One this episode of The Quick Traack Podcast, we posed the query: What’s the place of luxurious manufacturers in occasions of disaster? To reply this query, we approached Rachel Clay, influencer advertising and marketing and luxurious model knowledgeable. Rachel is at the moment the Head of Social Media and Influencer Advertising at Matter of Type, a boutique digital company within the UK.
As Rachel Clay shared with us on our podcast, the place of luxurious manufacturers in a disaster is way extra reaching than one would possibly count on:
- Luxurious model’s capability to maintain a treacherous time interval is a mirrored image of the business and total financial system. Up to now they’ve survived world wars and pure disasters.
- They’ve the manufacturing capabilities to supply vital merchandise. Over the previous couple of months we’ve seen extraordinary motion come from the sweetness, style and hospitality business.
- Their conventional methodology of promoting, which is thru storytelling and escapism and model consciousness is now being emulated throughout all industries.
Luxurious manufacturers are a pillar of the worldwide financial system and a bit of historical past. They’ve all the time succeeded at educating, entertaining and inspiring– and now, greater than ever, they’re proving to be helpful in occasions of disaster. Pay attention up and tell us what you assume within the remark part beneath.
