200+ Social Media Statistics And Facts for 2024

Basic Social Media Details

In right now’s digital panorama, social media info make clear evolving consumer behaviors and rising social media advertising developments. Platforms like Snapchat and TikTok dominate the Gen Z house, whereas B2B social media developments affect enterprise choices.

With shifts in direction of short-form content material and immersive procuring, maintaining abreast of present developments is essential for any profitable advertising technique.

Here’s a mix of basic social media info that gives you a typical perspective of the social house and the viewers:

1. There are over 5.07 billion social media customers world wide as of April 2024, equating to 62.6% of the full international inhabitants.
2. Roughly 265 million new customers have joined social media over the previous yr. This equates to annualized development of 5.6 p.c, at a mean charge of 8.4 new customers each single second.
3. A social media consumer actively makes use of or visits a mean of 6.7 totally different social media platforms every month.
4. A median social media consumer spends 2 hours 23 minutes per day on social media.
5. Collectively, the world spends near 12 billion hours utilizing social media every day, which equates to 1.35 million years of human existence.
6. 53.6% of the full social media customers are Male, and 46.4% of the social media customers are Females.
7. 49.5% of social media customers from the age group of 16-64 years use social media to communicate with family and friends.
8. Brazilians spend probably the most period of time on social media, with 3 hours and 49 minutes. At 3 hours and 44 minutes, Nigeria involves the second spot, adopted by the Philippines at 3 hours and 38 minutes, South Africa and Chile at 3 hours 34 minutes.

Social Media Promoting Statistics

Leveraging social media promoting statistics is essential for optimizing campaigns and maximizing attain throughout varied platforms. Keep abreast of the newest developments to craft compelling adverts that resonate along with your target market and drive conversions.

1. World advert spending within the social media promoting market is anticipated to succeed in $234.10 billion in 2024.
2. Advert spending within the social media promoting market in China is anticipated to succeed in $81.36 billion in 2024, making it the biggest in expenditure. The USA and the UK are available in second and third rank with $81.34 billion and $10.93 billion, respectively.
3. Almost 5.8 billion folks will probably be reachable via social media promoting by 2027.
4. By 2028, it’s estimated that $255.8 billion will probably be spent on mobile-specific adverts on social media platforms.
5. Fb has the biggest share within the social media promoting market with 16%.
6. The cost-per-mille (CPM) of promoting on social media was $6.06 in This fall 2023.
7. In Q2 2023, the CTR for social media promoting stood at 1.36%, a bounce from 1.2% in Q2 2023.

Fb has struggled to keep up its “hottest platform” standing the previous few years. Meta shares additionally tanked, shedding about two-thirds of their worth since peaking in September 2021.

Seeing the subsequent technology of customers flocking to different platforms, Fb piggybacked on Instagram’s glorious options and made rigorous modifications in its algorithm. Such efforts made audiences search Fb feeds greater than TikTok to look at short-form movies.

Even with setbacks, Fb guidelines the social commerce area and offers retailers entry to its large viewers base.

Fb has additionally launched a brand new set of group options, equivalent to Reels for Teams and enhanced group admin options to assist entrepreneurs elevate the group expertise.

Whilst you work in your campaigns for 2024, let these insightful Facebook statistics energy your Fb advertising technique. It’s time to create dynamic, high-converting content material and keep constant along with your posting utilizing Facebook publishing tools.

Fb Utilization Stats

1. Fb has 3.06 billion month-to-month energetic customers as of April 2024, making it probably the most used social media platform with a development of three.44% YOY.
2. As of This fall 2023, the every day energetic consumer quantity on Fb reached 2.11 billion, a rise of 5.5% YOY.
3. Fb is the world’s most downloaded social media android app within the USA.
4. The typical US grownup spends 33 minutes a day on Fb.
5. Customers spend a mean of 19.7 hours a month on Fb.
6. A median particular person spends 35 minutes a day on Fb.
7. 39.8% of the full world inhabitants makes use of Fb each month.

