70+ Easy & Engaging August Marketing Ideas (with Examples!)

See the total checklist on the backside of this submit!

For community-friendly advertising and marketing

• Evening Out Day (First Tuesday)
• Storage Sale Day (Second Saturday)
• Bowling Day (Second Saturday)
• Senior Residents Day (Aug 21)

For optimistic/inspirational advertising and marketing:

• Friendship Day  (First Sunday)
• Purple Coronary heart Day (Aug 7)
• Happiness Occurs Day (Aug 8)
• Be An Angel Day (Aug 22)
• Simply As a result of Day (Aug 27)
• World Lung Most cancers Day (Aug 1)

For DEI advertising and marketing

• Minority Donor Consciousness Day (Aug 1)
• Slavery Remembrance Day (Aug 23)
• Ladies’s Equality Day (Aug 26)
• Webmistress Day (Aug 26)

For straight-up advertising and marketing

• Nationwide Greenback Day (Aug 8)
• Nationwide Thrift Store Day (Aug 17)

🚨 Need advertising and marketing concepts for each month of the 12 months? Free information >> The Mega Must-Have Marketing Calendar

Fitting diversity, equity, and inclusion in your marketing is a year-round greatest follow for rising companies, however listed below are a number of concepts particular to August:

Black Enterprise Month

Black Enterprise Month was based by John William Templeton and Frederick E. Jordan in 2004. Use this as a chance to not simply support the Black-owned businesses, however to get into the behavior of doing it year-round.

• Retailers: Take the 15% Pledge and begin promoting merchandise made by Black-owned companies. You need to use the Support Black-Owned Businesses Directory to seek out Black-owned companies close to you.
• B2B companies: Interview a Black enterprise proprietor and share their tips about operating a enterprise, overcoming prejudice, or coping with challenges your shoppers generally face.
• Any enterprise: Present your followers the way to help Black companies.

• Black-owned companies: Make use of Google’s “Black-owned” attribute tag.

Ladies’s Equality Day (Aug 26)

Ladies’s Equality Day happens each August 26 to mirror the date ladies have been granted the appropriate to vote within the US in 1920. Nevertheless, there are a lot of different hurdles ladies have overcome and are nonetheless preventing at the moment. Have your enterprise participate in honoring this present day with these concepts:

• Spotlight all of the celebrity ladies who make your enterprise come to life. Share the tales of what the ladies in your enterprise do this make them nice. This may construct your employer branding technique as you present your clients you actually care in regards to the ladies inside your group.
• Even now, ladies on common earn 82 cents to every $1 males make. Whereas we work to shut that hole, your feminine clients are certain to understand an additional low cost tossed their method. Make up the distinction by providing 18% off your services or products whereas elevating consciousness for gender pay equality.

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As you’ll be able to see from the completely different classes of observances, you’ll be able to appeal to all kinds of emotions in your marketing. Use these concepts to attach along with your viewers in a extra significant method than any of your rivals.

Household Enjoyable Month

• Companion up with close by sights and supply coupons.
• Share a weblog submit or e mail publication roundup of your favourite family-friendly spots on the town.
• In case your target audience is mother and father: Write a submit on the way to even have household enjoyable this month within the miserable final days of summer season when your youngsters are at every others’ throats and also you’ve had no alone time in weeks (emotional marketing opp?).
• Workforce up with different native companies on the town and run a household enjoyable night time. Photographers can supply household portraits (earlier than little Jane will get a butterfly plastered to her face), eating places can present the meals (and coupons to get them by their doorways), and different companies (like preschools) can arrange informational (however enjoyable) tables.
• Clothes corporations, run a sequence of gross sales every week for males, ladies, infants, and tweens.

Again to College Month

Again to high school season and January are mates. Go wild with all of the fresh-start, back-in-gear, goal-setting themes you utilized in your January marketing (repurposing opp?)

• Salons, supply particular offers on back-to-school haircuts.
• Spas, invite mother and father in for a much-needed therapeutic massage after a protracted summer season.
• Colleges and after-school applications, supply early chicken registration offers.
• Private trainers or health facilities, supply low cost packages.
• Dentists or nutritionists can encourage appointments or give wholesome suggestions.
• Run a re-engagement marketing campaign to deliver again any clients who went quiet over the summer season.
• Run a back-to-school sale with a enjoyable back-to-school pun, like this Facebook ad beneath:

Try extra back-to-school marketing ideas right here.

Simplify Your Life Week (first week in Aug)

In accordance with Amazon, “in search of less complicated residing” is the most recent development in shopper habits. As a business owner, take this time to scrub out litter (digital and bodily), and manage your thoughts and office earlier than the September storm hits.

