On this episode of The Quick Traack, we converse with Thierry Lonziano, Senior Vice President, World Advertising and marketing & Communication Director at Peugeot concerning the transformation of a model and rebuilding a worldwide advertising group from the bottom up. 2020 has examined the muse of each model on the planet. COVID-19 has been a forcing perform in digital transformation, difficult advertising leaders to reevaluate each side of their methods. Over the previous couple of years, Peugeot has been on a transformative journey. As a part of that journey, Lonziano has led the model by way of a serious renovation of its advertising group. Be a part of us as we discover how Lonziano approached this reinvention of selling at one of many world’s automotive leaders.