Fb Demographics Stats

1. Fb is the favourite platform for the 25-34 age group, accounting for 18.3% of international customers.
2. An estimated 72.13% of web customers in the US use Fb repeatedly.
3. Solely 18% of American customers suppose the platform protects their information and privateness.
4. India has the biggest Fb viewers base, with 378.05 million customers, adopted by the US, Indonesia, and Brazil, with 193.8 million, 119.05 million, and 112.55 million customers, respectively.
5. 7% of Gen Z customers (18-25) plan to stop Fb in 2023.

Fb Engagement Stats

1. The typical engagement charge for a Fb web page submit is 0.07%.
2. Every month, the standard consumer averages 12 likes, 5 feedback, and 1 share.
3. Fb movies get greater than 4 billion video views day-after-day.
4. Fb generates 4 million likes each minute.
5. Over 1 billion Stories get posted day-after-day throughout Fb apps.
6. 1.8 billion people work together on Fb teams each month.
7. 90% of Fb customers submit native movies, and a video submit will increase interplay by 600% on Fb.
8. Dwell video engagement is 26% on Fb, greater than some other social media platform.

Fb Enterprise Stats

1. Over 70% of Fb customers view native enterprise pages not less than as soon as each week.
2. 81% of companies share movies on Fb.
3. There are 250 million Facebook Shops worldwide.
4. Fb Outlets have greater than 1 billion month-to-month energetic customers.
5. Prospects who interact in Fb reside chat are 53% extra prone to make a purchase order from a enterprise.
6. 96% of B2C entrepreneurs and 91% of B2B entrepreneurs use Fb.

Fb Adverts Insights

1. 43.2% of the Facebook ad audience is feminine, whereas 56.8% is male.
2. Entrepreneurs can attain a complete potential viewers of two.249 billion customers via Fb.
3. Fb has over 10 million active advertisers as of 2023.
4. 34.1% of adults worldwide over the age of 13 see Fb commercials.
5. As of April 2024, Fb’s CPC was $0.637.
6. In 2023, Fb generated practically $134.9 billion {dollars} in promoting income and is anticipated to develop to $147 billion by 2024.
7. Throughout June 2021, a typical feminine Fb consumer clicked on 14 adverts, whereas males solely clicked on 10 adverts.
8. Audiences aged 18-24 spend 75% of their time on Fb watching video adverts.
9. 71% of buyers really feel they see related video adverts on Fb.

Instagram stayed on track to grow to be the flagbearer of the creators’ economic system in 2022. An thrilling and sensible transfer, contemplating that a good portion of Gen Z hopes to monetize their pursuits on Instagram.

The platform continued releasing and enhancing a number of options at breakneck pace to assist creators thrive. These new options align with Meta’s imaginative and prescient of bringing collectively an array of options that assist manufacturers and companies collaborate with creators higher.

It’s time to grasp Instagram statistics and enhance your Instagram advertising methods, create partaking posts, and streamline your scheduling utilizing Instagram marketing tools.

Instagram Utilization Stats

1. Instagram has over 2 billion monthly active users.
2. Instagram has 500 million+ every day energetic customers.
3. Instagram is the third hottest social media on the planet when it comes to MAUs.
4. Roughly 40.4% of the world’s 4.95 billion energetic social media customers use Instagram repeatedly.
5. Instagram customers spend a mean of 12 hours per month.
6. Individuals spend practically half-hour day-after-day on Instagram.
7. US adults spend 33.1 minutes daily on Instagram.
8. AI-recommended Reels Make Individuals Spend 24% Extra Time On Instagram.

Instagram Demographics Stats

1. India has the most Instagram users with 362.9 million, adopted by the US (169.65 million), and Brazil (134.6 million) – as of January 2024.
2. Instagram is utilized by 25.31 % of the world’s inhabitants.
3. The 18-34 age group is the biggest of the demographics, contributing to 31.7% of whole Instagram customers.
4. Gen Z customers within the US are anticipated to spend virtually 6 hours per week on Instagram in 2024.
5. 50.6% of the full Instagram customers are males and 49.4% are females.

