As an ecommerce enterprise, you’re managing a catalog of merchandise with continually altering stock, coordinating time-sensitive seasonal campaigns round Black Friday and Cyber Monday, and competing for consideration in crowded inboxes teeming with promotional emails. How do you win again buyers who add objects however by no means full their buy?
E mail advertising software program solves these challenges by automating cart restoration sequences, segmenting prospects based mostly on buy patterns, and personalizing product suggestions at scale. The payoff is big: Ecommerce has the best e-mail advertising ROI of any trade: $45 for each $1 spent, in keeping with information from Litmus. Ecommerce firm Spocket doubled its conversion fee with the assistance of HubSpot Advertising and marketing Hub e-mail sequences and workflow automation. However getting ROI like that requires the correct e-mail advertising instruments.
This information will evaluate the highest seven e-mail advertising instruments for ecommerce companies, together with detailed pricing, characteristic breakdowns, and step-by-step steerage on selecting the best platform. We used AI for analysis and drafting, led by a HubSpot employees author who reviewed and revised this text earlier than publication.
Desk of Contents
What’s e-mail advertising for ecommerce?
E mail advertising for ecommerce entails sending focused e-mail campaigns to prospects and prospects to drive product gross sales, get better deserted carts, and improve repeat purchases. On-line shops use e-mail advertising software program to automate customized messages triggered by buying behaviors like looking merchandise, including objects to cart, or finishing purchases, turning one-time patrons into loyal, repeat prospects. HubSpot Advertising and marketing Hub integrates with ecommerce platforms like Shopify, BigCommerce, and WooCommerce to automate these campaigns immediately from its CRM.
Comparability Desk
|
E mail Advertising and marketing Instrument |
Finest For |
Key Options |
Pricing |
|
HubSpot Advertising and marketing Hub |
B2B and B2C ecommerce companies wanting an e-mail advertising software with built-in CRM, plus gross sales, service, and operations instruments |
Unified buyer profiles for data-driven ecommerce personalization, AI-powered e-mail technology and optimization, native ecommerce integrations with computerized information sync |
Free plan. Paid plans begin at $15/mo/seat (billed month-to-month). |
|
Klaviyo |
Ecommerce companies eager to optimize e-mail + SMS on one platform |
Multi-channel automation flows for income technology, predictive analytics and segmentation powered by built-in CDP, AI-powered optimization and content material technology |
Free plan. Paid e-mail plans begin at $20/mo. |
|
Zoho Campaigns |
Companies targeted on B2C advertising or organizations already leveraging the broader Zoho ecosystem (e.g., Zoho CRM) looking for an built-in advertising suite |
Optimum Ship Time Optimization for maximizing engagement, multi-channel advertising automation journeys, integrations with different Zoho apps and exterior apps |
Free plan. Paid plans begin at $4/mo (billed month-to-month). 14-day free trial obtainable. |
|
Mailchimp |
Small companies or organizations primarily targeted on B2C ecommerce advertising and buyer retention |
Predictive segmentation and personalization for driving gross sales, advertising automation flows (Buyer Journey Builder), intensive native and API integrations |
Free plan. Paid plans begin at $13/mo. 14-day free trial obtainable. |
|
Package (previously ConvertKit) |
Creators (reminiscent of bloggers, consultants, and educators) who promote digital merchandise/subscriptions |
Monetization instruments (digital merchandise & paid newsletters), visible automation builder (flows), creator-focused integrations (Package App Retailer) |
Free plan. Paid plans begin at $39/mo (billed month-to-month). 14-day free trial obtainable. |
|
ActiveCampaign |
Ecommerce companies requiring subtle cross-channel automation (e-mail, SMS, WhatsApp) for retention advertising |
Refined advertising automation engine, cross-channel communication (SMS & WhatsApp), intensive integrations and customization |
Free trial obtainable. Paid plans begin at $19/mo. |
|
MailerLite |
Ecommerce companies and small companies/creators looking for an easy-to-use platform with robust deliverability for monetization and retention |
Ecommerce automation templates, direct digital product and subscription gross sales, top-of-class deliverability and core integrations |
Free plan. Paid plans begin at $10/mo (billed month-to-month). 14-day free trial obtainable. |
Finest E mail Advertising and marketing Software program for Ecommerce Companies
The next e-mail advertising instruments for ecommerce provide native ecommerce integrations, automated workflows for cart abandonment, and spectacular segmentation capabilities. Every platform varies in pricing, complexity, and particular strengths, so evaluate the options and use circumstances to find out which most closely fits your enterprise wants.
