The sweetness business has slowly however absolutely been getting extra various. The thrilling half? It’s not simply that merchandise are getting extra inclusive — we’re seeing extra various illustration (in photos, promoting, and so forth) and, extra importantly, in model homeowners and founders.
Creators and their audiences are taking be aware too, and there are fairly a number of diversely owned and based manufacturers which have risen in recognition. So which manufacturers are successful at reaching shoppers through influencer advertising on social media?
Under is a listing of a number of the Asian American and Pacific Islander (AAPI) owned and based magnificence manufacturers which have earned the best Brand Vitality Score (VIT) in 2024 up to now (Jan via April).
Prime AAPI Owned and Based Magnificence Manufacturers by VIT
- One Dimension Magnificence: 84.7K VIT
- Glow Recipe: 82.9K VIT
- Laneige: 80.4K VIT
- Patrick Ta: 66.8K VIT
- Tower 28: 53.5K VIT
- Tatcha: 33.2K VIT
- Youthforia: 11.8K VIT
- Apres Nails: 11.1K VIT
- Dr. Jart: 10.6K VIT
- Cocokind: 8.8K VIT
- Tula: 7.6K VIT
- Innisfree: 6.9K VIT
- Phlur: 6.8K VIT
- Dwell Tinted: 5.6K VIT
- Hero Cosmetics: 5.5K VIT
The Methodology for Discovering Prime AAPI Owned and Based Magnificence Manufacturers in Influencer Advertising
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with probably the most advanced applications, but nimble sufficient for small groups that must do all of it. For the aim of this examine, we analyzed influencers in america who produced content material mentioning one of many 2,903 US magnificence manufacturers from our Beauty Brand Leaderboard between January 2024 – April 2024.
What’s Traackr’s Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, affect, and model belief. You may learn the way VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT gives a single metric for achievement that can be utilized to benchmark and monitor tendencies.
Clear. The VIT methodology is simple to know and extremely actionable in uncovering the place to take a position to drive affect.
Significant. VIT relies on recognized model levers and has been optimized by way of machine studying to correlate with enterprise metrics on the model stage. You can learn more about VIT here.