Instagram Engagement Stats

1. The typical engagement charge for all submit varieties is 0.71%, 0.59% for photograph posts, 1.26% for carousel posts, and 1.23% for Instagram Reels.
2. The typical Instagram engagement charge for enterprise accounts with less than 10,000 followers is 0.98%.
3. The very best Instagram Reels engagement charges are recorded by Instagram accounts with fewer than 5,000 followers, as much as 3.79% on common.
4. A complete of 4.2 billion likes are registered on Instagram every day.
5. On common, 10.7 hashtags are utilized in Instagram posts.

Instagram Enterprise Stats

1. There are over 200 million companies on Instagram selling their providers and merchandise.
2. US-based on-line shops lead with 86% Instagram accounts, adopted by 81% accounts from the UK and 75% from Germany-based on-line shops.
3. 90% of Instagram users observe not less than one enterprise account.
4. The typical Instagram enterprise account achieves 0.79% in follower development month-to-month.
5. On common, main manufacturers submit on Instagram 1.56 instances day-after-day.
6. 62% of customers say they’re extra excited by a model after seeing it in an Instagram Story.
7. 76.8% of all influencers on Instagram are nano-influencers, whereas 18.23% are micro-influencers.

Instagram Adverts Insights

1. Instagram adverts have the potential to succeed in 1.63 billion customers
2. Instagram entrepreneurs spend 69% of their price range on influencer marketing on Instagram.
3. Micro-influencers, who typically have 50,000-100,000 followers, are utilized by companies to promote their merchandise.
4. Instagram Tales advert income is anticipated to extend to $21 billion in 2024.
5. The 18-24 age group accounts for the biggest part of Instagram’s commercial viewers.

The rebranding of Twitter to “X” is without doubt one of the most talked-about occasions within the social media panorama in 2024. Such a major change to a platform that has been a staple in our digital lives for over a decade was certain to create waves.

What’s fascinating is the surprising boon that got here with the renaming. This decade-old platform’s rebranding led to a surge in every day customers, pushed by curiosity and a media highlight. Companies, particularly advertisers, took observe, leading to elevated advert spending on Twitter.

Regardless of the identify change, the platform’s unique essence stays. X is unparalleled in spreading information and recognizing developments, making it a chief enterprise device. It’s a one-stop store for locating out what’s occurring on the planet.

And let’s not overlook that this platform continues to be a sensational approach to attain your target market.

Hold these Twitter statistics in thoughts when you plan to incorporate these new options in your 2024 advertising plan, and use Twitter tools to enlarge your attain.

Twitter Utilization Stats

1. Twitter has 611 million month-to-month energetic customers as of April 2024.
2. A median Twitter consumer spends 15.4 hours a month on the platform.
3. Twitter customers within the US, on common, spend 34.1 minutes on the platform every day.
4. On common, 6000 tweets are despatched each second, that’s 500 million a day and 200 billion tweets are despatched out yearly.
5. One-fifth of Twitter users beneath the age of 30 go to the platform steadily to replace themselves on their favourite subjects.

Twitter Demographics Stats

1. The US has the most Twitter users (106.23 million), adopted by Japan and India with 69.28 and 25.45 million customers, respectively.
2. X, previously often called Twitter, has a 60.9% male viewers and a 39.1% feminine viewers – as of January 2024.
3. Most of Twitter’s viewers (36.6%) is within the 25-34 age group. Individuals aged between 13 and 17 years make up simply 2.4% of the consumer base.
4. Twitter is the twelfth hottest social media platform on the planet when it comes to customers.

