TikTok is the place to be on social media.
With a worldwide energetic person base of 1.5 billion people in 2024, the platform continues to develop each its person base and engagement.
Do you know that customers are spending an average of 58 minutes and 24 seconds on TikTok each day? That is 3 minutes and 36 seconds greater than final yr.
However how do you develop your personal, or your model’s, following on TikTok when there’s a lot competitors on the market?
A few of the largest influencers have over 150 million followers (hey @charlidamelio!), however even in the event you aren’t aiming for a follower file, there are some methods you’ll be able to comply with that work greatest for this dynamic platform.
Right here’s how one can make it occur.
Create Excessive-High quality, Participating Content material
On TikTok, content material high quality issues. Right here’s how one can make yours stand out:
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Hook viewers early: TikTok customers resolve within the first few seconds whether or not they need to hold watching. Strive beginning with a charming visible or query.
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Be genuine: Authenticity resonates on TikTok. Share your real self and distinctive perspective so that you don’t get misplaced in a sea of sameness.
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Strive TikTok’s enhancing instruments: TikTok’s in-app enhancing instruments, results, and filters will improve your movies and hold them recent and fascinating.
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Use music and sounds: You’re going to want to find out about in style sounds and music. Utilizing them makes your movies extra entertaining and in addition will increase the probability of them being found. We now have an entire publish about how to find, use & make TikTok Sounds in 2024.
High quality is not simply concerning the visible and audio enchantment; it is also about storytelling. Inform a compelling story, even in brief movies. Whether or not it’s a humorous anecdote, a behind-the-scenes look, or a step-by-step tutorial, good tales hold viewers hooked and encourage them to comply with for extra.
Reesa Teesa went viral in 2024 for a 55-part sequence “Who TF did I marry?” Folks on the app cherished her partaking storytelling fashion which made her longer-form story successful, with out doing any TikTok dance or pattern.
Know Your Viewers
Are you shocked to be taught that greater than half of TikTok users in 2024 are men (54.3%)? The opposite 45.7% are girls. After all, your profile may need a unique gender break up.
As for t the age vary of the worldwide TikTok viewers, the best proportion of customers are aged 18-24 (36.2%), adopted by customers aged 25-34 (33.9%). Solely 6.2% of the person base is over the age of 55, however that is the one age vary the place you’ll see extra girls than males.
One of the simplest ways to study your viewers is thru TikTok Analytics so you’ll be able to delve deeper into your viewers demographics similar to age and gender and market to them successfully.
Tip: Among the finest methods to get insights into your viewers is through the use of Later Social’s Tiktok Scheduler; with up-to-date insights into your viewers, you’ll be capable to modify your scheduled content material as you be taught extra about your viewers.
Give The Folks What They Need
If you wish to create content material that individuals need to devour and have interaction with, you’ll need to know what will get probably the most views.
In keeping with Linearity, listed below are the classes that carry out greatest on Tiktok:
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Leisure – 535 billion views
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Dance – 181 billion views
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Pranks – 79 billion views
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Health and sports activities – 57 billion views
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House renovations and DIY – 39 billion views
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Magnificence and skincare – 33 billion views
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Style – 27 billion views
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Recipes and cooking – 18 billion views
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Life hacks and recommendation – 13 billion views
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Pets – 10 billion views
Clearly, in the event you’re working an account for a {hardware} enterprise or your area of interest is science-focused content material, you may not create your complete technique round leisure and dance trends only for the potential views.
Nonetheless, many manufacturers and companies nonetheless incorporate these enjoyable components into their methods to help their core content pillars.
Luxurious trend model Marc Jacobs has not too long ago discovered success with their Gen Z-centric, unhinged TikTok technique.
TikTok is all about traits so it’s a good suggestion to test the Uncover web page (or our TikTok trend post) commonly to see what’s trending. Then you’ll be able to take part in these traits along with your distinctive twist if it’s proper on your profile.
This retains your content material related but additionally will increase your possibilities of getting featured on the For You web page (FYP). We’ve bought some extra suggestions like this in our publish about how to get more views on TikTok.
Submit Persistently
Consistency is vital to constructing a following on TikTok.
Common posting indicators to TikTok’s algorithm that you’re an energetic person. Nonetheless, be certain that the standard of your content material would not endure because of the frequency. Steadiness is essential; it’s higher to publish much less continuously with high-quality content material than to publish poor-quality movies only for the sake of posting.
Develop a posting schedule and keep on with it. You should use Later’s TikTok Scheduler to make this simpler, particularly in the event you’re aiming for not less than one publish per day to maintain your viewers engaged and enhance your possibilities of showing on the FYP.
Make an Intentional Hashtag Technique
Hashtags are an important device for discoverability on TikTok. You’ll need to use a mixture of trending hashtags and niche-specific ones, primarily based on what you’re posting.
