I’ve actually gotten into advertising podcasts currently as my most well-liked mode of studying. They’re so handy to hearken to whereas strolling the canine or taking a street journey.
The issue is alternative overload. There are such a lot of choices that it’s laborious to resolve which present to cue up subsequent.
So, I requested entrepreneurs to call their favourite advertising podcasts. The one rule is that they needed to be reveals from approachable, ground-level entrepreneurs (no huge names).
To make it even simpler to choose your subsequent pod, I requested the hosts for a bit of background on their reveals, the massive takeaway they’ve realized from producing them, and which episode stands out as a must-listen. Take pleasure in!
Contents
5 of the very best advertising podcasts, in response to the professionals
I’m impressed with the number of podcasts folks proposed. There are fast listens for bite-sized takeaways on particular techniques and deep dives into huge subjects which are shaping advertising proper now.
1. search engine optimisation workplace hours
SEO Office Hours is a weekly, one-hour podcast that brings collectively a number of the smartest search engine optimization execs within the enterprise. However what’s actually cool is that it’s a Q&A format recorded dwell from Zoom, full with an viewers stuffed with the questions all of us have about getting found through search.
If a dwell Q&A chat about search engine optimisation reminds you of John Mueller’s previous Webmaster Hangouts, that’s intentional. “When John stopped, I didn’t need that useful resource to vanish,” stated Michael Chidzey, co-host of search engine optimisation Workplace Hours and CEO of Good Signals. “I reached out and requested if he’d be okay with me giving it a go, and he’s been extremely supportive ever since.”
Michael tuned into Mueller’s classes religiously. “They weren’t simply Q&A classes. They had been a lifeline for anybody scuffling with a visitors drop, desirous to sound out a brand new concept, or discussing some kind of change or replace.”
With Mueller’s blessing, he labored to create a equally supportive environment, however with a collaborative mindset. “After all, I’m not John Mueller from Google, so I constructed the present in my very own means,” Michael instructed me. “I invited particular company to convey their views. The primary was a superb buddy of mine, Jo Juliana Turnbull. She was so good that I requested her to return again as an everyday host. From there, we developed right into a panel format with me, Jo, and two rotating company.”
For Michael’s co-host, Jo, it’s the dearth of boundaries that makes the present particular. “We welcome first-time audio system, we reply all SEO questions, there isn’t a such factor as a foolish query,” she stated. “Folks really feel welcome, and we have now an everyday group of attendees from everywhere in the world.”
The dwell format performs an enormous function within the podcast, because it lets the viewers run the present. “As a bunch, I’m continuously watching the viewers’s expressions: puzzled appears, nods of settlement, these moments of actual engagement,” Michael stated. “That dictates whether or not we dig deeper into a subject, make clear one thing, or swiftly transfer on to the following query.”
“As we speak, search engine optimisation Workplace Hours feels much less like a podcast and extra like a weekly gathering of a number of the smartest, most beneficiant folks within the business,” Michael added. “And truthfully, even when I weren’t operating it, I’d nonetheless be there each Friday.”
One huge takeaway
The lesson for Michael is that consistency wins the day. “Once we began search engine optimisation Workplace Hours, I set a goal: each Friday for 3 months, it doesn’t matter what,” he stated. “With out that dedication, it will have been straightforward to cease after the primary or second episode. However when giving up isn’t an possibility, you concentrate on making it higher and higher—and on optimizing your time to maintain it going.”
“I believe that mindset applies to every part in advertising: whether or not it’s launching a publication, building a social presence, or implementing a content material technique. Consistency compounds. The longer you keep it up, the extra useful it turns into.”
The previous episode to have in your playlist
Michael stated they’ve begun rotating in occasional co-hosts, and that’s expanded the present’s capacity to ship various concepts. “Certainly one of my favorite episodes was once I sat within the viewers myself and Yordan Dimitrov co-hosted with Jo,” he stated. “It was superb to expertise the present from the viewers’s perspective and see simply how useful—and enjoyable—it’s once you’re on the opposite aspect.”