Twitter Engagement Stats

1. 79% of entrepreneurs have continued leveraging Twitter Areas.
2. The typical variety of hashtags used every day on Twitter is 125 million.
3. Soccer dialog on Twitter is up 27% since January 2019.
4. Tweets with a GIF acquire 55% more engagement than these with out.
5. There are over 2 billion video views on Twitter each day, which is 67% YoY development.
6. The highest 10% of tweeters contribute 92% of tweets within the US.
7. Twitter’s timeline generates +31% greater emotional connection and +28% greater ranges of memorability versus the social media common.

Twitter Enterprise Stats

1. 16% of web customers aged 16-64 use Twitter for model analysis.
2. 77% of Twitter customers really feel extra constructive about manufacturers which are group and society-focused.
3. Twitter has 41.5 million monetizable every day energetic customers in the US.
4. Twitter has 535 million month-to-month energetic monetizable customers internationally.
5. Twitter has a market cap of $41.09 billion as of Could 2024.

Twitter Adverts Insights

1. Twitter generated $3.4 billion in ad revenue in 2023.
2. Twitter’s price per mile (CPM) is the bottom of all the key platforms, at solely $1.73 per 1000 impressions.
3. Twitter adverts have the potential to succeed in 544.5 million folks.
4. Twitter adverts can attain 5.9% of the world inhabitants aged 13+.
5. The typical Twitter advert’s ROI is 40% higher than other channels.
6. 29.6% of Twitter advert audiences are feminine, and 70.4% are male.

Twitter offers immense prospects for manufacturers and people to speak with their viewers shortly.

You should schedule partaking tweets on the proper time, monitor model mentions, reply shortly, attain out to influencers, and collaborate with different manufacturers for cross-promotion, evaluation, and rather more.

Are you prepared to leap on the LinkedIn bandwagon and up your advertising recreation?

LinkedIn has come a good distance from simply being a job-seeking platform. It has launched new options like Creator Mode, Submit Templates, Hyperlink Stickers, and Pinned Feedback to empower thought leaders and assist companies interact with their group.

The LinkedIn statistics beneath may also help you craft your advertising methods by gaining insights and leveraging LinkedIn tools to go away an impression.

LinkedIn Utilization Stats

1. LinkedIn has greater than 1 billion users throughout 200 nations – as of 2023.
2. LinkedIn consumer spends a mean of seven minutes and 38 seconds on the location.
3. 101 job purposes are submitted on LinkedIn each second. 6 Individuals get employed each minute on LinkedIn.
4. 65 million folks use LinkedIn to search for jobs each week.
5. 16.2% of US users login to LinkedIn every day, whereas 48.5% of the customers login in month-to-month.

LinkedIn Demographics Stats

1. USA has 211 million+ users on LinkedIn, making it the biggest viewers base. Adopted by India with 117 million customers.
2. As of January 2023, 56.3% of LinkedIn customers are males, whereas 43.7% are females.
3. As of April 2024, 50.6% of LinkedIn users worldwide have been between the ages of 25 and 34 years. 24.5% of the full consumer base of LinkedIn is aged 18-24.
4. 52.1% of LinkedIn customers from the US are males, whereas 47.9% are ladies.

LinkedIn Engagement Stats

1. Companies that submit weekly on LinkedIn get 2x more engagement than people who don’t.
2. 40% of LinkedIn guests organically interact with a web page every week.
3. LinkedIn witnessed 15.4 billion classes in Q2 FY22.
4. Organizations with full info get 30% more weekly views.
5. Lively LinkedIn members who’re steadily interacting with content material are 5x extra prone to return every day than those that don’t.

LinkedIn Enterprise Stats

1. As of Q1 2024, greater than 67 million companies are listed on LinkedIn.
2. 45% of entrepreneurs have gained clients via LinkedIn.
3. Lead Gen Types on LinkedIn can improve conversions by 3x.
4. In line with a report, 89% of B2B entrepreneurs depend on LinkedIn for lead technology, and 62% say it generates leads efficiently.
5. InMail has a 300% higher response rate than email, with a 10-25% hit charge on LinkedIn.