Keep in mind that you don’t simply have to make use of hashtags passively. Why not create your personal branded hashtags to encourage user-generated content material? This can assist construct a group round your model and enhance your attain as extra customers interact along with your hashtags.
However don’t go overboard, as a result of round 3-5 related hashtags per publish is often sufficient. Use Later Social’s hashtag suggestion tool to analysis which hashtags are performing effectively on social media so you’ll be able to add them to your posts.
Repost Person-Generated Content material
Folks like to see their content material reposted on social media profiles they love, so capitalizing on user-generated content (UGC) can assist you get extra TikTok followers.
For those who don’t have time to create content material every day, reposting UGC can assist make your TikTok profile really feel “full” and increase your posting frequency!
ELF’s TikTok, @elfyeah, includes a wholesome combine of brand name content material and UGC in its model voice.
If customers know there’s an opportunity they could possibly be featured on an account apart from their very own, they’re often excited to create content material and tag the model to have a shot at hundreds of TikTok customers seeing their publish. For those who’re a model with a bodily product, reposting UGC could be a good way to get extra followers.
Cross-Platform Win: It’s simple to search out and repost content material from Instagram to share on TikTok utilizing Later Social’s content creation tools; the content material creator’s deal with is mechanically added to your caption, so there are by no means any points with giving credit score.
Interact With Different TikTok Creators
It’s simple to overlook that TikTok is a social media platform. Anybody who has misplaced a few hours scrolling by way of their feed will know that it’s extremely addictive, however not constructed for conversations like Fb or Instagram is.
One of the simplest ways to have interaction is thru likes and feedback on different movies. One technique for rising your TikTok account is to easily begin partaking with content material that compliments your model.
Observe influencers that will be nice companions on your model and have interaction of their movies or discover different manufacturers in your business that you just’d wish to help.
It’s possible you’ll discover that you just’ll get extra followers from merely partaking extra as a result of your feedback are being seen by different customers on different movies, which might in the end cause them to watch your movies and have interaction along with your profile!
Join With Your Viewers
All the time make the time to reply to feedback and acknowledge your current followers. This not solely fosters loyalty but additionally boosts your visibility.
The extra related your viewers feels, the extra doubtless they’re to maintain coming again. The extra engagement your content material receives, the extra doubtless it’s to be promoted by the algorithm.
Creating engagement doesn’t cease at responding to feedback. Different engagement drivers on TikTok embody:
For those who publish the identical content material on TikTok and Instagram, keep in mind to answer to feedback on each platforms posting.
It is likely to be double the job, however partaking along with your viewers in each locations reveals that you just’re switched on and care concerning the individuals who take the time to remark.
You’ll be able to all the time start a free trial of a device like Later that can assist you handle your posts and interactions throughout platforms.
Collaborate With Different Creators & Manufacturers
Collaborations can expose your content material to a brand new viewers. Companion with creators who’ve an identical or complementary area of interest. Duets, shoutouts, and joint challenges are enjoyable methods to work collectively and broaden your joint attain.
And it helps in the event you aren’t stepping into chilly, so be certain to have interaction with their content material authentically earlier than reaching out to suggest a collaboration.
These collabs may even result in enterprise success – right here’s how nail model Quickies collabs with creators like Katie Maloney.
Collaborations ought to really feel natural and mutually helpful. When each creators and types profit, collaborations usually tend to succeed and really feel real to each audiences.
Optimize Your TikTok Profile
Your profile itself can also be necessary to make an excellent first impression. Be sure that it’s inviting and informative by optimizing your:
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Profile Image: Use a transparent, high-quality picture that represents your model or persona.
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Bio: Write a catchy bio that tells viewers what they will count on out of your content material. Embody key phrases related to your area of interest.
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Hyperlink: Use the hyperlink in your bio to drive site visitors to different social media platforms or your web site. Want some assist with this? Learn our publish on how to add a link to your TikTok bio to drive traffic & sales.
Along with these fundamentals, replace your profile to replicate present traits or any particular campaigns you’re working. A well-optimized profile can convert informal viewers into followers by offering a transparent sense of who you’re and what you provide, a surefire technique to develop on TikTok.
Develop Quicker with TikTok Adverts
You probably have the price range, take into account investing in TikTok Adverts.
The platform provides numerous promoting choices, together with in-feed advertisements, branded hashtags, and sponsored challenges. Adverts considerably increase your visibility and entice extra followers in the event you goal them successfully.
Investing in advertisements may give your content material the push it wants to achieve traction. Experiment with completely different advert codecs and focusing on choices to see what works greatest on your viewers.
Don’t overlook that an necessary a part of utilizing advertisements is to watch their efficiency and modify your technique as wanted to maximise ROI.
Past rising your following, you may as well use advertisements to drive gross sales, generate leads, entice new prospects and increase conversions!