As for advertising and marketing concepts:

• Productivity tool suppliers may supply a free trial throughout this week.
• You possibly can share a roundup of instruments or apps you employ (or have deleted) to simplify your life.
• Inside designers can share their group methods.
• Break down a fancy matter into plain English on your viewers.

Life is as broad because it will get, so something associated to simplifying works right here.

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Right here is the place you will get actual artistic along with your August social media posts and advertising and marketing initiatives.

Nationwide Friendship Day (first Sunday of Aug)

Today provides excuse for selling referral programs and operating BOGO sales promotions. You may additionally use catchy taglines like “You by no means know what number of mates you will have till you personal [the product you provide].”

Nationwide Greenback Day (Aug 8)

On this present day in 1786, the US financial system was established. A pleasant historical past lesson, but in addition an awesome marketing opportunity.

• Use a money-saving-themed weblog submit to show your viewers the way to save a greenback (or a whole bunch).
• Take a greenback off your (low-priced) merchandise.
• Supply one thing for simply $1.

Nationwide E book Lovers Day (Aug 9)

There are readers in each viewers. Share a submit on social media recommending your favourite reads, prime industry influencer authors, or asking for suggestions out of your followers. Your viewers likes alternatives to share their enter, you want submit engagement, everybody wins.

Nationwide Rest Day (Aug 15)

It’s Nationwide Wellness Month, in any case. Concepts:

• Spas and salons can supply reductions, and even volunteer to go to a neighborhood workplace and provides quick chair massages.
• Eating places can promote signature drinks as a method to relax and calm down.
• Yoga instructors can run free periods for workplaces.
• YOU can shut up store early to permit staff to take pleasure in some hard-earned relaxation.

Nationwide Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman introduced the tip of WWII. The nationwide satisfaction, can-do spirit, and eagerness to step up and play their half isn’t solely what made this victory attainable but in addition that which laid the groundwork for future generations. The Spirit of ‘45 is a good platform for inspirational weblog posts, emails, and social media posts.

World Humanitarian Day (Aug 19)

On World Humanitarian Day, we acknowledge those that misplaced their lives working for humanitarian causes. Incorporate this into your advertising and marketing by:

• Donating proceeds to a humanitarian group close to you.
• Encouraging your viewers to do one thing good.
• Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This contemporary-day humanitarian is tackling Africa’s electrical energy disaster. (Source)

There’s nothing mistaken with a Mom Theresa or Gandhi quote, however that includes newer people gives a chance for each you and your viewers to study in regards to the present crises the world is facing.

Senior Residents Day (Aug 21)

Although these of us get year-round senior reductions, why not throw an additional one within the combine on this present day?

• Senior residing communities, host an open home barbeque on this present day to honor your residents and provides potential residents (or their grownup kids) an opportunity to verify you out.
• Local businesses, contact native senior facilities to see in case you can sponsor or cater an occasion, and even cease by with free manicures to brighten up somebody’s day.

Secondhand Wardrobe Day (Aug 25)

Many native secondhand shops are a part of nonprofits that fund wants locally and even worldwide. Contemplate operating a clothes drive to provide your viewers the chance to make a distinction whereas cleansing out their wardrobe (maybe to simplify their lives…see #4).

Or, for companies NOT within the clothes trade, publish mission-statement-friendly posts like these:

Nationwide WebMistress Day (Aug 26)

This vacation acknowledges ladies in net growth. Acknowledge #womenwhocode, do an worker highlight on a feminine developer, or donate to learnership teams like GirlCode.

Nationwide Simply As a result of Day (Aug 27)

The creative marketing potentialities are limitless for this present day.

• Ship your email subscribers a promo code simply since you admire them.
• Encourage your patrons to purchase that outfit (or any product you promote), e-book that ticket, or do one thing spontaneous for no purpose aside from as a result of you’ll be able to.
• Go towards this post on how to write copy that sells and promote one thing with “simply because”—no options or advantages.
• Encourage your viewers to do a random act of kindness. Simply because.
• Run a giveaway that not solely ramps up engagement however sparks an inspirational remark thread your followers will take pleasure in.
• Write a submit on X (inspirational) issues to do simply because.

⭐️ Get copy-and-paste social media posts prepared for the entire 12 months in our free social media template!

You don’t want a particular August social media holiday or month-to-month observance to market your enterprise this month! Listed below are some further August advertising and marketing concepts:

Plan for state/county festivals

Many state festivals occur within the fall, so plan forward and see if you will get on the checklist!