LinkedIn Adverts Insights

1. As of 2024, 1.03 billion customers may be reached with LinkedIn adverts.
2. An advert on LinkedIn can attain 16.4% of the world’s inhabitants over 18 years of age.
3. Sponsored InMail has an open charge of 52% on LinkedIn.
4. The US affords the biggest group of LinkedIn promoting audiences, with a attain of 200 million customers.
5. LinkedIn Message Adverts have a 40% conversion charge.
6. In 2022, LinkedIn generated $5.91 billion in promoting income.

Quick-form movies are right here to remain. For all manufacturers concentrating on the Gen Z inhabitants, TikTok stays a significant channel for communication. When marketed proper, your model has the potential to go viral on TikTok and affect your viewers.

Plus, with the introduction of procuring options and reside streaming, TikTok has opened up much more enterprise alternatives to drive gross sales.

Nevertheless, advertising on TikTok may be dear. Companies pay as much as $50,000 per day for a model takeover. However don’t let that deter you – research present that 61% of TikTok customers are likelier to purchase from a model they see marketed on the platform.

Think about among the very important TikTok statistics earlier than you strategize on that subsequent viral pattern on your model.

TikTok Utilization Stats

1. TikTok has 1.582 billion month-to-month energetic customers (MAUs).
2. In Jan 2024, TikTok had over 50 million every day energetic customers (DAUs) worldwide.
3. Solely 30 million month-to-month energetic customers entry TikTok via Android gadgets.
4. A TikTok consumer spends 58 minutes every day, 6.76 hours per week, or 29 hours monthly on common, on the app.
5. Customers within the US spend not less than 53.8 minutes daily on the TikTok app as of 2023.

TikTok Demographics Stats

1. As of January 2024 the US has the biggest TikTok viewers (150 million), adopted by Indonesia (126 million) and Brazil (99 million).
2. Over 36.2% TikTok customers are between the ages of 18 and 24, making up the biggest viewers group.
3. 48% of TikTok’s international customers are ladies, and 52% are males – as of January 2024.

TikTok Engagement Stats

1. There are over 1 million+ videos viewed day-after-day.
2. The typical engagement charge on TikTok is 2.65% by followers and 4.07% by views.
3. With a whopping 535 billion hashtag views, ‘Leisure’ is probably the most seen content material class on TikTok.

TikTok Enterprise Stats

1. Shopper spending on TikTok crossed over $1 billion globally in a single quarter making it the primary app to take action.
2. Manufacturers submit a mean of 1-4 instances per day on TikTok.
3. TikTok patrons within the US elevated by 72.3%, reaching a complete of 23.7 million.
4. Manufacturers submit a mean of 4-6 instances per day on TikTok.

TikTok Adverts Insights

1. In 2023, TikTok’s income from promoting was at a complete of $13.2 billion.
2. TikTok’s advert income is ready to succeed in $17.2 billion in 2024, a 26% bounce from the earlier yr.
3. TikTok has an advert attain of practically 885 million folks.
4. TikTok adverts attain 17.9% of all web customers aged 18+.

YouTube is an absolute powerhouse in video content material, with over 2 billion month-to-month energetic customers. That’s a large quantity, isn’t it?

From hilarious BTS movies to life-changing tutorials, there’s one thing for everybody on YouTube. It’s no shock why so many individuals flock to this platform to seek for movies.

However what’s much more attention-grabbing is that YouTube is consistently evolving to maintain up with the altering instances. The YouTube Shorts characteristic, creator-focused options, and different updates are gaining immense traction among the many newer technology of social media customers on the platform.

If you wish to leverage the ability of YouTube to attach along with your viewers, take note of the beneath YouTube statistics.