1. HubSpot Marketing Hub
Finest For: B2B and B2C ecommerce companies wanting an e-mail advertising software with built-in CRM, plus gross sales, service, and operations instruments
Key HubSpot Options:
- Unified buyer profiles for data-driven ecommerce personalization – HubSpot’s Sensible CRM mechanically connects buyer interactions, giving ecommerce companies complete visibility into buying conduct, buy historical past, and buyer preferences with out requiring separate integrations. This allows deeper segmentation and customized e-mail campaigns based mostly on full buyer information.
- AI-powered e-mail technology and optimization – Save time on e-mail creation with Breeze, HubSpot’s AI instruments that draft topic strains and e-mail copy, take a look at efficiency variations, and optimize campaigns.
- Native ecommerce integrations with computerized information sync – HubSpot connects with main ecommerce platforms, together with Shopify, BigCommerce, and WooCommerce, mechanically syncing buyer information into your CRM for customized e-mail campaigns based mostly on buying conduct.
- Free plan obtainable for as much as two customers, no bank card required.
- Advertising and marketing Hub Starter: $15/mo/seat (billed month-to-month) for as much as 1,000 advertising contacts.
- Advertising and marketing Hub Skilled: $890/mo (billed month-to-month). Consists of three core seats and as much as 2,000 advertising contacts.
- Advertising and marketing Hub Enterprise: $3,600/mo (annual billing solely). Consists of 5 core seats and as much as 10,000 advertising contacts.
Notes: You may retailer non-marketing contacts without cost within the CRM, as much as 15 million total contacts. You may pay for additional advertising contacts, if wanted. There’s a one-time Skilled Onboarding charge of $3,000. There’s a one-time Enterprise Onboarding charge of $7,000.
2. Klaviyo
Finest For: Ecommerce companies eager to optimize e-mail + SMS on one platform
Key Klaviyo Options:
- Multi-channel automation flows for income technology – Create automated e-mail, SMS, and push notification sequences triggered by particular buyer occasions like sign-ups, purchases, looking conduct, or cart abandonment, with pre-built flows for welcome collection, win-back campaigns, and post-purchase follow-ups.
- Predictive analytics and segmentation powered by built-in CDP – The Buyer Information Platform mechanically centralizes all buyer data, together with purchases, web site exercise, and preferences, updating profiles in real-time as prospects browse merchandise or take actions.
- AI-powered optimization and content material technology – Use AI instruments to generate topic strains and e-mail copy utilizing pure language enter, implement automated A/B testing to find out successful content material variations, and leverage Sensible Ship Time optimization that predicts when every subscriber is most probably to interact.
- Free plan obtainable for as much as 250 lively profiles, 500 emails per 30 days, and 150 cellular credit per 30 days.
- Improve to 500 lively profiles, 5,000 emails, and 150 cellular messaging credit per 30 days for $20/mo.
3. Zoho Campaigns
Finest For: Companies targeted on B2C advertising or organizations already leveraging the broader Zoho ecosystem (e.g., Zoho CRM) looking for an built-in advertising suite
Key Zoho Campaigns Options:
- Optimum Ship Time Optimization for maximizing engagement – Mechanically delivers emails when every recipient is most probably to interact based mostly on their particular person conduct patterns, serving to ecommerce companies attain prospects at their optimum engagement home windows.
- Multi-channel advertising automation journeys – Construct visible advertising automation flows that orchestrate advanced nurture methods throughout numerous touchpoints past simply e-mail.
- Integrations with different Zoho apps and exterior apps – Combine Zoho Campaigns with Zoho CRM, Zoho Commerce, or Zoho Survey to sync information and prolong advertising workflows. Join with exterior apps like Shopify, WooCommerce, Salesforce, or HubSpot. Use Zoho Move to attach with 300+ extra apps past native integrations.
