You understand the expression, “What you see is what you get”? Effectively, an electronic mail preview makes positive that’s the case in the case of sending electronic mail advertising and marketing campaigns.
On this put up, we’ll talk about one of the best free and paid electronic mail testing, previewing, and electronic mail rendering instruments you need to use to ensure your emails are prepared for the eyes of your leads and prospects.
Desk of Contents
What’s an electronic mail previewer?
An electronic mail previewer is a device that helps you preview your messages earlier than sending them to your checklist. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared on your leads and prospects.
Why use an electronic mail previewer?
Since everybody makes use of completely different electronic mail suppliers equivalent to Gmail, Outlook, or Yahoo, emails can seem in a different way for numerous subscribers.
Typically, photographs are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you might harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now, let’s take a second to evaluation HTML electronic mail rendering versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render data — this permits a web page to indicate multimedia, shade, photographs, and extra. Plain textual content emails do not embody any of the multimedia, colours, photographs, particular fonts, and so forth. that you simply’d see in an HTML electronic mail — it is simply plain textual content.
Regardless of which electronic mail sort you select, it is best to preview your emails to ensure they’re prepared on your viewers.
That is particularly vital in the event you go along with an HTML electronic mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photographs, and extra.
HTML E-mail Preview
As your HTML emails develop into extra subtle, it is vital to preview and check your emails earlier than sending them to recipients. An HTML preview means that you can regulate something mandatory earlier than the ultimate model is shipped to your viewers.
That means, you may ship your messages to the individuals who matter most — your prospects — with full confidence.
Greatest E-mail Preview Instruments
- HubSpot E-mail Advertising Instrument
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the best electronic mail previewer on your wants and finances. Other than previewing emails, many steered instruments additionally embody different electronic mail advertising and marketing options, like superior testing.
1. HubSpot Email Marketing Tool
Start using HubSpot’s Email Marketing Software.
Worth: $18 per 30 days to $800 per 30 days.
We’ve baked HubSpot’s E-mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer knowledge to energy your electronic mail advertising and marketing efforts.
As a result of the CRM platform scales with your small business, HubSpot’s E-mail Advertising Instruments are perfect for rising firms.
As your subscriber rely will increase, you will have the pliability to regulate your lists accordingly. Plus, our drag-and-drop email builder simplifies the method of previewing emails throughout numerous platforms and gadgets, as you may see right here.
With the additional benefit of the HubSpot AI Email Writer, managing and creating participating electronic mail campaigns has by no means been simpler. Actually, I used their AI device to generate the topic line for this electronic mail template. Isn’t that handy?
Professional tip: You’ll be able to truly use pre-made filters to customise your contacts and analyze the patterns in unopened or bounced emails.
2. SendX
Worth: Ranges from $7.49 a month for 1–1,000 subscribers to $142.49 a month for 30,001–35,000 subscribers.
SendX is an electronic mail advertising and marketing software program for skilled electronic mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per 30 days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising and marketing.”
Their product gives a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should utilize the characteristic to see which visuals encourage readers to take motion. Listed below are some button choices you may discover in the event you’re utilizing Sendx:
Professional tip: It’s best to whitelist your area earlier than beginning any electronic mail campaigns on SendX; in any other case, your restrict shall be 10 emails. As a matter of reality, you could do that even once you improve to any of the paid plans. One thing I realized the exhausting means.
3. Campaign Monitor
Worth: $11 month-to-month for his or her Lite plan; $19 month-to-month for his or her Necessities plan; and $149 month-to-month for a Premier plan
Marketing campaign Monitor’s Inbox Preview device reveals what your electronic mail will seem like when despatched to all main electronic mail suppliers and when seen on numerous gadgets, as proven under.
You merely must click on the view you’d like from the choices listed on the left. It’s even doable to view your electronic mail with out photographs.
As well as, this device can verify to see in case your electronic mail will move fashionable spam filters to make sure it lands in your viewers’s inboxes.
Professional tip: Marketing campaign Monitor additionally offers A/B testing options based mostly in your marketing campaign purpose. Since changes can’t be made whereas an A/B check is working, the marketing campaign guidelines comes up so you may evaluation every little thing you’ve got already arrange. I discover this characteristic extraordinarily handy!