• Be an internet sponsor—get your emblem on their web site (good for a backlink).
• Be a vendor—meals, tables, bouncy homes, and extra.
• Donate an public sale or raffle merchandise.

Lean into the summer season climate

August is usually a coin toss with regards to climate. Odds are, your clients are both attempting to beat the warmth and getting enthusiastic about cooler climate, or they’re having fun with their previous few heat, sunny summer season days. You possibly can body your August summer marketing promotions round both angle. Whether or not you share suggestions for soaking in these previous few summer season days, or get your viewers excited for the upcoming cooler temps, this August advertising and marketing concept is bound to be efficient.

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Discover extra Facebook ad examples you’ll be able to apply year-round right here.

Plan for Labor Day

Extra of a tip than an concept, however get your Labor Day advertising and marketing so as, particularly in case you’re operating a particular solely throughout that weekend. September sneaks up quick! Get began with these sources:

Summer season is ending, however August advertising and marketing should go on

Whether or not you’re heading into fall with gusto or dragging your toes, your marketing needs to stay consistent and powerful! Use these concepts to interact your viewers, appeal to extra clients, and stand out above your rivals.

Prepared for extra month-to-month advertising and marketing concepts? We have now a submit for that.

Range, fairness, and inclusion

• Slavery Remembrance Day (Aug 23)
• Ladies’s Equality Day (Aug 26)

All issues household

• Nationwide Sisters Day (first Sunday in August)
• Respect for Mother and father Day (Aug 1)
• American Household Day (first Sunday in August)
• Sons and Daughters Day (Aug 11)
• Center Baby Day (Aug 12)

Vertical particular

• Shapewear Day (Aug 10)
• Secondhand Wardrobe Day (Aug 25)
• Brazilian Blowout Day (Aug 21)
• Tooth Fairy Day (Aug 22)

Group

• Evening Out Day (First Tuesday)
• Storage Sale Day (second Saturday in August)
• Senior Residents Day (Aug 21)
• Bowling Day (second Saturday)

Constructive/inspirational

• Friendship Day (first Sunday)
• Girlfriends Day (Aug 1)
• Happiness Occurs Day (Aug 8)
• World Sleep Underneath The Stars Evening (Aug 8)
• Be An Angel Day (Aug 22)
• Simply As a result of Day (Aug 27)
• Nonprofit Day (Aug 17)

Patriotic

• Purple Coronary heart Day (Aug 7)
• Spirit of ’45 Day (second Sunday in August)
• Navajo Code Talkers Day (Aug 14)
• Aviation Day (Aug 19)
• Park Service Founders Day (Aug 25)
• Trip The Wind Day (Aug 23)

Social

• Webmistress Day (Aug 26)
• Ladies’s Equality Day (Aug 26)

Enjoyable/humorous

• Underwear Day (Aug 5)
• Water Balloon Day (first Friday in August)
• Lazy Day (Aug 10)
• Inform a Joke Day (Aug 16)
• Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
• I LOVE My Ft Day! (Aug 17)
• Worldwide Beer Day (first Friday in August)
• Seaside Day (Aug 30)
• Mail Order Catalog Day (Aug 18)

Area of interest/nostalgia

• Energy Rangers Day (Aug 26)
• E book Lovers Day (Aug 9)
• Left-Handers Day (Aug 13)

Canine appreciation

• Work Like A Canine Day (Aug 5)
• By no means Bean Higher Day (Aug 22)
• Canine Day (Aug 26)
• Worldwide Mahjong Day (Aug 1)

Compassionate

• Rest Day (Aug 15)
• Considerate Day  (Aug 28)
• Grief Consciousness Day (Aug 30)
• Rainbow Bridge Remembrance Day (Aug 28)
• Worldwide Overdose Consciousness Day (Aug 31)

Gross sales

• Nationwide Greenback Day (Aug 8)
• Nationwide Thrift Store Day (Aug 17)
• Nationwide Considerate Day (Aug 28)

Meals and beverage

• Nationwide Raspberry Cream Pie Day (Aug 1)
• Nationwide Ice Cream Sandwich Day (Aug 2)
• Nationwide IPA Day (Aug 3)
• Nationwide Watermelon Day (Aug 3)
• Nationwide Chocolate Chip Cookie Day (Aug 4)
• Nationwide Jamaican Patty Day (Aug 5)
• Nationwide Oyster Day (Aug 5)
• Nationwide S’mores Day (Aug 10)
• Nationwide Filet Mignon Day (Aug 13)
• Nationwide Rum Day (Aug 16)
• Nationwide Pinot Noir Day (Aug 18)
• Nationwide Fajita Day (Aug 18)
• Nationwide Lemon Juice Day (Aug 29)