July is a blast, each actually and figuratively.
The month kicks off with the largest vacation of the season. Then it continues with lengthy sunny days spent on the grill, on the seaside, and experiencing all method of out of doors adventures. Add within the many significant days of observance, and you’ll have a lot to rejoice this month.
We’ve discovered some distinctive examples of July content material concepts from extremely inventive manufacturers and used them to riff on a bunch extra. There are many content material choices for electronic mail, video, search, and social, so choose your favorites and fill out your July advertising and marketing calendar.
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4th of July content material concepts
There’s little question that the 4th of July is the head of summer season for many individuals. And that’s doubly true for entrepreneurs trying to interact their audiences with fun messaging.
From patriotic to promotional, right here’s a handful of July content material concepts centered on Independence Day.
Reel in your viewers on Instagram
Reels are Instagram’s reply to TikTok’s short-form movies. They’re designed to be fast bite-sized bits of content material that entertain and educate in 90 seconds or much less. In different phrases, they’re good for sharing a enjoyable tip for the 4th of July.
A method to try this is by crafting a celebration planning Reel that exhibits viewers find out how to throw the final word 4th of July jubilee.
The creators give ideas for festive meals, adorning, and extra within the brief video. You’ll be able to copy the thought or strive one in every of these variations on the theme:
- Share fireworks security ideas (for people and pets).
- Give attention to one facet, like three Independence Day drinks or a 4th of July charcuterie board.
- Make a party-planning procuring record.
Convey revelers to your weblog
Blog posts offer you extra freedom (pun supposed) to go deep into Independence Day subjects.
Try this put up, which tells readers the very best spots to see the fireworks spectacular in New York Metropolis.
Every choice features a fast blurb in regards to the vibe, making it simpler for guests to select their good pyrotechnic perch.
Make this concept your individual with just a few of those variations:
- Make the record centered on kid-friendly methods to spend Independence Day.
- Create a map displaying the place all of the native occasions will happen.
- Publish a guidelines of ideas for having fun with the fireworks (or an inventory of things to deliver).
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Use hashtags to get extra attain
Hashtags are the Dewey Decimal System of social media. They assist group and set up content material so individuals can discover what they wish to learn and watch.
If you tag your posts with 4th of July-themed hashtags, you make it simpler on your content material to floor proper when individuals need it most.
Discover that not each related hashtag is a model of “4th of July” or “Independence Day.” Your greatest wager is to make use of a mixture of tags to succeed in the most individuals.
Get began with this record of hashtag potentials:
- #july4
- #independenceday
- #thefourth
- #freedom
- #fireworks
- #redwhiteandblue
- #patriotic
- #homeofthebrave
Have interaction with electronic mail this 4th of July
Email continues to be a profitable advertising and marketing channel as a result of, in contrast to search and social media, you personal the viewers. This implies you’re not topic to the algorithmic whims of a third-party platform.
Electronic mail is an ideal technique to share a heartfelt 4th of July message together with your most devoted prospects and followers.
Be genuine, be grateful, and do not forget that this vacation is about greater than grilling and bottle rockets for a lot of. Use these 4th of July newsletter ideas for extra inspiration:
- Write a fast put up highlighting a key piece of American historical past.
- Introduce just a few “native heroes” in your group who epitomize American beliefs.
- Inform individuals the half your city performed in American independence.
Social consciousness July content material Concepts
There are dozens of causes price spotlighting in your July content material. Search for just a few that align intently together with your viewers and what you are promoting’s values, then share them all through the month.
Nationwide Parks and Recreation Month
Parks are a pure matter for July content material since so many individuals discover them in summer season. It’s additionally a implausible theme for real estate businesses since parks is usually a massive draw for individuals trying to transfer into a brand new group.
This actual property workplace makes good use of drone footage to point out off the great thing about an area park for Nationwide Parks and Recreation Month.
Potential consumers will image their summer season days spent lounging at this waterside greenspace.
