 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. E mail advertising

Greatest for: Working a easy, personalised e mail advertising marketing campaign.

I‘ve dabbled in e mail advertising fairly a bit all through my profession.

I as soon as managed the publication for the TV station I labored for as a journalist and curated HubSpot’s Advertising Every day E-newsletter earlier than it was transformed to a Grasp in Advertising.

So, belief me after I say AI automated e mail advertising made my work as an e mail marketer a breeze. With AI, I used to be capable of:

• Analyze e mail performances and open charges to see what labored with my audience and what did not
• Compile analytics to find out the well being of my campaigns
• Rapidly clear my e mail lists
• Ship personalised, segmented content material.

7. Advert concentrating on and optimization

As you‘ve most likely seen by now, AI is a professional at utilizing knowledge to assist create a seamless, focused advertising marketing campaign. So, it’s no shock that Advert concentrating on and optimizing personalised advertising supplies are as simple as counting to three for AI.

Now, you’ve gotten some nice examples of AI automation in AI. How do you propose to implement clever automation into your subsequent advertising marketing campaign?