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2. Market Movers: Constructing Manufacturers & Hyperlinks with Linkifi
There’s nothing area of interest about Market Movers: Building Brands & Links. Every week, the present’s co-hosts (and Linkifi co-founders) Christopher Panteli and Nick Briggs invite company with wildly totally different backgrounds and takes on the world of selling.
That selection means we listeners get recommendations on making AI work for marketing one week, and the following we learn to maintain overtly salesy “knobheads” out of our on-line neighborhood.
“We’re broader than lots of advertising reveals,” Christopher defined. “We don’t stick with a slim area of interest. We cowl a variety of subjects and invite a wide range of company. A whole lot of them we’ve really met in particular person, typically at conferences. Having that prior connection actually breaks down the third wall and makes the conversations extra open.”
That open alternate of concepts that occurs when professionals meet is precisely the vibe Christopher and Nick curate on their present. “We had been doing lots of networking at conferences and stored assembly attention-grabbing folks with nice tales and insights,” Christopher stated. “You decide up so many helpful tidbits at conferences that it virtually appears like a waste to not share them.”
My favourite a part of Market Movers is the passion Nick and Christopher convey to studying proper together with the viewers. “We don’t fake to know every part, and we’re genuinely curious,” Christopher stated. “When a visitor talks about one thing we don’t totally perceive, we’re not afraid to ask extra questions and dig deeper.”
One huge takeaway
If you end up caught within the planning section of tasks for too lengthy, you’re not alone. Working the Market Movers podcast has helped Christopher get previous his evaluation paralysis.
“One of many largest mindset shifts I’ve had is that you simply simply have to check issues and get them on the market,” Michael stated. “You possibly can plan endlessly, however actual worth comes from launching and studying in real-time. Whether or not it’s a brand new funnel, an email sequence, or anything, it’s higher to place it dwell, get suggestions, and make modifications on the fly.”
“Among the greatest outcomes I’ve seen have come from launching one thing that flopped, tweaking it, relaunching it, and finally determining what labored and why,” he continued. “That’s been the most important shift for me, to cease ready for good. Simply launch, study, and refine.”
The previous episode to have in your playlist
“Personally, the solo interview I did with Tim Stoddart actually caught with me,” Christopher stated. “His story is highly effective. He’s overcome lots and achieved an enormous quantity, and I believe he’s in a extremely good place now. That episode undoubtedly resonated with me, and I’d advocate giving it a pay attention.”
3. The Advertising Mindset Podcast
Colby Flood prioritizes an “Training First” philosophy at his company, BrighterClick. That mantra drives The Marketing Mindset—a podcast that will get within the weeds of ground-level advertising with individuals who dwell and breathe it every single day.
“What I believe units Advertising Mindset aside is the intent behind it,” Colby stated. “Every thing we share is pushed by a single precedence, which helps folks develop and study, each personally and of their enterprise. Meaning preserving the content material clear, reliable, and free from hidden agendas.”
I really like how they dig deep into a particular matter in every episode. Look over the record and also you’ll see titles like “Easy methods to begin selling on TikTok Retailers” and “Making a Fb Adverts Inventive Report Template.” There’s even a seven-part sequence devoted to constructing a high-level inventive technique course of.
“My imaginative and prescient for the podcast has developed from being a spot to speak with folks already well-known within the business, to additionally discovering the folks working within the weeds to have them share their experience, and assist construct their private manufacturers,” Colby stated.
“Our aim is easy,” he added. “Maintain the principle precedence the principle precedence, which is delivering trustworthy, actionable insights that assist folks succeed.”
One huge takeaway
I’m responsible of studying a advertising success story and forgetting all of the background context that led to the end result. Colby stated that getting the total story from his company reminds him of all of the turbulence that occurs earlier than a clean touchdown.
“One of the refreshing issues I’ve realized from internet hosting the present is that lots of progress classes are available hindsight,” he stated. “Sure, there are individuals who can plan and execute precisely as supposed, however extra typically the actual breakthroughs are understood retrospectively.”
