September is a kind of wonderful shoulder-season months. It begins off filled with heat climate and lengthy days, and by the tip, we get the primary style of what autumn has to supply.
With transition comes pleasure, and your clients really feel it. They’re wringing out the final drops of summer time journey whereas planning for cooler temperatures and a brand new college session.
We’ve corralled fairly a cadre of September content material concepts and inspirational examples to match this metaphorical temper. Pull from all of it month lengthy to have interaction an viewers shifting from beachy, cookout, trip mode to the extra chill vibes of fall.
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Again to high school September content material concepts
Most college students are again within the classroom by the start of September. Your content material will be much less about getting ready for the brand new semester and extra about dealing with the primary few days of sophistication.
Share back-to-school craft concepts
We beautify for thus many particular events, why not do it for again to high school? In case your target audience tends in the direction of the artful aspect, present them the way to flip their creativity into enjoyable, school-themed decorations.
Have influencers share back-to-school suggestions
If you wish to interact a youthful viewers, it’s important to include authenticity. That’s the place influencer marketing is available in. Work with somebody your viewers trusts and ask them to provide useful suggestions for making the grade within the first essential weeks of sophistication.
You don’t have to push your merchandise right here, both. You’ll be able to merely sponsor content that’s filled with helpful info. It’s an awesome model consciousness transfer.
Simply do not forget that when selecting an influencer, engagement beats viewers dimension. It’s higher to succeed in a couple of thousand individuals who concentrate than ten occasions that many who don’t.
Extra back-to-school content material concepts
Whether or not it’s pre-schoolers on their first day away from dwelling or school children shifting into their new dorm, there’s so much to cowl. Use these concepts to assist clean the transition, and also you’ll construct lots of goodwill along with your clients.
- Video humorous skits about getting children up and going within the morning.
- Share some time-management plans for folks in your newsletter.
- Create a menu of concepts for individuals who pack their children’ lunches.
- Have a photographer give recommendations on the way to take the proper back-to-school photograph.
- Get impressed by back-to-school TikTok trends.
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Labor Day September content material concepts
Labor Day weekend is the unofficial finish of summer time. A few of your content creation ought to lean into the “one final hurrah” theme. However don’t neglect that Labor Day can also be about celebrating employees’ contributions. Somewhat appreciation submit can go an extended approach to constructing relationships along with your followers.
Acknowledge the arduous work of parenthood
Not all jobs include a direct paycheck. This easy Instagram submit is a reminder to honor the unpaid and sometimes under-appreciated work mothers do day-after-day.
Be a part of the lengthy weekend enjoyable
Have you learnt the lightness you’re feeling if you log out or clock out for an extended weekend? Discover a approach to bottle up that feeling and categorical it in enjoyable social media posts.
Create a Labor Day weekend itinerary
All of us need to maximize our Labor Day weekend. Assist your followers do this by placing collectively a listing of Labor Day weekend occasions round city. Go the additional mile by itemizing eating places and retailers providing particular offers. Or make it a roundup of native mountain climbing trails and parks to get exterior earlier than the times get shorter.
Popular culture September content material concepts
Meet individuals in cultural moments. It’s a stable marketing strategy to make your model related and hold it high of thoughts. There are many these moments in September. Let’s have a look at how a couple of companies use content material to hitch within the enjoyable.
Nationwide Yoga Month
Yoga is great for the physique and thoughts. It’s additionally actually well-liked—300 million individuals often apply it. That’s lots of people you may join with for Nationwide Yoga Month in September.
And one of the best half is you don’t need to run a yoga studio or promote mats to participate. Try how this cleansing enterprise taught its followers the way to clear their yoga mats.
How else are you able to get within the movement with individuals who get down canine? Listed here are a couple of concepts:
- Write a blog post itemizing yoga occasions (corresponding to free yoga within the park, popup yoga lessons, and so forth.) in your space.
- Ask followers to appoint their favourite yoga trainer, then give the trainer a branded present (double win as a result of the winner might share your model with their followers).
- Clarify the several types of yoga lessons and who every one is greatest for thus new practitioners are extra assured.
- Give individuals some straightforward yoga strikes they’ll do at dwelling, within the workplace, on a aircraft, and so forth.
- Listing the advantages of yoga for individuals at totally different phases of life, from childhood by means of retirement.
Video Video games Day (Sept 12)
If there’s something as well-liked as yoga, it’s video video games. There are whole subcultures constructed round several types of video games and gaming programs. And these individuals are passionate. For those who may help them get pleasure from their gaming classes, you’ll rapidly construct brand awareness on this group.
The Muscular Dystrophy Affiliation most likely isn’t the primary group that involves thoughts if you consider video video games. Nonetheless, their group launched a sequence of group gaming occasions known as “Let’s Play” that includes well-liked streamers on Discord and Twitch.