YouTube Utilization Stats

1. There are over 2.50 billion active monthly users on YouTube as of April 2024.
2. YouTube is the second most visited web site after Google.
3. 31.5% of the full international inhabitants makes use of YouTube.
4. As of June 2022, Over 500 hours of recent content material are uploaded to YouTube each minute.
5. In November 2022, YouTube had roughly 71.66 billion visits from cell customers and over 8 billion from desktop customers.
6. Customers worldwide spend roughly 28 hours every month utilizing the YouTube cell app.
7. In March 2021, customers worldwide spent a mean of 29 minutes and 37 seconds per consumer per go to on YouTube.
8. In 2022, YouTube Shorts hit an all-time excessive of 5 trillion views.

YouTube Demographics Stats

1. As of January 2024, India has probably the most distinguished YouTube viewers of 462 million, adopted by the US with 239 million, Brazil with 144 million, and Indonesia with 139 million viewers.
2. 54.4% of YouTube users are men, and 45.6% are ladies as of January 2024.
3. 12.2% of YouTube’s global audience aged 25-34 years previous is male, and 9% is feminine.
4. An internet survey carried out in March 2023 revealed that 82% of Gen Z customers have a YouTube account, whereas 78% of millennials are registered on the video platform.
5. YouTube is the world’s second-most visited web site, with greater than 113 billion billion month-to-month visits.

YouTube Engagement Stats

1. Previously 12 months, video watch time has grown by 270%.
2. 30% of the viewers have watched not less than one reside video stream weekly.
3. Over 1,000 years of watch time has been recorded for “procuring spree” movies up to now two years.
4. Watch time for “wildlife movies” elevated by 40% final yr.

YouTube Enterprise Stats

1. Nielsen reports stated that in January 2024, YouTube accounted for 8.6% of whole TV utilization, surpassing different streaming platforms equivalent to Netflix, Hulu, and Prime Video.
2. 40% of buyers have reported buying merchandise they found on YouTube.
3. Over 70% of viewers say that YouTube makes them extra conscious of recent manufacturers.

YouTube Adverts Insights

1. YouTube adverts have the potential to succeed in 2.491 billion customers globally.
2. YouTube adverts income has $8.09 billion within the first quarter of 2024 i.e., a 20.9% development year-on-year.
3. About 46% of the two.09 billion customers are ladies and men account for 53.9% of the full YouTube advert attain for 18+.
4. In 2022, YouTube’s worldwide promoting income stood at $29.24 billion, a virtually 2% bounce from the earlier fiscal yr.

During the last yr, Pinterest has actively grown extra inclusive and creator-friendly. We noticed new options for the wonder business, like expanded search choices based mostly on pores and skin tone and hair kind.

Purchasing on Pinterest additionally turned straightforward with options like Dwell Purchasing and shoppable Thought Pins. Final yr, Pinterest pushed the envelope by including extra personalised procuring options like “Your Store.”

We are able to say that Pinterest isn’t just a vital platform for driving web site site visitors but in addition a branding and e-commerce platform. Take note of these Pinterest statistics earlier than planning your advertising and search engine marketing technique utilizing Pinterest tools.

Pinterest Utilization Stats

1. Pinterest has over 518 million month-to-month energetic customers.
2. Greater than 5 billion searches occur on Pinterest every month.
3. Individuals watch near 1 billion movies a day on Pinterest.
4. Excessive-income households are twice as doubtless to make use of Pinterest as low-income households.

Pinterest Demographics Stats

1. There are 89.1 million month-to-month energetic Pinterest customers in the US, adopted by Brazil (37.14 million), and Mexico (24.09 million).
2. 40% of individuals within the US with family revenue over $150K are on Pinterest.
3. 7.4% of all folks aged 13+ years use Pinterest.
4. 44% of the platform’s site visitors comes from the US.
5. Ladies make up 70% of the customers on the platform, whereas males represent 28% of the customers and a couple of% are of ‘unspecified’ gender.
6. 31% of millennials in the UK with a family revenue of over £100K are on Pinterest.