“On social media, it will possibly seem to be each success story was the results of a flawless plan,” Colby defined. “Folks share how they did X, Y, or Z, and it led to an enormous win, and it may give the impression that it was all intentional from the beginning. In actuality, a lot of these wins turn into clear solely once you look again and analyze what really drove the outcomes.”
“By way of my very own expertise and numerous visitor conversations, I’ve realized the worth of post-implementation evaluations. Taking the time to mirror on what really labored and why can flip on a regular basis actions into long-term progress classes.”
The previous episode to have in your playlist
“One episode that basically stands out to me was my interview with Ben, the CEO of True Basic,” Colby shared. “Earlier than that dialog, I used to be a meticulous planner. I might map out the 12 months, then the quarter, then the month, break that into weeks, and even right down to day by day duties. Planning has worth, however Ben actually shifted my perspective on execution.”
“He emphasised the significance of specializing in what must be achieved right this moment or this week, particularly in a fast-moving enterprise. Issues change so rapidly that planning too far forward can generally work towards you, notably in a startup.”
“Trying again, I believe my heavy concentrate on planning was a little bit of a protection mechanism to keep away from failure. However actual progress comes from failing quick, studying rapidly, and pivoting when wanted. That episode helped me embrace the concept of spending much less time perfecting a plan and extra time appearing on it.”
4. The Advertising Chatroom
For those who’re searching for a bit of contemporary air within the generally stuffy confines of digital advertising, I extremely advocate giving The Marketing Chatroom a pay attention. Host Kayla Bryant, basic supervisor of Two Trees PPC, brings a vibe that she describes as “upbeat, barely foolish, and that ought to really feel such as you’re speaking to a buddy.”
“Primarily based on what I hear from company and listeners, my podcast is extra approachable and informal,” she stated. “I speak with entrepreneurs about their actual challenges and distinctive approaches towards success of their careers.”
Kayla and her company get into the tactical aspect of selling typically, however the very best bits for me are the episodes that discover smooth—however crucial—marketing skills like empathy and creativity. It’s attention-grabbing to learn the way folks within the subject put these concepts into observe.
“I believed it will be cool to have a platform to spotlight insights from advertising professionals in a wide range of industries, roles, and locations of their careers,” she stated. “I’ve realized that as a bunch, I don’t should be good or have a proper plan or particular questions ready. So long as I’ve a visitor with a narrative to inform and a basic episode theme in mind- being open to a real dialog about one thing the visitor is obsessed with or professional at produces the very best outcomes.”
One huge takeaway
Distant work has loads of advantages, however generally it will possibly really feel a bit of isolating. Kayla stated that listening to her company confirms {that a} collaborative perspective continues to be crucial for advertising success.
“Throughout the board, by means of my conversations, I’ve observed that probably the most profitable entrepreneurs (for my part) are those that have a real crew mindset,” she defined. “They’ve turn into leaders within the area as a result of they rise by lifting up others. All of them began within the trenches doing the work, however they’ve discovered alternatives to enhance upon their very own work and taught others alongside the best way. They aren’t afraid to share their data alongside their challenges.”
The previous episode to have in your playlist
“I wrestle to not label each episode as my favourite, as a result of every one is so attention-grabbing and distinctive,” Kayla instructed me. Honest sufficient, I’m unsure I can decide favorites from my work, both.
But when I had been choosing a spot to begin within the Advertising Chatroom, I’d say the chat with David Young on the ability of storytelling. Storytelling has turn into virtually cliché today, however David does an incredible job of grounding it in outcomes.
5. Plugin.fm
The place many podcasts cowl advertising broadly throughout each business, Plugin.fm stays slim and deep by serving to practitioners construct a software program enterprise to navigate varied progress challenges.
“Most advertising podcasts are entrepreneurs speaking to different entrepreneurs,” stated Goran Mirkovic, the chief advertising officer at Freemius, who co-hosts the present with Patrick Rauland. “Ours is totally different as a result of it speaks on to indie software program makers and encourages them to take greater swings with their merchandise.”