Don’t have a drone? Not an actual property skilled? No downside. Listed below are another methods you’ll be able to join with our viewers to rejoice native parks:
- Share an inventory of occasions organized by your native parks and recreation workplace.
- Let a parks and rec volunteer take over your social for the day.
- Make a bucket record of the very best parks and set up it into classes like “Greatest for households” and “Greatest for canine house owners.”
World Listening Day (July 18)
Generally it appears like listening is a misplaced artwork (what did you say?). That’s why World Listening Day is gaining steam. It’s a reminder to soak up the sounds that encompass us.
The unique focus of World Listening Day was on nature and ecology. However you’ll be able to adapt it on your content material, like this weblog put up does.
The article explains the significance of listening to others in skilled settings and offers tricks to do it extra successfully. How else are you able to adapt this message on your viewers? Listed below are just a few concepts:
- Accomplice with a household therapist to share methods households can higher hear to one another.
- Create a listening problem the place individuals spend 10 minutes on centered listening and share what they discover.
- Listing out a number of locations that’ll pique individuals’s auditory senses, like a fowl sanctuary or park.
Nationwide Mutt Day (July 31)
Pet photos are magnetic in advertising and marketing messages, so rejoice Nationwide Mutt Day to shut out July on a excessive notice.
This video is an ideal instance of getting enjoyable together with your followers in a low-lift method.
It’s only a collection of pictures displaying workers with their furry buddies. Straightforward peasy however oh so pleasy!
If you wish to boop the snoot of this canine content material, strive one in every of these concepts this July:
- Ask followers to share photos of their doggos (bonus: Make it a theme related to your model for some fast user-generated content).
- Partner with an area shelter to characteristic adorably adoptable canine.
- Create an inventory of ideas for serving to canine handle scorching climate.
Extra July social consciousness content material concepts
We weren’t kidding once we stated there have been many worthy causes to rejoice in July. Listed below are a number of to select from:
- Nationwide Anti-Boredom Month
- American Zoo Day (July 1)
- Cheer Up the Lonely Day (July 11)
- Nationwide Give One thing Away Day (July 15)
- Amelia Earhart Day (July 24)
- Nationwide Love Is Form Day (July 27)
- Buffalo Troopers Day (July 28)
- World Day In opposition to Trafficking in Individuals Day (July 30)
- Nationwide Assist Public Training Day (July 30)
Pop cultural July content material concepts
The wonderful thing about pop cultural occasions is that individuals typically discuss them, particularly on-line. There’s lots to speak about in July. Soar into these conversations for ready-made audience engagement.
Seize the Sundown Week
Right here’s an occasion tailored for social media. This model requested its followers to share their greatest sundown pictures. In return, individuals who submit photographs will see them posted throughout the model’s social feeds.
Would such a proposal equally sway your followers? Possibly they’d like one in every of these Seize the Sundown Week concepts higher:
- Make a sundown viewing bucket record of the very best sundown places worldwide.
- Have an expert photographer give ideas for capturing the proper sundown pic.
- Clarify the situations for essentially the most vibrant sunsets (like simply after rain).
World Emoji Day (July 17)
There are hundreds of thousands of emojis floating across the web, so World Emoji Day is a enjoyable occasion each model can promote.
Need some proof? See how the World Financial institution will get in on Emoji Day with this impactful little Reel.
Whether or not your message is severe or foolish, there’s an emoji or twelve for you. Right here’s find out how to get in on the enjoyable:
- Create customized model emojis and ask your followers to search out methods to make use of them.
- Maintain a giveaway and award prizes to individuals who put up essentially the most inventive sentences utilizing solely emojis.
- Costume up like your favourite emoji and problem others to take action.
Summer season Olympics (begin July 26)
Tens of millions of individuals within the US watch the Olympics’ opening ceremonies. That’s an enormous viewers of enthusiastic viewers prepared on your July content material.
Viewing events are well-liked throughout the Olympics, so this Instagram video wins the gold medal for matching messaging to the market.