4. Mailosaur
Worth: $9 a person per 30 days for a starter plan; $16 a person per 30 days for a marketing strategy; $20 a person per 30 days for knowledgeable plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your electronic mail will seem on all fashionable electronic mail purchasers, permitting you to catch any errors and to really feel assured that your electronic mail will look nice in any inbox.
It additional means that you can view your electronic mail on completely different gadgets and completely different browsers. You’ll make sure you right any errors earlier than sending out your emails.
Professional tip: As beforehand talked about, the Mailosaur Dashboard means that you can produce electronic mail previews. Nevertheless, as you may see under, the API might also be used to construct end-to-end electronic mail testing in a number of coding languages.
5. GlockApps
Worth: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability device that helps entrepreneurs within the tech house preview and check their emails. Other than testing for spam scores, you may preview and analyze electronic mail content material.
When you run the assessments, GlockApps will give you motion steps to enhance your emails earlier than urgent ship.
Professional tip: Along with these options, utilizing its spam checker, you may monitor the placement of your electronic mail, together with the inbox, promotion, and spam folders, after you push ship. As somebody who’s used the platform earlier than, I feel this helps resolve deliverability points whereas providing you with one of the best conversion fee doable.
6. SendForensics
Worth: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan; $279 month-to-month for an enterprise plan
SendForensics is an all-in-one electronic mail deliverability device for in-house entrepreneurs and businesses. SendForensics’ device is especially for electronic mail testing, however the paid plans additionally supply a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your electronic mail precisely the way it’ll look on a tool or browser.
Professional tip: As you may see, you need to use the Content material tab in SendForensics to verify your electronic mail for any spam-causing elements. Though their content-checking characteristic is not as sturdy, I feel their benefit is that each suggestion comes with a justification, so you need to use your judgment to filter the outcomes.
Free E-mail Preview Instruments
- HubSpot E-mail Advertising Instrument
- SubjectLine.com
- MailNinja E-mail Previewer
- Inbox Analyzer
- PutsMail
It is vital to notice that the next free electronic mail preview instruments are additionally free electronic mail testing instruments. That means, they’ve the flexibility to help with electronic mail previews and electronic mail testing.
1. HubSpot Email Marketing Tool
Get Started with HubSpot’s Email Marketing Software for Free
With HubSpot’s E-mail Advertising Instruments, you may create, personalize, and optimize your advertising and marketing emails with out the necessity for any code or assist from designers.
Since this device is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched mechanically.
Pre-made, customizable electronic mail templates, and the device’s drag-and-drop editor help you rapidly create lovely emails on your recipient checklist.
Lastly, A/B check completely different parts of your emails — equivalent to topic strains or the time that you simply ship your emails — to find out what works finest on your viewers.
Professional tip: By including sensible guidelines, you may select personalised CTAs for customers based mostly on their contact lifecycle stage, gadget, nation, and extra. I discovered this actually helpful, as I may additionally preview what every electronic mail seems like when despatched.
2. SubjectLine.com
Testing the visible design of your emails is vital. Nevertheless, do not forget to preview your precise content material as effectively.
With SubjectLine.com, you may check your topic strains and obtain a free ranking out of 100. The device considers the full size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this device will allow you to develop extra clickable topics so your readers usually tend to open.
Professional tip: You’ll be able to check out your authentic topic line and select different choices generated by their AI device. The one factor I’d change is that the BETA characteristic generally creates very related copies, as you may see.
3. MailNinja Email Previewer
MailNinja is an free-to-use electronic mail testing device and uncluttered in the way it works. With this device, you may see on the spot previews of your HTML emails. Moreover, you may double-check your alt textual content, ship check emails, and see how your electronic mail will look on completely different gadgets.
It is a easy, free possibility in the event you do not belief or wish to use a unique preview device than your electronic mail advertising and marketing software program.
Professional tip: You’ll be able to rapidly preview emails with MailNinja by merely pasting the HTML code of the emails. There’s no must do the rest, so I discover it fairly hassle-free.
4. Inbox Analyzer
Inbox Analyzer, one other free electronic mail testing device, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this device will let you recognize in case your electronic mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot experiences in your sender scores, popularity alerts, and even blocklists. With this device, you’ll be capable to discover points and learn to resolve them.
