9 Sponsorship Email Examples I Love (For Your Inspiration)

After I was working as an in-house marketer, our crew spent months in preparation for an enormous business occasion.

Within the run-up to the massive day, one of many largest challenges was discovering sponsors for the present.

Emails went unanswered. Pitches have been ignored. Nothing appeared to click on.

That’s after we put all our inventive instincts into creating the good sponsorship emails. And these emails secured constructive responses, bringing precise sponsors for the present.

If you happen to’re struggling to seek out sponsors on your subsequent massive present, I’ve been the place you might be. That’s why I’ve curated 9 of one of the best sponsorship electronic mail examples that will help you good your pitch and bag that sponsorship.

We’ll cowl:

The Greatest Sponsorship Request Electronic mail Examples

Let’s have a look at these 9 glorious sponsorship electronic mail examples and study completely different parts you possibly can emulate. I’ve collected just a few real-life electronic mail examples and sponsorship electronic mail templates you possibly can customise.

1. WTSFest

Areej AbuAli, the founding father of Women in Tech SEO, hosts the WTSFest yearly. This on-site occasion occurs in a number of places and brings collectively 500+ ladies working within the discipline of tech search engine marketing. Areej shared this electronic mail she despatched to a possible sponsor concerned about contributing to this occasion.

What I Favored About This Sponsorship Electronic mail

This can be a successful electronic mail due to its brevity. The message opens with a fast elevator pitch for the occasion. Areej will get straight to the purpose and briefly highlights what makes WTSFest a novel alternative for the potential sponsor.

The e-mail takes solely a few sentences to zoom in on the most important worth proposition for sponsors: one among a sort, with an all-women speaker line-up and attendees. The brochure is a good way to share extra particulars and reply questions/objections with out making the e-mail too wordy.

2. The Wall Avenue Ladies Discussion board

I discovered one other nice sponsorship electronic mail instance shared by Saranya Balachandran, the Content material Advertising and marketing Lead at Ionixx Technologies. Saranya despatched an electronic mail exploring the potential for sponsoring an occasion hosted by the Wall Avenue Ladies Discussion board.

On the left, you’ll see the response she obtained from the occasion organizers. This electronic mail shares a high-level overview of the occasion and solutions the vital query: what’s in it for sponsors?

What I Favored About This Sponsorship Electronic mail

The response from the Wall Avenue Ladies Discussion board’s crew was crisp but detailed. It covers all the important thing particulars in regards to the occasion: when, what, who, and the place. Plus, sponsors may also take a look at the occasion’s agenda.

Extra importantly, the e-mail particularly highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors could be concerned about. and I notably favored that the message invitations sponsors to get in contact with the occasion co-chairs to debate extra particulars.

3. SaaS Sponsorship

If you happen to suppose your potential sponsors are too busy to learn an extended electronic mail or undergo a brochure, then this electronic mail is usually a nice template for you. It’s concise and creates curiosity with out gifting away too many particulars.

What I Favored About This Sponsorship Electronic mail

This instance works nice if you wish to preserve your message easy and brief. It’s a quick pitch inviting potential sponsors to discover alternatives over a chat. So, the e-mail highlights solely important data sponsors want: what’s the occasion for and what the important thing advantages are.

4. Healthcare Sponsorship

I imagine emails requesting sponsorships ought to have two components:

• What the occasion is about.
• Why sponsors ought to care.

This electronic mail template addresses each components nicely. It provides you a quick description of the occasion, attendees, and themes to be coated. And it provides you three clear factors of what you get as a sponsor.

What I Favored About This Sponsorship Electronic mail

I like that this electronic mail is well scannable and delivers a convincing pitch, even if you happen to skim by means of the message. It additionally has a private tone with first-person pronouns and nudges sponsors to discover potentialities for contributing to the present.

5. Large Occasion Sponsorship

Large occasions usually embody sponsors in several tiers with various packages and advantages. If you happen to’re concentrating on sponsors for a number of ranges/tiers, then this electronic mail is nice to present individuals a fast overview of the occasion. It encourages them to take a look at the brochure or deck and study extra about completely different packages.

What I Favored About This Sponsorship Electronic mail

If you happen to’re doing chilly electronic mail outreach to seek out sponsors, it’s important to set some context round who you might be and why you’re reaching out. I like this instance as a result of it begins by establishing credibility for the sender.

The message doesn’t beat across the bush. As an alternative, it takes only a few phrases to emphasise the principle CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific occasion — an necessary element for corporations attempting to enter this territory or construct their stronghold.