You’ll be able to copy the MDA’s content material cheat code for Video Video games Day in numerous methods. Listed here are a couple of to get you began:
- Curate a listing of family-friendly video games and create a plan for household video games evening.
- Get individuals to submit their favourite video games within the feedback or maintain a bracket-style contest to seek out the most well-liked recreation.
- Create a humorous video of you and your group taking part in a recreation collectively.
- Assist individuals keep lively with a listing of motion and fitness-focused video games.
- Faucet into the deep-rooted nostalgia of video video games with screenshots of arcade and at-home classics.
Worldwide Discuss Like a Pirate Day (Sept 19)
Properly, shiver me timbers, me hearties! It’s Discuss Like a Pirate Day—probably probably the most enjoyable day on social media.
There are such a lot of content material concepts to contemplate right here. If it’s an excessive amount of, attempt a easy punny pirate submit. Cats are non-obligatory.
There’s a bounty of content material riches on Discuss Like a Pirate Day. Let these concepts put somewhat wind in your advertising gross sales:
- Have a pirate dress-up day at work and share the photographs, or ask followers to share their greatest pirate getups and collect some user-generated content.
- Share pirate jokes (What do you name a pirate with three eyes? A piiirate).
- Maintain a pirate drawing contest; one of the best image wins the booty.
- Present individuals the way to make the proper pirate social gathering platter.
- Rank one of the best and worst pirate motion pictures in an Instagram Story.
Extra popular culture content material concepts
Are pirates taking part in yoga video video games not sufficient? No downside! Listed here are extra popular culture occasions worthy of your content material efforts:
- Classical Music Month
- Library Card Signal-up Month
- Banned Books Week (Week 4)
- American Chess Day (Sept 1)
- Teddy Bear Day (Sept 9)
- Nationwide Legwear Day (Sept 22)
- Checkers Day (Sept 23)
- Lumberjack Day (Sept 26)
- World Tourism Day (Sept 27)
- Worldwide Podcast Day (Sept 30)
Social consciousness September content material concepts
Whereas most popular culture content material will be cute and kooky, you’ll need to take a special tone with social consciousness messaging. Make it match the gravity of the subject. And keep in mind to concentrate on the occasion, not what you promote. Utilizing essential social consciousness content material to advertise your merchandise is a big-time marketing mistake.
Latino Heritage Month
September offers us an awesome cause to spotlight the cultures and contributions of Latin American nations and their individuals. There’s sufficient to have fun all month, from meals to music to political figures.
One choice is to advertise the works of Latino artists, together with painters, writers, sculptures, and film administrators.
This can be a nice approach to expose your followers to creators they could have by no means heard of. Listed here are a couple of extra methods to provide individuals a peek at what Latin America has to supply this month:
- Create a calendar of native celebrations all through the month.
- Write a blog post every week to spotlight key moments in Latin America.
- Share notable contributions Latin Individuals have made all over the world or in your group.
- Partner with a Latin American restaurant for some enjoyable recipes individuals can attempt at dwelling.
Nationwide Self-Care Consciousness Month
Self-care is booming as individuals acknowledge the necessity to domesticate their bodily and psychological well being. In September, you should utilize your platforms to supply sources for these hoping to discover a higher steadiness of their lives.
Try this helpful self-care guidelines. It’s an awesome instance of a easy content material idea that may present lots of worth (for you and your followers).
How else are you able to convey self-care content material to the individuals you need to join with? Glad you requested. Listed here are some concepts:
- Make a YouTube Short or Instagram Reel explaining what self-care is and why it’s important.
- Companion with a self-care guru to share some mini methods to apply self-care all through the day.
- Submit reminders all through the month for individuals to take a second away from duties to take care of themselves.
- Create a self-care checklist for particular professions like workplace employees, building professionals, and academics.
Nationwide Day of Service and Remembrance (Sept 11)
The federally acknowledged Nationwide Day of Service and Remembrance was created to show a day of tragedy right into a time to do good for others. One approach to commemorate the day is to spotlight the on a regular basis heroes in your group.
You’ll have clients that deserve the popularity. Or you may ask individuals to appoint the heroes they know. Both approach, give these deserving individuals the highlight so others can grow to be conscious of their service.
That’s an awesome begin. Right here’s the way to broaden on the theme of remembrance and repair:
- Submit a easy reminder with a picture from 9/11.
- Give individuals concepts of the way to be of service, from mowing a neighbor’s garden to collaborating in an organized occasion.
- Assist children perceive what the day means with the assistance of an educator or baby psychologist.
- Recommend a selected time in the course of the day, usually finished at 9:11 a.m., in your followers to look at a second of silence and reflection.