Pinterest Engagement Stats

1. Pinterest developments outperform different web developments by 21% each month.
2. 89% of US pinners use Pinterest for inspiration to make buy choices.
3. Associated Pins account for 40% of engagement on Pinterest.
4. Pinterest has a mean of 554 pins per pinner.
5. In line with 78% of Pinterest customers, model content material on the platform is beneficial.

Pinterest Enterprise Stats

1. In Q1 2024, Pinterest generated $740 million in income, of which $592 million got here from the US and Canada alone.
2. In comparison with Fb, Pinterest sends 33% extra referral site visitors to procuring websites.
3. 96% of all searches on Pinterest are unbranded.
4. For each $1 spent on Pinterest advertising, gross sales are generated at a charge of $4.30.

Pinterest Adverts Insights

1. On Pinterest, advertisers could attain greater than 282.5 million customers.
2. 61% of Pinterest customers have bought after seeing a sponsored pin.
3. Pinterest adverts have the potential to succeed in 3.5% of the worldwide inhabitants.
4. In 2023, Pinterest generated $3.05 billion in promoting income.
5. In comparison with different social platforms, Pinterest’s procuring commercials generate 2.3x as many conversions and a 2x improve within the constructive incremental return on advert expense.

To stay related, Snapchat has been restructuring and introducing a bunch of options. Snapchat has just lately made an entry on massive desktop screens. Plus, Snapchat+ (subscription-based) is repeatedly evolving with new add-on components.

As well as, Snapchat’s TikTok-like characteristic, Snapchat Highlight, retains customers engaged with the platform. In case your advertising plan doesn’t embrace Highlight, it’s time to restrategize.

Maybe these Snapchat statistics will persuade you to combine the platform into your advertising technique.

Snapchat Utilization Stats

1. Snapchat has over 800 million month-to-month energetic customers as of March 2024, an enormous bounce from 750 million in October 2023.
2. Snapchat’s every day energetic customers worldwide have elevated to 422 million in Q1 2024, up from 383 million in Q1 2023.
3. The typical consumer devotes half-hour per day and three hours monthly to utilizing the Snapchat platform.
4. A median of 5+ billion snaps are created on Snapchat every day.

Snapchat Demographics Stats

1. India has probably the most intensive Snapchat consumer base, with a complete of 202.51 million users, adopted by the US (106.7 million), Pakistan (31.93 million), and France (27.5 million) as of April 2023.
2. Snapchat is the world’s ninth hottest social media platform.
3. 1.4% of web customers aged 16 to 64 name Snapchat their favourite social media app.
4. Females comprise 49%, and males account for 51% of Snapchat’s international consumer base.

Snapchat Engagement Stats

1. The variety of Snap Tales that embrace music has elevated by over 3X.
2. Since January 2021, over 250 million Snapchat customers have used AR procuring lenses greater than 5 billion instances.
3. Snapchat’s swipe-up charge is 5x greater than normal social media click-through charges.
4. Greater than 300 million customers work together with Highlight content material every month.

Snapchat Enterprise Stats

1. Snap Inc. generated $4.6 billion in income for Q3 of 2023, having remained the identical because the earlier yr, with a good portion coming from the US market.
2. Collectively, millennials and Gen Zs have a spending energy of over $1 trillion, and Snapchat’s consumer base has a mixed spending energy of $4.4 trillion.
3. Snapchat+ subscriptions have recorded over 9 million paying subscribers paying subscribers as of Q1 2024.
4. Snapchat customers are 60% extra prone to make impulse purchases.

Snapchat Adverts Insights

1. Advertisers can attain 654.4 million folks on Snapchat – as of April 2023.
2. 37.8% of Snapchat’s promoting target market is within the age vary of 18-24.
3. As of Jan 2023, 50.6% of Snapchat’s promoting viewers is feminine, and 48.7% is male.
4. Snapchat adverts which are 5 to six seconds lengthy carry out the very best.
5. In 2022, Snapchat generated an estimated $4.6 billion in advertising revenue, which is anticipated to develop to $8.34 by 2027.