It has the right combination of catchy visuals and useful info. But it surely’s removed from the one technique to take part on this phenomenon. Listed below are just a few others:
- Get in on Olympic-themed TikTok trends.
- Video your crew taking part in workplace Olympics (chair races, trash-can basketball, and many others.).
- Put up fast Olympic updates, particularly for lesser-followed sports activities (we imply no disrespect, race strolling).
Extra popular culture July content material concepts
From rocket launches to reclining loungers, you’ll discover one thing from this record of July occasions for each viewers:
- World UFO Days (July 2)
- Video Video games Day (July 8)
- Embrace Your Geekiness Day (July 13)
- Paperback E book Day (July 30)
- House Exploration Day (July 20)
- Nationwide Hammock Day (July 22)
- Inform an Previous Joke Day (July 24)
Meals July content material concepts
What’s your favourite summertime meals? Is it a superbly grilled scorching canine or a double scoop of ice cream (we’ll take ours in a waffle cone, please)? No matter it’s, you’ll be able to most likely style it proper now. That visceral response is exactly why your July content material calendar ought to embody some food-related content material.
Nationwide Grilling Month
True grill masters aren’t born; they’re made. You’ve set to work your method by way of some chewy chops and mushy veggies earlier than you good the artwork and science of it.
That’s the place you and your July content material are available in. Have a good time Nationwide Grilling Month by serving to individuals enhance their grill abilities and also you’ll have a follower for all times.
The very best half is you don’t should be the king of propane and propane equipment to take part. Simply share your love of out of doors cooking with one in every of these content material concepts:
- Ask your followers to share their craziest grilling recipes (we like a charred Caesar salad).
- Accomplice with a grilling influencer (they exist and are highly regarded) to create content material on your model.
- Make a menu of wholesome meals prep choices utilizing the grill.
Nationwide Picnic Month
From household gatherings to first dates, picnics are a staple of July actions. July can be Nationwide Picnic Month, so shake off these ants and get to producing some picnic-themed content material.
Since picnic baskets are crammed with a wide range of goodies, it’s a wonderful time to accomplice with different companies. Your shared content material will attain extra individuals than posts solely featured in your feed.
Begin by discovering complementary companies, like a purveyor of camp chairs and blankets to go with your culinary creations.
Right here’s a basket stuffed with different choices to rejoice Nationwide Picnic Month:
- Counsel the very best picnic spots for love, wheelchair accessibility, or these near different actions like mountaineering or biking.
- Curate an inventory of fifty potential picnic recipes and beverage pairings.
- Make a picnic playlist of mood-setting music.
Nationwide Ice Cream Day (July 21)
There’s all the time room for ice cream, particularly after a full day of play within the warmth. That makes July the perfect time to have enjoyable on Nationwide Ice Cream Day.
Try this instance of find out how to shock individuals in your feed. A carousel of ice cream information is probably not the very first thing you consider, however that’s why it’s a inventive technique to stand out.
Your information might embody the weirdest flavors, the biggest cone, or the historical past of ice cream. If it pursuits you, it’ll curiosity your frozen dairy treat-loving followers.
When you’ve had your fill of information, use these different ice cream-themed content material concepts in July:
- Begin a social media debate over “chocolate vs. vanilla” or “plain vs. sprinkles” (or get actually spicy and ask if sherbert counts as ice cream).
- Ask individuals to vote on their favourite native ice cream store.
- Host an old school ice cream social (full with a soda jerk outfit) and share the video in your feeds.
Have a blast with these July content material concepts
July might begin with a bang, however it doesn’t should fizzle out after the 4th. Hold the occasion going with new content material that helps individuals get pleasure from, rejoice, and commemorate particular days all through the month. Unfold the messaging round in emails, social media posts, movies, and weblog content material so your prospects can get pleasure from it the way in which they like greatest.
For extra July advertising and marketing concepts, try these posts:
