9 of My Favorite Viral Marketing Videos

Making a viral advertising video isn‘t straightforward, however it isn’t unimaginable. Moreover, viral video advertising does not at all times require a big-budget video since increasingly shoppers are beginning to worth authenticity over staged content material.

If you wish to go viral in 2025 however aren‘t certain how, you’ve come to the appropriate weblog. Listed here are a few of my favourite viral advertising movies and why they have been so successful.

And if, by the tip of this record, you continue to doubt your potential to create viral content material, keep in mind that HubSpot’s Clip Creator is a free AI-powered video creator that may enable you to create memorable advertising movies no matter your talent degree.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce launched her new line of hair care merchandise referred to as Cecred, and her advertising was very Gen Z-coded.

As an alternative of shiny, extremely produced movies of fashions flaunting shiny, lovely hair and bouncy curls, Beyonce took her cellphone and filmed herself utilizing the merchandise. She then took viewers by way of her wash day routine and defined the merchandise she makes use of.

So, what makes it Gen-Z coded? It is an genuine and unpolished advertising strategy that youthful shoppers typically favor. Research present that 62% of Gen Z consumers favor manufacturers that create genuine and relatable content material.

Beyonce can also be recognized for being a personal one who hardly ever offers followers a glimpse into her private life, so a video of her candidly sharing her haircare routine feels unique.

55% of Gen Z say manufacturers are extra interesting after they create unique content material like behind-the-scenes movies or tutorials.

What I like: For one, Beyonce is talking on to her followers. And when you’re a member of the BeyHive like I’m, then you know the way uncommon that’s.

2. Duolingo

Views: 8.1 million

Duolingo has viral advertising movies right down to a science on TikTok. It looks like each time I log in to the app, a brand new Duolingo video is viral, with tens of millions of views and likes.

The language studying firm’s secret is that it at all times has a pulse on trending matters and what its viewers says concerning the model.

For instance, Costume to Impress is a well-liked multi-player dress-up online game created by Roblox. The sport is fashionable amongst streamers and players, and Costume to Impress tutorials and playthroughs typically go viral on TikTok.

A standard joke amongst Duolingo customers is that the language studying app is fairly constant and playfully aggressive on the subject of reminding customers to log in and be taught.

So, Duolingo posted a TikTok of its mascot’s avatar floating by way of the sport and jokingly captioned that the glammed-up hen is on its strategy to remind customers to not break their studying streak.

What I like: Duolingo’s strategy to video advertising reveals the model has tapped into what its viewers is saying and the most important developments. So, in your personal quest for virality, hear intently to what your viewers is saying about you and attempt to tie it into a well-liked development.

3. Scrub Daddy

Views: 30.7 million

I by no means thought a video about one thing as mundane as a sponge would make it in my prime 10 favourite viral advertising movies, but Scrub Daddy is right here. This video went viral on TikTok in 2023, and it is easy to see why.

The video contains a humorous but relatable script that does not sound overly rehearsed, giving the TikTok an air of authenticity.

It additionally explains how the product works and solutions a steadily requested query from shoppers: “Why is my Scrub Daddy Damp Duster dry when ignored within the open?”

What I like: Scrub Daddy injects simply the correct amount of humor to maintain this video participating whereas nonetheless displaying and explaining how the product works.

4. REM Magnificence

Views: 1.8 million

Although I‘m an enormous Ariana Grande fan, I promise I’m not being biased after I say the movie Depraved and Grande‘s R.E.M. Magnificence had among the finest collaborative advertising campaigns I’ve seen.

Though this TikTok is just 16 seconds lengthy, it’s nonetheless efficient video advertising as a result of it reveals Ariana Grande talking authentically and passionately concerning the Depraved-inspired R.E.M.

Magnificence palette. Grande does not sound rehearsed and even reveals how the product seems on her pores and skin.

What I like: Ariana Grande is the founding father of R.E.M. Magnificence and one of many stars of Depraved, and this video ties her ardour for each initiatives collectively whereas interesting to completely different shoppers, from Ariana stans to Depraved lovers to make-up customers.

5. Metropolis Pups – Jeremy, the Supervisor

Views: 1.8 million

Jeremy is a stern-faced black cat who “manages” Metropolis Pups, a pet retailer in New York Metropolis. Staff at Metropolis Pups movie Jeremy’s day-to-day shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.

The cat has change into so fashionable that folks from around the globe go to Metropolis Pups to satisfy the furry supervisor and infrequently depart with a brand new pet.

What I like: Nicely, I simply love cats, so it‘s inevitable that I’d love Jeremy‘s movies. That stated, movies just like the one above are wonderful as a result of they’re humorous, intelligent, and have candid photographs of the enterprise and prospects.

6. Gibson Guitar – Jason Mamoa

Likes: 74,700+

I predict celebrity marketing will nonetheless be worthwhile in 2025, whilst influencer advertising continues to rise, and this video helps my concept. Actor Jason Momoa of Recreation of Thrones and Justice League fame helped rating a viral second on Instagram for the Gibson Guitar model.

Momoa gifted his son, a guitarist and metallic fan, a guitar handmade by the CEO of the long-lasting Gibson Guitar model.

The method was documented on Instagram, and Momoa filmed the heartwarming second when he lastly received to present the one-of-a-kind instrument to his youngster.

What I like: As soon as once more, I am a sucker for authenticity and candid moments.

7. Deadpool and Kidpool Assist SickKids

Views: 1.7 million

Talking of movie star advertising, Ryan Reynolds dawned his iconic Deadpool gear and teamed up with Lynda Carter (Surprise Lady) to advertise the Sick Youngsters Basis, a Canadian group devoted to the well being and well-being of kids.

The video surpassed 1 million views in just some days.

What I like: The video makes use of Deadpool‘s signature humor to elucidate the group’s goal. It is also well timed with its holiday-themed storyline. And, in fact, it capitalizes on the massive fan base of celebrities Ryan Reynolds and Lynda Carter.

8. Anthropologie – #unwrapanthro

Views: 1.4 million

Anthropologie kicked off its vacation giveaway with a viral TikTok video saying the occasion and the way audiences may take part. The video is straightforward and contains a voiceover accompanied by footage of Anthropologie staff fortunately wrapping vacation items to be despatched to the giveaway winners.

What I like: Anthropologie‘s viral video reveals that you simply don’t want an enormous manufacturing or funds to make viral content material. The video is simple and does an important job of explaining the giveaway and drumming up pleasure.

9. Nike – Vinicius Junior

Whereas I‘m not into sports activities, I really like watching movies of athletes fooling around and having enjoyable. So it’s no shock I actually loved this viral Nike video of Brazillian soccer participant Vinicius Junior dancing in his Nike cleats.

What I like: This viral video is a good instance of pondering exterior the field.

As an alternative of displaying Vinicius Junior utilizing the sneakers in a soccer match or showcasing his abilities as an athlete, the model tapped into Vinicius’ distinctive persona and tradition to create a one-of-a-kind advert that reveals the consolation and sturdiness of Nike merchandise.

So, what have we discovered? Nicely, on this present age of video advertising, it is much less about shiny, extremely stylized pictures and extra about authenticity, humor, and clear messaging. Maintain this in thoughts as you create your subsequent viral hit. Good luck!

Editor’s Notice: This put up was initially printed in September 2010 and has been up to date for freshness, accuracy, and comprehensiveness.