The Top Search Engines in 2024 [Including 17 Google Alternatives]

Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.

Commanding practically 92% of the worldwide search market share, Google is the place most of us focus our search engine marketing.

However that market share additionally makes it lots tougher to hold on to high-ranking search engine results pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to achieve the thousands and thousands of people that use different engines like google.

Particularly now that AI-powered engines like google have fairly actually entered the chat, there’s renewed curiosity in non-Google engines like google for each customers and SEOs. (And in the event you’re a marketer on the lookout for some ground-up help on how one can get began with search engine optimization — we’ve got a pack for that.)

Observe: To compile this record, I regarded on the worldwide market share of engines like google on desktop and cellular from June 2023 to June 2024.

I averaged every search engine’s market share over 12 months with information from Statcounter GlobalStats, except in any other case famous.

1. Google

Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to achieve the opposite 40%.

It’s the logical place to begin for advertising, working paid advertising campaigns, and creating natural visitors methods.

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However needless to say Google‘s algorithm works to satisfy customers’ wants immediately on Google so that they needn’t click on any hyperlinks. Options like this, plus Google’s recognition, would possibly make it onerous so that you can seize as a lot web site visitors as you need.

Google not too long ago rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.

Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.

Regardless of Google’s dominance, there’s loads of different engines like google — and probably a big viewers for entrepreneurs and SEOs trying to increase their viewers.

We rounded up 17 different engines like google, together with a number of powered by AI, as options to Google.

Different Search Engines

2. Microsoft Bing

Microsoft Bing trails at a distant second with an total common of three.23% of the market share worldwide and simply 0.55% on cellular. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look much like Google’s, with the identical classes and the same white background, with blue hyperlinks and inexperienced URLs.

Bing moreover gives Microsoft Rewards, a program that provides you factors if you search or store on the engine. You possibly can redeem these factors for reward playing cards, nonprofit donations, and extra.

Bing additionally not too long ago added an AI part, known as Copilot, which summarizes search outcomes for you.

Nonetheless — this can be a fairly essential “nonetheless” for entrepreneurs and SEOs who depend on natural visitors — the direct hyperlinks are tougher for customers to search out and the primary hyperlink it supplied was to a special touchdown web page than the one linked above.

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Copilot tries to be encouraging in regards to the probability of the current Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.

3. Yahoo!

Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! continues to be one of many extra common options to Google, with simply over 1.16% of the worldwide market share.

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Yahoo! is powered by Microsoft Bing, so search outcomes are comparable. Its search outcomes web page has a minimalist, text-heavy interface.

Nonetheless, it is nonetheless an essential search engine in its personal proper, with over 4 billion month-to-month customers in 2023.

4. Yandex

In some native markets, smaller engines like google go head-to-head with Google — and win.

Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its house nation, that skyrockets to just about 71%. (Google holds the quantity two spot.) When you do enterprise globally and wish to attain Russian clients, there are some things to remember.

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For instance, Yandex has many high quality indicators, or badges, that it may possibly show alongside search outcomes. Some of the distinguished is the positioning high quality index (SQI), which signifies how helpful your website is to customers.

Like Google, Yandex considers whether or not a consumer’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a website area.

It’s not marketed wherever on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.

5. DuckDuckGo

When you‘re uneasy about focused advertisements or don’t need your search information saved, you would possibly need to attempt DuckDuckGo, which touts itself as “the search engine that doesn’t observe you.”

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It additionally doesn’t gather or retailer any info, so you may seek for sneakers with out being bombarded by subsequent Macy‘s advertisements. It’s value noting there are nonetheless advertisements on DuckDuckGo — simply not customized ones.

DuckDuckGo has a clear interface that makes it straightforward to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers turn out to be extra involved about privateness.

6. Baidu

Baidu is China’s largest search engine, capturing 52.15% of China’s search market.

The search engine is in Mandarin, however in any other case seems much like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.

When you’re trying to attraction to the Asian market, Baidu is an effective choice to contemplate.

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Nonetheless, the search engine censors sure photographs and blocks pro-democracy web sites. When you’re evaluating search outcomes, you’ll discover a extra complete outcomes record on Google.

7. Ask.com

Ask.com, previously generally known as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.

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Ask.com’s interface is much like Yahoo!’s, with information below the search bod. Nonetheless, in contrast to Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.

8. Naver

Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is completely in Korean, with no English model.

Greater than a easy search engine, Naver customers can entry information content material, search strategies, and extra.

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Though it’s in Korean, I used Google Translate to view the touchdown web page in English.

Notably, Naver is a localized search engine, that means that it doesn’t crawl and catalog the whole web.

When you’re concentrating on the South Korean market along with your content material, make certain your SEO matches the standards of South Korea’s second-most common search engine.

9. Ecosia

Ecosia is “the search engine that crops timber.” For each search a consumer makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its earnings to plant timber in weak areas.