Initially, the present was an effective way for the Freemius people to find out about their target audience’s struggles and to construct relationships with business leaders. “The podcast gave us a purpose to sit down down with them for an hour and ask the questions we genuinely cared about,” Goran stated.
As they compiled extra episodes, although, Goran stated they observed the library had a unique function. “[It became] extra about co-creating helpful assets with business consultants for indie founders and small software program groups who don’t have mentors or traders guiding them. What started as a studying device has grown right into a library of sensible tales and techniques from actual builders.”
Whereas advertising is a core part of the present’s subjects, it additionally seeks to unravel different hurdles like pricing experiments, subscription complications, and buyer assist struggles.“These are the challenges that truly maintain small groups up at night time,” Goran stated. “Our aim is to encourage and educate, to not promote.”
One huge takeaway
Software program startups can get caught up within the race to develop quick. So can we entrepreneurs. Goran stated the conversations on Plugin.fm have reminded him that having a robust basis is extra essential than rising sky-high too quick.
“Cease chasing ‘scale’ too early,” he stated. “A whole lot of our company strengthened the concept you don’t want 10,000 prospects. What you want is 50 loyal ones who give suggestions, renew, and inform others about you. That shift in mindset is liberating. As an alternative of obsessing over progress hacks, concentrate on constructing one thing so helpful {that a} small group sticks with you. Scale comes later when you get that proper.”
The previous episode to have in your playlist
As a content material marketer who’s at all times using the tumultuous waves of search engine optimisation, Goran’s decide for one among his favourite episodes of Plugin.fm hit dwelling for me.
“One that basically stood out was our conversation with Rand Fishkin,” Goran stated. “He’s somebody everybody associates with search engine optimisation, but he instructed us that SparkToro will get fewer than 50 visits a month from Google. This can be a man whose work has been cited in Congress and even by the US president, however organic search barely strikes the needle for his enterprise. That hit our viewers laborious as a result of it confirmed how a lot the sport has modified and why you can’t rely only on Google for growth.”
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3 extra advertising podcasts in your studying pleasure
I received so many nice suggestions for this record that I couldn’t increase on all of them. Listed here are a handful of further advertising podcasts worthy of your subsequent lengthy drive.
6. Content material, Briefly
Content, Briefly is one among my private favourite advertising podcasts, so I used to be glad when one other marketer instructed it. It’s a weekly interview present that focuses on content marketing.
What I like about this one is that hosts Jimmy Daly and Eric Doty ask company concerning the particular techniques and instruments they use to do their jobs. So whereas there’s loads of pleasant chatting to get pleasure from, you additionally get some particular takeaways to use.
7. The Synthetic Intelligence Present
For good and unhealthy, AI is an absolute wrecking ball in marketing. There are some things it hasn’t modified considerably. That’s why I’m so grateful that hosts Paul Roetzer and Mike Kaput sort out these tumultuous subjects in The Artificial Intelligence Show.
The present breaks down AI information, with a robust bent in direction of the way it impacts advertising. Although it’s a present occasions format, there may be lots of actionable data you should use. For instance, Paul and Mike typically talk about the impacts of latest AI tech that’s helpful in advertising.
8. Breaking B2B
I used to be fortunate sufficient to assemble a few of Sam Dunning’s knowledge in a previous submit on SEO trends. His Breaking B2B podcast is a torrent of techniques and teardowns for technical SEOs, content material entrepreneurs, and advertising generalists who must drive extra visitors from serps.
A lot of Sam’s content material is geared in direction of B2B and SaaS search engine optimisation. However you may undoubtedly glean a great deal of helpful data, it doesn’t matter what sort of web site you’re making an attempt to rank.
The perfect advertising podcasts in 2025
I can’t say which podcast is greatest, however I can say which podcasts I believe you must prioritize. It’s those that speak concerning the challenges you’ve got. Scroll by means of their playlists, search for a number of of the company, and browse a number of the intros. You’ll get a way of what they cowl.
I additionally extremely advocate reaching out to the podcasters. Ask about their present, share concepts, and counsel company. We’re all communicators making an attempt to make a connection, in spite of everything.
