Males earn a median of 36% greater than girls in search advertising in 2024, in line with a brand new Search Engine Land survey.
Whereas there’s much less of a gender pay hole disparity in senior positions, there’s nonetheless a disparity.
Moreover, girls have been extra prone to have modified jobs or obtained promotions extra lately than males. And women and men are equally glad with their present function, the survey revealed.
Why we care. Folks ought to obtain equal compensation for equal work, no matter gender. Nevertheless, Search Engine Land’s 2024 Wage and Profession Survey signifies that isn’t taking place. The hole between salaries for women and men in search advertising hasn’t closed. Somewhat, pay inequality has widened.
Males earn 36% greater than girls. Males earned a median of $130,000 in 2024 (vs. $105,250 in 2023) whereas girls earned a median of $95,000 in 2024 (vs. $83,265 in 2023).
- For context, within the U.S., full-time working girls are paid roughly 82% to 84% of what males earn. Which means the disparity we see right here is greater than double the U.S. common.
Males in senior positions earn 8% greater than girls. The search advertising pay hole is much less pronounced in senior positions.
- For director-level and better positions (i.e., director, senior director, VP, SVP, C-suite), there’s an 8% pay distinction – $175,479 for males in comparison with $161,943 for girls in 2024.
- For supervisor and employees positions, there’s a 26% pay distinction ($107,026 for males, $85,114 for girls).
Job adjustments and promotions. 38% of ladies have been promoted or modified jobs prior to now 12 months, in comparison with 25% of males.
- 15% of ladies and men reported altering jobs or getting a promotion prior to now six months.
- One other 23% of ladies modified jobs or have been promoted throughout the previous 12 months, in comparison with 10% of males.
Job satisfaction. Girls are barely extra glad with their present roles. A majority of women and men reported being both extraordinarily or considerably glad with their roles:
- Extraordinarily glad: 20% of males; 18% of ladies.
- Considerably glad: 45% of males; 50% of ladies.
Nevertheless, in comparison with final 12 months, each women and men are much less glad with their roles. In 2023, 24% of males and 27% of ladies stated they have been extraordinarily glad, whereas 56% of males and 45% of ladies have been considerably glad.
Women and men have been equally impartial about their roles – 14% – whereas 22% of males stated they have been considerably or not glad with their roles, in comparison with 18% of ladies:
- Males: 10% not glad; 12% considerably unhappy.
- Girls: 5% not glad; 13% considerably unhappy.
Methodology. Our survey outcomes are based mostly on responses from 291 people in North America (79%) and Western Europe (21%). As a result of restricted variety of respondents, different areas have been excluded. We used the “median” outcomes for salaries to filter out values which may skew the outcomes.
The 2024 Search Engine Land Wage and Profession Survey was performed between December and February. Invites to take the survey have been amplified on and by Search Engine Land. The survey included greater than 20 questions associated to profession roles, wage, know-how, job satisfaction and challenges/frustrations. Respondents have been additionally requested to disclose their age and gender.