6. Knowledge Analytics Occasion

Whereas most sponsorship request emails rinse and repeat the identical set of advantages, this instance takes a distinct strategy. It explains how corporations can strengthen their model picture and reinforce their enterprise values by sponsoring the occasion.

The message primarily banks on the standard and central theme of the occasion reasonably than highlighting flashy advertising and related perks.

What I Favored About This Sponsorship Electronic mail

This electronic mail positively influences corporations to sponsor the occasion by highlighting how each companies are pushed by mutual values. It additionally provides sponsors the promise of interacting with key opinion leaders and potential clients within the business.

7. Innovation in Fintech

If you happen to’re giving sponsors entry to a distinct segment viewers, it’s greatest to steer your sponsorship request with this focus. This instance is totally centered across the fintech vertical and guarantees sponsors nice alternatives to achieve a distinct segment viewers of pros and companies on this area.

What I Favored About This Sponsorship Electronic mail

This electronic mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your model on the forefront of the fintech revolution. It’s an aspirational alternative—one that may excite manufacturers to discover sponsorship alternatives.

The message additionally highlights all the advantages particularly aimed on the fintech business. Its targeted messaging stands out from generic pitches.

8. Sustainability Occasion

What if you happen to create a sponsorship electronic mail the identical method you write a LinkedIn put up? Open with an intriguing hook, contextualize your thought, make the supply, and finish with a mild CTA. I like this instance as a result of it follows this construction and delivers a compelling message with out sounding pushy or too direct.

What I Favored About This Sponsorship Electronic mail

This electronic mail opens with an concept that sponsors might relate to. This opening sentence units the stage for the occasion and attracts readers’ consideration to the remainder of the pitch.

The message doesn’t highlight the identical previous advantages for sponsors. As an alternative, it focuses on the occasion’s mission and the way sponsors can change into a vital a part of this mission. It additionally sheds mild on the viewers attending the present for sponsors to see if it aligns with their enterprise.

9. Cybersecurity for Enterprises

I’ve additionally discovered that opening your sponsorship emails with an formidable promise is usually a inventive method to reel individuals in. Give them a view of what they’ll obtain by contributing to your occasion, then share extra particulars about the way you’ll make it occur — like on this instance.

What I Favored About This Sponsorship Electronic mail

I like how this instance opens with a novel proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key profit: positioning every sponsor as a thought chief within the business.

Find out how to Write an Electronic mail for Sponsorship

I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored nicely, and a few tanked. After evaluating all my experiments with these emails, I’ve narrowed down my greatest ideas for writing sponsorship emails.

Emphasize your shared model values.

Excessive-decibel advertising campaigns gained’t impress sponsors. They wish to know the core values of your occasion and the way they align with their model.

I like to recommend highlighting your small business values firstly of the e-mail with a private contact. You must present that you simply’ve executed your analysis about them and perceive their mission. Current these values to resonate extra along with your prospects and nudge them to have a dialog.

One of many largest value-driven advantages you possibly can spotlight for sponsors is that they’ll get behind a trigger they really imagine in.

This manner, you can too construct long-term partnerships with these sponsors as an alternative of making a transactional relationship for a one-off occasion.

Share particular insights about your viewers.

One other decisive issue for sponsors is figuring out who they’ll attain, aka the viewers. You possibly can’t merely write a line or two describing the type of people attending your present and name it a day. Give sponsors extra context about individuals and clarify how they’ll profit from this particular viewers.

This readability in your occasion viewers will add extra worth to your sponsorship proposal. It could make your pitch immediately interesting if the viewers aligns with an organization’s goal market.

Plus, this viewers analysis reveals you’ve put sufficient thought into curating a world-class expertise for a extremely area of interest group of individuals as an alternative of creating it open for all.

Create a way of exclusivity.

You possibly can improve the perceived worth of the sponsorship alternative by providing some unique advantages or early entry to your occasion. Construct a way of urgency and hype to make your supply sound extra thrilling to prospects.

For instance, you possibly can present unique rights to host the primary session or early entry to the tickets. This time-bound supply may also fast-track decision-making and encourage sponsors to take the spot earlier than the chance goes away.

Log out with a single call-to-action.

You must conclude your sponsorship request with a transparent CTA highlighting the instant subsequent step. Don’t confuse readers with a number of CTAs, like “let’s talk about extra” and “take a look at our packages.” You need to make it simple for them to proceed and study extra about this chance.

Keep in mind to keep away from pushy messaging. You need to encourage them to discover the sponsorship packages as an alternative of utilizing promotional phrases.