5. PutsMail
PutsMail is an electronic mail testing device by Litmus. Plus, PutsMail allows you to see how your electronic mail will look throughout 50+ platforms and gadgets. It is a useful gizmo in the event you’re simply on the lookout for a fast and simple technique to preview your emails.
Professional tip: You’ll be able to add a Chrome extension to your browser utilizing a Litmus account. In my expertise, this makes verifying your hyperlinks, images, and tracks simpler. You’ll be able to guarantee each electronic mail is inclusive by utilizing electronic mail accessibility checks for shade imaginative and prescient deficiencies and different points.
Paid E-mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E-mail
- E-mail on Acid
1. Get Response
Worth: $19 month-to-month for electronic mail advertising and marketing; $59 month-to-month for advertising and marketing automation; $119 month-to-month for ecommerce advertising and marketing
Get Response is an electronic mail advertising and marketing software program that may allow you to create content material, enhance gross sales, and improve visitors to your web site. Preview your emails in over 25 fashionable electronic mail purchasers, and decide if and when multimedia parts like photographs are blocked.
Professional tip: When creating an electronic mail, you will have the choice of doing it your self or utilizing AI to design it. You’ll be able to mix each variations to see which performs higher, and it’s time-efficient.
2. Litmus
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a device for testing and growing electronic mail campaigns. With a paid account, you may acquire entry to an electronic mail preview testing device that means that you can see screenshots of your emails throughout 90+ completely different apps and gadgets.
Litmus means that you can personalize messages at scale. It’s appropriate for established firms with giant electronic mail lists. Each paid plan comes with electronic mail previewing and gives limitless read-only customers. There’s a variety of templates which can be simple to implement.
Higher but, in case you have a Litmus account, you may add a Chrome extension to your browser and check your emails with out ever leaving your electronic mail service supplier.
With the extension, you may validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Professional tip: Utilizing Litmus Spam Testing, you may examine your electronic mail to spam filters to find out whether or not it’s blocked or in case your DMARC file was arrange incorrectly.
3. Stripo
Worth: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive electronic mail builder with electronic mail testing and quite a lot of out there electronic mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you need to use them throughout numerous campaigns.
The entire emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about electronic mail rendering for recipients throughout completely different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the device’s code validator checks the e-mail for errors for you.
Stripo shall be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs. There’s additionally a use case for HR managers who ship out inside newsletters.
Professional tip: We all know that the buttons in Outlook seem barely completely different from these in different electronic mail suppliers. This would possibly change the uniformity and visible enchantment of an electronic mail.
You’ll be able to activate “Assist of Outlook” if you wish to save the look of your buttons for all Outlook variations.
4. Email Preview Services
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E-mail Preview Companies (previously Preview My E-mail) is one other electronic mail testing resolution that may allow you to enhance your efficiency.
With it, you’ll get actual screenshots of your electronic mail throughout all the favored email providers in a single click on. This device additionally gives electronic mail analytics that may allow you to higher perceive your electronic mail viewers.
It’s an amazing electronic mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless electronic mail previews to entry through a devoted inbox.
Professional tip: You’ll be able to detect and resolve spam issues with Preview My E-mail because it compares your authentic IP tackle to greater than 50 of probably the most extensively used blacklists within the enterprise, equivalent to Spamhaus, SURBL, SORBS, and others.
5. Email on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; Customized pricing for Enterprise
E-mail on Acid is an electronic mail preview device designed that will help you show emails correctly throughout all purchasers. The e-mail previews are reside purchasers, so that you’ll see precisely what your subscribers see.
This device provides you screenshots, so you don’t have any questions on what your electronic mail will seem like on 90 purchasers and gadgets. It additionally assessments for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally gives the flexibility to remark, edit, and evaluation electronic mail previews instantly within the software program for a quicker and extra environment friendly testing course of.
Professional tip: With Marketing campaign Precheck, you may edit each a part of your electronic mail earlier than sending it to recipients — making it way more thorough. It’s possible you’ll both make the most of the built-in E-mail on Acid workflow or design your individual to make use of this characteristic.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of electronic mail advertising and marketing. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t carried out their job.
Use an electronic mail previewing and testing device to make sure they’re excellent for recipients.
Editor’s be aware: This put up was initially revealed in June 2020 and has been up to date for comprehensiveness.