Zoho Campaigns provides a 14-day free trial (no bank card required).
- Ceaselessly Free: $0 for as much as 2,000 contacts and 6,000 emails per 30 days.
- Commonplace: Begins at $4/mo billed month-to-month for as much as 500 contacts and limitless emails with primary segmentation.
- Skilled: Begins at $6/mo billed month-to-month for as much as 500 contacts and limitless emails with superior segmentation.
4. Mailchimp
Finest For: Small companies or organizations primarily targeted on B2C ecommerce advertising and buyer retention
Key Mailchimp Options:
- Predictive segmentation and personalization for driving gross sales – Categorize audiences based mostly on predictive information factors like Buyer Lifetime Worth and Buy Chance throughout the marketing campaign technique section. Mechanically surfaces customized product suggestions in emails by connecting immediately together with your ecommerce retailer.
- Advertising and marketing automation flows (Buyer Journey Builder) – Map and automate sequences triggered by contact actions, reminiscent of deserted cart reminders. Flows can embody emails, SMS messages, multivariate exams, and social posts.
- Intensive native and API integrations – Synchronize buyer information throughout platforms with 300+ integrations, together with well-liked native connections to Shopify, WooCommerce, Salesforce, Zapier, and Sq..
- Free: $0 with a max of 1,000 month-to-month e-mail sends or 500 per day.
- Necessities: Begins at $13/mo for as much as 500 contacts. 14-day free trial obtainable.
- Commonplace: Begins at $20/mo for as much as 500 contacts. 14-day free trial obtainable.
5. Kit (previously ConvertKit)
Finest For: Creators (reminiscent of bloggers, consultants, and educators) who promote digital merchandise/subscriptions
Key Package Options:
- Monetization instruments (digital merchandise & paid newsletters) – Earn recurring revenue by operating a paid publication and promoting digital merchandise and memberships on to your viewers. Create customizable gross sales pages and straightforward checkout flows immediately throughout the platform, with merchandise set for one-time buy or recurring subscriptions.
- Visible automation builder (flows) – Arrange your viewers based mostly on pursuits utilizing tags and segments to make sure the correct folks get the correct message on the proper time. Assemble e-mail funnels for buyer nurturing and gross sales sequences triggered by person behaviors, together with cut up paths and automatic e-mail sequences like welcome or content material collection.
- Creator-focused integrations (Package App Retailer) – Join 100+ direct apps that combine creator instruments on to Package, extending performance and lowering guide duties. Examples embody Shopify for ecommerce, Canva for media gallery entry, and Thinkific for on-line programs, supporting numerous workflows together with content material creation, scheduling, and ecommerce.
- E-newsletter (free): $0 for as much as 10,000 subscribers and limitless e-mail broadcasts.
- Creator: Begins at $39/mo on month-to-month billing for as much as 1,000 subscribers.
- Creator Professional: Begins at $79/mo on month-to-month billing for as much as 1,000 subscribers.
6. ActiveCampaign
Finest For: Ecommerce companies requiring subtle cross-channel automation (e-mail, SMS, WhatsApp) for retention advertising
Key ActiveCampaign Options:
- Refined advertising automation engine – Automate and optimize superior buyer journeys with workflows constructed utilizing subtle triggers, cut up branches, and sophisticated logic that adapt campaigns based mostly on buyer well being and have adoption.
- Cross-channel communication (SMS & WhatsApp) – Ship customized messages throughout e-mail, SMS, and WhatsApp inside multi-channel advertising automation workflows. WhatsApp is offered as an integration with workflow and inbox administration instruments. SMS is offered as an add-on.
- Intensive integrations and customization – Join buyer information from exterior techniques and third-party instruments into advertising workflows with roughly 1,000 integrations.
ActiveCampaign provides a free trial. Paid plans are as follows:
- Starter: Begins at $19/mo (month-to-month) as much as 1,000 contacts.
- Plus: Begins at $59/mo (month-to-month) for as much as 1,000 contacts.
- Professional: Begins at $89/mo for as much as 1,000 contacts, with a one-year dedication that’s charged month-to-month. Be aware that if you happen to cancel early, you have to nonetheless pay your month-to-month funds till the annual time period ends.
- Enterprise: $159/mo for as much as 1,000 contacts, with an annual dedication paid month-to-month. Be aware that if you happen to cancel early, you have to nonetheless pay your month-to-month funds till the annual time period ends.
7. MailerLite
Finest For: Ecommerce companies and small companies/creators looking for an easy-to-use platform with robust deliverability for monetization and retention
Key MailerLite Options:
- Ecommerce automation templates – Mechanically flip curiosity into gross sales with triggers based mostly on shopping for intent. Select from 15 pre-built automation templates, together with post-purchase, welcome emails, and deserted cart sequences to shortly construct skilled e-mail workflows.
- Direct digital product and subscription gross sales – Construct, promote, and promote digital merchandise, memberships, and paid publication subscriptions immediately inside MailerLite. For fee processing, hook up with a Stripe account.
- Prime-of-class deliverability and core integrations – Assist ecommerce emails keep away from the spam folder and get seen by prospects with excessive deliverability. Mechanically sync information from main ecommerce platforms like Shopify, WooCommerce, and fee processors like Stripe by means of prebuilt integrations.
MailerLite provides a free 14-day trial. Plans are as follows:
- Free: $0 for as much as 500 subscribers and 12,000 month-to-month emails.
- Rising Enterprise: Begins at $10/mo on month-to-month billing for as much as 500 subscribers and limitless month-to-month emails.
- Superior: Begins at $20/mo on month-to-month billing for as much as 500 subscribers and limitless month-to-month emails.
Advantages of E mail Advertising and marketing Software program for Ecommerce
Scale back cart abandonment.
Recuperate misplaced income with automated emails that encourage prospects to return again and full their purchases. B2C companies can join their retailer to HubSpot to automate abandoned cart emails.
Pinpoint which merchandise drive probably the most conversions.
With an analytics dashboard, you may see opens, clicks, conversions, and which merchandise drove probably the most conversions. HubSpot Advertising and marketing Hub has advanced marketing reporting, permitting you to attach e-mail campaigns to income outcomes.
Personalize advertising emails at scale.
E mail advertising software program segments prospects based mostly on buy historical past, looking conduct, and engagement patterns, mechanically sending related product suggestions and customized content material to every section. As a result of Advertising and marketing Hub is constructed on HubSpot Sensible CRM, you need to use buyer information to energy your e-mail campaigns. HubSpot’s personalization tokens and dynamic content make sure that each e-mail feels tailored to the viewers section.
Improve buyer lifetime worth.
Automated drip campaigns hold your model prime of thoughts for purchasers lengthy after their first buy, nurturing relationships and inspiring repeat orders over time.
5 Necessary Options for Ecommerce E mail Advertising and marketing Software program
- Superior analytics and reporting. Observe e-mail opens, clicks, conversions, and income attribution all throughout the identical platform to optimize campaigns and show ROI with out leaping between instruments. HubSpot provides customizable reporting and analytics throughout all buyer information (advertising, gross sales, and repair), with multi-touch income attribution stories obtainable in Advertising and marketing Hub Enterprise to measure the influence of each touchpoint on income.
- Integrations with ecommerce software program. Native connections to main ecommerce platforms like Shopify, BigCommerce, Magento, and Sq. guarantee buyer information flows mechanically into your e-mail advertising software for customized campaigns. HubSpot provides over 1,900+ integrations (together with Shopify, BigCommerce, and WooCommerce), plus Commerce Hub for B2B commerce options like CPQ, billing, and funds as a part of the unified buyer platform.
- Automated workflows. E mail automation workflows set off campaigns based mostly on buyer behaviors like cart abandonment, product purchases, or looking exercise, saving time whereas delivering well timed, related messages. HubSpot Advertising and marketing Hub helps highly effective e-mail automation that ties emails immediately to steer behaviors and lifecycle levels.
- SMS capabilities. Ecommerce companies have seen vital success combining e-mail advertising with SMS advertising to achieve prospects on a number of channels. HubSpot has an SMS add-on obtainable for U.S. prospects on Advertising and marketing Hub Skilled and Enterprise plans.