Extra social consciousness content material concepts
Many individuals say they like to purchase from manufacturers with a mission. Listed here are extra methods you may share your model’s values and help essential causes in September:
- Childhood Most cancers Consciousness Month
- Nationwide Suicide Prevention Month
- Nationwide Literacy Month
- Nationwide Wildlife Day (Sept 4)
- Worldwide Day of Charity (Sept 5)
- Nationwide Oncology Nurses Day (Sept 8)
- Trainer’s Day (Sept 10)
- Nationwide HIV/AIDS Day (Sept 18)
- Worldwide Day of Peace (Sept 21)
- World Alzheimer’s Day (Sept 21)
- World Automotive Free Day (Sept 22)
- Nationwide Girls’s Well being and Health Day (Sept 28)
Foods and drinks Could content material concepts
September doesn’t have a giant, food-focused vacation like Thanksgiving. However there are many days devoted to our favourite sips and snacks. From spuds to suds, make use of those September content material alternatives.
Nationwide Potato Month
Potatoes get a foul rap; calling somebody a sofa potato isn’t a praise. However let’s face it; potatoes are the idea for a few of the greatest meals (hello, french fries…we love you!).
This model tapped an influencer to current individuals with an opportunity to win a spudtacular journey and a 12 months’s provide of baked potatoes.
Listed here are a couple of methods you may bake potato-themed content material into your September advertising plans:
- Inform individuals about festivals and occasions tied to Nationwide Potato Month.
- Maintain a chef social-media takeover and provides followers some classes on correct spud choice, slicing, and storage.
- Ask followers to share their favourite, or most uncommon, potato and french fry toppings.
- Present methods totally different cultures put together and serve potato dishes.
Worldwide Chocolate Day (Sept 13)
Chocolate has existed for over 4,000 years, and Henri Nestle made the primary chocolate bar in 1876. Since then, the delectable candy deal with has grow to be a ubiquitous a part of cultures all over the world.
Worldwide Chocolate Day is about sharing our love for all of the issues the little cocoa bean turns into. For instance, you may make a healthy-ish little snack out of it by lowering the sugar and including protein to a brownie mug cake. Then, clarify the way to do it on social media.
Similar to the meals itself, your content material for Worldwide Chocolate Day can tackle many varieties, corresponding to:
- Reap the benefits of TikTok’s algorithm by optimizing a post concerning the well being advantages of chocolate.
- Publish a timeline of chocolate’s storied historical past.
- Submit attention-grabbing chocolate info (like that there’s an official world document for working the quickest mile whereas chugging 48 ounces of chocolate mile 🤢).
- Share a few of the greatest chocolate desserts accessible in your space (be certain that to tag the eating places in order that they share the submit, too).
Worldwide Espresso Day (Sept 29)
Java, cup ‘a joe, jittery juice, C8H10N4O2 (caffeine molecule)…no matter you name it, and nevertheless you are taking it, espresso will get us going. Just a few posts and emails round Worldwide Espresso Day will give your September advertising somewhat jolt, too.
Right here’s a approach to fire up your giveaway recreation. Do them in particular person! This model despatched a few ambassadors handy out espresso present playing cards in public areas, caught it on video, and shared it on Instagram. It’s a super-sized combo of occasion and social media marketing.
Listed here are extra methods for brewing up some model buzz on Worldwide Espresso Day:
- Train followers the way to make specialty espresso drinks at dwelling (it’s arduous getting these little latte designs good).
- Style-test a bunch of creamer manufacturers and flavors, then fee them.
- Serve up some scientific info about caffeine (blonde roast espresso has extra caffeine than darkish roasts, for instance).
- Design an infographic illustrating frequent espresso and espresso-based drinks.
- Write a weblog submit explaining the place totally different espresso beans come from and the way they’re processed.
Extra food and drinks content material concepts
Certain, September won’t ever be counted among the many nice meals months. However there are sufficient days devoted to our favourite victuals to fill your advertising calendar with scrumptious content material.
- Nationwide Biscuit Month
- Nationwide Honey Month
- Nationwide Mushroom Month
- Nationwide Beer Lover’s Day (Sept 7)
- Scorching Canine Day (Sept 10)
- Fortune Cookie Day (Sept 13)
- Nationwide Guacamole Day (Sept 16)
- Nationwide Cheeseburger Day (Sept 18)
- Ice Cream Cone Day (Sept 22)
- Nationwide Nice American Pot Pie Day (Sept 23)
- Nationwide Pancake Day (Sept 26)
- Nationwide Chocolate Milk Day (Sept 27)
Deliver the thrill with these September content material concepts
September’s temper swings from swim suites to mushy sweaters, and the transition is electrical. Construct on that power with content material that engages individuals by means of the numerous phases of the month. Study what your target market loves about every season, and let it information your content material technique. Then, fill their feeds and inboxes with posts, movies, and blogs that assist your followers get pleasure from all that September has to supply.
For extra September communication and advertising concepts, take a look at these posts:
