Whereas it might not have the attain or income of big-hitters like Facebook and Instagram, Pinterest is totally a social platform price exploring.
With its deal with visible discovery and inspiration, Pinterest occupies its personal area of interest area within the social media landscape, which affords distinctive alternatives for entrepreneurs and types.
Pinterest’s customers are energetic, devoted, and take motion – a strong mixture that not all social networks, even the largest, can boast.
On this article, we’ll discover a number of the newest information and statistics highlighting Pinterest’s attain, person conduct, promoting potential, and extra in 2024.
Let’s get began.
Pinterest Overview
1. Pinterest is the world’s fifteenth most-used social platform in 2024, with over 518 million international energetic customers.
2. World customers spend a median of 1 hour and 45 minutes on Pinterest’s Android app per 30 days.
3. Roughly 27.3% of Pinterest Android customers open the app day-after-day.
4. The identical customers open the Pinterest app roughly 48 instances per 30 days.
5. Pinterest is the seventh most visited social community within the US, with an estimated 266 million month-to-month visits in April 2024.
6. Of its month-to-month US guests, roughly 62.5% are desktop customers.
7. US customers spend a median of 11 minutes and 25 seconds on Pinterest per go to.
8. Pinterest is the twenty eighth most searched question globally, with a search quantity of 72,120,000.
9. In comparison with different conventional social media platforms, Gen Z charges Pinterest extra extremely for selling and preserving well-being metrics resembling “self-worth, belonging, and function.”
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Pinterest Firm Background
10. Pinterest was based in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It advanced from an earlier app referred to as Tote, which was designed as a digital substitute for paper catalogs.
11. The present CEO of Pinterest is Invoice Prepared.
12. Pinterest is headquartered in San Francisco, California.
13. The corporate has roughly 1,001 to five,000 staff.
Pinterest Monetary Efficiency
14. As of Could 2024, Pinterest has a market cap of greater than $28 billion.
15. Pinterest generated $740 million in income in Q1 of 2024, reflecting a 23% enhance year-over-year.
16. In 2023, Pinterest generated greater than $3 billion in income.
Pinterest Consumer Statistics
17. Pinterest has 518 million month-to-month energetic customers (MAUs) in 2024, a rise of 12% year-over-year. This places Pinterest nicely into the coveted “half a billion customers” membership.
18. Greater than 40% of Pinterest customers are Gen Z, and this demographic saves extra content material than every other.
19. Pinterest has 98 million MAUs within the US and Canada alone.
20. In Europe, the platform has 140 million MAUs.
21. The remaining 279 million MAUs are dispersed world wide.
22. Pinterest’s viewers is skewed in direction of girls, who make up 79.5% of its person base.
23. Within the US, 35% of adults use Pinterest.
24. Girls are considerably extra probably to make use of Pinterest than males within the US, with utilization charges of fifty% in comparison with 19%.
25. Individuals aged 25-34 years previous make up the majority of Pinterest’s customers, with 81.9 million in 2023 (accounting for 30.9% of the corporate’s whole advert viewers).
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Pinterest Statistics By Location
26. America is essentially the most outstanding international viewers for Pinterest, with greater than 90.1 million energetic customers.
27. As of April 2023, Pinterest’s international viewers measurement consists of:
| Nation | Lively Pinterest Customers |
| US | 90.1 million |
| Brazil | 34.2 million |
| Mexico | 23.6 million |
| Germany | 16.8 million |
| France | 12.7 million |
| The UK | 10.1 million |
| Canada | 9.7 million |
| Italy | 9.5 million |
| Spain | 8.1 million |
| Colombia | 7.4 million |
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Pinterest Promoting
28. Advertisers can attain 317 million customers on Pinterest in 2024.
29. The highest cause individuals use Pinterest is to search out new merchandise and types.
30. About 36.8% of energetic Pinterest customers say they use the platform to comply with or analysis manufacturers and merchandise, making it the most well-liked exercise on the platform (which isn’t true for every other social community).
31. Roughly 7.67% of internet visitors to third-party web sites arrives through Pinterest hyperlinks, a 25.9% enhance year-over-year.
32. Pinterest’s advert impressions grew by 38% in Q1 of 2024.
33. Adverts on Pinterest ship a value per conversion that’s 2.3 instances extra environment friendly than these on different social media platforms.
34. Retail manufacturers expertise twice the return on ad spend (ROAS) with Pinterest adverts in comparison with adverts on different social media platforms.
35. Feminine customers aged 25-34 years previous represent the largest cohort of Pinterest’s promoting viewers, at 20.3%. Shut behind are feminine customers aged 18-24 years previous, at 19.8%.
36. About 80% of weekly Pinterest customers report feeling impressed by the purchasing expertise on the platform.
37. Nearly all (96%) of Pinterest’s prime searches are unbranded, indicating that customers are open to discovering new concepts.
38. Pinterest consumers spend twice as a lot per 30 days in comparison with customers on different platforms.
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Pinterest Content material and Engagement
39. Pinterest customers save 1.5 billion Pins each week.
40. About 85% of weekly Pinterest customers say the community is their go-to platform when beginning a brand new undertaking.
41. Pinterest is seen as a optimistic on-line area by 80% of its customers.
42. Pinterest customers are actively purchasing on the platform; 85% of customers have made purchases instantly from Pins.
43. About 80% of weekly customers have discovered new manufacturers or merchandise on the platform.
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Most Adopted Pinterest Boards
44. Listed below are a number of the most adopted Pinterest boards in 2024:
| Board | Followers* | |
| 1 | Pleasure Cho / Oh Pleasure! | 15.1 million |
| 2 | Poppytalk | 10.4 million |
| 3 | BuzzFeed’s Tasty | 10.3 million |
| 4 | Etsy | 9.77 million |
| 5 | Maryann Rizzo | 9 million |
| 6 | Mamas Uncut | 8.5 million |
| 7 | Cathie Hong Interiors | 7.9 million |
| 8 | Jane Wang | 7.7 million |
| 9 | Erica Chan Coffman | 7.2 million |
| 10 | Bonnie Tsang | 7 million |
*Pinterest followers as of Could 2024
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In Abstract
Although it serves a barely extra area of interest viewers than some social media platforms, Pinterest has a extremely loyal, devoted viewers that often makes use of the platform to buy, uncover manufacturers, and garner inspiration for his or her day-to-day lives.
That is all to say: Pinterest possesses a ton of potential as a marketing tool for brands and entrepreneurs who’re savvy and may use it to their benefit.
Hopefully, these information and statistics will enable you to leverage Pinterest’s platform to profit what you are promoting and 2024.
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Featured Picture: Kaspars Grinvalds/Shutterstock
