This week, we launched a brand new model of Traackr’s influencer advertising and marketing platform that isn’t solely a major function launch for us, but in addition a milestone in our class.
Traackr has at all times been at the center of influencer marketing. We’re the know-how that made it doable for our prospects to scale their observe of influencer advertising and marketing and outline greatest practices. This new model of Traackr locations our know-how in lockstep with these greatest practices and can assist flip them into business requirements. It’s yet another step in the direction of our ongoing purpose to assist trendy entrepreneurs create and maintain relationships with the individuals who matter most to their companies. Right here is how:
Past Discovery
Discovering related influencers is just one side of a marketer’s ‘influencer journey’. Traackr’s new launch transcends our discovery functionality. Along with looking out the net, our customers can now focus their search queries on their very own influencer databases. This empowers entrepreneurs to achieve deeper insights on their present community and hone in shortly on these individuals most related to their present tasks. Now we have additionally expanded the flexibility to filter search outcomes and obtain much more exact and actionable influencer knowledge.
Past Tasks
As our prospects’ practices of influencer advertising and marketing have matured and unfold all through totally different elements of their organizations, they should transcend a project-centric, short-term method. They should construct and handle impactful relationships with influencers on an ongoing, long-term foundation. They want a spot the place they’ll handle all of their most essential contacts & uncover new ones; a device the place they’ll create & maintain relationships with influencers by interacting with their content material, staying on prime of engagement alternatives & measuring the success of their efforts. They want a advertising and marketing CRM; and the brand new Traackr is strictly this.
Past Affect
Most significantly, this new model of Traackr broadens our definition of what constitutes an influencer, which has moved past the science of attain, resonance, and relevance, to imply ‘somebody who issues to your small business’. You continue to have an unmatched capacity to search out new influencers by means of Traackr, however now you’ll be able to add your personal individuals to your Traackr account. We’ll monitor their efficiency and contribution, and we’ll offer you an enhanced capacity to look, filter, and most significantly, develop significant relationships with them that may yield tangible outcomes in your firm.
Kudos to the entire Traackr crew for making this occur. For these of you who already are Traackr customers, we look ahead to your ideas and suggestions! When you’re new to Traackr and wish to see these new options in motion, attain out for a personalized demo. And as ordinary, keep tuned for lots extra to return…
