By Kelly Forst June 18, 2024
You’ve heard the recommendation — ship personalised, focused emails, welcome subscribers to your listing, acknowledge buyer milestones and celebrations, and so forth.
However do you know there are several types of emails that can assist you do every of these issues?
You don’t have to make use of all of them, however let this listing enable you to discover one of the simplest ways to succeed in your viewers. Listed below are 15 varieties of advertising and marketing emails for each objective.
Overview: 15 varieties of advertising and marketing emails
1. Transactional emails
These emails intention to not market to prospects or prospects, however to offer a receipt of an motion taken or request submitted.
Examples of transactional emails embody order confirmations and receipts, delivery notifications, subscription confirmations, password reset emails, account creation, and extra.
However that doesn’t imply transactional emails need to be boring. For instance, take a look at this transactional electronic mail from the sneaker firm Allbirds. This electronic mail infuses the model’s character whereas reminding prospects about its animal welfare and sustainability mission.
2. Welcome emails
The aim of this electronic mail is to kick off a robust relationship.
Welcome emails are the primary electronic mail in a bigger marketing campaign. A welcome marketing campaign is a collection of automated emails that get delivered to new subscribers over the primary few days of their subscription.
These emails ought to thank readers for becoming a member of your listing, set expectations round the kind of content material you’ll ship, ship your incentive, and ship any data they should find out about your or what you are promoting.
Bonus factors in the event you reaffirm the worth your new subscribers will obtain from becoming a member of your listing or buying your product. The mattress firm Casper exhibits us a terrific instance of this.
Associated: Welcome email campaigns: How to onboard new subscribers
3. Nurture emails
A nurture electronic mail helps a prospect transfer by means of the marketing funnel, from preliminary engagement to conversion.
Nurture emails are automated and usually tied to a lead magnet — one thing you give to folks after they subscribe to your electronic mail listing. Some of these emails embody focused content material based mostly on the lead magnet they downloaded. The aim is to encourage prospects to transform to prospects.
Nurture emails ought to embody beneficial content material or unique provides like reductions.
Associated: Email automation for beginners: See how to get better results in less time
Promotional emails are one-off emails or broadcasts despatched to an viewers of prospects or earlier prospects. Some of these advertising and marketing emails intention to advertise a product, service, or limited-time sale. It makes it simple to transform subscribers to prospects.
Promotional emails can even invite subscribers to an occasion or webinar.
Take a look at this promotional electronic mail from Freshly, selling their Finish of Summer season sale. They did a terrific job showcasing how a lot cash prospects save as much as their fourth order.
5. Digest emails and newsletters
Newsletters are a sort of electronic mail that any enterprise, together with creators, bloggers, small enterprise homeowners, and extra, sends subscribers frequently.
Newsletters can embody firm updates, new weblog posts or podcast episodes, related articles, or curated information from respected sources. They might help you determine thought management and construct a relationship with subscribers with beneficial content material.
Plus, in case you have a weblog or a podcast, you might have an RSS feed. With a device like AWeber, you’ll be able to mechanically put your content material in an electronic mail with out replicating your efforts.
Watch how:
Right here’s an instance of AWeber’s customer newsletter. Every week we ship high-value content material, our most up-to-date three weblog articles, bonus ideas, and extra.
6. Re-engagement emails
Generally, subscribers cease opening and studying your emails. That’s okay — it occurs to everybody.
However that doesn’t imply that these subscribers are a misplaced trigger. Re-engagement emails might help you remind your inactive subscribers concerning the worth that you just supply them.
Restaurant reservation app Resy despatched their inactive subscribers an electronic mail reminding them learn how to use the app to seek out eating places to dine at.
Professional tip: Are subscribers nonetheless not partaking along with your messages after sending a re-engagement electronic mail? It could be time to unsubscribe them out of your listing.
