Google will quickly advocate linking your Show & Video 360 advertisers to Google Analytics.
As soon as it detects an unlinked DV360 advertiser, you might begin receiving these suggestions much like the notification displayed within the picture under:
Why? Linking the DV360 advertiser means that you can export Analytics audiences and conversions to DV360. Moreover, you’ll be able to view marketing campaign price knowledge and consumer engagement knowledge in Analytics, enhancing marketing campaign measurement capabilities.
Why we care. Monitoring marketing campaign efficiency precisely is essential for efficient optimization and producing progress experiences.
How suggestions work. Google says it supplies customized suggestions “that can assist you get essentially the most helpful and correct knowledge and benefit from new, related options as they change into obtainable.” Suggestions are based mostly in your property’s historical past, settings, and tendencies noticed throughout Google Analytics.
In case your property has lately began operating, you might not see any suggestions initially. Nonetheless, be sure you test again once more quickly, as Google Analytics repeatedly identifies and introduces new suggestions tailor-made for you.
Accessibility. Suggestions are displayed within the Suggestions part of the House web page and seem contextually all through Google Analytics, positioned on the high or to the best of related pages.
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Deep dive. Learn Google’s announcement in full for extra data.