- Capability to develop with your enterprise because it scales. Your e-mail advertising software ought to deal with rising contact volumes, extra advanced workflows, and increasing group wants as your ecommerce enterprise grows. Advertising and marketing Hub is a part of the HubSpot buyer platform, an all-in-one resolution with gross sales, advertising, and repair instruments constructed on one Sensible CRM, guaranteeing your advertising software program shares the identical information with gross sales and customer support for extremely focused campaigns that scale with your enterprise.
The right way to Select an E mail Advertising and marketing Instrument for Ecommerce (Step-by-Step)
Step 1: Map your present ecommerce workflows.
Record each buyer touchpoint the place e-mail performs a task, from welcome sequences and deserted cart restoration to post-purchase follow-ups and win-back campaigns. Understanding your current buyer journey helps you determine which automation capabilities you‘ll really use versus nice-to-have options you’ll pay for however by no means implement.
Step 2: Establish must-have integrations.
Decide which ecommerce platform, fee processor, and different instruments your e-mail advertising software program should join with to sync buyer information mechanically. Native integrations together with your current tech stack (like Shopify, WooCommerce, or BigCommerce) eradicate guide information entry and guarantee your e-mail campaigns use real-time buy and looking conduct.
Step 3: Consider automation and segmentation capabilities.
Check how simply you may create segments based mostly on buy historical past, looking conduct, and buyer worth, then construct automated workflows triggered by particular ecommerce occasions. The suitable platform ought to allow you to arrange deserted cart sequences, product advice emails, and buyer lifecycle campaigns with out requiring developer assets.
Step 4: Examine pricing as your contact record scales.
Calculate prices at your present contact depend, then mission what you will pay when your record doubles or triples as your enterprise grows. Many e-mail advertising instruments appear reasonably priced at 1,000 contacts however develop into prohibitively costly at 10,000 or 50,000 contacts, so understanding long-term prices prevents price range surprises.
Step 5: Select a platform that grows with your enterprise.
Choose an e-mail advertising software that may deal with rising complexity as you develop from primary newsletters to stylish multi-channel campaigns with superior segmentation and attribution monitoring. Watchmaker CODE41 sends 2.5 million emails per 30 days utilizing HubSpot’s E mail Advertising and marketing software to handle their neighborhood of half one million supporters with superior record segmentation that improved conversions.
The right way to Create E mail Advertising and marketing Campaigns for Ecommerce
1. Outline your e-mail advertising targets and KPIs.
Resolve what you need every marketing campaign to attain, whether or not it is driving product gross sales, recovering deserted carts, rising repeat purchases, or rising your e-mail record. Set particular metrics to trace success, reminiscent of conversion fee, income per e-mail, click-through fee, or common order worth.
2. Construct a calendar for seasonal campaigns.
Plan e-mail campaigns round main buying seasons like Black Friday, Cyber Monday, vacation reward guides, and back-to-school durations when prospects are actively seeking to buy. Schedule promotional emails, product launches, and unique provides to align with these high-intent shopping for home windows.
3. Arrange automated year-round campaigns.
Nurturing your record year-round helps hold money stream robust even when Black Friday has come and gone. Create evergreen automated workflows that run repeatedly, reminiscent of welcome collection for brand new subscribers and win-back campaigns for lapsed prospects.
4. Phase your record based mostly on buy conduct.
Group prospects by buy historical past, looking exercise, buyer lifetime worth, and engagement ranges to ship extra related product suggestions and provides to every section. Guarantee you’ve got correct opt-in consent.
5. A/B take a look at topic strains and content material.
Check completely different topic strains, e-mail designs, product placements, call-to-action buttons, and ship occasions to determine what resonates greatest together with your viewers. Begin with easy exams evaluating two variations, then develop to multivariate testing as you collect extra information.
6. Analyze efficiency and optimize.
Evaluate your e-mail analytics dashboard to see which campaigns drove probably the most income, which merchandise carried out greatest, and the place prospects dropped off. Use these insights to refine your segmentation, alter your messaging, enhance your product suggestions, and repeat profitable patterns in future campaigns.
Steadily Requested Questions
What’s the greatest e-mail advertising software for ecommerce?
The perfect e-mail advertising software for ecommerce is determined by your enterprise dimension, price range, and particular wants. HubSpot Advertising and marketing Hub is the best choice for companies wanting unified advertising, gross sales, and repair instruments with native ecommerce integrations, superior automation, and income attribution reporting. Klaviyo excels for companies prioritizing e-mail + SMS optimization with predictive analytics, whereas Zoho Campaigns provides probably the most reasonably priced possibility for companies already utilizing the Zoho ecosystem. For budget-conscious startups, MailerLite gives robust deliverability and ecommerce automation templates beginning at simply $10/month.
What options ought to I search for in e-mail advertising instruments for ecommerce?
Search for native integrations together with your ecommerce platform (Shopify, WooCommerce, BigCommerce) that mechanically sync buyer and product information. Superior options embody automated workflows for cart abandonment and post-purchase sequences, segmentation based mostly on buy conduct and buyer lifetime worth, predictive analytics for focusing on high-value prospects, and income attribution reporting to trace which campaigns drive gross sales. Multi-channel capabilities (e-mail + SMS), A/B testing, and personalization instruments like dynamic product suggestions are additionally essential for maximizing conversions.
Is HubSpot good for ecommerce?
Sure, HubSpot Advertising and marketing Hub works nicely for ecommerce companies, notably these wanting unified advertising, gross sales, and repair instruments. HubSpot provides native integrations with main ecommerce platforms, together with Shopify, BigCommerce, WooCommerce, Magento, and Sq., that mechanically sync buyer buy information into the Sensible CRM. The platform helps ecommerce-specific automations like deserted cart emails, post-purchase follow-ups, and buyer win-back campaigns.
How a lot does e-mail advertising software program for ecommerce price?
E mail advertising software program for ecommerce varies broadly in price relying on options and get in touch with record dimension. HubSpot has a free plan for as much as 2,000 month-to-month e-mail sends, Zoho Campaigns‘ Ceaselessly Free plan permits for as much as 2,000 contacts, and MailerLite’s free plan accommodates as much as 500 subscribers. Package has a formidable free plan, permitting you as much as 10,000 subscribers and limitless e-mail broadcasts. Paid plans for ecommerce e-mail advertising software program on this article usually begin between $4-$20/month for small contact lists (500-1,000 contacts), with prices scaling based mostly in your contact depend. Mid-tier plans vary from $49-$89/month, whereas enterprise options like HubSpot Advertising and marketing Hub Enterprise begin at $3,600/month for 10,000 advertising contacts with superior options like multi-touch income attribution.
Meet HubSpot, the Prime E mail Advertising and marketing Selection for Ecommerce Firms
Advertising and marketing Hub is constructed on the all-in-one HubSpot buyer platform, so you may join your e-mail advertising, gross sales, and customer support, plus energy your advertising efforts with CRM information.
- Native ecommerce integrations with computerized information sync – HubSpot connects with main ecommerce platforms, together with Shopify, BigCommerce, WooCommerce, and Magento, mechanically syncing information immediately into your CRM for customized e-mail campaigns based mostly on buyer conduct.
- Multi-channel advertising automation workflows – Create subtle automated e-mail sequences that set off based mostly on buyer behaviors like cart abandonment or product views. HubSpot Advertising and marketing Hub prospects utilizing automation see 34x more inbound leads.
- Superior analytics and income attribution reporting – Observe e-mail opens, clicks, conversions, and income attribution all throughout the identical platform to optimize campaigns and show ROI. Multi-touch income attribution stories (obtainable in Advertising and marketing Hub Enterprise) measure the influence of each touchpoint on income.
Dwelling equipment producer InSinkErator elevated ecommerce income by 27% with the assistance of HubSpot’s e-mail advertising and automation to ship focused campaigns.
Customized sock maker Sock Club shortened its gross sales cycle from 22 to 11 days utilizing HubSpot’s customized and segmented e-mail campaigns with automated follow-up workflows.
Be part of different ecommerce manufacturers which can be rising with HubSpot’s e-mail advertising. Get started with HubSpot today.