It is a good factor to your electronic mail advertising and marketing. Unloading inactive subscribers will increase your open charge. When inactive individuals who wouldn’t open the message regardless aren’t skewing the speed, it makes it simpler to inform when your content material does (or doesn’t) resonate along with your lively viewers.
7. Storytelling electronic mail
Storytelling emails are one of many extra fascinating varieties of advertising and marketing emails. The targets of many emails to this point have been to drive gross sales or re-engagement. These emails assist construct your model story and construct deeper relationships along with your subscribers.
Tales assist folks join. They construct emotional connections and let readers relate to you. Creator and entrepreneur Ramit Sethi often incorporates tales into his every day emails — each his personal tales and people of his profitable prospects.
Test it out:
8. Focused emails
Focused emails contain segmentation — breaking your subscriber listing into classes. You may section based mostly on demographics, prior purchases, pursuits, or latest engagement along with your emails.
As an example, in the event you promote attire, you’ll be able to ship a focused electronic mail selling a sale on hats to a section of consumers who lately bought a hat.
Associated: Email tags for marketing 101: Understanding tagging and segmentation
9. Problem or course emails
Email challenges and email courses is usually a lead magnet or perhaps a paid digital product. The concept is to ship a lesson every day, weekly, or month-to-month.
See under for a marketing campaign template you’ll be able to add to your AWeber account. Use it as a place to begin to your personal electronic mail course.
10. Cart abandonment emails
Have you ever ever added one thing to your procuring cart after which not adopted by means of on a purchase order? That’s referred to as cart abandonment. And good electronic mail entrepreneurs ship cart abandonment emails to remind their prospects that they left one thing behind.
Cart abandonment emails optimize gross sales. Take deserted cart emails to the following degree by providing a reduction on the product that your subscriber was . That may decrease the barrier to buy and your subscriber will probably be ok with your model after receiving that type of personalised supply.
See how Food52 referred to as consideration to a subscriber’s deserted cart on this electronic mail.
11. Launch electronic mail
Some of these emails are used for a really particular objective: to announce a brand new product, service, or characteristic.
Launch emails are probably the greatest methods to let subscribers find out about issues that would assist them obtain their targets. Plus, tease your launch forward of time in your web site or touchdown web page and let guests join early updates.
12. Milestone electronic mail
Have a good time your subscribers’ successes, birthdays, and anniversaries with a milestone electronic mail. Any such electronic mail builds model affinity by recognizing buyer loyalty and main accomplishments.
As an example, at AWeber, we like to acknowledge our prospects’ subscriber progress. We all know it takes loads of laborious work to construct your subscriber base and wish to assist our prospects have a good time these milestones.
To do this, we ship milestone badges that prospects can share on their social media profiles.
13. Survey electronic mail
Survey emails can supply perception so you’ll be able to create content material that resonates along with your subscribers. Gathering suggestions through a survey electronic mail can also be probably the greatest methods to spherical up testimonials to make use of as social proof.
See how Ritual makes use of a survey electronic mail to ask subscribers to fill out a brief survey.
14. Privateness coverage updates
Emailing subscribers about updates to your privateness coverage could not appear essential to your advertising and marketing technique. Nevertheless, transparency and knowledge safety are an enormous precedence for a lot of conscientious customers.
Even in case you are not legally required to take action, these updates strengthen belief in your model. Simply maintain it direct and informative. Not like transactional emails, the place you’ll be able to assert model identification, these are strictly enterprise.
15. Inspiration/academic emails
Encourage or present prospects new methods to get pleasure from your services or products. Some of these emails supply free ideas and concepts in a single message.
For instance, in the event you promote jewellery or attire, put collectively a fast model information for the season. It may possibly work with virtually something you supply so long as you’re exhibiting readers learn how to get the profit you’re showcasing.
Are you leveraging several types of emails?
It doesn’t matter what varieties of emails you ship, they enable you to accomplish your targets. Attempt a number of several types of emails this month and watch as your viewers falls into place.
Prepared to start out sending with AWeber? Get AWeber for free today!
