70+ Social Media Demographics for Marketers in 2024

I get it, fellow entrepreneurs — typically, you simply want the numbers.

The juggernaut often known as social media solely will get larger with each new 12 months, and due to that, demographics shift with it. In the end, holding on high of essential numbers earlier than your social media campaigns can assist you obtain ROI in the long term.

Right here, we’ve compiled the state of social media demographics, optimized with crucial information that you must learn about your viewers and shaping your personas for 2024.

Leap Forward:

• Roughly 82% of Individuals between 18 and 49 years outdated use at the very least one social media website. (Pew Research Center)
• Earlier than working with influencers, 33% of entrepreneurs think about the demographic of their viewers. (HubSpot Weblog Analysis)
• Snapchat has the very best quantity (41%) of customers aged 18-29. (Statista)
• 90% of entrepreneurs discover that short-form movies similar to TikTok and Instagram reels have excessive ROI (71%) or common ROI (27%). (HubSpot Weblog Analysis)
• Social media customers use a median of seven.2 social media platforms monthly. (Hootsuite)

• As of 2023, Fb has over 3 billion month-to-month lively customers. (Statista)
• Fb has over 2 million every day lively customers and nearly 4 million month-to-month lively customers. (Meta)
• Fb is the simplest platform for group constructing. (HubSpot Weblog Analysis)
• The typical person within the U.S. spends 30.9 minutes on Fb per day. (Statista)
• Fb is the preferred social media platform for entrepreneurs. (HubSpot Weblog Analysis)
• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• Globally, 56.3% of Fb customers determine as male, whereas 43.7% determine as feminine. (Statista)
• Fb is used essentially the most by folks aged 25-34. (Statista)
• 31% of U.S. adults often get information from Fb. (Pew Research Center)
• By way of every day utilization, 33% of Gen Z respondents confirmed that they log into Fb at the very least as soon as a day. (Ignite Social Media)
• Fb is the preferred social media app utilized by boomers, per GWI. However, TikTok, Snapchat, Reddit, and Instagram are additionally rising in recognition. (Insider Intelligence)

Geography

• India has essentially the most Fb customers at 314 million, with the U.S. in second place with 175 million customers. (Statista)

Takeaways

As the preferred social media community, Fb is unquestionably a platform value investing in. Its largest person group is Gen X nevertheless it nonetheless has a variety of customers throughout all ages. Moreover, Fb is well-liked worldwide, making it an ideal social media community for manufacturers of all industries and areas.

• There are at present over 2.4 billion month-to-month lively customers on Instagram. (Demand and Sage)
• Instagram has the very best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
• The typical period of time per day spent on Instagram is 33.1 minutes. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• Males between the ages of 18 to 24 signify the most important demographic on Instagram, adopted carefully by males between 25 to 34 years outdated. (Statista)
• Most girls on Instagram are between 18 and 34 years outdated. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• On common, U.S. customers will spend 49 minutes a day watching social video in 2024, a 5.8% improve YoY, per our June 2023 forecast. (eMarketer)

Geography

• India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, essentially the most geo-tagged metropolis on this planet on Instagram has been Los Angeles, California. (Mention + Hubspot)
• The Asia-Pacific area has the very best engagement charge. (Mention + HubSpot)

Takeaways

Instagram is one other main social media platform with a big person base spanning all age teams, and it provides superior ecommerce options, making it extremely well-liked amongst customers and invaluable to manufacturers.

• X is the tenth most visited web site within the U.S. (Semrush)
• There are 360,000 posts despatched per minute on X. (Statista)
• X has 421 million month-to-month lively customers, including 20 million in 2023. (Business of Apps)
• The typical period of time per day spent on X is 34.1 minutes. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• X’s person base closely skews male, with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with essentially the most X customers, at 77 million, with Japan proper behind at 58.2 million. (Statista)

Takeaways

In case you’re seeking to construct a group surrounding your model, X is a superb place to start out. It’s significantly well-liked within the U.S., so if that aligns together with your audience, think about establishing your digital store there.

• The vast majority of TikTok creators are aged 18 to 24. (Exploding Topics)
• 76% of customers say they prefer it when manufacturers are part of particular curiosity teams on TikTok. (TikTok)
• In response to well-known TikTokers, the best video length for straightforward consumption and retaining viewers’ consideration is 10 to 17 seconds. (Pro Global Business Solutions)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• 21.5% of TikTok’s world viewers are females between the ages of 18 and 24, and 17% are males between 18 and 24. (Statista)
• U.S. customers spend 59.8 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 10 to 19 years outdated, adopted by 20 to 29. (Exploding Topics)
• Gen Z prefers to observe short-form movies on TikTok over Instagram. (eMarketer)

Geography

• The area with the most important TikTok viewers is the U.S. (150 million customers). Indonesia follows with 126 million TikTok customers. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an ideal platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a chance for manufacturers to not solely hop on a rising development however do it on a platform that caters to their goal audiences.

• YouTube is the second only platform for constructing a social media group. (HubSpot Weblog Analysis)
• YouTube is the second most visited web site within the U.S. (Semrush)
• A median of 1 billion hours of YouTube content material is watched on TV daily. (YouTube)
• YouTube shorts common over 70 billion views per day. (YouTube)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• 1 / 4 of U.S. adults often get information from YouTube. (Pew Research Center)
• Male customers account for 54.4% of the YouTube viewing inhabitants, whereas feminine customers account for under 45.6% of holiday makers. (Global Media Insights)
• YouTube is the second most useful channel for locating content material on the Value of Residing Disaster; TikTok is first. (Statista)
• 68% of Gen Z customers mentioned they use YouTube for leisure and scrolling. (Later)

Geography

• Southern (580.1 million) and SouthEast Asia (332.6 million) have the very best variety of YouTube customers, adopted by North (279.1 million) and South America (262 million). (Global Media Insights)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the way in which to Child Boomers. With the launch of YouTube shorts and the recognition of short-form video, manufacturers ought to develop a technique to capitalize on rising curiosity to generate leads.

• Entrepreneurs can attain 900 million customers with LinkedIn Advertisements. (Data Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Data Reportal)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• 57.2% of LinkedIn customers determine as male, whereas 42.8% determine as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)

Geography

• Over 75% of members are exterior the U.S. (LinkedIn)
• LinkedIn is utilized in 200 nations and areas worldwide. (LinkedIn)

Takeaways

LinkedIn continues to be the primary social media platform for B2B manufacturers. It’s filled with decision-makers and younger adults getting into the workforce prime for social promoting.

• There are greater than 100k lively Reddit communities. (Reddit)
• Between January and June 2023, 227.57 million posts have been created on Reddit. (Statista)
• Reddit is the third most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• Gen Z customers on Reddit have elevated yearly. It’s anticipated that in 2024, there shall be 15.4 million lively Gen Z customers on Reddit. (Statista)
• A majority of Reddit customers are male. (Statista)

Geography

• The vast majority of Reddit’s desktop customers are based mostly within the U.S. (48.46%), adopted by the U.Ok. (7.16%) and Canada (6.97%). (Statista)

Takeaways

Reddit’s person base has grown considerably in recent times. This means that buyers have gotten extra curious about what the community has to supply. From an viewers perspective, it’s made up principally of male Millennials, attracting most of its customers from the U.S.

• Snapchat reaches 90% of the 13 to 24-year-old inhabitants and 75% of the 13 to 34-year-old inhabitants in 25+ nations. (Snapchat)
• Women and men aged 18-24 are Snapchat’s primary goal market. (Statista)
• 182.35 million folks in India use Snapchat, and 108.8 million folks within the U.S. use Snapchat. (Statista)
• There are 364 million every day lively customers worldwide. (Statista)
• There are 243 million Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary aren’t reported.

• 51% of Snapchat customers worldwide are feminine. (The Social Shepherd)
• About 46% of Snapchat customers are male. (Statista)
• The vast majority of Snapchat customers are between 18 and 24 years outdated. (Statista)

Takeaway

One factor that’s clear with this Snapchat information is that younger folks find it irresistible. After Instagram launched Tales, many thought Snapchat was on its means out. Seems, it’s nonetheless a serious participant within the social media sport.

Be happy to confer with this record periodically as you’re working by your editorial calendars and audits for the brand new 12 months. As this time of 12 months requires a recent slate, the analysis behind your subsequent unimaginable marketing campaign needs to be recent, as properly.

Comfortable planning!