To this point, Ecosia has planted practically 210 million timber and devoted one other 85 million euros (about $92 million) to local weather motion.

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Observe to entrepreneurs: Ecosia’s sponsored spots push your content material practically under the fold.

Ecosia is hottest in its house nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.

10. AOL

AOL, previously generally known as America On-line, is each an internet media firm and a search engine. The interface encompasses a search bar and nationwide information articles, together with native information and climate.

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AOL’s search outcomes web page could be very ad-heavy — you’ll need to look under the fold to see your outcomes.

Most of AOL’s visitors is generated from the USA, however it’s on the decline, at solely 0.09% of the market.

11. Internet Archive

Web Archive is a special type of search engine. As its identify implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and many others.

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As a substitute of trying to rank on this search engine, customers can join a free account and add their content material to the archives.

Most of Web Archive’s viewers is positioned in the USA. Nonetheless, the search engine is gaining recognition in different nations, equivalent to Nice Britain and India.

12. Yep

The favored SEO tool Ahrefs launched Yep, an AI-powered search engine, in 2022.

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Yep’s enterprise mannequin distinguishes it from the remainder. It shares 90% of its advert income with content material creators in an effort to encourage extra individuals to share their information and high-quality content material.

13. Brave Search

Of the half a dozen or so AI-powered engines like google I examined for this text, Courageous was certainly one of my favorites. In our personal analysis, it was the AI search engine of alternative, most well-liked by 8% of respondents.

Courageous’s default settings don’t embody AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.

It has a clear interface and among the most enhanced privateness options of any search engine on this record. It blocks advertisements and cross-site cookie monitoring, and it doesn’t gather any data about its customers.

HubSpot’s analysis means that might be key to capturing common AI search customers — privateness and safety have been among the many high issues, and 1 / 4 of respondents stated they’re solely doubtless to make use of AI engines like google if their issues are addressed.

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Courageous’s search outcomes have been impressively thorough. After I requested for assist writing a listicle about engines like google, it started with the historical past of engines like google — however it nonetheless gave me related details about present engines like google.

14. Andi

Andi has a vertically break up interface, with the everyday AI search engine chat field on the left, and sources on the appropriate. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of essentially the most related outcomes.

Seeing acquainted, credible sources could alleviate shopper anxiousness round AI. Getting incorrect info was the highest concern cited in current HubSpot analysis..

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15. Perplexity AI

Perplexity has gotten quite a lot of buzz in 2024. It has the same design to different AI engines like google, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply if you hover over them — important to make sure that you’re not falling prey to misinformation.

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HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most common AI search engine, most well-liked by 5% of all respondents.

16. Phind.com

Phind.com payments itself as “a solution engine” designed particularly for builders. It nonetheless does a high-quality job dealing with the extra mundane queries, however in the event you need assistance getting “from thought to working product,” this search engine was constructed for you.

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17. You.com

You.com has 4 assistants to select from to help quite a lot of extra difficult queries: Sensible, Genius, Artistic, and Analysis.

I attempted out the Analysis assistant to see if it may suggest some status dramas for me.

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It ready an simply skimmable report that started, “In case you are a fan of status dramas, you’re doubtless on the lookout for TV exhibits that provide high-quality storytelling, advanced characters, and infrequently, a cinematic really feel.”

The outcomes included the same old suspects (The Wire, Sopranos), but additionally a couple of newer recs (The Crown, Succession).

It additionally has 15 AI fashions to select from — in the event you’re an AI fanatic, that is the one to make use of. You possibly can choose from totally different variations of GPT, Gemini, Claude, and others.

18. Komo

I requested Komo to inform me about HubSpot’s website grader, and it shortly summarized it, calling it “a strong and complete device” (cease it, we’re blushing).

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Like different AI engines like google, it has bibliography-style citations that make it straightforward to kind truth from fiction.

Rising Search Engine Traits

Social Media Search

TikTok and YouTube aren’t engines like google per se, however take into consideration how typically you utilize their search capabilities.

Current HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for info. That’s greater than every other search engine besides Google.

Meta, which owns Fb, Instagram, and WhatsApp, has already included its proprietary AI search into all three platforms.

Google Updates

Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, typically AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has large implications for the business.

“First, Google is sending a powerful sign that content material written by people is preferable to content material by computer systems. (Ironic, given nearly all the SERPs are algorithmized.)”

Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete method to website efficiency.

“This replace prioritizes user-first content material over keyword-first content material,” Sellers explains. “With this in thoughts, SEOs ought to be taking a look at their website as a complete and ensuring they’re creating useful, dependable content material for his or her customers — not for engines like google.”

Assume Past Google

Finally, it is important to contemplate different visitors alternatives apart from Google when creating an search engine optimization technique.

By diversifying your sources, you’re extra prone to seize the primary web page on SERPs, and also you’re in a greater place to discover a really best target market.

This text was initially printed in September 2018 and has been up to date for comprehensiveness.