TikTok is testing a brand new 60-minute video add restrict, which may unlock new content material potentialities for manufacturers, entrepreneurs and content material creators.
Why we care. TikTok is already a strong discovery engine, however the capability to add 60-minute movies opens up TikTok’s potential as a platform to host long-form branded video content material – moderately than breaking apart movies into a number of components.
Why TikTok is testing this. TikTok desires to provide creators extra flexibility and the power to experiment with new forms of long-form content material (e.g., cooking demos, magnificence tutorials, academic classes, comedic sketches) that don’t match effectively into shorter movies.
Not extensively accessible. This new 60-minute video add choice is being examined with a restricted variety of customers in choose markets. It isn’t accessible to all customers but and TikTok has no “instant plans” for a wider rollout, TechCrunch reported.
Longer movies, extra advertisements? This growth may additionally paved the way to TikTok providing extra promoting, within the type of pre- and mid-roll advertisements.
Retains getting longer. In January, TikTok began testing 30-minute video uploads. That adopted will increase to 15 minutes in 2023 and 10 minutes in 2022.
- At launch, TikTok movies had been restricted to fifteen seconds. TikTok later elevated the utmost video size time to 60 seconds, then tripled that to three minutes in July 2021.
